Ethical Voices

NOVEMBER 20, 2023

So we would try to figure out how we could go through and coach people to write the survey instruments in a way that was grounded in ethical principles of research. I’ve seen it in many different aspects of my career, both from undergraduate students writing surveys, to consulting work that I’ve done, to my work with PRSA. .”

Ethics 91

Ethics How To Survey Interviews 91

PR for Anyone

OCTOBER 7, 2021

We write video scripts. We film an interview with you. And if you like this tip, if you’d like to get this media up to another level, check out our event that we do twice a year at www.GetPRFamous.com. We actually get stuff done at the event. We pitch the media. We film videos. We bring journalists in.

How To 130

How To Pitching Film Video 130

PR for Anyone

DECEMBER 14, 2021

I actually just interviewed somebody in the media an Executive Producer from a morning show and she said the same thing. Don’t write this long stuff. Like what is it that’s going to draw that journalists in to read your pitch, your email. Make sure it’s concise. Just tell them what it is. Make it short. Make It Sweet.

Pitching 130

Pitching Media YouTube Video 130

5W PR

APRIL 8, 2021

If you do this, you just might get a phone call that requests an interview. That would be a tremendous outcome both for your business and website. A press release just might get your business out into the public at no cost to you. Before Writing a Press Release. How to Write the Best Press Release? Newsworthy.

Engineering 128

Engineering Writing Social Media Tools 128

Critical Mention

SEPTEMBER 25, 2018

There are many types of writing styles. Many small businesses can’t afford a content writer, so they decide to outsource to a freelancer or agency. If you’re ready to hire a permanent employee, you can’t just evaluate resumes and conduct interviews. You can’t only rely on past writing samples. They’re “with it”.

Writing 66

Writing Interviews Creativity Small Business 66

PR Fuel

AUGUST 19, 2021

Be ready to answer critical questions such as what your business does and why you want media coverage in your pitch. Most importantly, learn how to write a press release and customize your message to suit every report’s personality to increase the chances of getting a response. Interact With the Journalists’ Work.

How To 105

How To Media Pitching Report 105

ImPRessions - Crenshaw Communications

APRIL 24, 2018

This is a sign that their expertise is relatively up-to-date, and academic credentials are a plus, particularly when it comes to being quoted in media interviews. Business partners. A software targeted to small businesses may look at other service providers for SMBs – those that offer accounting, networking or loans, for example.

B2B 136

B2B Brand Branding Trade Shows 136

Critical Mention

APRIL 13, 2020

As the media analytics pulled from the Critical Mention platform show, what started as just a show of solidarity from two small business owners turned into an earned media bonanza, garnering hundreds of thousands of dollars in publicity for what had previously been a relatively anonymous pizza shop outside of Belmar.

Media 111

Media Analytics Healthcare Crisis 111

Garrett Public Relations

FEBRUARY 28, 2024

As someone who has spent much […] The post Getting Featured: Six Tips to Secure More Media Coverage for Your Business appeared first on Garrett Public Relations. Some companies seem to get in their own way when it comes to earning media coverage. I’ve seen it time and again. They wonder why they’re not getting more “hits.”

Media 159

Media Report Company Publicity 159

Flack's Revenge

NOVEMBER 29, 2017

I first learned of Stone Temple and their great work in SEO and digital marketing through an acquaintance, and interviewed CEO Eric Enge for a post on Maximize Social Business awhile back. Eric Enge and I are the main performers/presenters, and I also write the scripts and handle social promotion.

Video 153

Video B2B Film Marketing 153

PR for Anyone

SEPTEMBER 30, 2022

I was watching Good Morning America last week and saw a story that just resonated with everything I share and write about related to newsjacking and “celebrity sells” when pitching the media. Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE.

Pitching 130

Pitching Television Trends YouTube 130

Doctor Spin

APRIL 17, 2023

Write a white paper or research report on a topic related to your industry. Host a podcast or YouTube series featuring interviews with industry experts. Partner with a local influencer to promote your business on social media. Host a charity auction with unique items or experiences related to your business.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Public Relations Sydney

OCTOBER 26, 2014

They can be used in all of your communication such as your website, in media releases, during media interviews, at networking functions and any time you need to describe your business. And when you’re being interviewed for TV, radio or in print, you will feel better prepared. A large part of public relations is repetition.

