A Clinical Look at Huawei’s Reputation Management

Ishmael's Corner

The post A Clinical Look at Huawei’s Reputation Management appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Note: A version of this essay appeared in EE Times. Beleaguered. That’s the word that seems tethered to Huawei these days. Yet, “beset with difficulties” doesn’t quite capture what the telecom giant is experiencing.

What is Thought Leadership & Why It Matters

B2B PR Sense

Thought leadership is one of those buzzwords that gets bruited about without a lot of substance behind it. We'll answer that question and determine whether or not a thought leadership strategy is worthwhile for your brand. We'll then touch on some key ways you can become a thought leader and share some thought leadership examples that you can emulate. First, though, here's a solid definition of thought leadership. What Is Thought Leadership? Interviews.

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8 PR Tools for B2B Thought Leadership

ImPRessions - Crenshaw Communications

Thought leadership is part of public relations best practices, and it’s particularly powerful in B2B and technology categories. The answer may be a strategic thought leadership plan. But remember that thought leadership is not directly about capturing new business.

Why ‘thought leadership’ is a buzzword PR pros should retire

PR Daily

The term is meaningless without the true leadership behind it. Here are some tactics PR pros should use to build their clients’ reputations. In the case of the phrase “thought leadership,” though, it gets tricky. Should we retire thought leadership?

IT’S BACK! Reputation Revolution podcast has been relaunched

PR Warrior

I’ve relaunched my podcast REPUTATION REVOLUTION. Reputation Revolution explores how motivated individuals can strategically build visibility, influence and trust in today’s reputation economy. Lots of great guest interviews coming up – stay tuned! Reputation Revolution podcast has been relaunched appeared first on Digital Citizen. Personal branding Podcasting PR Warrior Thought leadership Reputation Revolution podcast

The best way to insure your good reputation is to ensure your good reputation

PR in High Definition

However, in our industry, reputations are a bit less tangible – but you can nonetheless take out insurance to cover them! According to a study in 2018, reputation represents as much as 41% of the FTSE 100. 70% of jobseekers say that reputation is important when considering a new opportunity. And for every 5% improvement in reputation , organisations will see a 6.3% increase in purchase intent, according to the Reputation Institute.

Thought Leadership Actually Requires Thought and Leadership

Sword and the Script

Erick Sherman , a prolific freelance journalist, beautifully summed up what I believe is central to the TechCrunch conundrum in an Off Script interview, the Q&A series for this blog: “Companies also have to invest their own time.

Online Reputation Management Services: What You Need to Know

B2B PR Sense

Online reputation management services have become less of a “nice-to-have”, and more of a necessity. As our lives becomes more enwrapped in the internet and social media, businesses need more than an online presence -- they need a top-shelf online reputation.

Instagram heads off privacy concerns, most employees report burnout, and Woodward’s book interview debacle

PR Daily

Woodward interview on #MeToo book derails. Veteran journalist Bob Woodward was invited to interview the authors of the new book “She Said,” written by journalists who helped break the Harvey Weinstein story, which led to the #MeToo movement. 7 tips for conducting better interviews.

Interview Series: CMO of UL Discusses How PR & Content Marketing Are Evolving in 2018

Onclusive

AirPR sat down with Kathy to talk about her work at UL: AirPR: Tell us about your role and how your team helps UL gain visibility and manage reputation. Lastly, we have undertaken thought leadership content work that I’m confident will further the visibility and reputation of UL.

Interview with PRSA’s National Chairman, Anthony W. D’Angelo

Critical Mention

Together with our board of directors and staff leadership, I’m guided by our three-year strategic plan. Regarding diversity, we need to lead by inclusion and improve involvement of diverse populations in PRSA’s membership and leadership.

Qatar Airways faces backlash after CEO dismisses female leadership

PR Daily

The Guardian reported : Later, in an interview with Bloomberg TV, he said more than a third of Qatar Airways staff were female, including pilots and senior vice-presidents.

Study: CEOs should hone knowledge, social media before interviews

PR Daily

Journalists do their homework prior to conducting interviews, but many executives fail when it comes to conveying expertise and making an impression before the first question is asked. Executives should also check their attitudes before interviews.

