ImPRessions - Crenshaw Communications

FEBRUARY 14, 2024

But at a corporate level it’s a strategic imperative with real implications for company reputation and even performance. It’s about actively participating in conversations, sharing perspectives, and demonstrating leadership on issues that resonate with stakeholders. It’s essential to strike the right balance.

Corporate 182

Corporate Analysis Reputation Trends 182

ImPRessions - Crenshaw Communications

APRIL 12, 2018

Thought leadership is part of public relations best practices, and it’s particularly powerful in B2B and technology categories. The answer may be a strategic thought leadership plan. But remember that thought leadership is not directly about capturing new business. Stellar bylined content. Expert commentary.

Leadership 149

Leadership B2B Tools Conference 149

Konnect Agency

AUGUST 2, 2022

According to a poll by Marketing Insider Group , 71% of marketers say they have benefitted from thought leadership. A thought leadership strategy can help to establish and identify a unique expert leader for your brand to create content that can separate it from other brands within the industry.

Leadership 52

Leadership Strategy Interviews Trade Shows 52

Reputation Us

JUNE 14, 2021

The actions a credit union takes – or doesn’t take – may affect its reputation with its staff, members and community. Editor’s note: Below you’ll find responses from three of the executives who were interviewed. By taking a stance on social justice issues, explain how this may affect your credit union’s reputation.

Reputation 148

Reputation Financial Community Employee 148

ImPRessions - Crenshaw Communications

OCTOBER 11, 2023

SOCi offered insights on Threads’ implications for social media marketing, showcasing their expertise and thought leadership. This successful newsjacking effort elevated Lotame’s brand visibility and bolstered their reputation as knowledgeable about the changing CTV landscape, benefiting both their stature and business.

Brand 323

Brand Branding eBook Advertising 323

Onclusive

APRIL 12, 2018

AirPR sat down with Kathy to talk about her work at UL: AirPR: Tell us about your role and how your team helps UL gain visibility and manage reputation. Lastly, we have undertaken thought leadership content work that I’m confident will further the visibility and reputation of UL. AirPR: How do you view Integrated Marketing?

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

Reputation Specialist Michael Toebe

FEBRUARY 4, 2022

Jessica Corvo Josh McDaniels reputation with many fans and executives in the National Football League is not pretty. How has McDaniels overcome personal reputation wreckage to be trusted and get an opportunity so many coaches chase and never get? That behavior and leadership deficiency plagued his reputation for years.

Reputation 105

Reputation Ethics Leadership Interviews 105

5W PR

APRIL 22, 2024

Thus, a data breach can be catastrophic, leaving a long-lasting dent in a brand’s reputation. Building trust through thought leadership and transparency Fintech is a crowded field, and PR can provide the spotlight that a brand needs. Transparency is also crucial for building trust.

Consumer 78

Consumer Financial Crisis Management Reputation 78

ImPRessions - Crenshaw Communications

JULY 7, 2021

Nothing in this world is for sure, and we shouldn’t treat media interviews and articles as such. It’s better to suggest that the team has a goal of a certain number of placements or interviews, but never guarantee anything! . PR is about brand reputation and helping companies become industry leaders in their space.

Agency 353

Agency Interviews Pitching Retail 353

Sword and the Script

FEBRUARY 28, 2017

Erick Sherman , a prolific freelance journalist, beautifully summed up what I believe is central to the TechCrunch conundrum in an Off Script interview, the Q&A series for this blog: “Companies also have to invest their own time. It’s like asking someone to come in and write a thought-leadership piece and then have no thoughts to offer.”.

Leadership 60

Leadership B2B Pitching Technology 60

Sword and the Script

JULY 11, 2023

Pitchin’ and Sippin’ by Lexie Smith Lexie Smith covers PR trends and tips (over “sips”) and also features interviews with journalists and other PR pros, mostly in the consumer lifestyle space. She often interviews small business owners who have found PR success, so you can learn from what they did.

Publicity 127

Publicity Small Business Trends Leadership 127

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. What are some examples of public relations?

Interviews 98

Interviews Publicity Technology Social Media 98

Reputation Us

APRIL 18, 2017

There’s another powerful tool in the PR toolbox — Thought Leadership. But, what is thought leadership and who constitutes being a leader of thought? Here are three quick tips to get your thought leadership marketing in motion. The post Thoughts on Promoting Thought Leadership appeared first on LTPR.

