5W PR

AUGUST 6, 2018

Landing an important interview with a popular industry publication can be an exciting part of a company’s PR strategy. No matter how prepared the spokesperson for a brand feels they are, some interviews can go south very quickly. Maintaining the Interview. Handling Unexpected Questions. Managing Difficult Topics.

Interviews 74

Interviews Media Agency Conference 74

Bianchi Biz Blog

FEBRUARY 8, 2024

Our Global Network of Local PR Partners Bring You On-The-Ground Expertise Worldwide Do you need PR support for a new automotive manufacturing facility in Mexico? Or media interviews arranged around your CEO’s appearance at IAA? Or announcing a new technical R&D center in China? Or navigating public affairs with the European Union?

Automotive 88

Automotive Local Public Affairs Agency 88

Waxing UnLyrical

FEBRUARY 7, 2019

At least not if you want the link building strategy to work. Interview Experts. People love interviews with industry experts. There are tips and tricks to using this strategy to build high-quality backlinks. If your interview is thorough enough and adds value, there is a good chance you could get featured on these blogs.

Creativity 63

Creativity Strategy SEO Interviews 63

Cision

SEPTEMBER 1, 2016

I recently spent a year interviewing senior public relations professionals in 31 countries about best practices in their cultures for my newly-published book, Pitch, Tweet, or Engage on the Street: How to Practice Global Public Relations and Strategic Communication. Make friends with local influencers.

Local 216

Local Government Community Corporate 216

PR for Anyone

OCTOBER 12, 2021

It’s usually throwing spaghetti on the wall and hoping something sticks versus posting with a strategy in mind. . Interview your favorite loan officer about various credit topics – What does good credit mean for a loan? Team up with your accountant and interview them about these topics and then share the videos throughout the month.

Real Estate 130

Real Estate How To Local Interviews 130

Doctor Spin

APRIL 17, 2023

The extra mile PR strategy is simple yet powerful. Going the extra mile can be a long-term PR strategy if you can figure out how to do things that don’t scale. link] Graham highlights the necessity of recruiting users manually in the early stages, as waiting for users to come is not a viable strategy. Ritz-Carlton.

Strategy 52

Strategy Customer Service Airlines Hotels 52

PRSay

SEPTEMBER 9, 2021

Each week, PRsay will interview one of the nominees for the 2022 PRSA Board of Directors. I wanted to join earlier but didn’t have the required experience at that time, so I joined the Charlotte Public Relations Society, an established local group. Name: Jessica M. Graham, APR, Fellow PRSA. Location: Indian Trail, N.C.

Meeting 123

Meeting Banking Local Leadership 123

OnePitch

NOVEMBER 17, 2022

She now conducts proactive media strategy and builds thought leadership programs for clients in digital media and consumer tech. Read below for the entire interview with Cassie: . Whether we’re gearing up for an announcement, drafting crisis messaging, or presenting a strategy, each day keeps me on my toes.

Strategy 52

Strategy Real Estate Media Pitching 52

ImPRessions - Crenshaw Communications

NOVEMBER 14, 2017

Both require smart strategy and a dedicated team to get the job done. Special and mid-term elections at the local level, like last week’s contests in Virginia and New Jersey offer more relevant lessons for PRs. PR lessons from local and regional elections. As it turns out, not that much. PR teams are the same.

Local 159

Local Pitching Interviews B2B 159

5W PR

OCTOBER 26, 2017

To get a better understanding of the influencer side of the business, I interviewed two of my favorite influencers, @laurenmagenta and @feedmedearly. At the time I was working full time in branding and had just started my own brand strategy agency, Hub & Spoke Branding.

Interviews 88

Interviews Instagram Video Creativity 88

PRSay

FEBRUARY 8, 2021

Placing stories in the media using connections to cultural or health celebrations or observances is a commonly used strategy by communicators. To address that this pitching strategy may lack significance or longevity outside of that cultural observance link, we should be looking for and pitching media on other aspects of these stories.

Media 157

Media Policies System Pitching 157

ImPRessions - Crenshaw Communications

AUGUST 21, 2017

This is where some targeted media training right before interviews is highly recommended. We also commend brands who prepped tips for watching and photographing, and experts giving smart interviews on the subject. These kind of interviews are often “gateway PR” to a profile or other more prominent piece down the road.

