The Proactive Report

JUNE 20, 2015

The Internet has changed the way we connect and communicate – not just with one another, but also with the media. Writing a press release and posting it on the wire doesn’t get your media coverage anymore. In fact, according to the 2015 Cision Social Journalism Study only 6% of PR pros still do that.

Twitter 100

Twitter Media Relations How To Media 100

ImPRessions - Crenshaw Communications

JULY 22, 2019

This sounds like bad news, and it is, but it means that the credibility of media and information sources is more important than in the past. The good news is that the public seems to value the role of journalism, and people are moving to media channels they trust. Good will has value.

Mobile 244

Mobile SEO Web Journalism 244

Bianchi Biz Blog

JUNE 5, 2023

I am the Midwest Bureau Chief freightwaves.com , a software as a service (SaaS) business with a robust media operation that includes web and about 20 hours a week of live streamed TV. Having worked in both journalism and PR, I have a very sensitive b.s. How long have you been in journalism and how did you get started?

Meeting 75

Meeting Automotive Media Transportation 75

ImPRessions - Crenshaw Communications

JANUARY 24, 2018

According to PageFair , use of ad blockers grew by 30 percent in 2016, accounting for 11 percent of web users and more than 600 million devices. I’m not one who think the trend is good for PR people who specialize in earned media placement, for obvious reasons. Here’s why it’s more important than it’s ever been.

Journalism 185

Journalism Advertising Advertising SEO 185

Cision

OCTOBER 6, 2016

Although some PR professionals have seized the opportunity to evolve their public relations strategies, far too many have stayed complacent, keeping their heads down and focusing on media relations and other traditional tactics that have served them well throughout the years. Earned Media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

ImPRessions - Crenshaw Communications

APRIL 29, 2022

For a PR agency team, few things are more important than having media contacts at the ready. In fact, a media placement strategy with the perfect balance of quality and quantity is one of the unsung secret of great PR and media relations. Media contacts aren’t magic….they’re But media contacts aren’t magic.

Agency 170

Agency Media Software Pitching 170

PRSay

DECEMBER 27, 2022

As media relations professionals, the least we can do is ease their burden. According to Cision’s 2022 Global State of the Media Report , nearly half of all journalists receive up to 50 story pitches per week. Amid deep newsroom cuts, they’re doing all of this with fewer resources, often while covering multiple beats.

Trends 126

Trends Pitching Twitter Nonprofit 126

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2021

For a fee, any organization can upload their press release to a newswire service that distributes it directly to news organizations, much like the original news agencies like Associated Press fed reports to newspapers in the early days of electronic journalism.

SEO 279

SEO Print Financial Product Launch 279

Sword and the Script

MARCH 26, 2019

For example, in a traditional media relations setting, how do you know if a media mention is moving the needle on reputation? I once worked with an agency team that had placed a client in the Wall Street Journal. Modern digital media brought web analytics which have made gathering metrics easier.

Measurement 117

Measurement Communications Survey Web 117

Bianchi Biz Blog

JUNE 19, 2023

How long have you been in journalism and how did you get started? I’ve been in journalism for 22 years. My first job was an assistant editor/web for a magazine called Transportation & Logistics from Penton Media in Cleveland.

Transportation 93

Transportation Meeting Media Newspapers 93

Bianchi Biz Blog

DECEMBER 6, 2021

Below are the 10 most-viewed Meet the Media profiles of 2021: 1. Meet the Media: Philip Nussel, Web Editor at Automotive News. Meet the Media: Nathan Bomey, Business Reporter at USA TODAY. Meet the Media: Nick Manes, Finance and Technology Reporter at Crain’s Detroit Business.

Meeting 82

Meeting Automotive Media Transportation 82

Bianchi Biz Blog

MAY 2, 2022

How long have you been in journalism and how did you get started? I was part of one of the first e-zines back in the 1990s, a trade mag for web developers, and was at the center of the Web boom and bust (moved on to travel writing before it boomed again).

Meeting 81

Meeting Media Travel Interviews 81

Shift Communications

JANUARY 28, 2019

Here are a few things you can do to keep your company top-of-mind following a launch: Keep a steady media relations program. Media relations is a core part of any PR program, and in this case having a steady, ongoing media effort will help you remain a part of the conversation. Flex your event muscles.

