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How to Prepare for Your PR Summer Internship

5W PR

Interns should visit the company’s website and review their mission statement, values, and past projects. Brushing up on Basic Skills One of the most important things a new intern can do to prepare for a PR internship is to brush up on basic skills that will be essential to the job.

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What This Classic Joke From ‘Elf’ Can Teach Us About Marketing

PRSay

Or pitches with empty phrases like “unparalleled luxury” or “world renowned”? If you get pushback from clients (external or internal) about excluding hollow marketing claims, then just ask them, “Okay, how do we know that?” Get more media pitching knowledge from Michael Smart here.

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How To Set Expectations In Public Relations

ImPRessions - Crenshaw Communications

Yet corporate PR officers also fall victim to inflated or impractical expectations when their internal clients don’t understand what’s possible. Often, the idea floated isn’t bad, but it’s incomplete, badly timed, or needs more workshopping. Here are some tips for avoiding the difficulties that can come with an expectations mismatch.

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How to Find College Internships For Credit

5W PR

Dress professionally, prepare an elevator pitch, and bring resume copies. These entities may be more willing to take on freshmen interns, as they often require general assistance. Attend workshops and informational sessions.

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ICON 2023 Q&A: Comms VP Alex Ebanks on the Key Skill PR Pros Need Today

PRSay

14 workshop, a line of students waited to talk with Alex Ebanks. Ebanks is the vice president of communications at Essence Ventures, overseeing all executive, external and internal communications for the private equity company that aims to empower, connect and give ownership to Black communities. Following her Oct.

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Let’s Discuss Over Zoom

The Hoffman Agency

By Josh Madrid, Intern. In our entry-level cohort we had weekly projects, and the one that stands out is when we compared two media pitches and used critical thinking to find evidence to determine which pitch stood apart from the other. The best advice I’ve received during my internship was during the workshop with Lou.

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What a Ride It Has Been

The Hoffman Agency

By Samantha Spitz, Intern. As an intern, I didn’t think I would have this opportunity, but during the presentation, I had a speaking role and took part in the conversation between Hoffman and the potential new client. I think one of the most important takeaways from this workshop was Lou telling us to “think like a journalist.”.