PRSay
MARCH 14, 2019
Location is just as important in PR pitches. Overall, it takes about 5 seconds to skim a pitch. Let’s look at the most valuable slices of real estate in your email pitch: Your subject line should grab attention in a crowded and boring inbox. Get more media pitching knowledge from Michael Smart here.
PRSay
AUGUST 15, 2018
The second-best time of day to pitch media is between 10 a.m. That’s because the actual best time to pitch a given journalist or blogger is unique to each one. like a Wall Street Journal reporter I used to pitch). And of course, the best time of day to pitch varies widely depending on the type of media you’re pitching.
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PRSay
FEBRUARY 28, 2019
When I question PR practitioners about their pitching habits, they often respond in the same way. in one of my workshops, they’ll pause and usually say, “That’s the way my first boss always did it.”. Including job titles in a pitch is a relic of sending news releases by fax. Modernizing your media relations.
PRSay
OCTOBER 30, 2018
It seems like every few months I see a tweet ripping into a bad PR pitch. The blogger portrayed the pitch as comically superficial. When I’m asked to review pitches, PR pros generally start by asking about their subject line, their opening sentence or their call to action. Instead, I’ll just describe the situation.
PRSay
NOVEMBER 12, 2018
Yes, journalists and bloggers are bombarded by more pitches than ever. But the digital revolution also is making pitching easier in some ways, if you know how to adapt to it. Consider this pitch by Ashley, who attended my workshop and was kind enough to send in her success story. It’s too late!”.
PRSay
OCTOBER 17, 2018
The timeless, endless struggle continues: You, the savvy and realistic PR pro, know it’s better to approach fewer targets with more personalized pitches. Here’s a decent compromise when they demand you pitch more contacts than you can properly research and customize for: Begin your pitch with “I know you cover _.”.
PRSay
FEBRUARY 15, 2019
“The pitches you’ve shown have grammar errors, sentence fragments and lots of abbreviations — what’s your take on that?”. And it didn’t surprise me that at least one of them was hung up on what I’ll characterize as the “informal” tone of the example pitches I showed. Get more media pitching knowledge from Michael Smart here.
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