How To 89

How To Case Study Conference Web 89

Bianchi Biz Blog

DECEMBER 16, 2020

Meet the Media: Jennifer Vuong, Automotive News TV. Meet the Media: Kirsten Korosec, Senior Transportation Reporter at TechCrunch. Meet the Media: Terry Kosdrosky, Assistant Web Editor & Social Media Coordinator at Automotive News. Meet the Media: John Voelcker, Freelance Writer & Analyst.

Meeting 98

Meeting Automotive Mobile Media 98

Reputation Us

AUGUST 1, 2016

Capistrano comes to LT Public Relations from MIA BELL, a full service retail strategy firm that specializes in national business development for brilliant natural, organic beauty and personal care brands. He supported the PR team through media relations and content development for the web, social and print.

Internal 60

Internal International Crisis Management Retail 60

Sword and the Script

MAY 7, 2019

It was a better way of helping people find information on the web. Since most websites get the vast majority of website traffic from organic searches, Google has an outsized role in how much visibility any brand gets on the web. These are earned, much in the same way media relations outreach earns coverage. Digiday : 79.

Google 133

Google Banking Engineering Web 133

Bianchi Biz Blog

APRIL 17, 2023

I’m the editor-in-chief of SAE Media Group’s Truck & Off-Highway Engineering magazine and related digital products (e-newsletters, webinars, special reports, web content, etc.). How long have you been in journalism and how did you get started? I’ve been with SAE International’s Media Group for nearly 23 years.

Engineering 77

Engineering Automotive Agriculture Media 77

Sword and the Script

AUGUST 14, 2018

If you work in PR and engage in media relations , it’s a good idea to keep an ear out as to what is on the minds of those that work in the media. The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight. 4) Emphasis on professional journalism. Comment: Amen.

Survey 102

Survey Report Media B2B 102

Communications Conversations

OCTOBER 19, 2022

If you spend any time reading about the digital marketing industry online, you’ve undoubtedly seen those “X social media statistics that might surprise you” posts. They’re littered across the web. What’s more, 20% said they have never heard of the Wall Street Journal, and 37% have never heard of Bloomberg.

Social Media 68

Social Media Media Video Facebook 68

Sword and the Script

DECEMBER 21, 2021

Conversely, those companies who show respect to their people – both in working conditions and pay – will continue to thrive and receive the positive accolades and media coverage which comes with supporting all those on their payroll. Growth of independent journalism. “We Brad Marley , Chief Storyteller, Yelram Media .

Marketing 214

Marketing Content Marketing Social Media Employee 214

ImPRessions - Crenshaw Communications

JULY 11, 2018

To maximize the impact of earned coverage, the media relations pro must master the pitch, the interview, and the promotion of the story. For six ways to amplify media outcomes , see this earlier post. A positive feature or compelling interview tends to generate additional media interest. Nail it down, fast.

Report 136

Report Interviews Pitching Construction 136

PRSay

OCTOBER 2, 2017

PR needs to track customer behavior, web traffic and revenue generated from communications programs. Bell has a proven track record of developing award-winning and ROI-based marketing programs, media relations and brand strategies. Bell holds a degree in journalism from the University of Missouri School of Journalism.

Data 144

Data How To Storytelling Analytics 144

Cision

AUGUST 16, 2016

In this interview, Erik discusses moving from one media world to the next. He reveals how his background in journalism has shaped his view of the industry, his growing appreciation for PR professionals and gives insight into how journalists in the TV industry truly want to be pitched. What has been most helpful? How can brands keep up?

Television 120

Television Pitching Journalism Interviews 120

Doctor Spin

FEBRUARY 14, 2024

Tools and Tactics Public Relations: PR uses tools such as press releases , events, community involvement, web- and social media publishing, and interactions with the news media to earn public attention and goodwill. The goal is to persuade these target groups to purchase the company’s products or services.

Publicity 52

Publicity Marketing eBook Public Affairs 52

David PR Group

OCTOBER 17, 2014

More than 15 years ago, I began telling people that the Internet might kill newspapers but that it won’t end journalism. Remember, journalism was created to educate, inform, and persuade people, and our nation’s first journalists were not writing to please advertisers. Do we charge for it? Part of it? Do we give it away?

