OnePitch

SEPTEMBER 20, 2022

Click below to follow Lisa Martine Jenkins on Twitter and LinkedIn. During the episode, Lisa breaks down her beat at Protocol, talks about the change in climate news coverage over the last 10 years, her process for reviewing & saving pitches, and more. . So my beat is essentially the intersection of climate and technology.

Agriculture 75

Agriculture Pitching Interviews Technology 75

Waxing UnLyrical

JULY 10, 2013

With changing technology and the advent of social media, the way we communicate with the media has also changed to some extent. We love following up with them after pitching an interview/story idea. “Now that we have social media, how about replacing that with a Twitter pitch?”

Pitching 88

Pitching Twitter Social Media Agency 88

Bianchi Biz Blog

MAY 2, 2022

I do a lot of interviews with pros in the EV industry. Finish this sentence: If I am not reporting, I am… keeping up with paperwork (barely), reading the news, sifting through the dreck on LinkedIn and Twitter in search of the rare nuggets of useful information. What advice do you have for PR people that want to pitch you?

Meeting 81

Meeting Media Travel Interviews 81

OnePitch

JANUARY 10, 2023

This week on our Coffee with a Journalist podcast, we had the pleasure of speaking with Eric Savitz, an associate editor of technology at Barron’s. Learn more from him about technology, investing, and Silicon Valley through his Twitter and LinkedIn. 00:04:18] BB: Okay, so back to the pitch question. I mean –. [00:09:35]

Pitching 80

Pitching Financial Video Product Launch 80

Sword and the Script

JANUARY 31, 2023

Universal Information Systems pitches itself as a “concierge service” for all things media monitoring. The company sells services and was using proprietary technology to assist in the delivery of those services. There are several that pitch generative AI to marketers for creating blog posts. The company raised $6.2

Software 78

Software Case Study Technology Tools 78

Bianchi Biz Blog

SEPTEMBER 1, 2022

We’ve found many PR professionals are making simple but crucial mistakes that are causing their pitches to be tossed or ignored based on a review of the input Bianchi PR has been collecting from journalists through our “Meet the Media” blog series. Pitches not related to what they cover. Give them time to review your email and respond.

Automotive 87

Automotive Pitching Meeting Healthcare 87

MaccaPR

APRIL 18, 2017

Now that I’ve morphed from journalist to public relations guy, I’m aware of how vital it is to target precisely the right reporter – so you avoid becoming the PR pro who pitches the launch of a new Caramel Coconut Cherry ice cream flavor to a reporter who is dedicated to covering Islamic fundamentalism in Qatar.

How To 121

How To YouTube Pitching LinkedIn 121

Solo PR Pro

NOVEMBER 10, 2020

To guarantee timing of a bylined article placement or published article after an interview? So why expect your PR person to talk with a reporter and tell them to not print that statement you made to them in an interview? Why are you approaching this as (a pitch, a news release, a social media post, etc.) to turn into a result?

Communications 99

Communications Comparison Exercises Interviews 99

Bianchi Biz Blog

MAY 16, 2022

On the electrification side, it has been interesting to see how it is being integrated with so-called traditional technologies like hydraulics as well as how those technologies are continuing to advance and remain a vital source of power even as electrification increases. What advice do you have for PR people that want to pitch you?

Meeting 74

Meeting Media Engineering Journalism 74

Bianchi Biz Blog

JANUARY 24, 2022

Most of our readers, be it from an engineering or a marketing background, are working on new technologies that will lead to fully-automated vehicles, intelligent cities, and more. What is fascinating is how certain sensor technologies are reaching beyond automotive. LiDAR is a perfect example. I hope the NAIAS organizers do it again!

Meeting 78

Meeting Automotive Media Technology 78

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

Before discussing this issue further, video content can be in many forms, including product demos, explainer videos, interviews, testimonials, etc. If the campaign aims to promote a voiceover platform , PR can create campaigns highlighting the features through media coverages and pitch to voiceover artists for collaborations.

Video 109

Video Marketing SEO Social Media 109

Bianchi Biz Blog

MARCH 7, 2022

Constantly on my radar and well-received by HDT’s audience is: emerging technology, alternative fuel, and autonomous advancement. The excitement was contagious (I’m still in awe of the technology), and it was refreshing to feel like anything I learned was “new” and worth reporting. What is the motive behind this pitch?

