Garrett Public Relations

FEBRUARY 28, 2024

Could it be that they’re making it hard for reporters to cover them? As someone who has spent much […] The post Getting Featured: Six Tips to Secure More Media Coverage for Your Business appeared first on Garrett Public Relations. Some companies seem to get in their own way when it comes to earning media coverage.

Media 159

Media Report Company Publicity 159

Onclusive

FEBRUARY 22, 2018

I came to the name after incorporating my initials — ‘MAS’ is Spanish for ‘more’ — and ‘ink’ references pen-to-paper; writing your story to build and manage your communications. We focus on working with non-profits, small businesses, women CEOs and business owners. We keep things simple. TMI does PR.

Interviews 284

Interviews Radio Small Business Pitching 284

Wadds Inc.

DECEMBER 1, 2023

While AI could automate tactical public relations uniquely human strategic skills are at low risk of substitution, according to a Government report. A Government report published by the Department of Education aims to quantify the impact of AI on the UK job market.

Publicity 52

Publicity Insurance Insurance Education 52

5W PR

DECEMBER 1, 2020

Instead, according to some reports, people seem to be a lot more interested in stories about the pandemic but how it changed people’s lives. It’s the perfect time to shift away from all the depressing news and focus on some of the small, every day, good things happening around the country and the world.

Creativity 88

Creativity Pitching Small Business Media 88

5W PR

APRIL 8, 2021

That would be a tremendous outcome both for your business and website. A press release just might get your business out into the public at no cost to you. Before Writing a Press Release. Once you know your purpose and the 5 W’s, you are ready to write. That paragraph needs to pass the ‘smell test’ of the reporter.

Engineering 128

Engineering Writing Social Media Tools 128

Sword and the Script

FEBRUARY 2, 2022

In 2010, Vocus acquired the Help a Reporter. HARO, as it’s known colloquially, was an ad-support email newsletter that sent media opportunities from 30,000 reporters and bloggers to a subscriber list of 100,000 PR pros and small businesses. That was the second coolest project I’ve ever worked on in my career.

SEO 132

SEO Content Marketing Marketing Software 132

The Hoffman Agency

MARCH 4, 2024

In 2015, two French journalists realised that schoolchildren from disadvantaged neighbourhoods, lacking a network, were doing their internships in small businesses where they sometimes became free labour. How to do media monitoring, the different types of publications and how to write articles of more than one page on the same subject.

Journalism 36

Journalism Television Exercises Education 36

Sword and the Script

NOVEMBER 23, 2019

MarketingProfs and the Content Marketing Institute published their 10 th Annual B2B Marketing report with benchmarks, budgets and trends. This year the report sampled responses from 679 in North American B2B companies. Here are a few benchmarks that stood out for me: Content marketing teams remain small. 2-4 posts per month.

Content Marketing 137

Content Marketing Study Blogging Marketing 137

Solo PR Pro

DECEMBER 20, 2022

We asked our panel of solo PR pros to share one of their business goals for the year ahead. My #1 goal for 2023 is to introduce some new resources for founders and small business owners who are just starting out in their PR journey: namely an email newsletter and a course. Kathy Casciani, Azul Communications.

Resources 77

Resources Energy Small Business Corporate 77

Beyond PR

JULY 19, 2016

Writing a short press release headline that packs an informative punch isn’t easy. Our SlideShare How to Write Press Releases notes two rules of thumb for headline length: . The next time you’re writing a press release, consider these five tips and examples to help keep your headline short, sweet and to the point.

Writing 40

Writing Wireless How To Travel 40

PR Fuel

AUGUST 19, 2021

Identify the Ideal Reporters and Create a Contact List. Your story will not appeal to all reporters. The best journalists to contact are ones that cover topics about your industry or are relevant to your business. The best journalists to contact are ones that cover topics about your industry or are relevant to your business.

How To 105

How To Media Pitching Report 105

Norton's Notes

MARCH 4, 2016

I received an email this morning from The Competition and Markets Authority( CMA ), that prickled my interest, it was about an SEO company that has been forced to cease writing fake online reviews for small businesses and remove those already posted.