Journalism 84

Journalism Print Newspapers Advertising 84

Communications Conversations

SEPTEMBER 10, 2019

Thinking back to the early days in my career, clients often had one request when it came to the media relations game: I want to be on Oprah. Those were the kinds of media outlets clients wanted to be in. Mainstream media outlets with monstrous, loyal followings. I want to be in the Wall Street Journal.

How To 79

How To Media YouTube Twitter 79

Stephen Waddington

DECEMBER 30, 2019

The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. PR leads with earned and owned media but also uses paid and shared media for amplification and targeting. has been exploring in her work on women in journalism.

Government 103

Government Education Print Ethics 103

Lauri Pehar Borsh

JANUARY 31, 2014

Legal Brand Journalism™, including media relations and content development, is at the heart of our work for clients. As we all know by now, a vast majority of today’s professionals are active on a multitude of social media networks — for personal and, with increasing frequency, business purposes.

Social Media 83

Social Media Media Journalism Reputation 83

Solo PR Pro

MAY 8, 2018

Investor relations. Journalism. Media buying. Media relations. Social media consulting. Web design and management. Integrated Marketing Communications (IMC). Internal communications. Internet marketing. Market research. Non-profit management. Product management. Promotions. Public affairs.

Public Affairs 40

Public Affairs Internal International Community 40

Sword and the Script

AUGUST 28, 2018

Web publishing changed all that, and it gradually contributions grew into a bit of a free-for-all as publications built out networks of contributors to feed the insatiable content beast. See these related articles: The PR Opportunity for Brands as Publishers Tinker with Journalism. That may be changing. Build or Buy an Audience?

Technology 66

Technology Advertising Advertising Community 66

Bianchi Biz Blog

MAY 3, 2021

I want a story that lets me relate a car to the consumer who might buy it. How long have you been in journalism and how did you get started? You might also be interested in: Meet the Media: Nathan Bomey, Business Reporter at USA TODAY. Meet the Media: Philip Nussel, Web Editor at Automotive News.

Automotive 86

Automotive Meeting Media Pitching 86

Beyond PR

JULY 28, 2017

While your marketing team may be the one to pull together reports and analytics on sentiment and even web traffic, you should use this data to guide future decisions about earned media and content programs, as well as the general strategy for your brand moving forward. Get departments other than marketing involved in the process.

Employee 80

Employee Journalism Data Technology 80

Cision

FEBRUARY 26, 2016

What we do from a digital media perspective is engage audiences from around the Web. We’ve maintained our capacity to deliver quality journalism, reached a whole new audience and dominate in digital.” .’” For Allison, it’s all about target audience. Find a way to work that into your pitch.”.

Newspapers 120

Newspapers Print Mobile Pitching 120

Sword and the Script

APRIL 10, 2018

Similarly, I read the Wall Street Journal, and there are plenty of people that do not. They grew in marketing prominence with the advent of the web and the online news release. Other readers liked these related posts: Is Media Relations Getting Harder? Why Content Marketing and Public Relations Need Each Other.

Engineering 71

Engineering Content Marketing Analysis B2B 71

MaccaPR

APRIL 18, 2017

Cision , the King Kong of media relations directories, swells with 1.6 million media contacts (including 300,000 digital influencers) in its searchable database. It’s important to note that much of Cision’s data is provided by the media themselves, and is by its nature both broad and shallow. First, we start with.

How To 121

How To YouTube Pitching LinkedIn 121

Bianchi Biz Blog

NOVEMBER 2, 2020

How long have you been in journalism and how did you get started? I’ve been in the media business for almost 30 years, starting at SAE International (previously known as the Society of Automotive Engineers) as an entry-level editor after about two and a half years as a project and product engineer at Lear Siegler Seating Inc.

Meeting 57

Meeting Automotive Mobile Transportation 57

Sword and the Script

MAY 23, 2017

1) Web alerts and client mentions. A golden rule of PR is to treat every reporter as if they work for the Wall Street Journal because new reporters at (seemingly) small publications tend to move onwards and upwards. See these related posts: Media Relations: Proven Ways to Get More Out of It.

SEO 65

SEO Tools Engineering Web 65