5W PR

MARCH 18, 2023

Corporate communication is essential for effective branding and securing external funding. Here are a few tips for using corporate communications to increase investment. To qualify for this, businesses must cultivate a strong reputation and make themselves known to investors through corporate communication.

Company 88

Company Corporate Product Launch Internal 88

Wadds Inc.

FEBRUARY 1, 2023

A variety of alternative terms are frequently used to describe practice such as brand communication, corporate communication, corporate affairs, and integrated marketing communication. The outcome is trust, reputation, and behaviour change. You can’t blame the professional associations although they have a leadership role.

Publicity 98

Publicity Corporate Interviews Reputation 98

Sword and the Script

FEBRUARY 28, 2017

Erick Sherman , a prolific freelance journalist, beautifully summed up what I believe is central to the TechCrunch conundrum in an Off Script interview, the Q&A series for this blog: “Companies also have to invest their own time. It’s like asking someone to come in and write a thought-leadership piece and then have no thoughts to offer.”.

Leadership 60

Leadership B2B Pitching Technology 60

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. What are some examples of public relations?

Interviews 98

Interviews Publicity Technology Social Media 98

Landis PR

JANUARY 30, 2024

Many people understand that public relations can drive reputation, but some struggle to recognize that public relations can drive revenue. With calls for recession waxing and waning, PR strategies like thought leadership become more and more important. Do we have access to your senior leadership?

Leadership 105

Leadership SEO Measurement Reputation 105

PRSay

MAY 14, 2021

Turk worked professionally in Chicago as a reporter for the Associated Press and in university and corporate public relations before beginning her academic career. Berger Educator Mentor Award from the University of Alabama’s Plank Center for Leadership in Public Relations in 2013. Judy VanSlyke Turk, Ph.D., after a lengthy illness.

Education 116

Education Journalism Leadership Interviews 116

ImPRessions - Crenshaw Communications

JANUARY 16, 2018

Lack of preparation for a media interview. Some CEOs and others in leadership positions shun the idea of media training. Broadcast and online media are filled with examples of mediocre executive interviews, missed opportunities, and even a few disasters. Nonexistent or outdated crisis communications planning.

Skype 170

Skype Interviews Crisis Communications Crisis 170

PRSay

APRIL 18, 2024

Taylor Swift’s much-anticipated album, The Tortured Poets Department (out April 19), sounds like it should be about a corporate communications team. In addition to Swift’s mastery of public relations, have you noticed that her catalog of leadership lessons is almost as extensive as her collection of songs? Let’s face it. Be authentic.

Leadership 150

Leadership Storytelling Viral Banking 150

Remote PR Jobs

SEPTEMBER 25, 2023

width="1/1" tablet_width_inherit="default" animation_type="default" bg_image_animation="none" border_type="simple" column_border_width="none" column_border_style="solid"][vc_column_text] Originally seen in Harvard Business Review Over the last year, there has been no shortage of avoidable PR nightmares for leading corporate brands.

Agency 100

Agency How To Survey Employee 100

ImPRessions - Crenshaw Communications

APRIL 3, 2018

At the confluence of advertising, marketing, and public relations was the genius stunt by the fictional Wonka Corporation to release golden tickets hidden inside their popular candy bars throughout England. Jerry McGuire (1996) – Reputation Management. Willy Wonka and the Chocolate Factory (1971) – PR-Driven Promotion.

Tools 170

Tools Government Crisis Public Affairs 170

ImPRessions - Crenshaw Communications

MAY 22, 2017

Some say the goal of a great PR program should be to build brand reputation, while sales and marketing actually drive sales. This is why earned media – the stories and interviews produced by PR – will always be relevant. Promoting leadership. The two can and should work together – much like brick and mortar.

Brand 185

Brand Branding Marketing Wireless 185

ImPRessions - Crenshaw Communications

MARCH 29, 2018

You don’t even have to be in the same city where the shows are recorded, because most do remote interviews. The best PR opportunity might be an appearance on a show that regularly interviews eminent experts, tech journalists, or company founders. It’s a perfect platform for a CEO to develop a reputation as an industry expert.

Enterprise 160

Enterprise B2B Interviews Engineering 160

PRSay

JANUARY 8, 2019

Whether you serve a large corporation, small nonprofit, major research university or municipal government, at some point your boss has probably said, “We need more media attention. Reporters choose to cover the story because it’s important, thus enhancing the organization’s reputation. The webinar is available for free to PRSA members.