Hotels 200

Hotels Local Interviews Viral 200

The Stalwart Blog

JULY 25, 2017

Regardless of your political leanings, this strategy of "don't be everything to everyone" could stand as a model for other newspapers to follow. . While understandable, this strategy will only accelerate the demise of newspapers. Moreover, it's the same strategy employed by television news.

Newspapers 68

Newspapers Strategy Television Advertising 68

Cision

JUNE 23, 2016

In this interview, Connie discusses how the way audiences consume news is changing, why spending time on message development is important and why a dedicated support network is valuable. I am excited about being part of an evolving industry where local influence is growing in importance. and in local communities. I came to D.C.

Public Affairs 227

Public Affairs Local Education Policies 227

Konnect Agency

JANUARY 7, 2022

From creating national brand awareness to supporting local store developments, a tailored funnel strategy incorporating digital marketing and social media promotion will help maximize your exposure to your target market. How A PR Agency Fine-Tunes Your Strategy Plan. Supporting Local Market Development.

Agency 52

Agency Local Newspapers Interviews 52

Konnect Agency

JANUARY 7, 2022

From creating national brand awareness to supporting local store developments, a tailored funnel strategy incorporating digital marketing and social media promotion will help maximize your exposure to your target market. How A PR Agency Fine-Tunes Your Strategy Plan. Supporting Local Market Development.

Agency 52

Agency Local Newspapers Interviews 52

Burrelles Fresh Ideas

AUGUST 2, 2023

By leveraging radio’s engaging audio format, PR can create memorable experiences through compelling interviews, entertaining segments, and carefully crafted brand messaging. A well-placed interview or news segment on television or radio can significantly enhance an organization’s credibility and help shape public opinion.

Radio 74

Radio Television Media Local 74

Ethical Voices

MARCH 28, 2022

How can old school strategies counter disinformation. I have had lots of crisis communications and uncomfortable situations to deal with, but I’d like to talk about when I worked for a restaurant chain, and I was hired by the local company that was purchased by the national chain. I’m a graduate of the University of Georgia.

Ethics 52

Ethics Strategy Real Estate Local 52

Stern + Associates

FEBRUARY 1, 2024

What decisions should we be making for the betterment of our local communities, but globally overall? Stern Strategy Group connects you with renowned thought leaders whose insights, strategies and management frameworks help organizations fuel growth and disruptive innovation to better compete in a constantly changing world.

Technology 111

Technology Policies Government Community 111

PR for Anyone

OCTOBER 19, 2021

This tactic is one of the easiest ways to get media exposure for your business by taking what is already in the news and bringing it home (to your local market) and/or establishing yourself as the expert on that topic. . If it’s a national study, use that and bring it home as to what it means for your local real estate market?

Real Estate 130

Real Estate How To Publicity Insurance 130

Contently - Strategy

JANUARY 24, 2022

The Strategy That Increased Gild’s Audience by 574 Percent. How Contently Built a Customer-Centric Content Strategy for Xerox. HotPads needed to ramp up traffic and grow a loyal, engaged audience of locally targeted personas with more high-quality, original content.

Case Study 80

Case Study Study Brand Branding 80

Stern + Associates

MARCH 17, 2023

By now the big changes that have occurred since the days of Walter Cronkite – a 24/7 news cycle, a global and interconnected focus rather than a local one, the reduction of reporting staff by many media organizations in the rush to remain profitable (accelerated in the era of social media platforms) – are well known.

Media Relations 105

Media Relations Media Storytelling Report 105

PRSay

MARCH 7, 2024

To achieve their objective, the “Barbie” team deliberately employed a breadcrumb strategy, offering three tips that PR professionals can incorporate into their upcoming campaigns: Small bites of content were released one at a time, beginning in late 2022 through the film’s release in July 2023, as reported by BBC News.

Film 118

Film Marketing Sports Hotels 118

5W PR

OCTOBER 26, 2017

To get a better understanding of the influencer side of the business, I interviewed two of my favorite influencers, @laurenmagenta and @feedmedearly. At the time I was working full time in branding and had just started my own brand strategy agency, Hub & Spoke Branding.

Interviews 60

Interviews Instagram Video Creativity 60

Cision

OCTOBER 6, 2016

In this interview, Al discusses how to create communication for different countries, how communication has rapidly evolved with technological change and what the critical skills are that all communicators need. Then find and trust local guides to help you localize the messaging and teach you how to deliver it. brand promise.

