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Sometimes, the Ethical Choice Means Caring When Others Don’t


Each September, PRSA celebrates Ethics Month, featuring programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). Please join the discussion via #PRSAChat and #EthicsMonth, and follow along with our ethics-related blog posts, webinars and Twitter chats throughout the month. By then, our PR consultancy was serving top multinational companies and had built a good reputation in client services.

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It’s time to put PR ethics front and center

PR Daily

Follow these guidelines to take the high road and shore up your reputation management. Public relations and corporate communications experts are urging corporations to more strongly embrace strict ethical standards. Ethical mishaps can cause corporations to lose customers, business partners, income and stock value, according to the Consequences of Managerial Indiscretions: Sex, Lies, and Firm Value , a study published in the Journal of Financial Economics.


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Interview with PRSA’s National Chairman, Anthony W. D’Angelo

Critical Mention

Together with our board of directors and staff leadership, I’m guided by our three-year strategic plan. meaning diversity, advocacy, technology and ethics. Regarding diversity, we need to lead by inclusion and improve involvement of diverse populations in PRSA’s membership and leadership. We have the highest satisfaction scores among members for our support of the Code of Ethics and that’s where we need to stay.

Future of PR and social media for International Air Transport Association crisis communications conference

Stuart Bruce

I will be talking about mobile, data and wearable technology as the drivers and ethics, real time and content as the issues. In his interview with PRWeek Danny Rogers asked Martin if the danger was that the growth of social media meant that it would be adopted and subsumed by advertising agencies. We’ll look at ethics and governance. The first and foremost for me is ethics and governance. It’s got to be ethical, not just because it’s the right thing to do.

Reimagining the workplace offers opportunity for inclusion

PR Daily

Women PR leaders share their view of what’s needed to shrink the achievement gap and what female leadership has meant for them personally. For Women’s History Month, the PR industry is taking a closer look at the role women play in leadership across organizations.

Facebook And The Perils Of Opposition PR

ImPRessions - Crenshaw Communications

Is it ethical for a PR agency to smear a competitor? The picture is one of a company doing its damnedest to work all contacts, tap all allies, and thwart all critics to salvage its reputation. The rationale for the down-and-dirty oppo PR is summed up in an earlier interview with Definers founder Tim Miller. Oppo is particularly perilous in Big Tech, where the industry has experienced a steep reputation decline. So, was Definers ethical?

Shake Shack returns $10M loan, P&G embraces marketing during COVID-19, and grocery employees get asked to wear masks

PR Daily

Why it matters: The current crisis is making executives and communicators scramble to reassemble a new playbook as they engage both employees and consumers and safeguard their brand reputation. CRISIS LEADERSHIP BOARD. My recent data ethics presentation featured the inside of HAL 9000.

Increasing Your Media Coverage Through Storytelling


Reporters choose to cover the story because it’s important, thus enhancing the organization’s reputation. But it can still provide large returns on investment by generating earned media coverage that doesn’t cost anything but your time and can elevate your client’s profile with one well-placed article or interview. In niche media, reporters might cover specific areas within your sector, such as technology, philanthropy, leadership, community engagement and economic development.

4 Ways PR Creates Brand Attachment

ImPRessions - Crenshaw Communications

It is well documented that today’s rising generations value a company’s ethical stance and an authentic commitment to social responsibility. In 2016, Apple’s CEO Tim Cook took a controversial stand (on its news site and in TV interviews ) against the U.S. CEO Marc Benioff’s outspoken leadership on the topic of management always goes hand in hand with the Salesforce story – making him an outstanding CEO brand evangelist.

Brand 139

Case Study: Linking Strategies for Page Authority Growth Featuring Inseev x Truliant FCU


Strategy #5 Thought Leadership. For this tactic, we leveraged the expertise and authority of the leadership team at Truliant. This thought leadership approach can take many forms and is somewhat of a bucket term for a variety of tactics. The situation.

10 frightening PR monsters

PR Daily

These terrible types of communicators can create the worst type of horrors, including nightmarish pitches, zombie-like presentations, reputational disasters and way too many selfies. Don’t be fooled by any mogwai appearance: This monster will wreak havoc on your communications plans and throw a wrench into your reputation management strategies—even if you heed the warnings to avoid bright lights, keep it dry and never feed it after midnight.

BAME voices takeover #FuturePRoof for fourth book

Stephen Waddington

Topics range from audience targeting, social media, partnership working, reputation, pitching to radio and community building through to public affairs, internal comms, leadership, coaching and the psychology of decision-making.

15 Up-and-Coming PR and Social Media Marketers to Watch

Communications Conversations

I think about people like LeeAnn Rasachak and Sarah Reckard whom I met more than 10 years ago now (they were one of my first PR Rock Star interviews!). To top it off, Tess has been selected a Fellow through two distinctive leadership programs — as a RISE Fellow in the New Sector Alliance and as a Josie R. Johnson Leadership Academy Fellow through the African American Leadership Forum.

USC seeks to rebuild trust, as its president resigns amid campus sex scandal

PR Daily

The University of Southern California is looking to rebuild its reputation—and the first steps include its president’s resignation. Caruso said Tuesday that investigators have interviewed more than 100 witnesses so far but that "more work needs to be done.". The incident highlights the increasing stakes for executive communicators and how the chief of an organization can have misconduct or poor performance tarnish the entire outfit’s reputation.

