Onclusive

AUGUST 9, 2021

PR professionals are expected to create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Executive Thought Leadership. According to Forbes , thought leadership has never been more important.

Training 370

Training Media Training Reputation Crisis Communications 370

Onclusive

AUGUST 22, 2017

The PR pro sends thoughtful, data-backed pitches, engages with reporters on social media, sends swag (when appropriate), maintains relevant media lists, and manages all follow-through with reporters and journalists. Executive Thought Leadership. Multimedia Development & Visual Storytelling. Relationship building takes time.

Media Training 397

Media Training Crisis Communications Conference Training 397

Shift Communications

AUGUST 29, 2023

Reporters were inundated with pitches offering AI experts and “news” and became more selective in what they wrote — and who they wrote about. adults showed: AI PR and marketing opportunities Brand storytelling and PR is one of the most powerful tools a business has. The corporate leadership opportunity right now is big.

Survey 60

Survey How To Storytelling Corporate 60

Rock the Status Quo

DECEMBER 10, 2015

In Arizona, most business publications run their finance issues in November and December; therefore, I expected a frenzy of pitching immediately, followed by a lull. ” Sure enough, two solid weeks of pitching landed two byline articles, and a handful of interviews. Get Creative With WHO You Pitch. That dreaded lull.

Pitching 100

Pitching Real Estate Banking How To 100

ImPRessions - Crenshaw Communications

JUNE 20, 2019

8 things PR does beyond media pitching. Before any team member sends out a pitch or drafts a byline, the PR team creates a plan for the brand’s messaging that is a foundation for its storytelling. Leadership events. PR strategy. The brand perception audit may provide key insight that informs the overall PR strategy.

Agency 188

Agency Publicity Media Training Training 188

PRSay

JUNE 5, 2023

Thurston is an Emmy-nominated storyteller and producer, recognized for his work at the intersection of race, tech, democracy and climate. Are CVBs and other tourism groups pitching you now to come and visit? There are infinite ways to talk about our relationship with the outdoors,” Thurston said in an interview with PRsay.

Storytelling 60

Storytelling Tourism Travel Local 60

Onclusive

MAY 4, 2020

That is why PR is the one function within the marketing organization that is positioned to step up, take a leadership position and have the greatest impact on company reputation during this period. The modern communicator is not just a great storyteller. The role of public relations is to positively place a brand into news stories.

Crisis 464

Crisis Publicity Exercises Trends 464

Onclusive

JUNE 21, 2017

Hosted by Deirdre Breakenridge of Pure Performance Communications , and joined by fellow panelists Shonali Burke and Shannon Furey , the panel covered emerging PR trends including how corporate storytelling has changed in recent years and what PR professionals must learn to sustain their careers. PR is no longer a linear process.

Storytelling 329

Storytelling SEO Community Engineering 329

PRSay

APRIL 18, 2024

We are creators, storytellers and writers. In addition to Swift’s mastery of public relations, have you noticed that her catalog of leadership lessons is almost as extensive as her collection of songs? How you respond to a reputational issue and bounce back from adversity speak volumes about your leadership. Be authentic.

Leadership 146

Leadership Storytelling Viral Banking 146

Onclusive

FEBRUARY 11, 2021

When pitching to journalists, focus on customer stories that prove the value of your solution or product. Once the startup has a sustained need for PR or a specific push that requires a lot of outreach, leadership should connect with an agency partner. . Along those lines, it’s a smart idea to collaborate with customers on content.

How To 221

How To Media Training Storytelling Financial 221

Shift Communications

SEPTEMBER 23, 2022

The executive leadership team has yet to signal their willingness to help bring the message to market in interesting ways. Personal storytelling — i.e., a pivotal moment in the business, leadership lessons — can also help carry the company narrative. You are ready to begin telling the company’s story loudly and proudly.

Communications 78

Communications Leadership Energy Storytelling 78

Landis PR

AUGUST 22, 2022

It’s what drives good storytelling. This applies equally to a product launch, leadership announcement or any news moment at the company. Why do you have this pitch idea? But there’s another important role that “why” has to play. Photo courtesy of Pexels. Why stage a media event? Why issue a press release?