Writing 28

Writing SEO Small Business Engineering 28

Polaris

DECEMBER 1, 2014

If you work for a large enterprise, establishing the business case for content marketing will make it easier to get the resources required to do the job right. And if you work for a start-up or a small business, the business case will help you stay on track—and committed to the effort. 2: Create Buyer Personas.

Content Marketing 216

Content Marketing Strategy Marketing Resources 216

PR Fuel

JANUARY 24, 2022

The success of your PR campaign largely depends on your press release writing talents. Write your press release with a strong news angle to make it more eye-catching. If you run a small business, local media can help you reach your target audience. Choose the Right Platform and Distribute Wisely.

Creativity 111

Creativity Data Measurement Product Launch 111

The Proactive Report

NOVEMBER 10, 2016

Not at all – while technology has disrupted PR in many ways it has also made it more accessible to the small business owner with a tiny budget. You need to learn how to write your press releases so that Google will index and rank them. Is it only for the big brands with a large PR budget?

Engineering 160

Engineering Google Banking Small Business 160

ImPRessions - Crenshaw Communications

APRIL 24, 2018

Media and influencers read analyst reports and white papers, so the reach can become exponential. Business partners. A software targeted to small businesses may look at other service providers for SMBs – those that offer accounting, networking or loans, for example. Sponsored surveys or research reports.

B2B 136

B2B Brand Branding Trade Shows 136

5W PR

SEPTEMBER 11, 2019

News & World Report recently ranked public relations specialists #4 for Best Creative and Media Jobs in its 2019 ranking of best jobs. It was a natural transition since they already knew how to write appealing pieces and had established relationships with other colleagues in the media. million have less than 5 employees.

Nonprofit 83

Nonprofit Publicity How To Small Business 83

PR Fuel

FEBRUARY 9, 2021

Press releases are an efficient way for a business of any size to get information about a new company announcement, product, or any other piece of exciting news out to the media. Blasting out a release to media will help your company get wider exposure as editors write about your product. Writing Services. Tracking Tools.

Writing 68

Writing Internal International Small Business 68

PR Fuel

JULY 24, 2018

Telling Your Story” Is the Real Trick to Small Business PR. Most small business descriptions include information like who the founders were, when and where the business started, and perhaps a few sentences about the company’s mission and vision. Determine the chronology of your business story before writing it.

Pitching 40

Pitching Media Small Business Writing 40

Critical Mention

SEPTEMBER 19, 2019

The easy-to-share reports allow up to share real time progress on client campaigns and even link directly to broadcast and radio coverage. These reports have been a vital resource towards our team’s continued success. ”. We’ve also added an education arm to the business when we launched Jelly Academy ! Until next time!

Agency 79

Agency Marketing Media SEO 79

Beyond PR

MAY 15, 2017

I find that a lot of business owners have a skewed idea about what a press release can do for them. They either think that by publishing it, top-tier journalists will see it and instantly want to write about them. Or that once it’s published, millions of people will then buy their products. Follow her on Twitter @eggmarketing.

Analytics 52

Analytics Small Business Writing Report 52

PR 20/20

JANUARY 16, 2023

Ann Handley , the author of Everybody Writes , heads up content at ‘Profs. Buffer authors do their research, writing in-depth posts with ample resources to back up their intelligence. Databox ( @databox ): This blog is up-to-date on all things reporting, business analytics, KPIs, and more. For Social Media, we like….

Blogging 52

Blogging Marketing Pinterest SEO 52

PRSay

FEBRUARY 28, 2023

Having worked both sides of the desk has given me a better understanding of what reporters want and need. According to Cision’s “ 2022 State of the Media Report ,” which surveyed more than 3,800 journalists at about 2,160 media outlets, 76% of respondents said news releases are the content they want most from brands.

Report 172

Report Local Media Pitching 172

ISEBOX

NOVEMBER 30, 2015

Pikers write press releases about a new executive hire or a product color change. Pikers write a boring story, and hit “send” on a traditional wire service, and then wonder, “why didn’t I get coverage”. The pikers simply take the reports they get from the wire service and forward them to their boss. 4) You don’t measure.

Publicity 70

Publicity Measurement LinkedIn Small Business 70

PR Fuel

OCTOBER 27, 2020

Even if you are adept at writing, you may not necessarily have the kind of writing skills for a press release. For example, someone selling a new, healthy soda might write “So you thought soda was full of sugar?” You can also go directly to reporters by using sites such as Help a Reporter.

