Sword and the Script

OCTOBER 25, 2022

considering international relations, have caused Communications professionals to be evermore careful with comms content. More internal comms. Being asked to do more internal communications and business communications usually left to other departments like HR, finance.”. More internal comms. political, socio-economic, etc.)

Communications 126

Communications Crisis Internal International 126

Onclusive

OCTOBER 12, 2021

If you’re a communicator tasked with getting budget approval for the PR department, read on to learn how to develop a business case that you can use to get the resources and support you need to achieve your goals. Think of it as a sales pitch with robust data and justification. What is a business case?

Resources 195

Resources Technology Data Tools 195

Sword and the Script

DECEMBER 1, 2020

In software you’ve got to build something before anyone – customer or investor – is writing a check. Reporters get pitched – a lot. Knowing what will land is a guessing game purely based on professional experience, labor-intensive research and instinct, with no performance-based data to support or guide a pitch.”.

Pitching 86

Pitching Report Tools Software 86

Remote PR Jobs

SEPTEMBER 25, 2023

As a journalist who writes about pretty much everything for pretty much everyone (most recently The Wall Street Journal, Fast Company, and Smithsonian Magazine), all of the above are things I hear on a pretty regular basis. You can just craft your own media strategy and hire a few interns to execute it for you. And I’m tired of it.

Print 100

Print Media Pitching Writing 100

Buzzstream

DECEMBER 1, 2023

Then, email that website to point out the broken link and use that as a jumping-off point to pitch them your site or content. You can see it here: [YOUR RESOURCE] Would you be interested in replacing the broken link with my suggested resource? Creating and Pitching Content Who is it best for?

Examples 133

Examples Software Pitching Tools 133

ImPRessions - Crenshaw Communications

JUNE 11, 2020

Journalists are finding less value in press releases with only 3% saying they heavily rely on the document for their writing. Quality writing rises to the top. All companies seek ways to improve their website’s search rankings, and press releases are a good resource for doing that. Yet a press release can still offer benefits.

SEO 221

SEO Data B2B Writing 221

ImPRessions - Crenshaw Communications

JULY 14, 2021

While they may not have the resources to sponsor 20 industry conferences a year, they can assemble an executive spokesperson roster and speaking resumés by winning earned speaking engagements. The content can nearly always be purposed for multiple PR tactics, from media pitching to white paper and blog content.

B2B 334

B2B Company Case Study Conference 334

Bianchi Biz Blog

SEPTEMBER 1, 2022

We’ve found many PR professionals are making simple but crucial mistakes that are causing their pitches to be tossed or ignored based on a review of the input Bianchi PR has been collecting from journalists through our “Meet the Media” blog series. Pitches not related to what they cover. Give them time to review your email and respond.

Automotive 87

Automotive Pitching Meeting Healthcare 87

Remote PR Jobs

SEPTEMBER 25, 2023

The most successful pitching involves pulling out unique angles that will resonate with specific outlets so that journalists feel that the story is tailor-made for their audience.) Finally, writing your own blog post to be posted on your company site, LinkedIn, and Medium, allows you more opportunity to frame the news.

How To 100

How To Report Pitching LinkedIn 100

Buzzstream

JUNE 5, 2024

There are also asset-less digital PR strategies that include pitching quotes to journalists. Many brands utilize digital PR to drive links to an asset and then use internal linking to direct SEO or link value to their money page. How to pitch: This approach gives Pinrose an asset when pitching to beauty and lifestyle journalists.

Digital PR 62

Digital PR Examples Strategy Survey 62

Waxing UnLyrical

MARCH 26, 2012

One of the most fun projects I’ve worked on recently was Oxfam America’s (OA) International Women’s Day (IWD) 2012 campaign. write their own blog post to promote IWD 2012. And then we pitched. Do not send blanket pitches. The project. Or, of course, any combination of the above. The results.

Case Study 102

Case Study Internal International Study 102

Tribe Builder Media

FEBRUARY 11, 2019

Usually, it’s simply a matter of resources – unscalable relationships, software, tracking, bandwidth. Producing high-quality, effective pitches is extremely time-consuming and difficult for a single in-house PR manager to handle. Just for the pitches. Few businesses have that kind of time to spare. Relationships.