Professional PR Development. Why bother?

PR Conversations

With PR bodies increasingly focused on the importance of raising standards in professionalism and ethics, why are some (or most?) Analysis based on interviews with 40 CEOS highlights that “CEOs frequently return to the idea that communication directors urgently needed to enhance their core leadership skills. Hundreds of PR people are doing training courses with CIPR, PRCA and other reputable training providers every year.

How PR pros should put data and tech to work

PR Daily

Before technology enabled instantaneous online surveys, researchers conducted in-person interviews and mailed questionnaires to capture public opinion for further analysis and evaluation. Reputational risk.

Data 109

Public Relations And The Big Lie

ImPRessions - Crenshaw Communications

Bob Pickard, CEO of Signal Leadership Communications, makes the case for the new president as a gifted public relations person. Subsequent TV interviews with Conway reinforced the strategy and gave birth to the meme “alternative facts.” It’s easy to say that Spicer should have quit rather than risk his reputation, particularly about something so petty. It’s also popular to criticize Conway for her numerous deflections on-air interviews.

The transition from media to PR: Four former journalists talk about the surprises, struggles and wins

Communications Conversations

Those kinds of partnerships will require a delicate balance, so journalists can maintain their ethical standards and brands can achieve a proper ROI, but I think it is an opportunity ripe for the picking. For the brands that think they don’t need the press, I will say this: owned and paid media can only take your reputation so far. Life Time caught my attention and didn’t let go ever since I interviewed our CEO Bahram Akradi for a cover story with the Business Journal last year.

PRoust Questionnaire: Helen Slater

PR Conversations

Plus that organisational PR relies on the leadership (and employees) and their actions. High-quality thinking and good, ethical practices. Which real, historical or fictional person or brand would you like to give a reputation makeover? It’s not that she has a bad reputation, but it could do with a bit of a polish. Its name and popularity as a form of interview has roots in the responses given by the French writer, Marcel Proust.

PRoust Questionnaire: Gregor Halff

PR Conversations

more ethical colleagues. Which real, historical or fictional person or brand would you like to give a reputation makeover? During his many years of political leadership (1978-1992) he had a number of faces, but was above all the architect of economic reforms that lifted hundreds of millions of Chinese citizens out of poverty. Its name and popularity as a form of interview has roots in the responses given by the French writer, Marcel Proust.

Maximising resilience of health and well-being assets in crisis situations

PR Conversations

It may be that practitioners highlight the issue during planning discussions, engage with HR or their leadership team. I’d like to challenge this emphasis on the relatively rare type of crisis that generates global headlines and is truly a threat to the survival of an organisation/state institution and its reputation. There is absolutely a wider societal dimension to this and it also links to leadership, employee engagement as well as public relations and communications.

Nike ties DE&I goals to exec pay, The Weeknd boycotts the Grammys, and Barbie’s Ken celebrates 60th birthday

PR Daily

Most notably, the shoemaker announced that executive compensation will hinge on hitting its benchmark goals in DE&I, environmental sustainability, ethical manufacturing and more. “We CRISIS LEADERSHIP NETWORK.

Who talks to (and about) colleagues like that?

PR Conversations

Even in smaller organizations, many recognize that “employee engagement” (related to where staff feel their individual contributions are valued) results in healthier work environments and trust in leadership, higher job satisfaction, increased productivity and staff retention. The knowledge economy, personal capital and emotional intelligence are three areas of extended focus in Stewart’s book on female leadership.). What qualities do you most dislike in a PR practitioner?

Amid red-hot immigration debate, U.S. tech leaders speak out

PR Daily

Do their statements strengthen their brand reputation or risk turning off consumers? Apple CEO Tim Cook denounced the hard-line immigration policy in an interview with the. In his interview, Cook promised to do more than just speak out: “I’m personally a big believer in the way to be a good citizen is to participate, is to try to advocate your point of view, not to just sit on the sideline and yell or complain,” he said. America’s moral and ethical leadership is at stake.

Facebook PR Exposed

Flatiron Communications

After six months of reporting for which five Times journalists interviewed more than 50 people in and outside of the company, it was clear that Facebook?—?and Rather than come clean quickly with the facts as they knew them when they knew them, The Times alleges that Facebook’s leadership purposely misled the public (and its own board) in an effort to downplay the depth of the Russian breach of its global social influence platform. Facebook’s (Disbanded?) War Room.

PR Rock Stars: 3M’s Heather Cmiel

Communications Conversations

This year, Heather starts her stint as president of MN PRSA–a big leadership spot. Professionally the organization has helped me grow skill sets and build a reputation in this community. To be compared to Gail is insanely flattering for so many reasons – her leadership abilities, her guts, her killer fashion sense. PRSA has a code of ethics. First is elevating the code and making it understood that ethics matter. I am who interviewed.

Kotcher Inducted Into Page Society Hall of Fame; Declares “This Is Our Time”


Kotcher is known to many in the industry for his leadership and dedication to the public relations profession — whether for his more than 30 years at Ketchum where he is now the agency’s non-executive chairman; his new role as professor of the practice of public relations at the Boston University College of Communication; or his many professional achievements. Page Society — to enrich and advance the leadership role of communicators — has never been more relevant.