Examples 52

Examples SEO Writing Engineering 52

Onclusive

JUNE 14, 2017

In doing this, PR professionals gather vital intel about message penetration, brand perception, and the storylines that are the most timely and interesting to industry-specific reporters.

Marketing 170

Marketing Measurement Trends B2B 170

Cision

SEPTEMBER 21, 2016

Writing Press Releases. Keep a spreadsheet of blog topics so that when you’re ready to write, you’re not challenged with blogger’s block. Write a few articles a week and schedule them in advance. That way, if you get busy one week, you already have content lined up and ready to be published. Follow her on social media.

Marketing 120

Marketing Comparison eBook Social Media 120

Sword and the Script

OCTOBER 13, 2015

A reporter from The Washington Post took an interest on a story pitch about small businesses and the impact on economy. At the time, my client had a product for a nascent web economy that would fuel small businesses build a web presence. Worse, that reporter never corresponded with me again.

Content Marketing 60

Content Marketing Marketing Pitching Small Business 60

PR Fuel

MARCH 19, 2021

Are you a small business, organization, or individual seeking to boost your visibility and credibility? According to the Harvard Business Review (HBR), 75% of retail products fail in the first year. We’ll tell you how to write, format, distribute, and promote your press release, so keep reading below. Not Too Long.

Small Business 97

Small Business Writing Engineering Infographics 97

Doctor Spin

APRIL 17, 2023

Write a white paper or research report on a topic related to your industry. Partner with a local influencer to promote your business on social media. Collaborate with other small businesses in your area to cross-promote each other’s products or services. Portfolio/Penguin.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Sword and the Script

JANUARY 10, 2017

Entrepreneurship and small business ranked second and third respectively. The company published its findings in an impressive 60-page report called the 2017 State of the Blogging Industry. According to the report, “11% of bloggers plan to publish whenever they get around to it.” WordPress the Dominate Platform.

Survey 60

Survey Blogging Corporate Analytics 60

ImPRessions - Crenshaw Communications

MARCH 7, 2017

But there are plenty of people writing, blogging and podcasting about how to learn. With terrific reporters like those from Quartz who peeled back the wrapper on Mast Brothers, embellishing or outright lying about a company or product “origin story” will likely end badly. Learn from the masters. A new mom under stress?

Storytelling 149

Storytelling Data Insurance Insurance 149

Ethical Voices

DECEMBER 18, 2023

It’s funny because I look back at the 22-year-old me, I think the very first difficult press release I had to write was something about pricing in SAP. There are a lot of ways to use it to tell stories, but when we’re reporting to clients, there’s always that sort of pressure to ask can we take credit for this?

Ethics 105

Ethics Data Training Agency 105

Sword and the Script

MARCH 17, 2015

Every now and again, a reporter would take Vocus to task for selling contact information. I’d attempt to have a real conversation with the reporter – sometimes it worked out fine – other times it did not. Ever heard a reporter drop the f-bomb? WHY WOULD ANYONE WRITE A PITCH IN ALL CAPS?! I literally lost sleep.

Pitching 60

Pitching SEO Media Relations Report 60

Melissa Agnes

SEPTEMBER 4, 2020

In order to write this review, I took the time to experience the ReputationDefender brand and its ReputationGrower service firsthand. This includes a report on any negative links**, a recommended strategy of approach, recommended platforms to create, etc. My experience with ReputationDefender and its ReputationGrower service.

Brand 234

Brand Branding Reputation Crisis 234

PR Fuel

SEPTEMBER 8, 2020

While the purpose of journalism is to report news and events as objectively as possible, PR aims to persuade people and shape public opinion. Nonetheless, it takes a good news reporter to use business news releases as a foundation for further research, rather than direct and factual information. One meant for small businesses?

Journalism 52

Journalism Corporate Software Analytics 52

Waxing UnLyrical

APRIL 23, 2013

CNN reports based on tweets, as one rather famous news satirist has shown. Small businesses that wouldn’t have survived otherwise have used it as a tool to successfully find customers. Cohen is the Founder and Lead Writer at RedShift Writers, a Houston content writing company. Fake Tweets. Got Photoshop?

Social Media 106

Social Media Media Viral Facebook 106