ImPRessions - Crenshaw Communications

FEBRUARY 7, 2023

The value of a strategic PR program isn’t always obvious to an organization’s leadership. But the impact of public relations is most relevant to those in that C-suite – or at least, it should be. The role of public relations may not be top of mind. Here are some key areas where public relations can make a difference.

Leadership 182

Leadership Reputation Internal International 182

Onclusive

JULY 13, 2021

Company, brand and spokespersons: Track soundbites for a company, brand or spokesperson based on what is resonating with the media, customers and other stakeholders to shape marketing, thought leadership and PR strategies for greater impact Create earned, owned and paid media campaigns based on soundbite performance. Read the full case study.

How To 370

How To Biotechnology Case Study Leadership 370

Sword and the Script

JANUARY 23, 2024

If this report is to be believed, there are a whole lot of B2B technology vendors that losing deals they never even knew existed. Thought leadership influences the buying process Vendors have to influence the buying process sooner and further upstream. This is where good thought leadership can make a difference.

B2B 102

B2B Study Company Leadership 102

PRSay

NOVEMBER 15, 2023

But it] is about meeting employees where they are and trying to find technology that enables good communication from an organization’s leadership team in [the employee’s particular] place of work. We also enable email access to files they need, or to our internet, our storytelling. We don’t feel like we’re quite there yet.

Employee 125

Employee Internal International Storytelling 125

ImPRessions - Crenshaw Communications

DECEMBER 29, 2017

Visual storytelling will be better and easier. If you’ve any doubt about the power of visual storytelling, check out these superb examples by brands large and small. In 2018 we’re likely to experience more technology-assisted visual storytelling and experimentation by brands. Get ready for more of the same in 2018.

Trends 185

Trends Storytelling Corporate Leadership 185

Barokas

SEPTEMBER 11, 2017

The largest event of its kind in North America, Denver Startup Week unites the best in tech, design, DIY, marketing and leadership to inspire founders, developers, designers, marketers, makers and everyone in between. Technology has drastically changed since the days of fax machines and floppy disks, and so has the media landscape.

Storytelling 74

Storytelling Data Local Leadership 74

PRSay

NOVEMBER 21, 2022

“Connecting metrics from communications back to business performance continues to be tough, but we’re making progress,” thanks to the tools and technology now available, said Michelle Sing, head of communications and philanthropy for JCPenney, during the Nov. 14 episode of S&T Live.

Leadership 60

Leadership Conference Retail Storytelling 60

PRSay

APRIL 23, 2024

“If you’re going to do owned media, it’s about storytelling and creating that brand narrative. John Elsasser, editor-in-chief of PRSA’s award-winning Strategies & Tactics publication and host of S&T Live , asked how artificial intelligence has affected the PESO model. If you’re doing paid media, it’s about growing your reach.”

SEO 129

SEO Measurement Television Google 129

Shift Communications

AUGUST 29, 2023

Here’s what happened next: The media boosted coverage, mostly around ChatGPT itself but also how the technology works, the risks, the influx of VC funding and more. adults showed: AI PR and marketing opportunities Brand storytelling and PR is one of the most powerful tools a business has. The set of target publications is unique.

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Survey How To Storytelling Corporate 60

ImPRessions - Crenshaw Communications

JUNE 22, 2021

For B2B clients Clubhouse can be another social media tool used to drive thought leadership , especially those who are subject-matter experts. Spaces are public, so anyone can join as a listener, including people who don’t follow you. Like Clubhouse, Twitter Spaces is an emerging platform that can work well for thought leadership.

B2B 405

B2B Social Media Media Instagram 405

5W PR

JANUARY 3, 2024

Public relations in the beauty industry has always been dynamic, and it continues to evolve rapidly. Storytelling with purpose Craft narratives around a brand’s commitment to sustainability. Interactive and immersive PR Incorporate technology to create virtual experiences.

Product Launch 78

Product Launch Consumer Community Interviews 78

Onclusive

DECEMBER 6, 2019

It’s critical to keep up with the latest trends, technologies, and methodologies so that your company doesn’t miss opportunities and get left behind. . Formerly Impact Live, this conference is a team-focused event that aligns marketing, sales, and leadership groups. Public Relations Society of America (PRSA) International Conference.