How To 76

How To eBook Radio Print 76

ISEBOX

NOVEMBER 30, 2015

They interview their clients and staff and will educate, entertain and inform with their content. Pikers write press releases about a new executive hire or a product color change. Pikers write a boring story, and hit “send” on a traditional wire service, and then wonder, “why didn’t I get coverage”. 4) You don’t measure.

Publicity 70

Publicity Measurement LinkedIn Small Business 70

PR Fuel

MARCH 19, 2021

Are you a small business, organization, or individual seeking to boost your visibility and credibility? According to the Harvard Business Review (HBR), 75% of retail products fail in the first year. We’ll tell you how to write, format, distribute, and promote your press release, so keep reading below. Not Too Long.

Small Business 90

Small Business Writing Engineering Infographics 90

Sword and the Script

OCTOBER 13, 2015

A reporter from The Washington Post took an interest on a story pitch about small businesses and the impact on economy. At the time, my client had a product for a nascent web economy that would fuel small businesses build a web presence. It was at the time, a novel product, and a good match for the story.

Content Marketing 60

Content Marketing Marketing Pitching Small Business 60

PR for Anyone

DECEMBER 7, 2021

Who writes about your industry for this publication. You need a great hook. You need a subject line. You need them to want to read what that newsworthy story idea is and then you’ve got to find the right journalists. Use Google. It’s really that easy if you follow the simple steps.

Publicity 130

Publicity Video Pitching System 130

Rock the Status Quo

DECEMBER 10, 2015

” Sure enough, two solid weeks of pitching landed two byline articles, and a handful of interviews. My bank client is a top ten SBA lender in my state who, naturally, funds a high volume of small business loans. ” Or, in the case of more difficult clients, “… in the last five minutes?”

Pitching 100

Pitching Real Estate Banking How To 100

ImPRessions - Crenshaw Communications

MARCH 7, 2017

But there are plenty of people writing, blogging and podcasting about how to learn. Or think about your customers’ stories; has your product helped a struggling small business owner? There are always ways to unearth and craft stories that will interest and even inspire. Learn from the masters. A new mom under stress?

Storytelling 149

Storytelling Data Insurance Insurance 149

Solo PR Pro

JULY 25, 2017

The best small business owners are constantly innovating. Before I started my blog (in the days of corporate brochure websites), I wrote a business column for the International Association of Business Communicators. It became a chore to write. . Moreover, the business value wasn’t there anymore.

Groups 46

Groups Small Business Blogging Resources 46

Ethical Voices

DECEMBER 18, 2023

It’s funny because I look back at the 22-year-old me, I think the very first difficult press release I had to write was something about pricing in SAP. Part of that was interviewing people at a metro stop and getting their takes on this. How long have we been writing press releases, calling somebody the leading provider of X.

Ethics 105

Ethics Data Training Agency 105

Solo PR Pro

JULY 2, 2019

Having the dream – I'm a wife, mother to six-year-old twins and a small business owner. Being self employed gives me the opportunity to write this while sitting by the pool. I interviewed with a smaller robotics integrator and never imagined they would offer me a full time role. ” Shirley Johnson stage1pr.com.

Creativity 73

Creativity Small Business Financial Agency 73

Mindful Marketing

FEBRUARY 15, 2017

Truth be told, most startups and new small businesses can stand to do a little of their own PR at first. What to consider for your first foray into PR What are our business goals? No PR executive can do a good job if you don’t make it clear what you are trying to achieve as a business. That depends.

Agency 50

Agency Crisis Communications Measurement Analytics 50

Communications Conversations

MARCH 29, 2019

I think about people like LeeAnn Rasachak and Sarah Reckard whom I met more than 10 years ago now (they were one of my first PR Rock Star interviews!). Of course, I couldn’t write a post like this without nominating a couple people myself! And, they have been for a while now. They had to be younger than 30.

Social Media 128

Social Media Agriculture Marketing Media 128

Sword and the Script

MAY 27, 2017

2) Putting small businesses at a disadvantage . Mike Masnick writes in a rather unsettling rant on TechDirt , that the current effort to kill net neutrality is a cleverly fabricated illusion. c) I will write my two U.S. I will also write my U.S. His entire video is just 12 minutes and well worth watching it.