Strategy 98

Strategy Product Launch Storytelling Agency 98

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

If a company’s leadership isn’t willing to commit to a PR program, it may be challenged from the start. If leadership insists that only splashy features in Fast Company or The Wall Street Journal will do, it will miss many opportunities. Here are 10 possible reasons for PR outcomes that miss the mark. Look what I did!

SEO 178

SEO Storytelling Product Launch Measurement 178

Stern + Associates

MARCH 3, 2023

That’s why the speech embodied three important lessons of how to communicate effectively that we use in our own profession, whether in composing written content, providing guidance to clients in media interviews or drafting the pitches that secure those interviews. That’s why storytelling is at the core of everything we do.

Communications 106

Communications How To Banking Government 106

ImPRessions - Crenshaw Communications

MAY 24, 2018

They must constantly generate fresh concepts for bylines and story angles for pitching, as well as dreaming up campaign ideas for clients. In today’s atmosphere of continuous communications from a multitude of channels, PR people (and their marketing peers) must come up with original approaches to storytelling to break through the noise.

Creativity 174

Creativity Small Business Storytelling Travel 174

Waxing UnLyrical

OCTOBER 21, 2015

I’ve been thinking a lot about when a whole is greater than the sum of its parts and I’ve decided to declare that the PR industry’s equivalent to PB&J is data and storytelling. PR pros are very familiar with the deliciousness of storytelling. Don’t be afraid to let data be the peanut butter to your storytelling jelly.

Storytelling 40

Storytelling Data Analytics Engineering 40

Sword and the Script

SEPTEMBER 8, 2020

B2B thought leadership drives perceptions, trust and sales A survey of 3,000+ business executives by Edelman and LinkedIn connected B2B thought leadership to trust and sales. 89% of decision-makers say thought leadership “can be effective in enhancing their perceptions of an organization.” Give our services a try.

Survey 94

Survey Industry Leadership Study 94

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

Different types of content in the form of press releases , bylined articles , white papers, and social media , among others, can help deliver key messages, amplify thought leadership and boost SEO for a particular brand. . It’s considered the most credible and influential source for storytelling.

Advertising 334

Advertising Advertising B2B SEO 334

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

The site is always looking for contributors, making it a go-to for thought leadership pieces and guest blogging. For a better understanding of the mechanics of PR, from creating media pitches that work to delivering a well-crafted results report, no one does it better than the Cision Blog. Authentic Storytelling Project.

Blogging 170

Blogging Writing Creativity Storytelling 170

Cision

JUNE 25, 2015

Click here for your free “10 Media Pitching Do’s and Don’ts” tip sheet now! If you’re proactively pitching the press about your company, note at the end of your pitch that your spokesperson has been quoted in major publications to reinforce credibility. Report back to leadership.

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

Cision

NOVEMBER 30, 2016

Over time, I took on leadership roles with larger companies that combined my knowledge of storytelling with software product geekery — most recently as the global head of product marketing for Oracle’s Marketing Cloud business. I hopped the proverbial fence from journalist to vendor to work in marketing.

Software 0

Software Media Leadership Journalism 0

Cision

MAY 19, 2017

This expanded role will allow Bialek to continue leading communication strategies across the client sector, while also developing the leadership of Konnect Agency. So many campaigns or pitch strategies are being created to try to connect a brand to anything that could possibly help them sell one more item or gain one new follower.

Consumer 226

Consumer Trends Agency Pitching 226

ImPRessions - Crenshaw Communications

FEBRUARY 27, 2019

Even if your new SaaS platform is the coolest and most disruptive tech ever, it’s not wise to focus solely on its features and benefits, and it’s worse if the pitch is drowning in jargon or technical terms. Consider how these DTC (and traditional) companies use storytelling as a powerful PR and marketing weapon.

B2B 232

B2B Agency Energy Media Relations 232

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. Brad Marley , Chief Storyteller, Yelram Media . Emerging channels like podcasts will continue to grow in influence, which means PR pros have to become more fluent in strategically pitching and forming relationships in these channels.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Deirdre Breakenridge

APRIL 10, 2017

There’s nothing like a grueling weekend spent unsuccessfully following up on pitches for coverage of a client’s innovative, disruptive, and ground-breaking new technology release to make you start daydreaming of starting your own firm. Are you comfortable pitching yourself and your skills? How will you keep your PR skills up-to-date?