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Conference Marketing Case Study Measurement 329

5W PR

OCTOBER 31, 2023

10 Networking Events for PR Professionals In the fast-paced world of public relations (PR) and marketing, staying updated with the latest trends, technologies, and strategies is vital. The post 10 Networking Events for PR Professionals appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Conference 78

Conference Nonprofit Education Healthcare 78

Shift Communications

SEPTEMBER 23, 2022

By Alan Dunton, Managing Director, Technology. The executive leadership team has yet to signal their willingness to help bring the message to market in interesting ways. Public companies, of course, must contend with more hard rules (e.g., Public companies, of course, must contend with more hard rules (e.g., One hiccup.

Communications 78

Communications Leadership Energy Storytelling 78

Scott Public Relations

APRIL 9, 2021

My colleague Jeremy Church at WordWrite Communications in Pittsburgh (a fellow PRBI – Public Relations Boutiques International – member) shared some very astute observations about what this means for executors and communicators in the WordWrite Storytellers Blog.

Insurance 104

Insurance Insurance Nonprofit Healthcare 104

Stephen Waddington

NOVEMBER 27, 2020

He used the organisation’s 216-strong membership to share stories and intelligence with the public via the media. Patient care and privacy needed to be balanced with public health. It’s the start of a lovely relationship and an important piece of storytelling. COVID-19 has driven the adoption of technology.

Healthcare 131

Healthcare Privacy Print Community 131

Stern + Associates

MARCH 3, 2023

FDR was, among other things, a master of public relations. That means identifying and explaining need – whether for a more sustainable economy, for more helpful technology or for a new approach to leadership – is key to our job. That’s why storytelling is at the core of everything we do.

Communications 106

Communications How To Banking Government 106

Deirdre Breakenridge

JULY 18, 2018

I know a lot of professionals who are storytellers. First, if you consider yourself a modern communicator, then you’re ready to (1) navigate media and build relationships through new channels, (2) you understand the shifts in consumer preferences and behavior by analyzing data, and (3) you’re continuously evolving with technology.

Communications 196

Communications Storytelling Groups Community 196

Bianchi Biz Blog

JUNE 12, 2023

Captivating Storytelling: One of the greatest strengths of podcasts lies in their ability to captivate and immerse listeners through compelling storytelling. This personal touch allows employees to connect with leadership, department heads, and colleagues on a more personal level, fostering a culture of transparency and openness.

Employee 77

Employee Automotive Storytelling Internal 77

Flack's Revenge

FEBRUARY 3, 2021

It is not just about fact finding – but teasing out the cool, to help turn a dry story about technology into something really interesting. Knowing more about their R&D and tech chops can inform story-telling and thought leadership efforts and become part of the larger company narrative. Hitting the Sauce.

Technology 177

Technology Comparison Case Study Privacy 177

Deirdre Breakenridge

JULY 10, 2019

Don’t know how to lead; they were just put into a leadership position and have no leadership skills. Are increasing communication touchpoints and a technology-driven world fueling stress and anxiety? Brené Brown, who is a researcher and storyteller, nailed this in her TED Talk. Talk more than they listen.

Ethics 177

Ethics Social Media Leadership Interviews 177

ImPRessions - Crenshaw Communications

DECEMBER 17, 2019

These changes set up occasions for lively public discussions for clients. The issues drove headlines more broadly, across business and top-tier technology media. There’s also an opportunity to brief ad tech reporters at business publications, because they might not yet be focused on ACR data. What am I missing?

Privacy 156

Privacy Advertising Advertising Data 156

Deirdre Breakenridge

APRIL 10, 2017

A Guest Post by Maris Callahan, Director of Public Relations, Donuts Inc. There’s nothing like a grueling weekend spent unsuccessfully following up on pitches for coverage of a client’s innovative, disruptive, and ground-breaking new technology release to make you start daydreaming of starting your own firm.

