ImPRessions - Crenshaw Communications

FEBRUARY 23, 2021

More thought leadership opportunities. Over the past couple of years, many large publications have stopped accepting bylined articles and thought leadership pieces from outside companies. Pitching trade press can be easier than getting a story in a large media outlet. Others require membership fees.

B2B 319

B2B Company SMB Automotive 319

Onclusive

MARCH 29, 2022

If you’re going to measure the effectiveness of your interactions with the authors on an ongoing basis, you’ll also need a PR equivalent of a customer relationship management (CRM) system that can keep track of your pitches, who they went to, how journalists engaged with your communications, and whether they picked up and published your stories. .

Measurement 370

Measurement How To Analysis Data 370

ImPRessions - Crenshaw Communications

OCTOBER 29, 2021

Of course, it stemmed from an error I made as a fresh faced intern. I had inadvertently included the wrong media story in a daily monitoring report for our client. Listening to your colleagues in internal discussions is also a way to get a better understanding of the industry you’re in, your clients and your company.

Internal 310

Internal International Meeting Leadership 310

Sword and the Script

AUGUST 17, 2021

There are three surprising kickers in this finding too: Internal comms faced the most ethical challenges – more than external comms, Men in comms reported “significantly more ethical challenges than” women, and. The top qualities reporters appreciate in PR. Read more: 2021 PR Media Report by Global Results Communications.

Creativity 96

Creativity Study Ethics Publicity 96

Sword and the Script

AUGUST 14, 2018

The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight. This year the survey polled 1,300 reporters from around the world and a little more than 800 of those respondents are based in the U.S. Below are a few of the statistics that stood out to me in reviewing the report.

Survey 103

Survey Report Media B2B 103

Sword and the Script

OCTOBER 25, 2022

Nine in 10 (90%) said reported that communications work has changed at least slightly – and of those, 50% said it has changed significantly (37%) or very significantly (13%). More responsibility given the pandemic, working remotely, leadership being asked to speak out on social issues, DEI, and ESG.”. More internal comms.

Communications 126

Communications Crisis Internal International 126

ImPRessions - Crenshaw Communications

MAY 28, 2020

Then think about how its announcements, plans and executive leadership can offer proof points and articulate ways to tell the story. Make your pitch schedule timely. Build your strategy with measurement and reporting in mind. Think of how you’ll be expected to measure and report success while creating your plan.

Strategy 287

Strategy Media Measurement Product Launch 287

PRSay

NOVEMBER 20, 2018

When a mainstream news outlet allocates reporters, resources and publication space to an article on the travel industry nowadays, it’s often because a crisis is involved — whether it’s a passenger getting dragged off a flight or a 10-month-old French bulldog dying in an airplane overhead storage bin.

Internal 103

Internal International Travel Tourism 103

Onclusive

MARCH 29, 2022

If you’re going to measure the effectiveness of your interactions with the authors on an ongoing basis, you’ll also need a PR equivalent of a customer relationship management (CRM) system that can keep track of your pitches, who they went to, how journalists engaged with your communications, and whether they picked up and published your stories.

Measurement 195

Measurement How To Analysis Data 195

Sword and the Script

JUNE 27, 2020

Public relations has wrestled with messaging during the COVID-19 pandemic, but studies also show it has improved business collaboration and internal communications The events of 9/11 changed air travel. Read the full report here: State of PR 2020 via @MuckRack. The recession of 2008 changed housing.

Study 133

Study Publicity Survey Internal 133

ImPRessions - Crenshaw Communications

AUGUST 5, 2019

According to news reports, the agency originally pitched The GEO Group in May, and it won the contract last month. Surely it would have foreseen the possibility of staff misgivings and considered the internal and external ramifications of the decision. It seems Edelman thought they would keep the GEO work under wraps.

Industry 217

Industry Reputation Groups Internal 217

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

To support the ongoing operation of a PR program, a company needs an internal manager, C-level insights and participation, and a roadmap for a 12-month period. Depending on its stage of life, a competent internal professional or team with relevant experience can work just fine. They don’t respond to me-too pitches.

Agency 205

Agency Pitching Internal International 205

Sword and the Script

JUNE 7, 2022

Scale to compete with incumbents; Prowly adds media monitoring; Cision releases internal DE&I report; World’s First-Ever NFT Press Release. Crunchbase reports Critical Mention has raised $9.3 Cision releases internal DE&I report. The report is based on a global survey of its employees.