Three Things We Can Learn About Leadership from Eli Manning

Return on Reputation

But I did watch that situation unfold through the lens of my interest in leadership. Every week in NFL post-game interviews, you see players and coaches pointing fingers – laying their losses at the feet of others – from who couldn’t catch the ball to the official that made the wrong call.

Why ghost blogging can't be considered 'thought leadership'

PR Daily

I fall in the "yes" camp for several reasons: Executives are busy, and, although blogging is a great way to develop one's reputation, they don't have to write the first draft. What is 'executive thought leadership'? Interview the executive to get his or her thoughts recorded.

FedEx takes aim at Amazon, thought leadership shows promise for B2B, and Coca-Cola defends its new brand position

PR Daily

Thought leadership” might be a hackneyed PR phrase, but there is no disputing that the tactic works. In a study, Edelman found that half of decision-makers consume thought leadership at a rate of an hour or more of reading per week. Thought leadership video.

Facebook tests ‘News’ feature, Lyft offers rides to job interviews and doctor visits, and YouTube’s 20M trees campaign

PR Daily

Why it matters: Facebook continues to grapple with social media users’ mining its platform for news—and their having to weed out the rampant misinformation that’s tarnished the company’s reputation and eroded users’ trust. Lyft offers free rides to job interviews and doctor appointments.

The Best Storytelling Posts of 2019 Part II

Ishmael's Corner

Between Huawei’s reputation, 1,000 posts, our Asia team crushing it, taking things personally and Frank Bruni’s acerbic wit, the first half of the best posts in 2019 covered a lot of ground. 6) Thought Leadership versus Thought Followship The communications industry has wakened to.more.

The Sales Connection: Bridging the Thought Leadership-Sales Gap

Stern + Associates

Thought leadership is critical to brand differentiation and business growth – and core to effective communications strategies, particularly in today’s complex, crowded and commoditized world. Sales Reps – Thought Leadership Rainmakers. Can Thought Leadership Be Measured?

PR Tips On Being Quoted In The Media

ImPRessions - Crenshaw Communications

As public relations professionals know, there are many different types of media interviews. Here are our best tips for getting quoted in a media interview, and staying in the picture. One of the most powerful things you can do in a media interview is use a visual metaphor.

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15 Personal Branding Experts You Need to Check Out

B2B PR Sense

Among her accomplishments are three books, Entrepreneurial You , Reinventing You and Stand Out -- the last one having been ranked as the #1 Leadership book in 2015 by Inc. Magazine's list of "100 Great Leadership Speakers for Your Next Conference.”.

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Analyzing First Responders In Crisis PR

ImPRessions - Crenshaw Communications

First statements say a lot about what a brand stands for, and they reflect on the quality of its leadership. PR Fish Bowl public relations brand reputation CEO apology crisis PR reputation management

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Thought Leadership PR: How to Strengthen Your Business

B2B PR Sense

Thought leadership PR is especially necessary for the B2B business landscape. In an industry that often relies on expertise, credibility, and image, thought leadership builds a bridge of trust between B2B businesses and their buyers. Before we touch on why thought leadership is necessary in B2B business, let’s first answer a fundamental, but important, question: What is thought leadership? What is Thought Leadership? Builds a Brand’s Reputation.

Report: Consumers say tech companies can do better on privacy and more

PR Daily

A recent FleishmanHillard report about reputation management and technology highlights the struggle to maintain consumers’ trust amid data breaches, privacy concerns on social media platforms, and increased hate speech online.

How Stone Temple Kills it with B2B Marketing Videos

Flack's Revenge

I first learned of Stone Temple and their great work in SEO and digital marketing through an acquaintance, and interviewed CEO Eric Enge for a post on Maximize Social Business awhile back. They are meant to build our reputation as helpful experts in our industry.

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What is a Thought Leader and Do You Want to be One?

David PR Group

The tactics can feed off each other and lead to larger projects like webinars, media interviews or hosting a podcast. Thought leadership builds name recognition and credibility which can lead to new opportunities. David public relations thought leader thought leadership

Tech PR Guide to Executive Podcast Gigs

ImPRessions - Crenshaw Communications

You don’t even have to be in the same city where the shows are recorded, because most do remote interviews. The best PR opportunity might be an appearance on a show that regularly interviews eminent experts, tech journalists, or company founders.

