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How to Use Public Relations as a Lead Generating Tool

PR for Anyone

Have you ever considered using public relations as a lead generating tool? Why not take the media you receive – an article, blog, or radio or television interview, and send that to a prospective client or customer. Tell them you thought they might be interested in the topic and that you were interviewed on the subject.

Tools 130
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AirPR Interview Series: Emmy Award Winning Journalist & PR Pro Mika Stambaugh

Onclusive

I believe each client begins at a different point on the PR spectrum … some need to start with blogs, online magazines and trades publications to perfect their narrative before moving to mainstream radio and television media outlets. AirPR: How do you see PR & content marketing evolving in 2018?

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8 PR Tools for B2B Thought Leadership

ImPRessions - Crenshaw Communications

Here are 8 tech PR tools for a B2B thought leadership plan. Tech and business media are uniquely receptive to interviews and commentary from executives who are subject-matter experts. The post 8 PR Tools for B2B Thought Leadership appeared first on Crenshaw Communications. Stellar bylined content. Expert commentary.

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PR Myth #2

PR for Anyone

They aren’t used just for news anymore but have become a marketing tool. I’ve interviewed many journalists and they all tell me the same thing… they don’t read press releases. You should only put logos on when you are interviewed or quoted. I’ve interviewed so many journalists.

Pitching 130
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The Enduring Significance of Broadcast Media: Why TV and Radio Remain Essential for PR Professionals

Burrelles Fresh Ideas

In today’s digital age, where streaming platforms and online media dominate the landscape, it’s essential not to overlook traditional broadcast media’s enduring relevance and significance, such as television and radio. Older individuals, particularly those over 50, are more likely to rely on television for news rather than the internet.

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S&T Live Recap: Gini Dietrich on the Evolution of the PESO Model and the Impact of AI

PRSay

The evolved PESO model shows how a video interview such as S&T Live can be transcribed to “create different types of content for your social, for your blog,” etc., “to What has changed are the tools. “Now, you can use AI for that kind of stuff,” Dietrich said. You can use AI to get started, to help you brainstorm ideas for content.”

SEO 136
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Decoding Mental Health Challenges: A Deep Dive with Dr. Gail Saltz

PR for Anyone

She has appeared on popular television broadcasts, such as CNN, Good Morning America, The View, Dateline, 20/20, MSNBC, and The Oprah Winfrey Show. Seeking support from trusted individuals is also helpful, and Dr. Saltz encourages everyone to consider psychotherapy as a beneficial tool for managing stress. and many more.

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