PR for Anyone

FEBRUARY 15, 2023

I’ve put together 31 tips to pitch the media! It’s a month’s worth of tips and tools to make it easy for you to just start implementing. Identify your target media outlets and journalists. Offer to set up an interview with a subject matter expert. Here you go! No more excuses! You’re the one!

Pitching 130

Pitching Media Interviews Video 130

PR for Anyone

MAY 24, 2022

They aren’t used just for news anymore but have become a marketing tool. I’ve interviewed many journalists and they all tell me the same thing… they don’t read press releases. You should only put logos on when you are interviewed or quoted. I’ve interviewed so many journalists.

Pitching 130

Pitching Television Interviews YouTube 130

PR in High Definition

OCTOBER 27, 2022

The corporate communications world is no exception, with 86% of businesses using video as a marketing tool. This focus on video content may lead to firms attempting to utilise it at every opportunity, constantly looking for ways to get spokespeople on film, whether it be informal interviews, or formal pieces to camera.

Film 62

Film Interviews Video Media Training 62

ImPRessions - Crenshaw Communications

JANUARY 16, 2018

Lack of preparation for a media interview. Some CEOs and others in leadership positions shun the idea of media training. Broadcast and online media are filled with examples of mediocre executive interviews, missed opportunities, and even a few disasters.

Skype 170

Skype Interviews Crisis Communications Crisis 170

ImPRessions - Crenshaw Communications

NOVEMBER 2, 2016

That’s one reason the $5 million fundraise by AirPR, which builds analytics tools to measure PR’s impact, was notable in PR and technology startup circles. Even top PR and media relations professionals need to refresh their methods with new tools and technologies. Shortcuts That Fuel Earned Media Results.

Television 120

Television Interviews Engineering Tools 120

Communications Conversations

SEPTEMBER 10, 2020

But, as you’ll quickly see in this short interview, Dan is a whole lot more. And, he may be the first (and only) journalist to interview cats on TV! Let’s go back to the beginning–how did you get your start in the media world? It’s a fantastic tool to keep up on their work and what issues they’re focused on.

Radio 167

Radio Journalism Interviews Energy 167

ImPRessions - Crenshaw Communications

MARCH 8, 2016

Suggest or use tools to help tell the story on air before the pitch. They work best for offbeat stories, interviews with interesting personalities or topics, or little-explored subjects that benefit from detailed exploration. Can you “see” the story on the radio? Ask this question first.

Pitching 159

Pitching Radio Training Interviews 159

PR for Anyone

DECEMBER 1, 2021

This week I want to talk about your virtual interview backgrounds. But I use that for TV interviews when I’m an expert in PR. This is new and a lot of people are doing interviews from home and you are limited to the space that you have. Transcript. Hey everyone! But what do you want to do for a background?

Interviews 130

Interviews Video Film Industry 130

ImPRessions - Crenshaw Communications

MAY 8, 2018

Whether your PR team secures a keynote speaker gig at a conference or a TV interview for your CEO, media and message training are key. Going into an interview with no knowledge of the reporter or outlet can end in disaster, especially in a corporate crisis. For a deep dive on media training , see our earlier post.

Corporate 195

Corporate Training Reputation Media Training 195

PR for Anyone

SEPTEMBER 8, 2022

So the more you have out there in the world, on your website site, on social media, the more people that are going to see that. you’ve almost been vetted by the media already, and then they will use you again for a future interview. your power in your interviews so people will pay attention. I hope you like that.

Media 130

Media YouTube Video Interviews 130

The Proactive Report

FEBRUARY 20, 2017

Tool of choice to maximize engagement: Sendible. An expert database so they can swiftly find someone in your company to interview. Add video on each expert, so they can see how they come across in a video interview. You might have to do some media training with your experts!). Monitor their tweets.

Digital PR 113

Digital PR System Infographics Banking 113

PRSay

FEBRUARY 20, 2020

If you use this tool wisely, then it can earn increased exposure for your brand. While we may not be releasing breaking news from the palace, our team at MediaSource strategically employs embargoes as a PR tool. Like many of your PR tools, you’ll want to practice some restraint with how often you consider embargoes.

Radio 198

Radio Tools Journalism Interviews 198

PR for Anyone

JULY 28, 2022

Many people feel they have one story and that one story might not fit in every media outlet. I just interviewed someone on my PR Champions show and he summed it up so visually. I have a show on there called PR Champions, and I interview really amazing people in the PR space. He said to think of your story as a diamond.