Travel 281

Travel Technology Conference LinkedIn 281

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience.

Strategy 62

Strategy Brand Branding Technology 62

Victorious PR

APRIL 4, 2023

Public relations helps companies in the crypto space build and maintain their brand image while keeping their investors and stakeholders informed about their latest developments. As the world of cryptocurrency continues to expand, it can be challenging to stand out amongst the sea of competition.

Agency 52

Agency Storytelling Financial Groups 52

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

Good public relations can be an essential way for a brand to stand out from the pack, especially in the B2B/ technology sector. Instead, the PR agency or team should work with leadership to commit to a strict definition of the brand voice — and it should come from a place of authenticity. Aspirational or emotional?

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Brand Branding Reddit B2B 196

ImPRessions - Crenshaw Communications

OCTOBER 22, 2019

Where does public relations , with its roots in media relations and events, fit into the customer acquisition picture? First, let’s address some common myths about public relations for technology and other startup companies. Myth: An innovative product will generate its own PR. But it can also do much more.

B2C 120

B2C Product Launch SEO Storytelling 120

wiredPRworks

MAY 23, 2022

In the websites section of your profile, add a link to a page that lists your news, social media bio, articles or publications. Barbara is an international trends speaker, digital marketing advisor, and sales leadership guide. In the features area, post a report or a white paper based on your LinkedIn community’s experience.

LinkedIn 52

LinkedIn How To B2B Social Media 52

wiredPRworks

APRIL 20, 2022

In the book, David provides a step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. Each edition covers the modern approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising.

Marketing 118

Marketing Social Media Trends Instagram 118

ImPRessions - Crenshaw Communications

FEBRUARY 27, 2019

Since before Mark Cuban famously warned tech startups against bringing on a PR agency , there’s been an ongoing debate about public relations for early-stage businesses, and lots of advice for how to build the kind of earned media visibility that rivals well known brands like Uber or Casper. Focus on relationships. Embrace competition.

B2B 232

B2B Agency Energy Media Relations 232

Cision

NOVEMBER 30, 2016

Because I had editors who believed in me, I covered new players like Google, Facebook and Twitter before they went public. But this change will only happen when communications professionals are empowered with the technology, people and budget to do the job right. In the process, I became a software product nerd.

Software 0

Software Media Leadership Journalism 0

Cision

APRIL 6, 2016

Consumer adoption of technology is unpredictable, and social networking sites are dynamic and constantly innovating their products. While these channels are important and highly used, it’s more important for you to keep an eye on your specific audience – their use of technology, conversation patterns, media consumption, etc.

Employee 120

Employee Storytelling Content Marketing Leadership 120

PRSay

JUNE 11, 2018

With all the talk lately about changes in how our clients communicate with audiences — disruptive technologies, innovation, shifting consumer habits — certain key aspects of the PR profession have remained constant. Along with curiosity and storytelling, we must have a knack for thinking and advising strategically.

Technology 136

Technology Retail Storytelling Crisis 136

PRSay

OCTOBER 22, 2019

Shaw began by describing the three ages of communications: 1920 to 1960 as the age of propaganda (manipulating people through mass media), 1979 to 2009 as the age of exploration (from public relations to communications), and 2010 to the present day as the age of disinformation (digital technology, social media and “the art of the lie”).

Conference 112

Conference Communications Storytelling Social Media 112

Rock the Status Quo

DECEMBER 10, 2015

In Arizona, most business publications run their finance issues in November and December; therefore, I expected a frenzy of pitching immediately, followed by a lull. A wealth of opportunities, with placements for the most important local publications clustered to hit during a four to six-week period. Put on Your Storyteller Hat.

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Pitching Real Estate Banking How To 100

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. How does Tech PR Work?

Technology 78

Technology Product Launch Crisis Management Case Study 78

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

Like nearly any other marketing or strategic discipline, public relations has changed in recent years. According to The Holmes Report, only 27% of agency leaders responding to the survey think the term “public relations” will clearly and adequately describe the work they do by the year 2020. billion over the next five years.

Trends 124

Trends SEO Leadership Print 124