Leadership 83

Leadership Print Training Radio 83

Ishmael's Corner

FEBRUARY 24, 2019

The post A Clinical Look at Huawei’s Reputation Management appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Yet, “beset with difficulties” doesn’t quite capture what the telecom giant is experiencing.

Reputation 109

Reputation Storytelling Communications Publicity 109

ImPRessions - Crenshaw Communications

JUNE 20, 2019

The PR team or agency’s prime directive is to manage the reputation of the brand – and it does that from many angles. All PR tactics serve to build, bolster, or reinvent a company’s brand reputation. A PR agency can conduct a brand perception audit to establish a baseline on which to build or change reputation. PR strategy.

Agency 188

Agency Publicity Media Training Training 188

PRSay

NOVEMBER 21, 2022

The livestream interview was broadcast from ICON 2022 — the first roadshow for PRSA’s monthly series on LinkedIn. I think of what I do under a broad umbrella of communicating what the company stands for and reputation-building. 14 episode of S&T Live. In my mind, the two are integrated,” she said. “I

Leadership 60

Leadership Conference Retail Storytelling 60

The Hoyt Organization

APRIL 23, 2024

Incorporate Thought Leadership As part of your non-profit PR strategy, it’s essential to position yourself as a thought leader in its field. Thought leadership involves showcasing your organization’s expertise and perspectives on relevant issues and current events.

Strategy 52

Strategy Nonprofit Social Media Leadership 52

Wadds Inc.

SEPTEMBER 19, 2023

It was researched and written by Emeritus Professor Dr Anne Gregory, Jean Valin and Dr Swati Virmani, based on surveys of public relations practitioners worldwide and interviews with experienced users and non-users of AI tools. The Humans Needed, More Than Ever report provides an in-depth analysis of AI's evolving impact on public relations.

Publicity 126

Publicity Ethics Government Policies 126

Landis PR

JANUARY 30, 2024

Many people understand that public relations can drive reputation, but some struggle to recognize that public relations can drive revenue. With calls for recession waxing and waning, PR strategies like thought leadership become more and more important. Do we have access to your senior leadership?

Leadership 105

Leadership SEO Measurement Reputation 105

PRSay

OCTOBER 6, 2020

Each week this fall, PRsay will interview one of the nominees for the 2021 PRSA Board of Directors. Do you envision pursuing future leadership roles within PRSA? Name : Ray Day. Location : Detroit. Current title : Vice Chair, The Stagwell Group. Board nominee position : Director-at-Large. Alma mater : Wayne State University.

Meeting 148

Meeting Leadership Interviews Reputation 148

PRSay

APRIL 18, 2024

In addition to Swift’s mastery of public relations, have you noticed that her catalog of leadership lessons is almost as extensive as her collection of songs? I curated 13 key Tay-keaways for comms pros — each paired with an album or song — to inspire your leadership style as well as your playlist. Are you ready for it? Be authentic.

Leadership 170

Leadership Storytelling Viral Banking 170

5W PR

MARCH 18, 2023

To qualify for this, businesses must cultivate a strong reputation and make themselves known to investors through corporate communication. By engaging with these influencers through interviews or speaking engagements, businesses can gain credibility and increase visibility.

Company 88

Company Corporate Product Launch Internal 88

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

Modern PR heavily involves using social media, collaborating with influencers, showcasing thought leadership, managing blogs, and organizing community events. These strategies help brands connect with their audience, stand out in their industry, and create a positive reputation.

Video 108

Video Marketing SEO Social Media 108

ImPRessions - Crenshaw Communications

JANUARY 16, 2018

Lack of preparation for a media interview. Some CEOs and others in leadership positions shun the idea of media training. Broadcast and online media are filled with examples of mediocre executive interviews, missed opportunities, and even a few disasters. Nonexistent or outdated crisis communications planning.

Skype 170

Skype Interviews Crisis Communications Crisis 170

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2018

The picture is one of a company doing its damnedest to work all contacts, tap all allies, and thwart all critics to salvage its reputation. The rationale for the down-and-dirty oppo PR is summed up in an earlier interview with Definers founder Tim Miller. The first rule of reputation PR is not to embarrass your client.

