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Domain Authority, Trust, and Thought Leadership

The Proactive Report

My first class on digital PR and social media launched more than 10 years ago. Most PR practitioners now feel comfortable with social media, but some of the more technical aspects of digital PR still cause their eyes to glaze over. Just as with print publications, the top tier websites are harder to pitch.

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How Earned Media Drives Consumer Behavior: Publication Authority

Onclusive

One of the biggest challenges for communications professionals is understanding how their efforts influence consumer behavior so they can optimize media strategy and demonstrate tangible business value. Brand engagement, including the volume of social media amplification and presence of a backlink. ? What is PR Attribution ?

Consumer 370
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5 Benefits of Media Relations

Landis PR

By the Landis Team Photo courtesy of Pixabay Practical implementation of a media relations program is an art, not a science. After all, earned media isn’t transactional. Here are the top 5 benefits of a great media relations program: Credibility Third party endorsement is much more valuable than an organization’s own boasts.

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Three Tips for Ethical Media Interviews

Deirdre Breakenridge

Interviewing with the media has changed over the years. However, today the media is different. ” As a result of the changes, including how social media amplifies what you share in print, online or on TV, you have to prepare differently. As they say, “Anything goes!”

Ethics 195
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How Earned Media Drives Consumer Behavior: Publication Authority

Onclusive

One of the biggest challenges for communications professionals is understanding how their efforts influence consumer behavior so they can optimize media strategy and demonstrate tangible business value. The articles in the study included only earned media content (no owned or social media) published via digital media (no print or broadcast).

Consumer 195
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Approaching PR In The Age Of New Media

Remote PR Jobs

Originally seen on Forbes One of the biggest struggles faced by marketers today is how to balance new media (digital and social) with traditional media (TV, radio, print). Marketers tend to pay attention to the “new shiny idea,” often taking action on new media campaigns.

Media 100
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Business Leaders: PR Tips To Ace Media Interviews

ImPRessions - Crenshaw Communications

For any PR agency team , a major media interview for a company spokesperson is a solid win. At the same time, having a terrific media spokesperson who can nail the messaging, handle tough questions and make business or technical language accessible isn’t always easy. . But don’t mistake a media interview for a social discussion.