Meeting 81

Meeting Automotive Media Transportation 81

OnePitch

SEPTEMBER 27, 2022

Click below to follow Mia Sato on Twitter and LinkedIn. During the episode, Mia talks about deceptive subject lines, pitches she receives from The Verge tip line, a recent scoop about Etsy sellers, and more. Click below to listen to the full conversation and read below for highlights from the interview: View Transcription.

Pitching 81

Pitching Writing Interviews Policies 81

ImPRessions - Crenshaw Communications

APRIL 12, 2018

Thought leadership is part of public relations best practices, and it’s particularly powerful in B2B and technology categories. The PR team should be constantly generating ideas for articles to pitch to journalists. Consider editorial policies and trending topics, and be strategic when targeting technology media outlets.

Leadership 149

Leadership B2B Tools Conference 149

Bianchi Biz Blog

SEPTEMBER 7, 2021

It was great watching them at their craft, being so close to crazy stunts and actors, and interviewing the directors between takes. As technology editor at IndustryWeek , my beat largely revolved around how robotics and automation are changing manufacturing, the workforce and society itself. You can follow John on Twitter and LinkedIn.

Meeting 90

Meeting Transportation Media Journalism 90

ImPRessions - Crenshaw Communications

APRIL 21, 2016

For an advertising technology client, one exec speaks about technology with such fervor — and such color — that listening to him is like a cross between an inspiring TED talk and a stand up comedy set. A recent study showed 86 percent of B2B technology buyer used social media in their purchase decision process.

B2B 120

B2B B2C Product Launch Creativity 120

Contently - Strategy

JANUARY 26, 2023

She used LinkedIn to share her thoughts on making healthcare more affordable. Her posts on LinkedIn showcase her concern (and Cigna’s concern) about the personal well-being of her audience. Contently has a feature to solicit ideas from your freelance team called pitch requests.

Leadership 126

Leadership Content Marketing Healthcare Google 126

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Once upon a time, many moons ago, I worked at a large PR agency as part of the consumer technology team. The endless media pitch calling and subsequent rejections were exhausting. Client Turnover — can lead to instability and the need to perform new business pitches constantly. When I began, I had no idea what to expect.

Agency 88

Agency Energy Crisis Management Industry 88

ImPRessions - Crenshaw Communications

AUGUST 26, 2019

Any public relations agency today needs nearly instant resources — from details on media preferences to data that informs our pitches and programs. Alerts for topics relevant to a client’s business can make a big difference in securing quick wins and nailing ideas for proactive pitching.

Pitching 136

Pitching Tools Agency Resources 136

ImPRessions - Crenshaw Communications

MAY 4, 2017

Many prefer to receive a pitch and an outline first, though some will look at a completed article right off the bat. It may seem obvious, but study the publication you’re pitching, and read more than one issue. This piece on emerging technologies written for a supply chain trade is a great example. Write for the audience.

B2B 136

B2B Guidelines Writing Pitching 136

Bianchi Biz Blog

OCTOBER 5, 2020

While I’m particularly interested in the future of transportation topics like autonomous vehicle technology and eVTOLS (flying cars), these all fall under a broader interest I have in cities. What advice do you have for PR people who want to pitch you? If they did, I think they would be far more mindful of who they pitch.

Transportation 91

Transportation Meeting Report Media 91

Bianchi Biz Blog

OCTOBER 24, 2022

It’s great to see how safety technologies and creature comforts have evolved in the vehicles that we ultimately rely on to bring us our goods. Our Commercial Vehicle Group also won editorial excellence awards for investigative journalism, a technology article on hydrogen trucks, and editorial use of data. Any pet peeves with PR people?

Meeting 59

Meeting Automotive Transportation Newspapers 59

Onclusive

JUNE 3, 2015

As a career professional, can you imagine a world without LinkedIn? LinkedIn has essentially replaced the need for business cards, since you can basically use … Continued. It would be like trying to function without a pencil in a one-room schoolhouse. Ridiculous.

LinkedIn 150

LinkedIn Interviews Pitching Technology 150

Bianchi Biz Blog

JULY 25, 2022

What advice do you have for PR people that want to pitch you? We get a LOT of email and tons of articles, news, and other pitches. You can follow Lauren & Work Truck magazine on social media here: LinkedIn – Lauren Fletcher. Keep it relevant! Keep your subject lines descriptive! Work Truck magazine.

Meeting 93

Meeting Media Journalism Education 93

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

Each December public relations agencies spend time crafting pitches and byline articles capturing clients’ takeaways for their particular industry. Technology means continuous learning. 2017 PR Takeaways. More than 500 million hours of videos are watched on YouTube each day. television networks have created in 30 years.

