Stephen Waddington

JUNE 3, 2021

Asif Choudry, director, We Are Resource talked about how his printing-led business had seen a boom in packages sent by employers to employees. It is an innovative means of internal engagement that often spills out onto social media. More than 700 delegates have taken part in the four events.

Report 203

Report Energy Print Measurement 203

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

Inadequate resources. Another key ingredient to PR success is a real commitment backed by necessary resources, both financial and human. To support the ongoing operation of a PR program, a company needs an internal manager, C-level insights and participation, and a roadmap for a 12-month period. No differentiation. It happens.

Agency 205

Agency Pitching Internal International 205

Onclusive

OCTOBER 12, 2021

If you’re a communicator tasked with getting budget approval for the PR department, read on to learn how to develop a business case that you can use to get the resources and support you need to achieve your goals. Think of it as a sales pitch with robust data and justification. What is a business case?

Resources 195

Resources Technology Data Tools 195

ImPRessions - Crenshaw Communications

MAY 25, 2023

The digital media landscape changes all the time and new resources come up often that can help us enhance skills or drive results. Communicators can also use the platform as an internal tool to keep employees, stakeholders, or clients informed about industry trends, company updates, or thought leadership content written by executives.

Analysis 156

Analysis B2B Interviews Tools 156

Sword and the Script

JUNE 6, 2023

The survey found: 57% are crafting pitches; 48% are writing copy for social media; 48% are writing press releases; 44% are using it for research; and 25% say they are using it for strategy and planning. One AI tools surfaces relevant media contacts based on your pitch or press release – and strives to predict how it will be received.

Survey 152

Survey Software B2B Pitching 152

ImPRessions - Crenshaw Communications

JULY 14, 2021

Millennials are famous for desiring progressive employers who care for their employees’ experience and value a diverse and inclusive workplace. While they may not have the resources to sponsor 20 industry conferences a year, they can assemble an executive spokesperson roster and speaking resumés by winning earned speaking engagements.

B2B 334

B2B Company Case Study Conference 334

Buzzstream

JUNE 5, 2024

There are also asset-less digital PR strategies that include pitching quotes to journalists. Many brands utilize digital PR to drive links to an asset and then use internal linking to direct SEO or link value to their money page. How to pitch: This approach gives Pinrose an asset when pitching to beauty and lifestyle journalists.

Digital PR 62

Digital PR Examples Strategy Survey 62

PR in High Definition

JUNE 28, 2022

Adding to this, they’re completely inundated with emails and pitches. It’s harder to get in front of the right people, harder to build relationships, and harder to have our pitches seen and phone calls answered. On the PR agency side, the shrinking media pool has an obvious effect – it’s harder to secure the coverage our clients want.

Reputation 62

Reputation Media SEO Case Study 62

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

Often company execs become very enthusiastic about adding PR to its marketing mix but then find they haven’t the resources or the staffing to maximize outcomes. A PR program operates best when the client has tasked an internal manager for the work, and all parties agree on what the agency needs to succeed. No laurel-resting here!

Publicity 256

Publicity Brand Branding Storytelling 256

ImPRessions - Crenshaw Communications

APRIL 23, 2019

But that’s not how things work— not when there are dozens of notable deals pitched daily. From my experience, smaller rounds — less than $25 million — should generally be pitched as exclusives, because larger media outlets are increasingly passing on embargoed funding news. In funding PR, size matters. Have a good story to tell.

How To 149

How To B2B Pitching Storytelling 149

Doctor Spin

FEBRUARY 22, 2024

Improve internal communications. Learn more: Lobbying Internal Communications (IC) “Strengthening internal communication through various methods, including face-to-face communication, can improve employee engagement and build trust between management and employees.” Driving Employee Engagement.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

PRSay

OCTOBER 14, 2019

RockDove Solutions is a proud sponsor of the PRSA 2019 International Conference in San Diego on Oct. Even organizations with significant resources prove how difficult it is to react effectively and quickly. Whether you work for an organization or an agency, one of the most agonizing annual rituals is the pitching of a new crisis plan.

Crisis 87

Crisis Crisis Management Training Mobile 87

Newsfile

FEBRUARY 28, 2024

Brand advocates include customers, employees, and influencers. UGC can come from customers, brand loyalists, employees, or even paid UGC creators. PR professionals often pitch op-eds to media outlets to showcase their clients’ expertise and perspectives. How Do You Pitch the Media ? What is User-Generated Content (UGC)?