Internal 40

Internal International Agency Pitching 40

Sword and the Script

APRIL 21, 2020

As I write this post currently, we’re closing in on unthinkable 20% unemployment. To that end, this post is aimed at helping both job seekers and employers in PR and communications find resources for finding or fulfilling job listings. Robert Half International: [link] Commercial Job Sites The following are your standard job sites.

Publicity 107

Publicity Communications Local Resources 107

Buzzstream

MAY 16, 2024

I get email requests from guest bloggers who want to write on the BuzzStream blog daily. Some simply buy links on large guest posting directories, and others pitch quality content to get published on an external site. Guest blogging is when you write a unique article to be published on an external website.

Blogging 62

Blogging Google SEO Writing 62

Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. Want to write for Cision®? Will you accept content from anyone with a good pitch, or would you prefer them to be experts in your field? Headline writing tips.

How To 177

How To Guidelines Content Marketing Video 177

Solo PR Pro

OCTOBER 18, 2022

Many different services fall under the umbrella of strategic communication — or public relations: media relations, community relations, internal communications, crisis communications, public affairs, content creation and marketing, social media — the list goes on. Plus, I enjoy writing and it’s a guaranteed deliverable.

Media Relations 97

Media Relations Media Social Media Internal 97

Cision

OCTOBER 6, 2016

It’s everything from becoming a regular contributor on a media website to having a newspaper or trade publication write about you to appearing on the noon news to talk about your company. It’s a primary communications channel both internally and externally. Shared Media. Shared media is also known as social media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Sword and the Script

JANUARY 3, 2023

Internal communications: PR practitioners may also be responsible for communicating with employees and stakeholders within an organization. ChatGPT seems to miss emerging themes if there isn’t a wide body of writing already on a topic. Some may see irony in an AI system that writes reasonably well suggesting writing is a top skill.

Interviews 104

Interviews Publicity Technology Social Media 104

Buzzstream

DECEMBER 1, 2023

Then, email that website to point out the broken link and use that as a jumping-off point to pitch them your site or content. You can see it here: [YOUR RESOURCE] Would you be interested in replacing the broken link with my suggested resource? Creating and Pitching Content Who is it best for?

Examples 62

Examples Software Pitching Tools 62

Buzzstream

DECEMBER 1, 2023

Then, email that website to point out the broken link and use that as a jumping-off point to pitch them your site or content. You can see it here: [YOUR RESOURCE] Would you be interested in replacing the broken link with my suggested resource? Creating and Pitching Content Who is it best for?

Examples 62

Examples Software Pitching Tools 62

Cision

DECEMBER 18, 2017

Many in PR are familiar with looking at a publication’s calendar to know what to pitch them in a timely manner. However, given the rise in popularity of content marketing, marketers now find value in having an internal content calendar to stay organized with what they publish on their blogs, websites, press releases and social media.

How To 0

How To Content Marketing Conference Analytics 0

Shift Communications

MAY 17, 2023

They are as follows and are based on those internal discussions, as well as on outside perspectives, including the PR Council Guidelines on Generative AI. How we don’t: to write press releases, talking points or other materials that are not already in the public domain. For a fun exercise, ask ChatGPT to write your bio.

Publicity 78

Publicity Guidelines Training Transportation 78

Shift Communications

MAY 17, 2023

They are as follows and are based on those internal discussions, as well as on outside perspectives, including the PR Council Guidelines on Generative AI. How we don’t: to write press releases, talking points or other materials that are not already in the public domain. For a fun exercise, ask ChatGPT to write your bio.

Publicity 78

Publicity Guidelines Training Transportation 78

Newsfile

FEBRUARY 28, 2024

The Associated Press (AP) style guide provides guidelines for writing press releases, ensuring consistency in language, formatting, and punctuation. It assesses sustainability practices, social impact, and ethical governance PR professionals collaborate with internal teams to compile ESG data and communicate it transparently to stakeholders.

Viral 52

Viral Crisis Communications SEO Reputation 52

Sword and the Script

MARCH 2, 2021

Buy a competitor and fold it or starve it of resources. Over the course of my career, I’ve lived through two acquisitions, contributed to internal and external comms for several more, and at different organizations, and even did a divestiture. Shama Hyder writes a contribution for Forbes comparing Cision, Meltwater and Propel.

