Landis PR

APRIL 29, 2024

In this week’s blog, our Public Relations Global Network partner, Taru Tujunen from Ellun Kanat , writes about the business environment in Finland. Finns still trust the news media: The role of the news media in Finland is strong by international standards and Finns still have strong trust in the news.

Radio 52

Radio Pinterest Television Government 52

Sword and the Script

MARCH 26, 2024

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

Leadership 127

Leadership B2B Study Survey 127

Solo PR Pro

JUNE 26, 2018

If you missed our June 14 webinar with social media and branding expert Irene Koehler , we’ve got you covered. During our hour together, she shared how we can get more out of LinkedIn and leverage it to attract our ideal clients. Why Should We Care about LinkedIn? . This includes LinkedIn. Be Visible.

LinkedIn 45

LinkedIn Mobile Groups Writing 45

5W PR

MAY 31, 2023

Reading industry publications, attending conferences, and following industry leaders on social media can help people learn about the latest PR strategies, tools, and tactics. That includes strong communication, writing, and interpersonal skills. To build a solid network, people should consider joining industry associations.

Publicity 88

Publicity How To Social Media Trends 88

wiredPRworks

MARCH 10, 2022

This was an interview I was so looking forward to – after all, Beth and I go way, way, way back to the early days when corporate communications was just making the transition to the first evolution of social media: the intranet. Beth Nyland on LinkedIn. About Growing Social Now. Connect with Beth Nyland. .

Creativity 98

Creativity Communications Instagram Interviews 98

Deirdre Breakenridge

JULY 24, 2018

I’ve been writing a lot about the Modern Communicator and answering questions that have flowed in through Twitter, Skype, LinkedIn and Facebook. In 2014, Richard Bistrong , a former international sales executive, contacted me after he was released from prison. Who is the Modern Communicator? All great questions.

Reputation 218

Reputation Skype Industry Conference 218

ImPRessions - Crenshaw Communications

JUNE 11, 2020

Journalists are finding less value in press releases with only 3% saying they heavily rely on the document for their writing. Plenty of companies are opting to use social media to share company news instead of the classic release. Quality writing rises to the top. Yet a press release can still offer benefits. Here’s why.

SEO 221

SEO Data B2B Writing 221

Sword and the Script

OCTOBER 25, 2022

“Now need to produce videos and podcasts in-house – something that used to be a once-in-a-while activity and was outsourced – in addition to providing content for every social media platform and continuing all other ‘old school’ communication duties.”. Real effort into digital and social. More internal comms.

Communications 120

Communications Crisis Internal International 120

PRSay

MARCH 29, 2023

Artificial intelligence chatbots such as ChatGPT, which can write texts and summarize documents, stand to improve — rather than replace — the work of communicators, said Aaron Kwittken. Then, the generative technology can tell PR practitioners how to make those media pitches more exciting and persuasive.

Pitching 92

Pitching LinkedIn Technology Engineering 92

Communications Conversations

FEBRUARY 22, 2017

I spend a lot of time in LinkedIn these days. Helping manage corporate LinkedIn pages. And, helping executives communicate with employees, customers and other key stakeholders via LinkedIn publishing. And, helping executives communicate with employees, customers and other key stakeholders via LinkedIn publishing.

LinkedIn 60

LinkedIn Web Analytics Employee 60

Shift Communications

AUGUST 4, 2015

These guidelines apply to (COMPANY) employees or contractors who create or contribute to blogs, wikis, social networks, virtual worlds, or any other kind of Social Media. Whether you log into Twitter, Facebook, LinkedIn, Instagram, or Medium; or comment on online media stories — these guidelines are for you.

Guidelines 60

Guidelines Social Media Media Privacy 60

ImPRessions - Crenshaw Communications

APRIL 2, 2019

Once an exec has established a cadence for generating proactive opinion pieces, they can be leveraged for internal blog content, made actionable through a growing Medium page and posted to LinkedIn to encourage dialogue among other professionals and showcase expertise. See this post for tips on writing stellar executive bylines.

Conference 160

Conference Leadership LinkedIn Social Media 160

Sword and the Script

JUNE 6, 2023

The survey found: 57% are crafting pitches; 48% are writing copy for social media; 48% are writing press releases; 44% are using it for research; and 25% say they are using it for strategy and planning. Internal comms. Layoffs at internal comms platform. PR is getting a bigger role in paid media. “PR

Survey 144

Survey Software B2B Pitching 144

wiredPRworks

APRIL 20, 2022

Thanks to David for writing the book, including me in the first one – such an honor!, and taking the time to talk about the new new rules of marketing and PR on Growing Social Now. About Growing Social Now. And, he even added links to their sites. Connect with David Meerman Scott. Facebook [link]. Instagram [link].

Marketing 118

Marketing Social Media Trends Instagram 118

NewsWhip

APRIL 27, 2023

This is done by analyzing millions of social media engagements, and hundreds of news websites in real time. The platform also enables your comms team to receive alerts on breaking news, trending social media posts, or brand opportunities and crises.

