5W PR

MAY 30, 2024

Figure out if there’s a trending issue or popular topic the tech aligns with. Professional product photos, logos, and team headshots are crucial for visual storytelling. An overview of the company, leadership bios, and any pertinent awards or recognition. Illustrate the impact the technology will have.

Technology 78

Technology Product Launch Construction YouTube 78

PRSay

JANUARY 9, 2020

And people still faxed pitches! While I wish there was a perfect crystal ball, the best we can do are our own professional insights — and here are some trends that we foresee being worth watching in 2020 and beyond: User- g enerated content. If that doesn’t take your breath away for a minute, I don’t know what will.

Trends 167

Trends Nonprofit Consumer Newspapers 167

Onclusive

JUNE 21, 2017

Hosted by Deirdre Breakenridge of Pure Performance Communications , and joined by fellow panelists Shonali Burke and Shannon Furey , the panel covered emerging PR trends including how corporate storytelling has changed in recent years and what PR professionals must learn to sustain their careers. PR is no longer a linear process.

Storytelling 329

Storytelling SEO Community Engineering 329

PRSay

JUNE 5, 2023

Thurston is an Emmy-nominated storyteller and producer, recognized for his work at the intersection of race, tech, democracy and climate. Are CVBs and other tourism groups pitching you now to come and visit? As we head into summer, do you have any travel and tourism trends to share? It’s a worthwhile investment.

Storytelling 60

Storytelling Tourism Travel Local 60

Shift Communications

SEPTEMBER 23, 2022

The executive leadership team has yet to signal their willingness to help bring the message to market in interesting ways. Personal storytelling — i.e., a pivotal moment in the business, leadership lessons — can also help carry the company narrative. You are ready to begin telling the company’s story loudly and proudly.

Communications 78

Communications Leadership Energy Storytelling 78

ImPRessions - Crenshaw Communications

MAY 24, 2018

They must constantly generate fresh concepts for bylines and story angles for pitching, as well as dreaming up campaign ideas for clients. In today’s atmosphere of continuous communications from a multitude of channels, PR people (and their marketing peers) must come up with original approaches to storytelling to break through the noise.

Creativity 174

Creativity Small Business Storytelling Travel 174

PRSay

APRIL 18, 2024

We are creators, storytellers and writers. In addition to Swift’s mastery of public relations, have you noticed that her catalog of leadership lessons is almost as extensive as her collection of songs? How you respond to a reputational issue and bounce back from adversity speak volumes about your leadership. Be authentic.

Leadership 187

Leadership Storytelling Viral Banking 187

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. Brad Marley , Chief Storyteller, Yelram Media . Emerging channels like podcasts will continue to grow in influence, which means PR pros have to become more fluent in strategically pitching and forming relationships in these channels.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Cision

MAY 19, 2017

This expanded role will allow Bialek to continue leading communication strategies across the client sector, while also developing the leadership of Konnect Agency. What trends do you see taking shape as you ride the subway or walk the aisles of Target? Congratulations on your new role with Konnect! I always ask two questions, “Why?”

Consumer 226

Consumer Trends Agency Pitching 226

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

” The blog is a reliable source of macro PR information and industry trends. The site is always looking for contributors, making it a go-to for thought leadership pieces and guest blogging. Authentic Storytelling Project. And, one of the best things about The Muse? The Cision Blog. Better Writing Blogs. Smart Blogger.

Blogging 170

Blogging Writing Creativity Storytelling 170

ImPRessions - Crenshaw Communications

FEBRUARY 27, 2019

Even if your new SaaS platform is the coolest and most disruptive tech ever, it’s not wise to focus solely on its features and benefits, and it’s worse if the pitch is drowning in jargon or technical terms. One company is an isolated example; more than one means there’s a trend, and a potentially bigger story.

B2B 232

B2B Agency Energy Media Relations 232

Prohibition

FEBRUARY 14, 2023

Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience. It requires an understanding of the audiences and industry trends, as well as excellent copywriting skills.

Strategy 62

Strategy Brand Branding Technology 62

PRSay

NOVEMBER 20, 2018

In other words, rather than pitching publications on the happenings of Pittsburgh International Airport, the Airport is using its own platform and staff members to break the news itself. Other recurring Blue Sky subjects will range from developments about the Pittsburgh International Airport to updates and insights into the world of aviation.