Facebook 224

Facebook Ethics Public Affairs Privacy 224

Wadds Inc.

FEBRUARY 1, 2023

The outcome is trust, reputation, and behaviour change. The CIPR defines public relations as the business of reputation defining it as “the planned and sustained effort to establish and maintain goodwill and mutual understanding between an organisation and its publics.” Public relations is often misunderstood. It's an age-old issue.

Publicity 98

Publicity Corporate Interviews Reputation 98

ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2017

As public relations professionals know, there are many different types of media interviews. Here are our best tips for getting quoted in a media interview, and staying in the picture. So if an interview opportunity is important, you’ll need to make an effort to be available on short notice. Be accessible.

Media 168

Media Interviews Report Leadership 168

Reputation Us

NOVEMBER 28, 2022

His leadership decisions have spilled even more. Since taking over Twitter, Musk has put the world on notice that he’s in charge and more changes are coming,” Casey Boggs, president of the reputation and crisis management company ReputationUs, tells The Financial Brand. Yet Boggs says better leadership may yet appear.

Twitter 78

Twitter Banking Financial Employee 78

PRSay

MAY 14, 2021

Turk had an exceptional reputation as a researcher and educator in our field, and impacted the lives of thousands of students and hundreds of faculty members through her many years of leadership,” said Marcus Messner, Ph.D., She held several leadership roles for PRSA, including chair of the College of Fellows and the Educators Academy.

Education 135

Education Journalism Leadership Interviews 135

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

When considering an agency to handle reputation management and media relations for a company, consider these signs as indicators of the need to boost PR efforts. Before a PR firm was hired, unfortunately, an assistant to the president gave an interview full of inaccuracies which haunted the company for years.

Company 136

Company Interviews Reputation Privacy 136

Victorious PR

JUNE 15, 2023

PR professionals skilled in crisis communication can help project leaders respond promptly, transparently, and professionally to media inquiries, mitigating negative publicity and minimizing reputational damage. Note: Victorious PR, as a rule, does not deal in reputation management.

Community 52

Community Education Leadership Guidelines 52

PR Conversations

NOVEMBER 22, 2023

Publication of that collective interview was prompted by my piece called A radical view of PR , which generated 48 comments including, notably, a response from Jim Grunig – one of several in the resulting lively discussion. They wanted access to reputable information, to build relationships, to hold organisations to account.

Education 52

Education Reputation Leadership Technology 52

Remote PR Jobs

SEPTEMBER 25, 2023

One of the biggest risks to a company’s reputation is a tone-deaf advertising campaign. And while some progress has been made in advancing women to leadership and board positions, the pay gap between men and women in PR is $6,000 on average (even when tenure, job type, education, field of study, location, and ethnicity are held constant).

Agency 100

Agency How To Survey Employee 100

ImPRessions - Crenshaw Communications

FEBRUARY 6, 2019

If we’d won it, my agency would have probably been left with a fractured reputation and a stack of unpaid bills. My friend Bob Pickard of Signal Leadership Communication underscores this in an interview about the booming cannabis market, which may be another analogy to the dot-com frenzy.

Agency 220

Agency Retail Reputation Course 220

ImPRessions - Crenshaw Communications

MAY 22, 2017

Some say the goal of a great PR program should be to build brand reputation, while sales and marketing actually drive sales. This is why earned media – the stories and interviews produced by PR – will always be relevant. Promoting leadership. The two can and should work together – much like brick and mortar.

Brand 185

Brand Branding Marketing Wireless 185

5W PR

JULY 15, 2023

Thought leadership Establishing a brand as a thought leader and industry expert can elevate a wellness communications strategy. Media relations Building strong relationships with journalists, bloggers, and industry influencers can significantly impact the brand’s visibility and reputation.

Corporate 78

Corporate Industry Communications Ethics 78

Reputation Us

JUNE 23, 2019

We’re attempting to identify reputation vulnerabilities and preparing companies well ahead of debilitating and disrupting crises. A tailored crisis preparation plan that helps companies effectively prepare for any potentially reputation-damaging crisis. Be Prepared. We’re rethinking corporate crisis. CRISIS SIMULATION.

Corporate 74

Corporate Crisis Management Exercises Crisis 74