Shift Communications

DECEMBER 12, 2022

They showed us a lot of trust in putting together a truly integrated awareness and education campaign, and it really helped move the needle in terms of market leadership and, ultimately, sales. We have amazing clients in the Wedderspoon team. What was the aha moment that sparked campaign concept and strategy?

Marketing 78

Marketing Mobile System Instagram 78

ImPRessions - Crenshaw Communications

DECEMBER 6, 2017

There’s a certain rhythm to working in public relations – agencies tackle new business opportunities, work closely with client teams and do the day-to-day work of media relations and thought leadership. The activation of this system readies the body for action whenever we face a challenge in our environment.

Publicity 160

Publicity System Energy Creativity 160

ImPRessions - Crenshaw Communications

APRIL 3, 2018

Almost Famous (2000) — Media Relations. Both the inexperienced reporter and the naïve band members make the media relations mistake of getting too close to be objective. What follows is a leadership struggle as Denzel’s character tries to have the order retracted. Augustine’s six stages of crisis.

Tools 170

Tools Government Crisis Public Affairs 170

Critical Mention

AUGUST 7, 2020

NEW YORK — Critical Mention, the leading earned media platform, has announced the promotion of Vishal Padhye to Chief Technology Officer. Padhye joined Critical Mention in 2013 as Senior Network/Systems Engineer.

Technology 125

Technology Television Analytics Radio 125

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. What are some examples of public relations?

Interviews 104

Interviews Publicity Technology Social Media 104

Cision

MARCH 8, 2016

Want to improve your media relations? Get Cision’s free State of the Media 2016 Report! Financial firms have to demonstrate that what they do is essential to the capitalist system, which is the backbone of our economy and society. What do you differently? How has PR changed over the years?

Financial 120

Financial Reputation Newspapers Social Media 120

Sword and the Script

DECEMBER 21, 2021

To demonstrate the value of their work to stakeholders, PR pros will need to focus more on analytics and be able to report on the metrics that matter, including media placements, social media engagement, pitches opened or clicked and more. Greg Galant , CEO, Muck Rack . The trend is moving in this direction.

Marketing 215

Marketing Content Marketing Social Media Employee 215

PRSay

JUNE 7, 2022

I had a destination, a nice navigation system and a spare, but I didn’t have any instructions (crisis plan) on how to replace the tire. As strategic communicators, we know the importance of planning for a crisis. She serves as the manager of internal communications for AllianceRx Walgreens Prime, a specialty and home delivery pharmacy.

Crisis 78

Crisis Crisis Communications Nonprofit Local 78

PRSay

SEPTEMBER 18, 2020

The following is adapted from Dick Martin’s book about Marilyn Laurie’s life in public relations, “ Marilyn: A Woman in Charge ” (PR Museum Press, 2020). All proceeds from the sale of the book — available in hardcover, softcover and as an ebook — benefit the Museum of Public Relations. Women weren’t welcome at the C-suite level.

eBook 186

eBook Policies Government Engineering 186

Bianchi Biz Blog

JANUARY 7, 2021

Worse yet, Company B faces even more brutal competition from service suppliers who are already entrenched in the Detroit 3’s purchasing systems. You might also be interested in: Is Media Relations Dead? Tough competition from legacy suppliers. These legacy providers have been vetted, rated and qualified.

Agency 96

Agency Automotive Company Mobile 96

Deirdre Breakenridge

APRIL 10, 2017

If you haven’t previously managed business operations including having responsibility for a profit and loss statement, you’ll want to enlist some experienced assistance to make sure you set up your systems in a way that doesn’t give you an unpleasant end-of-the-year tax surprise or ongoing operational headaches. How much do you need to earn?

Travel 281

Travel Technology Conference LinkedIn 281

PRSay

DECEMBER 2, 2020

According to reports, an automated flight-control system had sent the airplanes into nosedives. Gordon Johndroe , vice president of global media relations and public affairs for the Chicago-based aircraft manufacturer, spoke to members of PRSA’s Corporate Communications Section in the Nov.