Internal 103

Internal International Travel Tourism 103

Sword and the Script

FEBRUARY 2, 2019

This is why the event is so interesting for marketers: it’s a moment to study the marketing pitch, storytelling and irrational behavior. Going against the trend for longer ads, Unruly also found that shorter ads can be as effective, if not more effective, than longer ads. 1) The Big Game by the Numbers.

Advertising 87

Advertising Advertising B2C Retail 87

Beyond PR

MARCH 6, 2018

A few years ago, Moz and BuzzSumo analyzed engagement trends of over one-million online articles. Surveying thousands of marketers, here are this year’s trends: What the most successful B2B content marketers do?: Leadership is on board too, 81 percent of senior marketers believe earned media is more effective than paid media.

Strategy 67

Strategy How To B2C Content Marketing 67

Sword and the Script

MAY 29, 2018

3) “Thought leadership can’t be outsourced. We can pitch with social media, but actual editorial coverage is not necessarily predictable, not is the tone or content angle.”. 26) “I wish they understood the value of storytelling the way I do.”. 26) “I wish they understood the value of storytelling the way I do.”.

Corporate 77

Corporate Communications Survey Employee 77

Sword and the Script

FEBRUARY 2, 2019

This is why the event is so interesting for marketers: it’s a moment to study the marketing pitch, storytelling and irrational behavior. Going against the trend for longer ads, Unruly also found that shorter ads can be as effective, if not more effective, than longer ads. 1) The Big Game by the Numbers.

Advertising 60

Advertising Advertising B2C Retail 60

Solo PR Pro

FEBRUARY 11, 2016

(Define your focus) – Determine what you are aiming to accomplish whether it’s introducing a new product or service, generating new leads, increasing brand visibility, managing reputation, building thought leadership or advancing a core key message. Sharing industry news and trends or policy changes, and providing a perspective on this.

How To 40

How To Guidelines Pitching Writing 40

ImPRessions - Crenshaw Communications

JUNE 28, 2018

Last week’s post covered the trend of data-driven storytelling in PR. Data to power PR storytelling. Social monitoring and listening not only give us a heads up on customer service issues or negative PR, but they can illuminate industry trends and customer behavior. The post Where Do You Find Data For PR Storytelling?

Storytelling 149

Storytelling Data Survey Financial 149

ImPRessions - Crenshaw Communications

JUNE 21, 2018

No one should underestimate the power of data for storytelling. Yet it can yield real insights for inclusion in a thought leadership program for key executives. Whatever the case, B2B and technology-based businesses are in an excellent position to use data-driven storytelling as part of a PR strategy.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

Sword and the Script

DECEMBER 26, 2023

Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” ” ~ Morgan McLintic , CEO, Firebrand Communications 6. ” ~ Jason Brown , PublicCity PR, Principal PublicCity PR 9.

Writing 198

Writing Communications Marketing B2B 198

Sword and the Script

DECEMBER 20, 2022

The organizations who take their ESG, DEI, and social impact strategies seriously will be the ones who are unafraid to show their progress, no matter how big or small it may be, with a combination of visual and written storytelling. Brad Marley , Yelram Media Chief Storyteller, Yelram Media. Relentless focus on the customer .

Marketing 196

Marketing Content Marketing Data Social Media 196

Communications Conversations

MAY 3, 2016

Focused on the world of financial and corporate communications, club membership and participation in its SOJC stock index has increased 50% under his leadership. Students are recognized for their exemplary leadership, service and academic excellence. She added the leadership minor to compliment her leadership roles on campus.

Sports 0

Sports Leadership Internal International 0

Remote PR Jobs

SEPTEMBER 25, 2023

Building strong relationships with markets requires relentless honesty and compelling storytelling directed at the desired audience. Off-the-shelf pricing Many consultants and public relations firms offer individual items off-the-shelf such as TV, radio and print placements, thought leadership op-eds, press releases and blog posts.

Radio 100

Radio Print Television Local 100

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2018

It’s not enough to just pitch stories anymore. Top PR teams do more than merely pitch media. Quality PR practitioners are expert storytellers. Authentic interactions, entertaining content, and honest storytelling can capture hearts and minds in ways paid advertising cannot. PR builds key relationships.