Software 85

Software Pitching Internal International 85

Sword and the Script

JUNE 9, 2020

Many of the open-ended comments from the survey point to underlying causes such as the rise of social media and self-publishing, disruption of the advertising-heavy business model in news, subsequent cuts to editorial staff, growth among the ranks of PR, and the deluge of pitches reporters receive. Focus on 20% of reporters.

Media Relations 113

Media Relations Media Survey Pitching 113

Sword and the Script

MAY 4, 2021

Meltwater acquires Klear; Muck Rack enhances reporting; Talkwalker adds podcast monitoring; TVEyes partners for podcast audience data. Muck Rack enhances reporting . Muck Rack announced new dashboards that centralized reporting for PR measurement. click image for higher resolution — and animation) . PR tech mentions.

Tools 100

Tools Survey Pitching Analytics 100

Onclusive

OCTOBER 12, 2021

Think of it as a sales pitch with robust data and justification. Source: Ragan Communications, Communications Benchmark Report 2021. That’s why PR measurement and C-suite friendly reporting tools are a worthwhile addition to your communications function. Improved technology is on the wish list, as well.

Resources 195

Resources Technology Data Tools 195

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2021

Most of all, we’re a strategic resource for internal and external clients. So, even if you assume fully half of the professional PR population isn’t engaged in active media pitching, it’s a large number and an unhealthy ratio. Thought leadership content is persuasive. We’re counselors to our clients.

SEO 227

SEO Agency Reputation Policies 227

Newsfile

FEBRUARY 28, 2024

What is ESG Reporting? ESG (Environmental, Social, and Governance) reporting involves disclosing an organization’s performance in these areas. It assesses sustainability practices, social impact, and ethical governance PR professionals collaborate with internal teams to compile ESG data and communicate it transparently to stakeholders.

Viral 52

Viral Crisis Communications SEO Reputation 52

PRSay

MARCH 29, 2023

Kwittken said that PR professionals could use AI to predict the reporters who will be interested in their pitches. Then, the generative technology can tell PR practitioners how to make those media pitches more exciting and persuasive. You put those two things together,” he said, “and it’s magical for PR people.”

Pitching 92

Pitching LinkedIn Technology Engineering 92

Sword and the Script

APRIL 19, 2022

Some 94% of 2,547 reporters responding to an annual survey by Muck Rack say email is still their preferred way to receive pitches, but anyone that works in PR knows that a journalist’s inbox is a very competitive space. 18% of reporters say they get their news from Twitter – that’s about one in five.

B2B 103

B2B Twitter Brand Branding 103

Communications Conversations

SEPTEMBER 10, 2020

I was a radio news reporter for three years in St. I reported on just about anything during my time in radio…Breaking news, traffic reports, school board meetings…I even interviewed cats at the humane society one time (look it up; Editor’s Note: Ha! Cloud out of college. I did– and it is epic! ).

Radio 167

Radio Journalism Interviews Energy 167

Cision

JUNE 25, 2015

Here are 10 easy ways to maximize new press using your own internal resources: 1. This practice has another added benefit for PR pros: today’s reporter is expected to drive traffic to his or her news outlet. Click here for your free “10 Media Pitching Do’s and Don’ts” tip sheet now! Circulate internally.

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

Knowing the signs that lead to such a decision can help ensure a smooth transition from internal to external team. This can include everything from reaching out to reporters to fix errors in a story to arranging an interview with a CEO or other company spokesperson to set the record straight. A company crisis is looming.

Company 136

Company Interviews Reputation Privacy 136

Bianchi Biz Blog

MARCH 7, 2022

The excitement was contagious (I’m still in awe of the technology), and it was refreshing to feel like anything I learned was “new” and worth reporting. Like every reporter, I’m a sincerely curious person. It was an internal struggle deciding because I felt my heart was in community stories. What is the motive behind this pitch?

Meeting 83

Meeting Automotive Media Transportation 83

Shift Communications

AUGUST 17, 2018

The next step involves rolling out your post-earnings pitch strategy. For PR professionals, pitching anything “after the fact” might seem foreign, counterproductive or even downright wrong. But the fact is that there are numerous avenues to explore even with the most lukewarm of earnings reports. Compare the competition.