Storytelling 161

Storytelling Media Nonprofit Government 161

ImPRessions - Crenshaw Communications

MAY 18, 2018

Especially in today’s atmosphere of increasing corporate activism , a company that takes a stand on a controversial topic can create lasting bonds with customers – even if it alienates others in the process. PR is a primary tool for corporate speech on social issues. PR is a primary tool for corporate speech on social issues.

Brand 149

Brand Branding Storytelling B2B 149

Ethical Voices

OCTOBER 16, 2023

Joining me on this week’s episode of EthicalVoices is Kelsey Bohl , the Senior Manager of Corporate Communications Press Office at Walmart. Those first few hours of a crisis situation are very critical, and we could be getting pressure from our leadership and organizational leadership to get something out very, very quickly.

Ethics 80

Ethics Data Crisis Apparel 80

Flack's Revenge

DECEMBER 5, 2017

I’ve known Lin Pophal for years through her work as a writer for eContent , HR Executive , and others; have pitched her client stories and my own thought leadership topics (I’m in her eContent story on content curation tools ). Agreeing to an interview and then becoming a no-show. Yet they’re really simply PR pieces.

Pitching 174

Pitching Journalism Video Advertising 174

Stern + Associates

AUGUST 3, 2022

An Interview with Susan Stern, Founder of Stern Strategy Group. Together, we share resources and office space, and have become a unique firm for thought leadership services. They enjoy turning our clients’ topics and expertise into tangible results, such as media coverage, speaking engagements and corporate advisory work.

Groups 103

Groups Employee Strategy Ethics 103

Cision

JUNE 25, 2015

Your shares will help build a reputation as a future source who drives results for them. If it was a major interview, consider a behind-the-scenes look about how the coverage came to be. Report back to leadership. Jennifer Lawhead is the Corporate Communication Manager at TTI Success Insights. Are you the one quoted?

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

Prohibition

JANUARY 24, 2022

Prohibition PR is a full-service agency specialising in crisis communication, reputation management , and strategic messaging. With our wealth of media contacts and track record of good work, we’ll craft the perfect strategy to repair your reputation. A crisis can harm your reputation as well as your competitiveness.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Contently - Strategy

NOVEMBER 3, 2021

I also ensure I’m citing studies accurately and attributing quotes from interviews to the right people. Dimond recalled writing a piece about how the parents of transgender children have translated their parenting lessons into business and leadership decisions. But after that, it gets more nuanced. Sites like Otter.AI

Content Marketing 120

Content Marketing Marketing Viral Study 120

ImPRessions - Crenshaw Communications

JANUARY 9, 2017

If part of your public relations planning this year features a thought leadership initiative including speaking engagements and awards for clients, there were some lessons to be learned from last night’s Golden Globes celebration of all things TV and movies. Despite what you hear, it’s not all party, party, party.

Publicity 120

Publicity Film Healthcare Storytelling 120

ImPRessions - Crenshaw Communications

MAY 4, 2017

A well-timed publication will build on other PR efforts – press release, interviews and product reviews, etc. Quote sources and conduct interviews of third-party experts where possible. Consider a broad home security topic that your product can fit into, but not dominate, and offer insight and advice for the reading public.

B2B 136

B2B Guidelines Writing Pitching 136

PRSay

AUGUST 30, 2022

Bungled staff reductions leave long memories that can undermine a company’s reputation and its ability to retain customers and recruit employees. Garg came to represent accusations that corporations treat employees as expendable units. Here are steps to take after announcing job cuts: • Help employees find new work. in Dallas.

Employee 85

Employee Real Estate Video Internal 85

Communications Conversations

MARCH 29, 2019

I think about people like LeeAnn Rasachak and Sarah Reckard whom I met more than 10 years ago now (they were one of my first PR Rock Star interviews!). To top it off, Tess has been selected a Fellow through two distinctive leadership programs — as a RISE Fellow in the New Sector Alliance and as a Josie R.

Social Media 128

Social Media Agriculture Marketing Media 128

PRSay

DECEMBER 19, 2018

There was Papa John’s apology and subsequent corporate shakeup after founder John Schnatter uttered a racial slur on a conference call. in an article for Strategies & Tactics about how corporate leaders can effectively atone for their mistakes. There was Shaun White’s apology for wearing an offensive Halloween costume.

