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PR Strategies For Disruptive Technologies

ImPRessions - Crenshaw Communications

Disruptive technologies like artificial intelligence (AI), blockchain, and others are constantly reshaping various industries. Here’s where a thoughtful yet robust public relations (PR) strategy can help address predictable reaction. The challenge was to unravel the complexity of the technology and disassociate it from crypto.

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How Public Relations Can Enhance AdTech Marketing

ImPRessions - Crenshaw Communications

Adtech brands must find creative ways to cut through the noise and highlight the value their particular technology brings to customers and the industry. Enhancing adtech marketing efforts through PR As adtech marketing becomes more difficult, public relations (PR) presents an opportunity to kick those efforts into hyperdrive.

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B2B marketing insights for improving technology business performance

Agility PR Solutions

New research from tech-focused storytelling and experiences agency Alloy finds that less than half of tech brands surveyed indeed […] The post B2B marketing insights for improving technology business performance appeared first on Agility PR Solutions.

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Reshaping Public Relations In 2024: The Rise Of Purpose-driven Storytelling And Authenticity

The Hoyt Organization

This generation of consumers matured in a digital age defined by rapid technological growth, instant connection, and the reign of social media. Consequently, this shift necessitates a new narrative for public relations in 2024, where purpose-driven storytelling and authenticity take center stage.

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How Public Relations Can Help Build Trust In Defense Tech Brands

5W PR

Defense tech is a sector that is heavily scrutinized and viewed skeptically by the public. This isn’t a battlefield of physical conflict, but one of perception, where narratives are the weapons and the public’s trust is the ultimate victory. Defense tech storytelling But transparency alone is not enough.

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Does Data-Driven Storytelling Threaten the Role of the Communicator? #CisionWorldTour Toronto

Cision

Advances in technology will revolutionize your business, but what if your job is more than just a business to you? While technology continues changing every industry I can think of, many communications and public relations professionals hold tight to the more poetic side of storytelling. Connecting Data and Storytelling.

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Cracking the communication code in technology

PR in High Definition

It also depends on who you’re speaking to and their understanding of the technology and terminology. It’s our job as communicators in technology to find ways to tell stories, with the right words, with the right people. Breaking down technology jargon Beginning my journey in tech PR, I was flooded with jargon that I had to decipher.