Pitching 130

Pitching Media YouTube Interviews 130

PR for Anyone

OCTOBER 20, 2021

Interview a customer. I want you to make a calendar of 30 days and make a list of things like, a tip, interview a client, interview an expert in your industry, a holiday, and there could be several holidays in that month. Ask your audience a multiple-choice question. Highlight a customer of the month. Create and post a video.

How To 130

How To Video Interviews YouTube 130

PR for Anyone

APRIL 13, 2022

So I’m now hosting this show on Daily Ad Brief called More 2 Media where I interview industry experts in digital marketing, media, regular marketing. And there is one theme that is really underlying in all my interviews and I’m going to share that with you.

Video 130

Video Strategy YouTube Pitching 130

Barokas

MARCH 16, 2020

Helping clients arrange introductory or relationship building interviews with beat reporters who are currently stuck with little news to cover (such as reporters solely focused on entertainment or sports). Stay well, stay safe, stay sane, stay home.

Communications 88

Communications Case Study Conference Resources 88

Contently - Strategy

JANUARY 26, 2023

In contrast, the President of FedEx in Asia Pacific, Middle East and Africa, Kawal Preet, speaks to a business audience about the big tech trends shaping tomorrow’s supply chain in a third-party interview. Depending on who you pick, be prepared to train your thought leaders. Create a content plan.

Leadership 145

Leadership Content Marketing Healthcare Google 145

Norton's Notes

JULY 29, 2015

I have been interviewing PR practitioners from all over the world as part of my interview series called 20:20 Vision. The concept of these interviews is that I ask each practitioner 20 questions about themselves and they give us a brief glimpse into their working lives and what makes them tick. A loved one.

Interviews 28

Interviews SEO Banking Radio 28

PR for Anyone

JULY 28, 2021

Lucky me to be able to interview a 15+ year media pro in the magazine and television editorial space. Jenn Chan is a rockstar beauty and fashion editor and on-air host and she sat down with me to talk about all things pitching the media! Want to stand out, get your pitch read and actually land in the media? PR FOR ANYONE.

Pitching 130

Pitching Fashion Media Interviews 130

PR for Anyone

OCTOBER 13, 2022

You can download my guide there that will tell you all about really getting yourself media-ready. ready to speak from your power in your interview. And there’s a bonus video in there from Cindy Ashton, my colleague, and business partner, who will help you get. So that is this week’s PR tip.

YouTube 130

YouTube Video Industry How To 130

PR for Anyone

SEPTEMBER 1, 2022

So when you do land that interview, you nail it. So enjoy the tip and I can’t wait to see you in the media. You can go to 3SteptoPRSuccess.com , where I lay this out a little bit more. And as a bonus, you’ll get a video from Cindy Ashton. all about speaking from your power.

Pitching 130

Pitching Video YouTube Viral 130

PRSay

AUGUST 30, 2022

I generally advocate video as a communications tool, but 900 employees were not too many for the company to communicate with individually. And it starts with candid PR counsel and media training. Offer resources to help employees write resumes, search job postings and brush up on their interviewing skills.

Employee 87

Employee Real Estate Video Internal 87

PR for Anyone

MARCH 23, 2022

This week I want to share some tips on how you can get interviewed in magazines. .: Also, check out our next Get PR Famous upcoming live events at www.GetPRFamous.com and www.SpeakfromYourPowerLive.com. Transcript. Hey everyone, it’s Christina Daves with this week’s Free Publicity Friday PR Tip. So how do you get in magazines?

How To 130

How To Pitching YouTube Advertising 130

PR for Anyone

APRIL 26, 2022

” If you need a refresher on Newsjacking, watch this interview I did with David Meerman Scott who coined the term. Watch the video and/or read the transcript and you’ll see a bunch including things related to: Social Media. We had some huge news this week with Elon Musk buying Twitter. What does that have to do with PR?

Twitter 130

Twitter Pitching Financial Video 130

PR for Anyone

MAY 26, 2022

Media does give you authority and makes you more credible but it won’t necessarily get you instant sales the minute you appear on television or in a print interview. Sales is a process and it takes time and just because you land in the media doesn’t mean you’ll get instant sales.