Trends 91

Trends Crisis Corporate Leadership 91

Ethical Voices

MAY 8, 2023

She was one of the first people I interviewed when Ethical Voices launched in 2019, and I figured it was time to have her back, particularly because Ethisphere recently released an updated list of the World’s Most Ethical companies. And we look at your leadership and reputation. We look at governance practices.

Ethics 70

Ethics Training Financial Survey 70

Sword and the Script

JANUARY 31, 2023

“Factmata uses AI to identify and track narratives online through articles, blogs, tweets and other social chatter, highlighting the ones that could either help or hurt brand reputation and value.” The reputational aspect of media monitoring is something Signal AI has already been doing for a while – and they are very well-funded.

Software 78

Software Case Study Technology Tools 78

ImPRessions - Crenshaw Communications

MAY 15, 2018

First statements say a lot about what a brand stands for, and they reflect on the quality of its leadership. Within four days, amid a public and media reaction and a deepening crisis, CEO Mark Zuckerberg launched an apology tour with social posts, a more contrite and complete news statement, and TV interviews. Facebook dodges blame.

Crisis 136

Crisis Privacy Airlines Facebook 136

PRSay

DECEMBER 2, 2020

Gordon Johndroe , vice president of global media relations and public affairs for the Chicago-based aircraft manufacturer, spoke to members of PRSA’s Corporate Communications Section in the Nov. On rebuilding Boeing’s reputation: I don’t want to talk too much about it until the MAX is safely flying again.

Crisis Management 87

Crisis Management Crisis Crisis Communications Airlines 87

Cision

JULY 28, 2016

In this interview, Fred discusses why research is essential for developing a strategy, how to prepare for crises and the constant evolution of the PR industry. My biggest pet peeve is…people who purposefully treat others badly, particularly from a position of leadership (power of any kind). How did you get your start in PR?

Pharmaceuticals 120

Pharmaceuticals Nonprofit Healthcare Travel 120

Cision

MARCH 29, 2016

In this interview, she discusses what it’s like to work in PR in Asia, what it takes to build a successful brand and how to stay on top of an ever-evolving industry. What do you think are the keys to building and protecting a brand’s reputation? What’s the most important lesson you’ve learned about PR throughout your career?

Local 120

Local Newspapers Retail Sports 120

Sword and the Script

AUGUST 22, 2017

He’s my guest for this latest interview in the Off Script series. If you’re recommending a pure PR play or an integrated communications campaign with a big budget attached to it, you have to be able to articulate what the reputational and financial impact will be for the company. Meet James S. That’s a heavy load.

Internal 69

Internal International Interviews Trends 69

Ishmael's Corner

MAY 5, 2015

The first pillar comes in the form of the leadership changes and creating a culture of accountability that I’ve already discussed. The third pillar focuses on our own brand and reputation. Beyond the website, we apply the same tenets of thought leadership to our own brand building as we do in client campaigns.

Storytelling 60

Storytelling SEO Agency Leadership 60

Communications Conversations

JANUARY 13, 2017

And, she’s got a great reputation as a valued counselor over at Blue Cross Blue Shield of Minnesota. And yes, you can still do this while holding to approved corporate talking points… We have to do that all the time. This was especially true when I made the shift to corporate health care. Let’s meet Laura!

Insurance 60

Insurance Insurance Social Media Corporate 60

Sword and the Script

MAY 1, 2018

Today, marketing bats around phrases like omnichannel and multi-touch attribution, but we have to recognize this process is probably not linear and there are aspects that depend on factors – reputation for example – that go beyond the current campaign. B2B Customers Want Thought Leadership.

B2B 62

B2B Marketing Survey Study 62

Communications Conversations

MAY 30, 2018

You could replace “agency life” with “corporate life” and insert a whole other sub-set of people, too. Kelly Groehler, Tim Westermeyer and Betsy Andersen all traded in their corporate and agency PR careers for work in another field. They all knew that I had no interest in returning to a corporate role.

Apparel 106

Apparel Public Affairs Training Corporate 106

Ethical Voices

MAY 6, 2023

She was one of the first people I interviewed when Ethical Voices launched in 2019, and I figured it was time to have her back, particularly because Ethisphere recently released an updated list of the World’s Most Ethical companies. And we look at your leadership and reputation. We look at governance practices.

Ethics 52

Ethics Training Financial Survey 52