Garrett Public Relations

FEBRUARY 28, 2024

Could it be that they’re making it hard for reporters to cover them? As someone who has spent much […] The post Getting Featured: Six Tips to Secure More Media Coverage for Your Business appeared first on Garrett Public Relations. Some companies seem to get in their own way when it comes to earning media coverage.

Media 159

Media Report Company Publicity 159

Shift Communications

FEBRUARY 3, 2016

In my last post , I shared three ways to bungle your product launch and touched briefly on preparing your executives for media interviews. No one wants to be the one that caused THAT headline or article that harms your business. 1) They think an interview is just about answering questions. Let’s dig into this a bit more.

Interviews 60

Interviews Media Training Training Trends 60

5W PR

APRIL 8, 2021

If you do this, you just might get a phone call that requests an interview. That would be a tremendous outcome both for your business and website. A press release just might get your business out into the public at no cost to you. Before Writing a Press Release. How to Write the Best Press Release? Newsworthy.

Engineering 128

Engineering Writing Social Media Report 128

PR Fuel

AUGUST 19, 2021

Identify the Ideal Reporters and Create a Contact List. Your story will not appeal to all reporters. The best journalists to contact are ones that cover topics about your industry or are relevant to your business. The best journalists to contact are ones that cover topics about your industry or are relevant to your business.

How To 105

How To Media Pitching Report 105

ImPRessions - Crenshaw Communications

APRIL 24, 2018

Media and influencers read analyst reports and white papers, so the reach can become exponential. This is a sign that their expertise is relatively up-to-date, and academic credentials are a plus, particularly when it comes to being quoted in media interviews. Business partners. Sponsored surveys or research reports.

B2B 136

B2B Brand Branding Trade Shows 136

Cision

MAY 21, 2015

Because after an awesome, inspiring stint with Harley Davidson and Tony Robbins, Amy figured out what she really loves: helping small business owners like you break down BIG, powerful strategies into step-by-step actions…so you can see BIG, powerful results, fast. 11) Mark Schaefer and Tom Webster. The Marketing Companion. Content Inc.

Social Media 120

Social Media Marketing Pinterest Media 120

PR Fuel

MARCH 17, 2020

Your small business may feel like a tiny sapling under a canopy of tall trees. How do you bring attention to your business? There are so many other businesses out there, and people only have so much attention to give. PR helps small businesses build brand awareness and credibility.

Publicity 67

Publicity Small Business Advertising Advertising 67

ISEBOX

NOVEMBER 30, 2015

They interview their clients and staff and will educate, entertain and inform with their content. Pikers write press releases about a new executive hire or a product color change. Pikers write a boring story, and hit “send” on a traditional wire service, and then wonder, “why didn’t I get coverage”. 4) You don’t measure.

Publicity 70

Publicity Measurement LinkedIn Small Business 70

Sword and the Script

OCTOBER 13, 2015

A reporter from The Washington Post took an interest on a story pitch about small businesses and the impact on economy. At the time, my client had a product for a nascent web economy that would fuel small businesses build a web presence. Worse, that reporter never corresponded with me again.

Content Marketing 60

Content Marketing Marketing Pitching Small Business 60

ImPRessions - Crenshaw Communications

MARCH 7, 2017

But there are plenty of people writing, blogging and podcasting about how to learn. With terrific reporters like those from Quartz who peeled back the wrapper on Mast Brothers, embellishing or outright lying about a company or product “origin story” will likely end badly. Learn from the masters. A new mom under stress?

Storytelling 149

Storytelling Data Insurance Insurance 149

MaccaPR

JUNE 27, 2018

From small businesses to Fortune 100 c orporations, brands now even appear to fight for center stage when it comes to advocating on such polarizing issues as gun control, the Administration’s travel ban, LGBTQ rights, racism, protecting the environment and diversity in the workplace. Know your brand and your customers.

Brand 70

Brand Branding Marketing Retail 70

Doctor Spin

APRIL 17, 2023

Write a white paper or research report on a topic related to your industry. Host a podcast or YouTube series featuring interviews with industry experts. Partner with a local influencer to promote your business on social media. Host a charity auction with unique items or experiences related to your business.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Marketwired

FEBRUARY 16, 2016

Rethink writing: Michelle Messenger Garrett. Add life using quotes: Some quotes sound “canned”—try to liven up your quotes by writing them the way a person would actually talk. A mentor of mine taught us to write executive quotes this way and it really does help in making them sound more real. For my podcast, Women Worldwide.

Creativity 100

Creativity Pitching Writing Conference 100

Cision

OCTOBER 5, 2015

All that may soon change….” – Shubhomita Bose, Small Business Trends writing about Signal. Offering exclusive insight or data to support a trending topic on Signal, or a relevant interview are a couple of examples. – Mathew Ingram, writing for Fortune about Facebook’s “Signal.”.

Facebook 120

Facebook Trends Twitter Resources 120

Ethical Voices

DECEMBER 18, 2023

It’s funny because I look back at the 22-year-old me, I think the very first difficult press release I had to write was something about pricing in SAP. Part of that was interviewing people at a metro stop and getting their takes on this. How long have we been writing press releases, calling somebody the leading provider of X.