Viral 52

Viral Crisis Communications SEO Reputation 52

Communications Conversations

OCTOBER 14, 2014

But the marketers are often busy planning and managing agency resources. And companies start looking for answers and resources. And, they often look at three distinct buckets: * In-house (either training existing employees or hiring additional head count). Quick access to internal subject matter experts.

Agency 133

Agency Resources Employee Internal 133

Remote PR Jobs

SEPTEMBER 25, 2023

The most successful pitching involves pulling out unique angles that will resonate with specific outlets so that journalists feel that the story is tailor-made for their audience.) My team sometimes pitches in when BVP’s early stage companies need help executing a funding announcement. You may also be able to tap your VC firm for help.

How To 100

How To Report Pitching LinkedIn 100

The Hoffman Agency

APRIL 4, 2022

Most agencies play along, pitching and responding in mass. And people are the most important resource an agency has. We could tell you all about the pitch, but it’s really about our people. Recognizing an employee need, we prioritized staff wellness in 2021, but we know there’s no magic wand to getting this right.

Employee 36

Employee Agency Pitching Survey 36

Sword and the Script

JANUARY 3, 2023

This can include the media, customers, employees, and the general public. Internal communications: PR practitioners may also be responsible for communicating with employees and stakeholders within an organization. Should companies hire public relations people internally? What is public relations?

Interviews 104

Interviews Publicity Technology Social Media 104

Sword and the Script

MARCH 2, 2021

Buy a competitor and fold it or starve it of resources. Over the course of my career, I’ve lived through two acquisitions, contributed to internal and external comms for several more, and at different organizations, and even did a divestiture. You can add the top lines together when a deal closes – and presto – you’ve grown faster.

Company 154

Company Tools Technology Software 154

ImPRessions - Crenshaw Communications

MARCH 15, 2017

You don’t need a $500,000 budget to launch an effective PR campaign, but it’s important to be realistic about the budget that is available and to match the scope of the program to available resources. Even large companies make the mistake of skimping on funds for internal and external PR, and it sometimes comes back to bite them.

How To 149

How To Government Product Launch Internal 149

Sword and the Script

FEBRUARY 2, 2021

However, they are a sizable company with 1,000 or so employees. The latter uses AI to analyze pitching preferences – which was named in a previous post as one of the eight innovations to watch in PR technology. One of the long-standing criticisms of PR technology is how these tools enable mass emails with irrelevant pitches.

Software 122

Software Technology Advertising Advertising 122

Doctor Spin

DECEMBER 4, 2023

Story investigation: Before pitching a story or campaign, follow where it originates from, even if it contradicts your initial hypothesis or desired narrative. Organisations themselves could benefit from being vigilant against biases influencing various internal communications practices: Ignoring customer feedback. Media Logic.

Media 52

Media eBook Viral Construction 52

ImPRessions - Crenshaw Communications

FEBRUARY 27, 2019

Whether it is handled by an internal team or an external agency, PR is a useful brand-building tool for startups, especially for B2B companies. Most startups are pressed for resources, so they should be certain of their top goals and priority messages at the outset. But does a startup business always need to hire a PR agency?

B2B 232

B2B Agency Energy Media Relations 232

ImPRessions - Crenshaw Communications

JUNE 13, 2017

Of course, employee turnover can happen at any company, but when it happens on the agency side, it should be a blip, not a breakdown. To avoid this scenario, the agency and internal comms team should consider a blanket policy of requiring media prep for every company spokesperson. This is bad practice all around.

Media Training 249

Media Training Policies Agency Interviews 249

Ishmael's Corner

NOVEMBER 4, 2014

Every PR agency and internal PR function strives to communicate positive stories about the organizations it supports. We learn that McDonald’s invented a contraption that dispensed the right number of Chicken McNuggets for cooking so employees wouldn’t have to count them out each time. The invention didn’t see the light day.

Storytelling 157

Storytelling Journalism Training Resources 157

Flack's Revenge

MAY 17, 2018

“If You Pitch this, Bad S**t will Happen” In the above story, the journalists are portrayed as hapless pawns, caught in the crossfire of good vs. evil. After all, we want to be a friendly resource. . ‘I think this makes the ethical calculus for journalists much more complex.’ But they have agendas too.

