Sword and the Script

DECEMBER 21, 2021

As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Finally, with continued remote and hybrid work, PR teams need to invest in systems that will help them collaborate efficiently and build strong relationships. This was up from 50% in 2020.”.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Sword and the Script

MARCH 19, 2018

Respondents said storytelling, content marketing and thought leadership will be more important over the next 12 months. The 2018 JOTW Communications Survey from Frank Strong. 67% said thought leadership. 67% said thought leadership. When communications agencies are fired, the top reasons can be traced to cost (79%).

Survey 72

Survey Trends Communications Storytelling 72

Stephen Waddington

DECEMBER 30, 2019

The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. PR leads with earned and owned media but also uses paid and shared media for amplification and targeting. The #FuturePRoof community goes from strength-to-strength.

Government 103

Government Education Print Ethics 103

Stephen Waddington

MAY 8, 2018

Kerry Barron-Beadling, head of communications at SFH NHS Foundation Trust, is among numerous contributors calling on NHS communicators to attribute their campaigns to outcomes. #2 2 Technology versus community care The public is wedded to the notion of doctors’ surgeries and hospitals on every street corner.

Communications 63

Communications Healthcare Print Community 63

PRSay

JUNE 11, 2021

They spend more time talking through real-life examples within communities to help people understand the true impact of the gun-violence crisis. Through our social media channels, we always aim to promote our content in a way that anyone — especially those without scientific training — could understand.

Publicity 157

Publicity Social Media Report Fashion 157

Scott Public Relations

OCTOBER 13, 2019

One of the latest advances, the ABS Virtual Office from Alternative Behavior Strategies (ABS) , is a prime example of how healthcare integration is creating a better system for all involved. The program comes equipped with a chat system to share ideas and questions among employees and receive immediate clinical input.

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

Scott Public Relations

OCTOBER 13, 2019

One of the latest advances, the ABS Virtual Office from Alternative Behavior Strategies (ABS) , is a prime example of how healthcare integration is creating a better system for all involved. The program comes equipped with a chat system to share ideas and questions among employees and receive immediate clinical input.

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

Bianchi Biz Blog

NOVEMBER 2, 2020

The primary initial audience will be the business-to-business community, but the goal is to bring the industry and consumers together, connecting subject-matter experts with consumers who need and crave more information on future mobility technology—providing a better dialog between the two constituents than currently available.

Meeting 57

Meeting Automotive Mobile Transportation 57

Critical Mention

JANUARY 3, 2019

And then, starting around 2015, compliance leaders that were at those compliance and anti-bribery forums started asking me to share my story with their compliance, commercial and leadership in-house teams, so I started going to corporations to present. So, back in 2014, I set up social media channels across the board.

Interviews 105

Interviews Ethics Government Internal 105

PR 20/20

AUGUST 9, 2016

And your project management system has been stacked with all the standard elements of a successful content marketing campaign, such as: An eBook: All of the brilliant (and statistically valid) research and insights you’ve gathered have been neatly packaged into a downloadable eBook. This includes, but is not limited to: Analyst relations.

Content Marketing 40

Content Marketing eBook Publicity Marketing 40

Bianchi Biz Blog

FEBRUARY 22, 2021

Trends in advanced safety systems and more efficient equipment technology. How data collection and utilization are streamlining fleet communication between departments like drivers and maintenance, or drivers and dispatch. What story or stories are you most proud of? to the actual preparation and driving of the vehicle itself.

Groups 55

Groups Meeting Transportation Media 55

PR 20/20

NOVEMBER 30, 2022

Publishing regular content on a blog platform is great for SEO, thought leadership, and establishing internal subject matter experts. Or use these events to drive media relations and community conversation. But blog publishing shouldn’t be a random act that is done here and there when an idea hits you.

Marketing 52

Marketing Technology Internal International 52

Scott Public Relations

MARCH 4, 2020

Converting existing energy systems to meet better environmental standards will in many cases increase their efficiency and stability, reducing the risks of blackouts in medical facilities caring for patients. But as we fight to save the environment and ourselves, we will be able to improve health outcomes and the healthcare system as well.

Healthcare 52

Healthcare Insurance Insurance Agriculture 52

Scott Public Relations

DECEMBER 19, 2019

Converting existing energy systems to meet better environmental standards will in many cases increase their efficiency and stability, reducing the risks of blackouts in medical facilities caring for patients. But as we fight to save the environment and ourselves, we will be able to improve health outcomes and the healthcare system as well.

Healthcare 52

Healthcare Insurance Insurance Agriculture 52

Scott Public Relations

APRIL 2, 2020

Non-voters are more likely to lack faith in the election system and feel their vote doesn’t matter. Young people in the study: Consume significant media, but news is not a primary category in that consumption. They are less likely to trust the validity of the election system or to believe it represents the will of the people.

Insurance 71

Insurance Insurance Healthcare Technology 71

Critical Mention

APRIL 26, 2017

If an issue of this magnitude occurs, the PR and messaging doesn’t come from the Athletic Department, but rather from the University’s News or Media Relations department. The overwhelming choice was to add videoboard systems. First, I never try to play “Monday Morning Quarterback.” Often that means people lose their jobs.

Sports 60

Sports Internal International Enterprise 60

Scott Public Relations

AUGUST 16, 2019

This is an urgent problem for millions of patients, and will only get worse unless something is done systemically to improve energy usage in the United States. Transitioning to resilient power systems may hold the key to addressing this problem.