Television 130

Television Print Interviews YouTube 130

PR for Anyone

SEPTEMBER 16, 2022

There’s also a bonus video in there about how to nail the interview when you get it. I can’t wait to see you in the media, make sure you share it with me, and I will be happy to send it out to my whole tribe. Follow the Get PR Famous Formula™ so you’re more likely to get the “yes” and start pitching.

Pitching 130

Pitching Financial Small Business YouTube 130

PR for Anyone

MAY 18, 2022

Your messaging needs to be on point so that not only the media but also any potential clients or customers know what you do for them right away. Do you make a good interview? By having all of that out there, you make it so much easier for the media to say “Yes!” Are you good on video?

YouTube 130

YouTube Video How To Pitching 130

PR for Anyone

AUGUST 18, 2022

We give them their ideal interview. But I got a lot of takeaways from it, when I was working with our clients one-on-one, the things that they were struggling with in terms of pitching the media. And it’s so awesome! We spend two days of getting s**t done. The third day, we take our VIPs into a television studio.

Media 130

Media Nonprofit Pitching Television 130

Barokas

DECEMBER 5, 2019

As a top public relations firm, we have adapted, developed new strategies and embraced new tools that allow us to move forward in an ever-changing and excessively noisy landscape. If you have a CEO who can slam dunk every interview, good for you. With experience and new tools, we’re are getting better at connecting the dots.

Strategy 78

Strategy Media Storytelling Pinterest 78

PR for Anyone

DECEMBER 14, 2021

I actually just interviewed somebody in the media an Executive Producer from a morning show and she said the same thing. You’ve got to have a good hook. Like what is it that’s going to draw that journalists in to read your pitch, your email. Make sure it’s concise. Don’t write this long stuff. Make it short.

Pitching 130

Pitching Media YouTube Video 130

PRSay

MAY 23, 2022

So the lesson here for any communications campaign is: Transparency can be your most powerful tool to stop the spread of misinformation. Most stories won’t draw such massive worldwide media and public attention. What are some steps that PR professionals can take to help get their message out in a crowded communications environment?

Ethics 143

Ethics Public Affairs Television Social Media 143

ImPRessions - Crenshaw Communications

MARCH 17, 2017

From the minute you polish your resume, through the interview process and on to the front lines of account work, PR is a business that demands accountability. Being tech-savvy also includes using WordPress for website hosting and blog posting as well as the basics behind all the social media platforms. Be scrupulous.

Training 159

Training Pitching Writing Video 159

5W PR

JANUARY 31, 2024

Media Relations: Building and maintaining relationships with journalists, bloggers, and influencers is a cornerstone of Tech PR. PR specialists pitch stories, arrange interviews, and share press releases to secure positive media coverage for the company or its products. How should you do PR for a tech company?

Technology 78

Technology Product Launch Crisis Management Case Study 78

PR for Anyone

NOVEMBER 18, 2021

Some people are discouraged or stressed by social media but it is a game-changer in terms of access and what you can do to reach a huge audience, quickly. It’s an amazing tool to use to grow your brand. The number one rule is consistency. It is important that your brand is consistent across all of your platforms.

Social Media 130

Social Media How To Brand Branding 130

Mora Communications

MAY 15, 2017

Speak Your Business™, Ann’s signature system, uses neuromarketing and other tools to show business owners how to transform their messages into client magnets that increase revenues, win the pitch, and boost the bottom line. Ann has been interviewed by The Los Angeles Times, Elle, Cosmopolitan, ABC-TV, Entrepreneur, and many other media.

How To 56

How To System B2C Training 56

Marketwired

FEBRUARY 16, 2016

Stay tuned for posts 2 – 5, which will look further into some of the tools, tactics, and strategies that innovative PR professionals are using today. The quotes pique far more interest around our guests and their interviews. Instructure is a company that builds tools for online educators. For my podcast, Women Worldwide.

Creativity 100

Creativity Pitching Writing Conference 100

Barokas

JANUARY 9, 2019

If you have a CEO who can slam dunk every interview, good for you. But if your spokesperson has gone through media training and is still struggling to keep reporters engaged or tell the brand story in a way that resonates, don’t be afraid to find someone else to step in. Are you leveraging the right spokespeople?

Strategy 60

Strategy Media Pinterest Storytelling 60