Company 154

Company Tools Technology Software 154

Communications Conversations

OCTOBER 14, 2014

But the marketers are often busy planning and managing agency resources. And companies start looking for answers and resources. Training existing resources to handle content development requires significantly less ramp-up time than it would for an agency or solo. Quick access to internal subject matter experts.

Agency 133

Agency Resources Employee Internal 133

Cision

JUNE 25, 2015

Here are 10 easy ways to maximize new press using your own internal resources: 1. Click here for your free “10 Media Pitching Do’s and Don’ts” tip sheet now! Write a press release. Circulate internally. Instead, play an active role in getting the most out of the coverage. Share with clients.

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

Onclusive

JUNE 14, 2017

PR’s job is to pitch and secure stories that align with the brand, as told through third-party endorsement. While your PR team is targeting tech outlets such as Wired and Recode with the same story, they’re also pitching Elle Décor and Real Simple, emphasizing how the fridge makes a décor statement while making home life easier altogether.

Marketing 170

Marketing Measurement Trends B2B 170

Sword and the Script

AUGUST 14, 2018

For example, the top challenge, “staffing and resources” gleaned just 28% of the votes globally. No one wants to write a story few people read, and many people, fortunately, or unfortunately, get their news on social media. a) Press releases typically get more internal scrutiny than any other category of public facing content.

Survey 103

Survey Report Media B2B 103

The Hoffman Agency

OCTOBER 13, 2022

By Wynne Beyersdorfer, Intern. As I approach my three-month mark at Hoffman, I find myself reflecting on the difference between the fresh college graduate that started at the agency and the PR professional writing this today. Week 3: Happy pitching! What are the next steps if someone does? Week 4: Success! It was exhilarating!

Pitching 36

Pitching Report Meeting Internal 36

Sword and the Script

FEBRUARY 2, 2021

As I write this, I can’t recall a single announcement from an incumbent vendor that included AI in the last twelve months. The latter uses AI to analyze pitching preferences – which was named in a previous post as one of the eight innovations to watch in PR technology. For the most part, they still are silent. What does that mean?

Software 122

Software Technology Advertising Advertising 122

Stephen Waddington

OCTOBER 20, 2017

You’ve two weeks to pitch. Ten days in and we’ve had almost 20 pitches for the CIPR’s anniversary project, covering a wide variety of topics. The most frequently asked question is what should I write about? All pitches will be reviewed on merit and in the wider context of the book. I’ve had some great conversations.

Public Affairs 68

Public Affairs Pitching Community Guidelines 68

ImPRessions - Crenshaw Communications

JUNE 13, 2017

The best rule, of course, is to slightly underpromise and overdeliver — in writing. To avoid this scenario, the agency and internal comms team should consider a blanket policy of requiring media prep for every company spokesperson. The unprepared spokesperson. . Is the article factually inaccurate?

Media Training 249

Media Training Policies Agency Interviews 249

Flack's Revenge

MAY 17, 2018

Scott Shane writes: “The old rules say that if news organizations obtain material they deem both authentic and newsworthy, they should run it. “If You Pitch this, Bad S**t will Happen” In the above story, the journalists are portrayed as hapless pawns, caught in the crossfire of good vs. evil. But they have agendas too.

Ethics 120

Ethics Banking Journalism Guidelines 120

Bianchi Biz Blog

APRIL 5, 2021

Several former interns emerged as key members of our staff in recent years. In fact, two of our current three “Detroit 3” reporters are former interns. We also successfully placed several other interns at other Crain organizations. For many years, I worked with a writing coach named Jim Stasiowski. E-mail is best.

Automotive 66

Automotive Web Meeting Media 66

Landis PR

APRIL 12, 2021

Spoken words and video must match, so reporters either have to write/talk to the video or find a video that matches what they’re saying. Even now, print newsrooms usually have far more reporters than comparable broadcast organizations so it’s easier to commit resources to in-depth, enterprise and investigative projects.

Meeting 98

Meeting Media Print Enterprise 98

Landis PR

MAY 31, 2022

Sean Dowdall, President – Finance and International Business Major. Third, being genuinely interested and excited about your client translates to the copy you write, from pitches and blog posts to social copy. Additional Resources. An early photo of Sean Dowdall, President. Always think big!

Communications 52

Communications Software Interviews Journalism 52