Ethics 120

Ethics Banking Journalism Guidelines 120

Shift Communications

MARCH 10, 2017

Whether you’ve brought on a firm ‘for more arms and legs’ or as a strategic partner, they’re going to need the help of a dedicated internal resource, especially early on. Think of their team as yours; you’ve just gained four or five, depending on the size of your program, brand new employees! Keep their feet to the fire.

Agency 87

Agency Resources Crisis Communications Creativity 87

Rock the Status Quo

FEBRUARY 9, 2015

Perhaps they don’t have an internal brand ambassador program of any kind ( a what? ), and they are terrified at the very THOUGHT of giving employees online freedom and autonomy. Publish employee posts on the corporate blog. So what’s a PR pro to do? Click here for some GREAT articles on the subject!)

Corporate 100

Corporate Leadership Brand Branding 100

Sword and the Script

APRIL 27, 2019

A deluge of pitches. “75% 75% of journalists say fewer than a quarter of the pitches they receive are relevant or useful.”. The industry is already geared to sex up stories to land coverage – news by definition covers anomalies – and the ante for pitching angles that are more outrageous gets higher and higher.

Survey 96

Survey Journalism Study Pitching 96

Sword and the Script

DECEMBER 22, 2020

Happy employees are the ultimate growth driver. Brands that emphasize employee experience (EX) and customer experience (CX) achieve business growth nearly 2x faster, according to a study by Salesforce. The deluge of PR pitches. Pitch proof points with claims. Source: 3 Studies Branding and Marketing ).

Survey 178

Survey Marketing B2B Study 178

Solo PR Pro

MARCH 8, 2021

In this monthly series, we ask five Solo PR Pro members to share their best tips, tricks and resources for managing their solo business. Is this subcontractor representing their interests outside the internal audiences? For example, are they ghostwriting for you or are they pitching journalists – there is a huge difference.

Energy 96

Energy Policies Creativity Training 96

The Hoffman Agency

FEBRUARY 14, 2024

Organizations are increasingly recognizing that impactful internal communications play a pivotal role in fostering a positive employee experience. As the competition for skilled professionals intensifies, creating an environment where employees feel engaged and valued is paramount.

Local 36

Local Government Banking Policies 36

Sword and the Script

DECEMBER 20, 2022

Internal comms takes center comms stage in hybrid work. With the new dynamics of hybrid work established worldwide, Public Relations – as a professional who builds and consolidates relationships – becomes an even more strategic professional regarding the internal audience. Bill Byrne , Managing Director, Remedy Public Relations.

Marketing 196

Marketing Content Marketing Data Social Media 196

Doctor Spin

FEBRUARY 14, 2024

In public relations, we call this: Lobbying ( blog posts ) Most organisations have employees. In public relations, we call this: Internal Communications (IC) ( blog posts ) Sometimes, things go wrong. And these groups are rarely convinced by marketing assets. Aiming marketing campaigns at them rarely resolves any issues.

Publicity 52

Publicity Marketing eBook Public Affairs 52

PR 20/20

AUGUST 22, 2017

While only 7% cite executive sponsorship as their paramount challenge, 40% indicated that the most common challenge—proving ROI—points to a crucial need to drum up and perpetuate internal support. The primary reason I’ve seen inbound marketing programs get squashed is not lack of resources, lack of data or lack of success, but lack of buy-in.

Marketing 87

Marketing Resources Technology Internal 87

Sword and the Script

OCTOBER 29, 2019

Many PR pros will cut and paste a document into a CMS to publish a release – and then cut and paste it again (and again) as they pitch it. Today, the company pitches its product in three parts: Managing contacts; Publishing content – what it calls “stories”; and. You can send these pitches to a list of reporters, or pitch 1:1.

Pitching 64

Pitching Analytics Enterprise System 64

Konnect Agency

MARCH 31, 2020

Lead by Example: Communicate what you as a company are doing to minimize the impact of the situation with your own employees. Show Empathy: Remember that this is an incredibly stressful time for everyone and let that inform the way you shape your communications, both internally and externally.

Communications 69

Communications Crisis Communications Crisis Social Media 69

Sword and the Script

SEPTEMBER 18, 2018

I’ve learned what our journalist’s lives are like so that has helped me with understanding how I pitch external journalists. I balance a lot of hats internally and externally but it’s a challenge and I enjoy learning each day. It blew my mind to watch it come through with one person! RW: How many hats we really do wear.

Media Relations 69

Media Relations Media Insurance Insurance 69