Storytelling 308

Storytelling Local Airlines Technology 308

PR for Anyone

SEPTEMBER 1, 2021

And then, on the local level, I want you to think about what’s happening in September. So we put together a pitch related to that and she is being interviewed for NBC. It’s back to school. The kids are wearing masks. I’ll give you an example. And there are. They’re much more prone to cavities.

Pitching 130

Pitching System Google Local 130

Bianchi Biz Blog

APRIL 25, 2024

MEDIA OPPORTUNITIES: Over 150 local and national press attend every year from the likes of CBS Austin, Reuters, Forbes, Bloomberg, The Wall Street Journal, The Houston Chronicle and even news broadcasting on KXAN. Opportunities for meetings and on-site interviews with press/journalists are available via our dedicated app.

Mobile 59

Mobile Transportation Automotive Policies 59

PR for Anyone

SEPTEMBER 21, 2021

If you’ve followed me for anytime, you know I’m not a big fan of the press release (and I’ve interviewed plenty of journalists who agree with this.) One of my early television appearances was when I tweeted at a journalist at my local FOX station saying how much I loved the story she just ran.

Pitching 130

Pitching Television Media Interviews 130

ImPRessions - Crenshaw Communications

MARCH 27, 2018

He flagged a Fox News crew and immediately offered an interview. “I Hogg has worked as a stringer for a local paper, and it showed. He and others who gave interviews in the aftermath were poised, articulate, and fearless in leveraging their moral authority as victims and survivors. They’re authentic. “We call B.S.”

Interviews 200

Interviews Groups Storytelling Social Media 200

5W PR

SEPTEMBER 4, 2023

Supporting local artisans and craftsmanship to reduce carbon footprint. There are a few different ways that PR strategies can effectively communicate sustainability in fashion. Interviews, features, and collaborations with journalists can spread the message to a wider audience.

Fashion 78

Fashion Communications Brand Branding 78

PR for Anyone

JUNE 9, 2021

You can do research on your local news anchors, or even nationally known news anchors, and then appeal to their likes and share your product with them. Free PR Interview Transcript. PR Client : Julia Busha, Creator of Slawsa , Successful PR Topic : Using the interests and likes of a national news anchor to land her product on TV.

How To 130

How To Television Pitching Fashion 130

PRSay

AUGUST 19, 2021

Each week, PRsay will interview one of the nominees for the 2022 PRSA Board of Directors. Therefore, I immediately joined PRSA and the PRSA Maryland Chapter and got to work locally. John Elsasser is PRSA’s publications director and editor-in-chief of its award-winning publication, Strategies & Tactics. Location : Baltimore.

Meeting 195

Meeting Education Ethics Leadership 195

Flack's Revenge

DECEMBER 5, 2018

In a nutshell, issues have surfaced over the past couple of years (related to fake news, online manipulation, growing privacy concerns as examples) that I believe drive the need to take stock and possibly reevaluate digital strategies. This is my first in series of interviews on the topic. He’s an impressive guy. Yes and no.

Social Media 149

Social Media Marketing Media B2B 149

PRSay

SEPTEMBER 25, 2020

I was heading a newly formed PR consultancy in Pakistan when, one day, we received an email from the local representative of a leading German car manufacturer asking about our services. We finalized our plan, strategy, analysis and calculations, and sent along the proposal accordingly.

Ethics 157

Ethics Banking Pitching Analysis 157

ImPRessions - Crenshaw Communications

APRIL 23, 2019

Funding announcements can offer instant credibility for a brand, validating the company’s strategy and vision. To maximize the news value and cut through the noise, you need the right funding announcement strategy. Here’s how B2B tech companies can develop a standout funding PR strategy for their next round.

How To 149

How To B2B Pitching Storytelling 149

PR Fuel

FEBRUARY 25, 2022

Most of the time, local and national outlets will simply ignore most of these releases. One of the most effective strategies when it comes to advertising your product is to sell it with statistics. ” This is a perfect strategy for many reasons. Give Reporters A Chance To Interview Leaders.

Product Launch 103

Product Launch Travel Interviews Writing 103

Shift Communications

DECEMBER 1, 2016

A brief mention in a local blog, where client SteelHouse’s $2,000 vacation stipend was referenced, immediately struck me as PR gold. An interview took place, and the client was quoted in a story on a very strategic topic to Benefitfocus’ business. This Business Insider article was a matter of that. The story was begging to be told.

Strategy 60

Strategy Print Insurance Insurance 60