Report: Communicators must lead transformation efforts

PR Daily

In interviews with over 200 chief communications officers, the Page Society pinned down how comms pros can best help their organizations: In short, they must be agents of change. A pathway to leadership.

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It’s time to put PR ethics front and center

PR Daily

Follow these guidelines to take the high road and shore up your reputation management. Trust is essential to your organization’s reputation and growth. Ask questions involving ethics during the interview process to help determine the individual’s ethical standards.

Ethics 150

When should you turn to your CEO in a crisis?

PR Daily

It shows the organization is taking the incident seriously and displays visible leadership and accountability. One of the biggest problems with this strategy is that if CEO is wheeled out at the start, it can create an expectancy that they are going to front every media interview.

Crisis 151

The PR Case For The Social CEO

ImPRessions - Crenshaw Communications

A capable business leader is expected to also serve as a brand ambassador, a voice for corporate reputation, and a social media personality. When used well, social media blends direct communication with customers and employees, thought leadership, and brand-building.

Google releases COVID-19 website and search, Carnival chief defends coronavirus response, and Starbucks and GameStop close their doors

PR Daily

The company’s chief executive, Arnold Donald, defended its crisis response in an “ Axios on HBO ” interview, saying “a cruise ship is not a more risky environment than being shoreside.”. Don’t wait to do the right thing—your reputation might not recover.

How to stay afloat in the age of employee activism

PR Daily

RELATED: Join us for our Leadership and Executive Communications Conference ]. Much of this advice is reiterated in Weber Shandwick’s guidelines for navigating the new wave of employee activism: Embrace employee activism as a positive force to propel your reputation and your business.

Airlines cut jobs and flights, Starbucks moves to takeout mode, and Facebook offers resources for small businesses

PR Daily

Position your brand as one to rely on (boosting reputation and loyalty) by sharing information and resources that can help your audience best handle the pandemic.

Walmart pushes back on gender bias claims, digital marketing is rising, and WeWork’s CEO apologizes for IPO debacle

PR Daily

That could mean asking your CEO to speak about these issues—and it doesn’t have to be an interview with a reporter to make it into print. Why CEOs botch media interviews—and ways you can help them. Also: Merriam-Webster adopts nonbinary ‘they,’ FedEx speaks out on the U.S.-China

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Visibility is a Commodity; Trust is the Ultimate Conversion

Sword and the Script

Big companies fall prey too, which to me, is an indication of leadership focused on the wrong metrics. Occasionally it calls in an old favor so as to put one more interview on that next report. Marketing PR branding marketing strategy PR strategy reputation management SEO

Victoria’s Secret CMO retires after transgender hire, Google employee memo goes viral, and Coke stands firm on same-sex ads

PR Daily

By avoiding responses, organizations risk having their workplace’s dirty laundry put on display for all to see, sending shockwaves through the internal culture and tarnishing its public reputation. Related reading: Victoria’s Secret exec apologizes after interview gaffe.

Future of PR and social media for International Air Transport Association crisis communications conference

Stuart Bruce

In his interview with PRWeek Danny Rogers asked Martin if the danger was that the growth of social media meant that it would be adopted and subsumed by advertising agencies. Public relations is about reputation – the result of what you do, what you say and what others say about you.

Target announces loyalty program, ‘soft skills’ are most crucial, and Spirit Airlines offers bigger seats

PR Daily

Here are today’s top stories: British Airways’ reputation takes hit on pilots strike. Opinion articles such as The Guardian’s “ I don’t want to strike, but British Airways has left me no choice ” compound the reputational disaster. Does brand reputation matter to Spirit Airlines?

How Big Data Will Modernize Your Crisis Communications Plan

PRSay

In today’s digitally-fueled world, the tiny spark of a crisis can erupt into a massive fire overnight, leaving a corporate brand and reputation in a heap of smoldering ashes. Thought Leadership Crisis Communications Data plan public relations