Healthcare 40

Healthcare Insurance Insurance Energy 40

Scott Public Relations

AUGUST 16, 2019

This is an urgent problem for millions of patients, and will only get worse unless something is done systemically to improve energy usage in the United States. Transitioning to resilient power systems may hold the key to addressing this problem.

Healthcare 40

Healthcare Insurance Insurance Energy 40

Sword and the Script

JANUARY 8, 2019

The best remedy is to build a relationship with sales and – at the organizational or leader level – to put into place a thoughtful system for cultivating references. You certainly need the sales leadership on board with a reference program, but marketing has to drive it, or it will fade away.

B2B 79

B2B Media eBook Interviews 79

Scott Public Relations

MARCH 4, 2020

Income inequality is a terrible companion for a healthcare system based on a fee-for-service model. The result is millions of Americans struggling to afford the things they need to improve their lives, including education, nutritious food, homes—and healthcare. As the disparity in wealth has increased, so too have the costs of healthcare.

Healthcare 69

Healthcare Insurance Insurance Policies 69

Waxing UnLyrical

AUGUST 7, 2015

And, therefore, why it’s so important for you to consider a multi-faceted PR strategy that is not solely or significantly based on media relations. Dynamic comment systems became the norm (such as Livefyre , which is what we have here on WUL), as opposed to vanilla commenting systems. Image: Thinkstock.

Measurement 40

Measurement System Blogging Facebook 40

Scott Public Relations

DECEMBER 19, 2019

Income inequality is a terrible companion for a healthcare system based on a fee-for-service model. The result is millions of Americans struggling to afford the things they need to improve their lives, including education, nutritious food, homes—and healthcare. As the disparity in wealth has increased, so too have the costs of healthcare.

Healthcare 52

Healthcare Insurance Insurance Policies 52

Sword and the Script

DECEMBER 13, 2016

Simply roundup a handful of the best news articles and blog posts from other credible sources – that are relevant to your community – and weave a promotion for your webinar into the content. This works best if this is part of marketing operating system. 11) Pitch a contributed article to the trade media. Use this sparingly.

B2B 60

B2B Infographics Interviews eBook 60

Scott Public Relations

SEPTEMBER 26, 2018

The Council of Accountable Physician Practices (CAPP) , a coalition of multi-specialty medical groups and health systems across the United States, is a firm advocate of using telehealth to improve the healthcare delivery process.

Healthcare 40

Healthcare Insurance Insurance Guidelines 40

Landis PR

JANUARY 3, 2022

Communicating will always be important, but now more than ever taking a role as communicators and advisers being conciliators, raising values such as the ability to listen to the other, the value for the environment and respect for the communities. Lynn Erasmus, Managing Director, HWB Communications , Cape Town, South Africa.

Trends 52

Trends Trade Shows Agency Communications 52

Frederik Vincx

DECEMBER 11, 2015

In the fifties, Toyota wrote the book on production systems and continuous improvement. The right-brained communication industry is also slowly catching up. At the foundation of TPS (The Toyota Production System) lies the Japanese concept of kaizen. After all, affecting change is much about leadership and sharing a clear vision.

How To 60

How To Software System Employee 60

Sword and the Script

DECEMBER 11, 2018

In an era of ‘fake news,’ is more important than ever for organizations to be honest and transparent in direct everyday communications with employees, investors, customers, and communities, whether that communication is person to person, through social and PR content, or with traditional media.”. – Colleen Martell | Martell Communications.

Social Media 93

Social Media Marketing Media Creativity 93

Waxing UnLyrical

APRIL 2, 2016

Whether you work in influencer marketing, or media relations, or corporate communications, or are really hands-on with social media… content is what you dream up, produce, disseminate, and use to educate, cultivate, and motivate your audiences into action. Stay on top of your systems. Element #5: Community.

Strategy 40

Strategy Case Study Community Creativity 40

Prohibition

DECEMBER 13, 2021

A crisis is distinguished from routine disruptions by its potential for threat and harm to the reputation or physical assets of an individual, organisation or community. It may be caused by a huge shortage of money due to widespread loss of jobs, a decline in tax revenues and a change in the business system. Technological crisis.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

Scott Public Relations

JUNE 26, 2020

Or the injustices and influence peddling that characterizes our legal system today. People who commit libel are also fined. It is to not up to the individuals to incur the legal costs of a civil suit. Yes, it is impossible to police everyone. But public officials have a responsibility to their constituents to behave honorably.

Healthcare 52

Healthcare Insurance Insurance Social Media 52

Sword and the Script

DECEMBER 26, 2023

High demand for experienced communicators “Corporate communications professionals will continue to advance into top organizational leadership roles as their unrivaled combination of business strategy and stakeholder insight continues to become more essential. .” ~ Jason Brown , PublicCity PR, Principal PublicCity PR 9.

Writing 194

Writing Communications Marketing B2B 194

ZudePR

MAY 31, 2015

. “I could envision the benefits, as a Canadian and a female (the outsized-represented gender in the PR industry workforce, but under-represented and appreciated in terms of formal senior roles, both in-house and agency, as well as thought leadership) in joining this initiative at the front end. “How? It’s not Pepsi vs Coke.

Communications 81

Communications How To Blogging Content Marketing 81