Ethics 105

Ethics Data Training Agency 105

Communications Conversations

JULY 18, 2019

Although it was long overdue, the timing seemed right to interview this PR Rock Star. Here’s an easy tip: accompany your clients to TV stations for interviews/demonstrations. I always look forward to seeing the reporters and producers I’ve gotten to know over the years, and I’ll ask what they’re working on.

Local 94

Local Course Community Interviews 94

Beyond PR

DECEMBER 19, 2016

as an offer, use this month to brainstorm the kinds of content — like an ebook, whitepaper, special report or discount — that people will gladly trade their email to get. A lot of businesses come up with blog topics in the moment rather than planning in advance. How do you entice subscribers to your email newsletter?

Content Marketing 40

Content Marketing Marketing eBook Small Business 40

Mindful Marketing

FEBRUARY 15, 2017

Truth be told, most startups and new small businesses can stand to do a little of their own PR at first. What to consider for your first foray into PR What are our business goals? No PR executive can do a good job if you don’t make it clear what you are trying to achieve as a business. That depends.

Agency 50

Agency Crisis Communications Measurement Analytics 50

PR Fuel

OCTOBER 16, 2018

Do you think attempting to mislead the public as to what was really going on gave them a better shot at their next job interview? If you want reporters to give you the time of day, you have to know the best tactics for grabbing their attention and selling them on your story. Remember, reporters are constantly up against deadlines.

Web 40

Web Pitching Local Report 40

Communications Conversations

MARCH 29, 2019

I think about people like LeeAnn Rasachak and Sarah Reckard whom I met more than 10 years ago now (they were one of my first PR Rock Star interviews!). Of course, I couldn’t write a post like this without nominating a couple people myself! And, they have been for a while now. They had to be younger than 30.

Social Media 128

Social Media Agriculture Marketing Media 128

Communications Conversations

NOVEMBER 20, 2017

That includes writing content, monitoring and paid strategy and execution. In correlation with our business goals I come up with our paid social strategy, which is constantly evolving. I’ve gotten interviews, side projects, jobs, made lifelong friends and gained insight I never knew I needed because of networking.

Meeting 0

Meeting Social Media Employee Pinterest 0

Maxim Behar

MARCH 6, 2022

In an exclusive interview with the Indian Valasys Media, Maxim Behar revealed his secret to success: individuality. And then when communism collapsed in the early 1990s, I was a reporter or correspondent in Warsaw, Poland. We write on Facebook in a certain way; however, we write emails in an entirely different way.

B2B 52

B2B Communications Media Newspapers 52

The Stalwart Blog

APRIL 26, 2020

There’s a ton of content, past video information, and interviews so you can kind of pick through it and figure out what’s important to you. This show is basically focused on providing a voice to the small business community. It’s been really kind of a great small business movement here in South Orange County.

Crisis 78

Crisis Local Facebook Social Media 78

PR Conversations

OCTOBER 11, 2018

When I interviewed women about working in PR in the 1970s and 1980s , they universally described their initial experiences as ‘exciting’ having moved into the occupation by accident. However, career moves were commonly reported to be the result of dissatisfaction. However, this is not to say PR doesn’t have its attractions.

Communications 104

Communications Community Measurement Study 104

Waxing UnLyrical

JANUARY 2, 2011

Be a social business: PR trends in 2011 , from Sally Falkow’s The Proactive Report. Why: social media has become the touch point by which many business functions converge. 5 New Year’s resolutions for your small business , by Thursday Bram at Grow Smart Business. Wanna Subscribe? Shall We Tweet?

Measurement 49

Measurement Tourism Social Media Blogging 49

Solo PR Pro

AUGUST 19, 2014

MileIQ automatically remembers your drives and allows you to classify and generate reports after-the-fact for mileage reimbursement or taxes. Developing a screencast tutorial, multi-media FAQ, or producing a video interview? Free Solo PR PRO ebook Get It In Writing! – Pingdom - A free website monitoring tool.

Tools 78

Tools eBook Print System 78

Prohibition

JANUARY 14, 2022

Media contacts – These are the journalists and bloggers who will write about your business. That’s why it’s so important to monitor the media for your brand, especially if you’re a small business. If you can’t comment right away, tell reporters when you’ll be able to talk and then keep your word.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Waxing UnLyrical

OCTOBER 19, 2010

While it’s too soon to tell what effects Google Instant might have on your search traffic or how best to adapt marketing efforts, some have speculated that small businesses may be more affected than large organizations. Bing, Nielsen recently reported , received nearly 14 percent of search traffic in August 2010. Shall We Tweet?

Google 101

Google Nonprofit Engineering SEO 101

Bad Pitch Blog

SEPTEMBER 8, 2008

I am writing to you from 35,000 feet where American and something badly branded as Gogo Inflight has granted me 12 buck access to the Internet. Does this mean talented reporters will take the good jobs in PR? I laughed (out loud) earlier this year when writing to compliment Tom Friedman. I mean, welcome to the 2000''s, right?

Journalism 41

Journalism Real Estate Print Newspapers 41

Sword and the Script

AUGUST 13, 2019

Oh, sure, there are bits and pieces, but even the Wikipedia entry , at the time of this writing, is woefully incomplete. Vocus had, in years prior, acquired brands including PRWeb for $28 million in 2006, Help a Reporter Out, aka HARO, for an undisclosed sum in 2010 , and iContact, for $169 million in 2012.

Technology 12

Technology Software Company Marketing 12