ImPRessions - Crenshaw Communications

OCTOBER 4, 2023

And as technology advances, readers are gravitating toward websites and platforms that offer a seamless mobile user experience. More directly, the rising popularity of podcasts and other mobile-centric media channels indicate new storytelling opportunities and platforms for PR.

Mobile 334

Mobile Advertising Advertising Trends 334

Melissa Agnes

JUNE 15, 2014

The International Committee of the Red Cross (ICRC) is doing ground-breaking things when it comes to leveraging social media for crisis communications and emergency management. Follow the International Committee of the Red Cross on Twitter: @ICRC. Follow Melissa on Twitter: @melissa_agnes. Or on Facebook.

Crisis Communications 261

Crisis Communications Social Media Crisis Communications 261

5W PR

JULY 31, 2023

The 2023 North American International Toy Fair is a highly anticipated event in the toy industry. It brings together industry professionals, manufacturers, retailers, and media from around the world. The post What to Expect at the North American International Toy Fair appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Internal 78

Internal International Retail Trade Shows 78

Flack's Revenge

DECEMBER 11, 2018

I have been writing about issues challenging social media and digital communications, and speaking with thought leaders on the topic. In this installment, I interview Frank Strong, Founder & President of Sword & Script Media, LLC. Frank Strong, Founder & President, Sword & Script Media.

Social Media 149

Social Media Marketing Media Facebook 149

Critical Mention

APRIL 17, 2019

Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over 60 percent of customers expect companies to offer customer service through their social channels. To help you create your social media marketing strategy, we have 15 of the top social media trends you need to follow in 2019!

Social Media 156

Social Media Trends Media Instagram 156

The Proactive Report

NOVEMBER 1, 2022

How you communicate, both with the public, and internally within your company or organization, dictates how successful you will be in whatever venture you embark upon. Technology has transformed the practice of Public Relations and marketing. These technology advances continue to escalate and create new challenges. Fake content.

Communications 130

Communications Social Media Employee Crisis 130

ImPRessions - Crenshaw Communications

FEBRUARY 6, 2024

And with good reason – generative AI has become a staple in PR, offering a new level of ideas to content creation, brainstorming, and even strategy development. The more we “feed” the technology, the smarter it becomes and the more it understands our voice and style. Today, PR strategy is often informed by data insights.

Data-Driven PR 212

Data-Driven PR Tools Training Data 212

Onclusive

FEBRUARY 9, 2021

A successful communications strategy is the driving force behind building trust among all of your stakeholders, enhancing your corporate reputation and establishing your company as a leader in your industry. How a PR agency can contribute to your communications strategy. That said, not every organization should hire a PR agency.

Agency 195

Agency Strategy Communications How To 195

Prohibition

OCTOBER 2, 2023

Tom is award winning international B2B specialist, Editor, and Director of Sticky Tactics, a data-driven digital marketing and advertising consultancy focused on real ROI. Tom guides us through the labyrinth of B2B marketing, uncovering insights about the future of the field, along with its latest trends and strategies.

B2B 77

B2B Trends Strategy Marketing 77

Melissa Agnes

JUNE 4, 2014

An amber alert was issued at 7pm and the picture of the abductor, taken from the hospital’s security footage, was plastered all of local media and social media. This, ladies and gentlemen, is a great example of the power of social media in emergency and crisis situations. Step 2: Plan and train your team.

Social Media 223

Social Media Healthcare Case Study Crisis Communications 223

Sword and the Script

JULY 7, 2020

Managing customer relationships is a business process that’s virtually impossible to perform at scale without technology, even as the term CRM has become synonymous with the technology. Here’s the summary of news – the monthly PR Tech Sum – from the world of the PR technology vendors. >>> Give our services a try.

Technology 123

Technology Publicity Software Print 123

Konnect Agency

NOVEMBER 20, 2023

2024 is just around the corner, and it promises to be a year brimming with exciting opportunities and fascinating marketing trends that will shape the strategies of brands in the coming year and beyond. Whether it be through social media ads, 3rd party endorsements, or other forms of advertising, make sure you know the rules.