Pitching 83

Pitching Product Launch Data Measurement 83

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2018

That may mean flawless execution and robust reporting, but it can also mean it’s time to get creative with fresh thinking and add-ons for Q4 initiatives. Early September is an excellent time for a review to date, as part of a check-in meeting with the client (whether internal or external.) Get an early client check-in.

Retail 136

Retail Creativity Leadership Agency 136

Stephen Waddington

NOVEMBER 5, 2019

It’s an area where the PR industry has lacked leadership and been slow to provide guidance. The international influencer marketing market is expected to grow from £4.5 billion by 2024, according to a report by Markets and Markets. The international influencer marketing market is expected to grow from £4.5

Insurance 68

Insurance Insurance Government Advertising 68

ImPRessions - Crenshaw Communications

FEBRUARY 27, 2019

Whether it is handled by an internal team or an external agency, PR is a useful brand-building tool for startups, especially for B2B companies. Sometimes you get lucky and you land a story with a reporter you haven’t worked with before because it’s timely, relevant, or perfect for that particular media outlet.

B2B 232

B2B Agency Energy Media Relations 232

The Hoffman Agency

FEBRUARY 22, 2022

It forced me to take great notes and overcome my bad habit of perfectionism and overthinking while growing my attention to detail and teaching me to trust the internal review process. Leadership is receptive to a fresh perspective and will often give you the chance to delve in and lead a team conversation. Pinch yourself, you’re in PR!

Internal 36

Internal International Leadership Agency 36

Bianchi Biz Blog

FEBRUARY 22, 2021

I work with the lead editors of each CVG brand to support implementation and continuation of consistent internal processes. In 2018, with the support of my publisher and corporate leadership, I enrolled in a 12-week professional truck driving course at Waukesha County Technical College in Waukesha, Wisconsin. Or, riding my bike.

Groups 55

Groups Meeting Transportation Media 55

Shift Communications

DECEMBER 7, 2018

If you’re an intern or entry-level PR professional , this is critical. This is so important, especially in today’s competitive media landscape where reporters are getting hit with hundreds of pitches a day. It’s not just reporters who you should be building relationships with, though.

Agency 83

Agency Industry Pitching Study 83

Sword and the Script

AUGUST 11, 2018

Deloitte CMO Suzanne Kounkel tells the AList that the pace of change keeps her up at night: “To adjust for these changes, CMOs need to increase communications with other members of senior leadership, including the CIO and CFO. Let me explain why. Indeed, I think marketing should talk to customers and prospects every chance they can.

Marketing 72

Marketing B2B Pitching Advertising 72

Buzzstream

MAY 2, 2024

Resources Mentioned: Glenn Allsopp’s article on who controls search Cyrus Shepard’s Study on Internal Linking Nate’s LinkedIn Nate’s Twitter Main Takeaways 1. Internal linking is one of the least appreciated jobs in SEO. You don’t want to use the exact same anchor text on every internal link. Positional is now live!

Internal 118

Internal International Insurance Insurance 118

Bianchi Biz Blog

NOVEMBER 2, 2020

I’ve been in the media business for almost 30 years, starting at SAE International (previously known as the Society of Automotive Engineers) as an entry-level editor after about two and a half years as a project and product engineer at Lear Siegler Seating Inc. What advice do you have for PR people that want to pitch you?

Meeting 57

Meeting Mobile Automotive Transportation 57

Communications Conversations

AUGUST 21, 2018

which involves pitching story ideas like back-to-school and holiday shopping, but also handling stories about incidents in our stores. We have a team member assigned to each of our retail territories so our stores have a specific point of contact and we can build relationships with local reporters. from Chicago to Washington D.C.,

Sports 113

Sports Retail Local Report 113

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

If there’s nothing there, so much the better, but a good reporter will find it if there is. That leaves both the agency and the internal team vulnerable to scrutiny without proper ammunition when budgets are reviewed. Do put important requests/promises and desired outcomes in writing. This, of course, applies to both parties.

Agency 136

Agency Meeting Print Course 136

Stephen Waddington

MAY 16, 2019

Day to day I work closely with the Senior Leadership Team and Directors on a range of projects. Sales of the newspaper rocketed but the editor was deluged with complaints and called time on hardnosed reporting. She urged encouraged students to hone skills in creativity, storytelling and pitching.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60