Storytelling 226

Storytelling Reputation Technology Content Marketing 226

PR Job Coach

NOVEMBER 26, 2020

In close to four decades in the communications business, Patti has held senior leadership positions in four different areas of the industry: PR, Advertising Corporate and Start-up. Craft a Narrative to Make People Feel Something As Patti and Scott both emphasized, we are all storytellers. Hitachi, Loral, ASARCO, Gould Inc.,

Corporate 274

Corporate Leadership Advertising Advertising 274

PR Conversations

DECEMBER 19, 2014

Their big challenge is keeping up to date with trends and developments to be able to make informed recommendations in a variety of situations. Taking each of these, I’ve been able to consider a trend that I believe is set to be increasingly significant in 2015. Securing a reputation for content leadership.

Social Media 90

Social Media Trends Communications Crisis Management 90

5W PR

JANUARY 31, 2024

Thought Leadership PR: Positions key executives or experts within the company as industry thought leaders through expert commentary, articles, and speaking engagements. This involves the team staying abreast of industry trends, competitor activities, and the technological landscape. This can include investors or customers.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Shift Communications

NOVEMBER 30, 2021

That is, if it is created and strategically managed to leverage these trends. Too few leadership teams understand the importance of regularly revisiting their brand story. It is manifested through strategy, experience and storytelling. It’s what wins investor pitches, customers and top talent. Keep to the framework.

Brand 97

Brand Branding Internal International 97

The Hoffman Agency

SEPTEMBER 7, 2020

It’s here that traditional PR techniques like media relations and thought leadership combine beautifully with the new generation of publicity tools, including paid social ads and search engine optimization. Let’s get started! Spec out your slice of the Facebook B2B audience and target it directly. c) Going after lookalike audiences.

Advertising 36

Advertising Advertising B2B Facebook 36

Stephen Waddington

MARCH 15, 2021

Why PR is finally getting its share of SEO budgets - Angharad Planells, head of client success, Radioactive PR PR unleashed: why the value of PR is being recognised by organisations in 2021 - Koray Camgoz, director of communications and marketing, PRCA Please follow this link if you’d like to pitch to present at a future event.

Google 119

Google Data Government Social Media 119

Communications Conversations

AUGUST 31, 2018

Since the beginning of the year, I’ve noticed a distinct trend: more former media folks making the transition to the PR/social side. Using my storytelling skills that I’ve built up over my 18 year career in radio & TV but in a new way. But, in general, reporters don’t want a product pitch on a press release.

Media 112

Media Journalism Report Video 112

Beyond PR

MARCH 30, 2018

that prefers pitches via e-mail with phone call followup afterward. In a recent column on PRWeek , Ivan Ristic of Diffusion suggested that while AI might be good for data mining keywords across blogs and online publications to find trends for clients, it still won’t replace relationships that make the industry go-round. “A

Publicity 85

Publicity Training Technology Data 85

Communications Conversations

APRIL 4, 2016

They’re thinking about it as a key storytelling device. This way, BBY gets best of both worlds–a story they can share across different channels, and a story they can pitch to media (and a story media can FIND on their site). And, they’re thinking about it as a multi-media hub. Smart and slick.

Corporate 60

Corporate Strategy Pinterest Web 60

NewsWhip

MAY 27, 2021

The future of storytelling in healthcare communications. Real Chemistry’s Practice Leader of Media & Engagement Becky Vonsiatsky joins NewsWhip’s CEO Paul Quigley to discuss how healthcare storytelling will continue to connect authentically with key audiences, wherever they are. May 21, 2021 | 11:30am EST / 4:30pm GMT. Becky: Yeah.

Healthcare 78

Healthcare Storytelling Communications Local 78

Stephen Waddington

DECEMBER 5, 2018

Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. In this article I explore how smart public relations practitioners are putting search at the heart of their campaigns and seeking followed links from the media sites they pitch.

Media Relations 115

Media Relations Media Print Newspapers 115

Sword and the Script

DECEMBER 11, 2018

This, in turn, will make consumers more reliant on companies for their news and less reliant on mass media as less and less content is pitched to 3rd parties.”. – Aub Driver | Shelf Life Agency. A trend we are going to see happening more in 2019 is the coming together of marketing and customer success. 7: Lou Hoffman.

Social Media 96

Social Media Marketing Media Creativity 96