Crisis Management 107

Crisis Management Crisis Crisis Communications Airlines 107

Bianchi Biz Blog

APRIL 18, 2022

We focus on a few big general topics — talent, leadership, technology, operations — and a lot of issues are crossing those lines these days. I manage of staff of six fantastic editors who produce enough great material to make every day to make my job look easy.

Meeting 78

Meeting Automotive Media Newspapers 78

PRSay

DECEMBER 14, 2022

” Reuters reported that Bankman-Fried had built a “backdoor” into FTX’s accounting system, allowing him to transfer $10 billion in FTX customer funds to Alameda, his hedge fund. The approach matches the lackadaisical way that Bankman-Fried is reported to have run FTX, with minimal regard for even the most basic financial controls.”

Interviews 78

Interviews Financial Fashion System 78

Cision

NOVEMBER 14, 2017

As marketers begin to understand why it’s necessary to move away from outdated measurement systems when it comes to earned media, it’s important to develop a robust strategy going forward. To that end, answer the following questions to help shape your earned media measurement strategy.

Measurement 166

Measurement Strategy Media Analytics 166

Stephen Waddington

MAY 8, 2018

3 Media relations vs integrated communications The recruitment of journalists to fill communication roles has led to a shortfall in planning, integrated communications and reputation management. Julian Stodd, an internationally recognised advocate for social leadership, calls this phenomenon cultural graffiti.

Communications 63

Communications Healthcare Print Community 63

Stephen Waddington

DECEMBER 30, 2019

The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. PR leads with earned and owned media but also uses paid and shared media for amplification and targeting. a Senior Lecturer in Public Relations at Leeds Business School.

Government 103

Government Education Print Ethics 103

PR 20/20

NOVEMBER 30, 2022

Publishing regular content on a blog platform is great for SEO, thought leadership, and establishing internal subject matter experts. Or use these events to drive media relations and community conversation. If you were called upon by leadership to prove marketing ROI (MROI) and tie performance back to spend, could you do it?

Marketing 52

Marketing Technology Internal International 52

Scott Public Relations

MARCH 4, 2020

Converting existing energy systems to meet better environmental standards will in many cases increase their efficiency and stability, reducing the risks of blackouts in medical facilities caring for patients. But as we fight to save the environment and ourselves, we will be able to improve health outcomes and the healthcare system as well.

Healthcare 52

Healthcare Insurance Insurance Agriculture 52

Scott Public Relations

DECEMBER 19, 2019

Converting existing energy systems to meet better environmental standards will in many cases increase their efficiency and stability, reducing the risks of blackouts in medical facilities caring for patients. But as we fight to save the environment and ourselves, we will be able to improve health outcomes and the healthcare system as well.

Healthcare 52

Healthcare Insurance Insurance Agriculture 52

Bianchi Biz Blog

NOVEMBER 2, 2020

We want to educate the industry at a high level but also make technical concepts understandable and relatable to the general public. I led the first-to-web magazine publishing philosophy in the early 2000s that some B-to-B media businesses are now finally beginning to embrace.

Meeting 57

Meeting Mobile Automotive Transportation 57

Scott Public Relations

APRIL 2, 2020

Non-voters are more likely to lack faith in the election system and feel their vote doesn’t matter. Young people in the study: Consume significant media, but news is not a primary category in that consumption. They are less likely to trust the validity of the election system or to believe it represents the will of the people.

Insurance 71

Insurance Insurance Healthcare Technology 71

Scott Public Relations

AUGUST 16, 2019

This is an urgent problem for millions of patients, and will only get worse unless something is done systemically to improve energy usage in the United States. Transitioning to resilient power systems may hold the key to addressing this problem.

Healthcare 40

Healthcare Insurance Insurance Energy 40

Scott Public Relations

AUGUST 16, 2019

This is an urgent problem for millions of patients, and will only get worse unless something is done systemically to improve energy usage in the United States. Transitioning to resilient power systems may hold the key to addressing this problem.

Healthcare 40

Healthcare Insurance Insurance Energy 40

Bianchi Biz Blog

FEBRUARY 22, 2021

Trends in advanced safety systems and more efficient equipment technology. In 2018, with the support of my publisher and corporate leadership, I enrolled in a 12-week professional truck driving course at Waukesha County Technical College in Waukesha, Wisconsin. What story or stories are you most proud of?