Marketing 61

Marketing Web Writing Video 61

Mora Communications

AUGUST 12, 2015

Too many people believe that next TV interview or magazine article is going to be “it”. Still, although they were unable to take full advantage, it did launch their business. So, do your best, get the interviews done, and then let ’em go. It’s going to change their lives. That one story will turn it all around.

Publicity 49

Publicity Interviews Media Relations Company 49

Cision

SEPTEMBER 14, 2015

Securing an interview with a media outlet for an executive or other company spokesperson is a dream…except when it’s not. Interviews provide an opportunity to showcase your brand and spokespeople as thought leaders, increase loyalty to your brand, defuse crises and drive sales. Write bullets, not novels. Sound bites.

Interviews 120

Interviews How To Media Media Training 120

Waxing UnLyrical

OCTOBER 31, 2010

Why: part of the problem with PR is that businesses still don’t understand what we do. How to run a fearless small business by Taylor Lindstrom at Copyblogger. Why: especially for my friends (and foes) who run small businesses. And that leads to stuff like this. Take heart, not howls. Wanna Subscribe?

Small Business 51

Small Business Tourism Measurement Social Media 51

Mora Communications

AUGUST 31, 2015

Remember everyone who is quoted in Time magazine, or interviewed on the Today show lives and works in some local town or city. Is there some trend or new breakthrough in your field that affects not only your particular business, but your profession as a whole? Why couldn’t you generate national interest in your story?

Media 49

Media Local Insurance Insurance 49

PR for Anyone

MAY 24, 2022

I’ve interviewed many journalists and they all tell me the same thing… they don’t read press releases. You should only put logos on when you are interviewed or quoted. Find who is writing about your industry and reach out, show your value, give them information before you start pitching to them.

Pitching 130

Pitching Television Interviews YouTube 130

Waxing UnLyrical

OCTOBER 28, 2010

Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? This is a topic that is near and dear to my heart, though. It’s the reason I was really happy that BNET chose me to be its Startup Storyteller … and it’s what I do. Wanna Subscribe? Shall We Tweet?

Conference 66

Conference Measurement Tourism Twitter 66

Waxing UnLyrical

JANUARY 2, 2011

5 New Year’s resolutions for your small business , by Thursday Bram at Grow Smart Business. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? My books of the year , from Richard Bailey’s PR Studies. Wanna Subscribe? Shall We Tweet?

Measurement 49

Measurement Tourism Social Media Blogging 49

Remote PR Jobs

SEPTEMBER 25, 2023

Couple that with an endless to-do list of research, writing, media training and more, and it seems nearly impossible to keep up, let alone make sense of it all. Featuring interviews, analysis and in-depth conversation, the weekly show is hosted by Holmes Report editor Arun Sudhaman.

Pitching 100

Pitching Interviews Trends Journalism 100

PRSay

FEBRUARY 28, 2023

In an interview for this article, Keyris Manzanares, a multimedia reporter at Virginia Public Media, said she often receives email pitches from PR people. When I get a pitch from someone in India who’s done a capital raise, that’s great but we’re not gonna write about that because it’s not here,” Jacobs said. Understand newsworthiness.

Report 170

Report Local Media Pitching 170

Waxing UnLyrical

OCTOBER 19, 2010

While it’s too soon to tell what effects Google Instant might have on your search traffic or how best to adapt marketing efforts, some have speculated that small businesses may be more affected than large organizations. Mark as read Approve comment Nice write-up Erica! Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5

Google 101

Google Nonprofit Engineering SEO 101

PR Fuel

MARCH 17, 2020

Your small business may feel like a tiny sapling under a canopy of tall trees. How do you bring attention to your business? There are so many other businesses out there, and people only have so much attention to give. PR helps small businesses build brand awareness and credibility.

Publicity 64

Publicity Small Business Advertising Advertising 64

PR for Anyone

JULY 28, 2021

Lucky me to be able to interview a 15+ year media pro in the magazine and television editorial space. Watch our interview here and read the full transcript below. Interview Transcript. Jenn Chan is a rockstar beauty and fashion editor and on-air host and she sat down with me to talk about all things pitching the media!

Pitching 130

Pitching Fashion Media Interviews 130