Trends 52

Trends Strategy Crisis Management Technology 52

Sword and the Script

SEPTEMBER 1, 2020

Internal comms tool SocialChorus acquired by a PE firm; Burton-Taylor digs up revenue numbers; Nexis Newsdesk Simplifies news search; Propel adds broadcast monitoring Welcome to the beginning of September. Though I do my best to keep tabs on news from PR technology providers for these roundups, I occasionally I miss one.

Internal 147

Internal International Tools Software 147

Contently - Strategy

FEBRUARY 16, 2023

More recently, data scientists have developed “ transformer” models which leverage newer NLP techniques that can process language data faster and allows developers to create powerful “large language models” using Internet content from search engines, social media posts, news reports, and chatbots, to name a few examples.

SEO 134

SEO Strategy Google Engineering 134

Deirdre Breakenridge

JUNE 8, 2016

Social media can open new doors and might even land you that dream job or connection. Recent and current public relations graduate students at New York University’s School of Professional Studies, Srishti Assaye , Margaret DeJesus and Sabrina Ruiz , will discuss how to utilize social media to seek out professional opportunities.

Social Media 150

Social Media Pitching How To Media 150

Onclusive

DECEMBER 14, 2021

Support your strategy with automated reporting. The good news is that with pre-built reporting tools, you can free yourself to focus on what you do best – communications strategy, media relations and managing brand reputation. Who wants to spend their time putting together manual reports?

Tools 370

Tools Report Comparison Media 370

Presspage

APRIL 17, 2018

This ebook is an introduction to the basics for running a newsroom for international audiences. The 4 chapters reflect the impact of technology and the growing influence of social media on modern PR and media relations strategies. Part 3 - When it comes to content… Go local!

eBook 87

eBook Internal International Mobile 87

ImPRessions - Crenshaw Communications

JULY 6, 2022

Digital technologies have disrupted both journalism and PR, in ways that often help us work together. Take the case of social media; what was once a creative space for brands to engage with customers is now so cluttered that making connections is difficult, and paid media strategies are often necessary.

SEO 333

SEO Analysis Meeting Travel 333

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. It involves developing relationships with tech journalists, bloggers and influencers , as well as leveraging online channels like social media, blogs and other digital platforms.

Strategy 62

Strategy Brand Branding Technology 62

Onclusive

JANUARY 25, 2019

Staying on top of the latest trends, technologies and strategies is paramount. International Association of Business Communicators (IABC) World Conference. Public Relations Society of America (PRSA) International Conference. Dates: June 9-12, 2019. Location: Vancouver, British Columbia. Hashtag: #IABC19.

Conference 256

Conference Content Marketing Marketing Internal 256

PRSay

OCTOBER 12, 2018

Austin, Texas, was the backdrop for PRSA’s International Conference this past week. Others are attempting to clarify the obscured lines between trained journalists and the media. On following journalists on Twitter: “When asked in a survey if journalists like when PR professionals follow you on social media, 86 percent said yes.

Conference 110

Conference Internal International Storytelling 110

wiredPRworks

FEBRUARY 14, 2022

What’s hot – and what’s not in social media right now? On February 22, 2022, American Marketing Association [AMA] Chicago will present a program on 2022 social media trends at Morningstar. Social Media Trends for 2022 Expert Panel. Will TikTok REALLY take over everything?

Social Media 52

Social Media Trends B2C Media 52

NewsWhip

MARCH 15, 2024

Clearly, there is a successful strategy in place. That program was quickly followed by a Management Internship, and shortly after that, I landed my first full-time research position as a social media analyst. Can you talk about the role technology has played throughout that journey?

Data 78

Data Social Media Consumer Trends 78

PR for Anyone

FEBRUARY 21, 2024

Dr. Saltz suggests limiting exposure to constant news alerts and social media updates, opting instead for a trusted news source at specific times of the day. Christina and Dr. Saltz discuss practical strategies for combating loneliness and fostering meaningful connections. Apps like Bumble Friend facilitate platonic friendships.

Exercises 130

Exercises Social Media Television Comparison 130

ImPRessions - Crenshaw Communications

AUGUST 23, 2023

As a PR firm focused on high-growth technology companies, we talk to prospective clients all the time about their goals. How the right PR plan drives an employer brand The right PR strategy can help differentiate an organization as a great place to work. You could call it the ‘Great Reflection.’