Groups 55

Groups Meeting Transportation Media 55

Scott Public Relations

OCTOBER 13, 2019

One of the latest advances, the ABS Virtual Office from Alternative Behavior Strategies (ABS) , is a prime example of how healthcare integration is creating a better system for all involved. The program comes equipped with a chat system to share ideas and questions among employees and receive immediate clinical input.

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

Scott Public Relations

OCTOBER 13, 2019

One of the latest advances, the ABS Virtual Office from Alternative Behavior Strategies (ABS) , is a prime example of how healthcare integration is creating a better system for all involved. The program comes equipped with a chat system to share ideas and questions among employees and receive immediate clinical input.

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

Scott Public Relations

MARCH 4, 2020

Income inequality is a terrible companion for a healthcare system based on a fee-for-service model. The result is millions of Americans struggling to afford the things they need to improve their lives, including education, nutritious food, homes—and healthcare. As the disparity in wealth has increased, so too have the costs of healthcare.

Healthcare 69

Healthcare Insurance Insurance Policies 69

Bianchi Biz Blog

JANUARY 24, 2022

AutoVision News, by contrast, supports those working on Advanced Driver Assistance Systems (ADAS). Together with AEye, we completed an exceptional series of thought-leadership content that is now archived across all of AEye’s social media channels.

Meeting 78

Meeting Automotive Media Technology 78

Critical Mention

JANUARY 3, 2019

And then, starting around 2015, compliance leaders that were at those compliance and anti-bribery forums started asking me to share my story with their compliance, commercial and leadership in-house teams, so I started going to corporations to present. And my passport, along with other civil rights (voting, jury duty, etc.)

Interviews 105

Interviews Ethics Government Internal 105

Sword and the Script

JANUARY 8, 2019

The best remedy is to build a relationship with sales and – at the organizational or leader level – to put into place a thoughtful system for cultivating references. You certainly need the sales leadership on board with a reference program, but marketing has to drive it, or it will fade away.

B2B 78

B2B Media eBook Interviews 78

Scott Public Relations

SEPTEMBER 26, 2018

The Council of Accountable Physician Practices (CAPP) , a coalition of multi-specialty medical groups and health systems across the United States, is a firm advocate of using telehealth to improve the healthcare delivery process.

Healthcare 40

Healthcare Insurance Insurance Guidelines 40

Waxing UnLyrical

AUGUST 7, 2015

And, therefore, why it’s so important for you to consider a multi-faceted PR strategy that is not solely or significantly based on media relations. Dynamic comment systems became the norm (such as Livefyre , which is what we have here on WUL), as opposed to vanilla commenting systems. Image: Thinkstock.

Measurement 40

Measurement System Blogging Facebook 40

Scott Public Relations

DECEMBER 19, 2019

Income inequality is a terrible companion for a healthcare system based on a fee-for-service model. The result is millions of Americans struggling to afford the things they need to improve their lives, including education, nutritious food, homes—and healthcare. As the disparity in wealth has increased, so too have the costs of healthcare.

Healthcare 52

Healthcare Insurance Insurance Policies 52

Critical Mention

APRIL 26, 2017

If an issue of this magnitude occurs, the PR and messaging doesn’t come from the Athletic Department, but rather from the University’s News or Media Relations department. The overwhelming choice was to add videoboard systems. First, I never try to play “Monday Morning Quarterback.” Often that means people lose their jobs.

Sports 60

Sports Internal International Enterprise 60

Prohibition

DECEMBER 13, 2021

This entails limiting the damage or mitigating the adverse effects of a bad PR incident, natural disasters, industrial accidents, product failures, computer system failures, management misconduct, or even acts of terrorism. This could be anything from an operating system breakdown to website downtime. Technological crisis.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

Rock the Status Quo

FEBRUARY 9, 2015

Consider ways to expand editorial placements with personal branding campaigns for c-suite leadership and your subject matter experts ! If you are the type of PR pro that focuses largely on media relations, the first two ideas can easily mirror skills and processes you already know: byline articles.

Corporate 100

Corporate Leadership Brand Branding 100