YouTube 136

YouTube Training Video Survey 136

Cision

JUNE 8, 2016

New technology has transformed the relationship between communication professionals and journalists. In this interview, Doug discusses how to build positive relationships with clients, how to improve your media relations outreach and how new technology has affected communication. How do you envision the future of PR?

Financial 120

Financial Healthcare Media Relations Technology 120

Norton's Notes

SEPTEMBER 3, 2015

As you are probably aware over the last few months I have been interviewing PR practitioners from all over the world as part of my interview series called 20:20 Vision. The first interview was with Arik C. I like LinkedIn as an easy research tool for both recruitment and new business. A citrus farmer to be specific.

Interviews 28

Interviews B2B Blogging Real Estate 28

ISEBOX

NOVEMBER 30, 2015

They interview their clients and staff and will educate, entertain and inform with their content. A pro will continually look at new technologies like MuckRack, ISEBOX or Outbrain to determine the best way to get the RIGHT people to read their story. 5) You don’t network or pitch. 2) Your stories are BORING.

Publicity 70

Publicity Measurement LinkedIn Small Business 70

Bianchi Biz Blog

NOVEMBER 2, 2020

It focuses on new technologies and concepts aimed at making mobility more sustainable. The goal is to combine coverage of vehicle autonomy, connectivity, electrification, and mobility service technology with supporting infrastructure concepts that make transportation ecosystems that are safer, cleaner, and more socially equitable.

Meeting 57

Meeting Automotive Mobile Transportation 57

ImPRessions - Crenshaw Communications

FEBRUARY 9, 2017

Prepare before you pitch. So instead of rushing the funding news, consider spending an extra two or three months meeting journalists for background interviews. If regular entries on a company website is a heavy lift, consider a platform like LinkedIn or Medium, where there’s not as much pressure to post fresh content every week.

Trade Shows 120

Trade Shows Agency Media Relations Interviews 120

Sword and the Script

AUGUST 22, 2017

You can’t let a root culture run awry and expect PR to pitch reporters for “positive” media coverage, either. There are a few technology companies finding that out the hard way these days. Indeed, it’s a debate right now in many more circles than just technology. He’s my guest for this latest interview in the Off Script series.

Internal 70

Internal International Interviews Trends 70

The Resolution Blog

JANUARY 8, 2018

Tip of the month: “Take someone in finance to lunch and learn how you make money ” This is just one of the amazing tips from the Queen of metrics Katie Paine in this interview on PR News. Check out this interview to begin to improve your measurement today. The 5 Ps of perfect LinkedIn posts If you’re in b2b PR then listen up.

Tools 136

Tools Publicity SEO Measurement 136

Critical Mention

MAY 15, 2019

It’s a group with thousands of members, all pitching in to answer questions, share strategies, etc. The specific technologies and applications will, of course, change. You can subscribe to Kim’s business growth tips by email, or connect on LinkedIn , Twitter and Facebook. SCHEDULE A DEMO.

Facebook 69

Facebook Software Agency Community 69

Sword and the Script

OCTOBER 17, 2017

Her interview here is nothing short of exceptional. While it centers on the marketing of law firms, there are several parallels the B2B technology community struggles with as well, including: “drop the formalities and legalese to humanize”. See these related interviews: Legal Marketing and Snake Oil; Off Script #21: Larry Bodine.

Marketing 68

Marketing Ethics Interviews Meeting 68

Sword and the Script

DECEMBER 26, 2023

But it’s easy to imagine this technology being used in more subtle but dangerous ways, such as politicians ‘saying’ things that are not totally out of character but more extreme or subversive than anything they would really say. PR people and the clients they represent may see a return to the good old phone (or Zoom) interview.

Writing 192

Writing Communications Marketing B2B 192

Ethical Voices

NOVEMBER 7, 2022

Joining me is Scott Tharler , an award-winning technology journalist. I first met him when I pitched him for a client, and we soon discovered we both went to Syracuse around the same time and had friends in common and wanted to talk about ethics. My career has been about technology and about helping people make better decisions.

Ethics 82

Ethics Travel Writing YouTube 82

Karen Freberg

JUNE 6, 2017

Carlos has established himself in the field as well with corporate jobs at LinkedIn and now BMCSoftware while doing speaking engagements around the world. ” Same goes with research as well – in order to get a reputation in the academic field, you have to be published and get interviewed for your work by the press.

Social Media 40

Social Media Brand Branding Media 40