Brand 156

Brand Branding How To Employee 156

Critical Mention

APRIL 17, 2019

Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over 60 percent of customers expect companies to offer customer service through their social channels. To help you create your social media marketing strategy, we have 15 of the top social media trends you need to follow in 2019!

Social Media 61

Social Media Trends Media Instagram 61

Stern + Associates

SEPTEMBER 28, 2023

When technological advancements scale new peaks every day, they likewise create valleys of vulnerability that pose unexpected threats to businesses. Jonathan Zittrain: Use Your Imagination to Develop Effective Cybersecurity Protections As technology races forward, so does the ingenuity of security threats. A former U.S.

Government 108

Government Technology Policies Ethics 108

Bianchi Biz Blog

FEBRUARY 1, 2024

We are pleased to share the first in a series of in-depth profiles of a key international market written by one of our PRGN partners. The tourism sector significantly boosts the economy, with millions of international visitors supporting hospitality, retail, and entertainment sectors.

Marketing 106

Marketing Newspapers Print Local 106

Sword and the Script

JANUARY 3, 2023

This can include the media, customers, employees, and the general public. Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. They may also work to manage and respond to negative situations or issues that may arise.”.

Interviews 99

Interviews Publicity Technology Social Media 99

5W PR

OCTOBER 31, 2023

10 Networking Events for PR Professionals In the fast-paced world of public relations (PR) and marketing, staying updated with the latest trends, technologies, and strategies is vital. International Journalism Festival The International Journalism Festival in Perugia, Italy, is Europe’s largest annual media event.

Conference 78

Conference Nonprofit Education Healthcare 78

Landis PR

APRIL 29, 2024

The blog covers Finland’s history of innovation and current investment opportunities, particularly in sectors like bio & circular economy and sustainable technology. It also provides information on key economic indicators, government initiatives, and advice for foreign companies looking to navigate Finland’s media environment.

Radio 64

Radio Pinterest Television Government 64

Cision

JULY 13, 2016

Now, thanks to technology (and restraining orders), we have much easier ways to connect, including social media. Today’s journalist is social media savvy. In fact, two-thirds of journalists use social media daily. And still others find their media resources and experts there. Find someone else.

Pitching 120

Pitching Strategy Social Media Fashion 120

Sword and the Script

OCTOBER 25, 2022

“Now need to produce videos and podcasts in-house – something that used to be a once-in-a-while activity and was outsourced – in addition to providing content for every social media platform and continuing all other ‘old school’ communication duties.”. Real effort into digital and social. More internal comms.

Communications 122

Communications Crisis Internal International 122

Onclusive

OCTOBER 28, 2021

While this puts communications and PR front and center as the stewards of corporate reputation, PR pros also have a formidable challenge of monitoring and addressing multiple internal and external influencers that affect their brand perception. In the age of social media, managing corporate reputation is a complex undertaking.

Corporate 195

Corporate Reputation Analysis Wikipedia 195

Flack's Revenge

DECEMBER 20, 2018

Today I share Deborah Weinstein’s answers to questions about the challenges confronting social media marketing and digital communications. Are the social media waters still safe for marketing? Of course, there are challenges, but in the ever-evolving business of social PR, fortune goes to the brave, and the smart.

Marketing 244

Marketing Facebook Social Media Community 244

PRSay

MARCH 29, 2023

Then, the generative technology can tell PR practitioners how to make those media pitches more exciting and persuasive. His article, “ The Promise and Perils of ChatGPT ,” appears in the March issue of PRSA’s award-winning publication, Strategies & Tactics. A lot of that was really hyped, and now it’s been deflated.”

Pitching 92

Pitching LinkedIn Technology Engineering 92

Waxing UnLyrical

DECEMBER 21, 2018

Organization is paramount in moving from planning to developing, and then executing, the strategy. You need to plan, then write your strategy based on these findings. What story opportunities exist for both traditional and social media? This is a group exercise for an internal team working for a client.

Strategy 88

Strategy Analysis Small Business Measurement 88