Travel 281

Travel Technology Conference LinkedIn 281

PRSay

MARCH 20, 2019

During the week, Pittsburgh’s Megha Pai works as an assistant account executive at the agency Havas PR , where she creates social media content, pitches journalists and drafts news releases. Being a writer is a huge asset to my career, especially with the current emphasis on storytelling in public relations.

Writing 120

Writing Creativity Local Pitching 120

PRSay

MAY 15, 2020

In a topical and wide-ranging discussion among PR executives, PRSA’s new Storytellers series debuted on May 12 with a webinar titled “ Trusted Advisers: PR Agencies in a Global Pandemic.”. “As When pitching stories, remember that “the media is hypersensitive to calling out brands that are tone-deaf,” Tauberman said.

Agency 84

Agency Crisis Communications Consumer 84

PRSay

JANUARY 9, 2020

And people still faxed pitches! There is also an increasing number of micro publications that have smaller distributions, but are highly specific in nature and often very receptive to thought leadership and related industry news. Organic reach on social media was also still possible for brands.

Trends 133

Trends Nonprofit Consumer Newspapers 133

Prohibition

FEBRUARY 14, 2023

Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience. Strategies used in tech PR include thought leadership, social media management, strategic partnerships and community engagement, content marketing, media relations , and influencer marketing.

Strategy 62

Strategy Brand Branding Technology 62

Contently - Strategy

DECEMBER 12, 2018

Slowly, they brought on other smart people with great storytelling skills to join them in the fight. Now, five years later, they’re ascending to powerful leadership positions. They painfully got buy-in across their org and learned about the business side of marketing. The epitome of this person is my friend Margaret Magnarelli.

Content Marketing 101

Content Marketing Creativity Marketing Travel 101

Solo PR Pro

NOVEMBER 23, 2021

Crawley (SVC) Strategic Communications for nearly five years and helps clients with everything from storytelling training and message development to speechwriting. We saw education revenue increase substantially under my leadership and I'm proud of that. Today, she has owned and operated Sherry V. The transition to solo PR pro.

Meeting 86

Meeting Education Journalism Resources 86

PRSay

APRIL 23, 2018

Of course, it’s not as simple as just asking, “What should I pitch?” Instead of beating your head against the wall pitching stories you know are lame, you’ll ultimately become more efficient and effective by having better material to choose from. Get more media pitching knowledge from Michael Smart here. I hear you.

How To 114

How To Pitching Course Media Relations 114

Communications Conversations

DECEMBER 5, 2019

But one thing that ties into so many of my upcoming projects is storytelling. As a former journalist, storytelling is a part of who I am as a communicator and I think hearing directly from staff members is the best way to showcase employer branding. I found that at Room & Board. And maybe most importantly – how to meet a deadline!

LinkedIn 88

LinkedIn Social Media Storytelling Agency 88

Sword and the Script

FEBRUARY 2, 2019

This is why the event is so interesting for marketers: it’s a moment to study the marketing pitch, storytelling and irrational behavior. The organization is mired in constant controversy, weak leadership, and viewership declining by double-digits. We all know why this happens, but it is still completely irrational behavior.

Advertising 85

Advertising Advertising B2C Retail 85

Stephen Waddington

MAY 16, 2019

Day to day I work closely with the Senior Leadership Team and Directors on a range of projects. She urged encouraged students to hone skills in creativity, storytelling and pitching. Her role ranges from drafting reactive statements to working on campaigns for press and social media.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

PRSay

NOVEMBER 20, 2018

In other words, rather than pitching publications on the happenings of Pittsburgh International Airport, the Airport is using its own platform and staff members to break the news itself. Other recurring Blue Sky subjects will range from developments about the Pittsburgh International Airport to updates and insights into the world of aviation.

Internal 74

Internal International Travel Tourism 74

Solo PR Pro

FEBRUARY 11, 2016

(Define your focus) – Determine what you are aiming to accomplish whether it’s introducing a new product or service, generating new leads, increasing brand visibility, managing reputation, building thought leadership or advancing a core key message. Be a storyteller and try to create intimacy with the reader. Perfecting the pitch.

How To 40

How To Guidelines Pitching Writing 40