Tools 78

Tools Communications Pinterest Analytics 78

Sword and the Script

JANUARY 3, 2023

PR can also involve managing events, speaking at conferences, and developing social media campaigns. PR practitioners use a variety of methods to get their message out, including press releases, media relations, social media, and more.

Interviews 98

Interviews Publicity Technology Social Media 98

Contently - Strategy

JANUARY 26, 2023

These include videos, webinars, podcasts, articles, and social media posts. Cigna VP Uses Social Media to Discuss Affordable Healthcare Katya Andresen is Cigna’s Chief Digital and Analytics officer. She used LinkedIn to share her thoughts on making healthcare more affordable. Create a content plan.

Leadership 126

Leadership Content Marketing Healthcare Google 126

Solo PR Pro

MARCH 1, 2022

I use a five-step process to gather information that lets me craft stories that stand out in internal communications and media pitches. I was a curious kid who loved writing things down. Read the person’s LinkedIn profile. If the person is active on social media, review their posts. Write your story.

Interviews 99

Interviews Writing Internal International 99

Communications Conversations

APRIL 3, 2020

They’ve largely been using the traditional channels–email, intranets, town halls and social media. But one channel has given a handful of companies a huge leg up on others in the crisis communications game: personal CEO social media profiles (mostly, on LinkedIn). Now we’re seeing WHY every day.

Tools 78

Tools Airlines LinkedIn Crisis 78

Waxing UnLyrical

NOVEMBER 9, 2015

I’m here for the 2015 PRSA International Conference where there’s absolutely no shortage of awesome speakers this year. And why not get to know me a little better this weekend during my first ever free online mini-training, The Social PR Launchpad: Unleash Your Inner Social PR Superhero ? Good morning from Atlanta!

Conference 40

Conference Internal International Leadership 40

MaccaPR

JULY 16, 2014

Whether you''re aiming to engage with nanotechnology engineers, addiction medicine experts, electric utility consultants or Asian chefs, LinkedIn is a critical channel for lead-generating inbound marketing and engaging social media efforts. Yet we continue to see businesspeople misusing and abusing LinkedIn protocols.

LinkedIn 67

LinkedIn Crisis Viral Banking 67

Critical Mention

JANUARY 3, 2019

My goal was to simply share my story and experience on-line through a blog, and to then re-share on social media. While I started engaging on social media channels, I realized that blogging and writing about my experiences would be central to sharing my story. Most of this happened in the U.S.

Interviews 105

Interviews Ethics Government Internal 105

wiredPRworks

JUNE 8, 2016

I'm excited to present LinkedIn social selling marketing strategies for financial services and insurance pros at MDRT's annual conference in Vancouver!! To be selected to speak to the financial services industry’s top performers and share social selling strategies is a highlight of my professional speaking and training career.

Insurance 40

Insurance Insurance Financial LinkedIn 40

The Proactive Report

OCTOBER 12, 2015

Site Optimization : There is a lot more to this now than just keyword research and writing good content. Social Media Strategy for Social Signals : Google tends to spend most of its attention on sites that are constantly changing and updating. Social content is one way to keep your site alive and fresh.

SEO 100

SEO Google Pinterest LinkedIn 100

Waxing UnLyrical

JULY 30, 2015

The July edition of #measurePR focused on an area most PR pros don’t often think about: internal communications. Here’s some of what we talked about: On best practices for internal communications and the measurement thereof: A2 Measure the right things, not just the easy-to-measure ones. ’ #internalcomms #measurepr.

Internal 40

Internal International Communications Measurement 40

Sword and the Script

APRIL 19, 2022

A survey of 2,500 journalists finds Twitter is still their favorite social media network – here are time tested PR tips for B2B to earn some traction on the platform. It’s no secret that media relations gets harder every year. 39% plan to spend more time on Twitter this year – the highest of any other social network.

B2B 102

B2B Twitter Brand Branding 102

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Keeping up with the news, including industry news, current events, social causes, social media trends and anything related to the work you want to do, is essential for PR job searching and as a regular practice. During the summer, I had the opportunity to work as a public relations intern in the clean energy space.

Agency 88

Agency Energy Crisis Management Industry 88

Deirdre Breakenridge

FEBRUARY 12, 2015

You’re the founder of a rapidly growing small agency with a respectable, but still emerging web-based presence across standard social media platforms. This keeps the user engaged and also increases you social media visibility. You can connect with her on Twitter , Instagram , Facebook , and LinkedIn.

Tools 150

Tools Agency Instagram Groups 150

Cision

JUNE 25, 2015

Here are 10 easy ways to maximize new press using your own internal resources: 1. Share on social media. If you do nothing else to leverage new press, do ensure you amplify the news on social media. Write a press release. Upload the article to your LinkedIn page. Circulate internally.

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

PRSay

MAY 24, 2019

We’re visiting all of our members on a statewide road trip called the #OhioWorksHere Tour, promoting the industry and sharing our adventures with the public through our social media hashtag. Any tips for how other organizations can use social media to include travel and tourism in what they do?

Tourism 111

Tourism Travel Social Media Instagram 111

Melissa Agnes

SEPTEMBER 4, 2020

Furthermore, if someone were to publish something negative about you online—be it negative allegations, unwanted news stories, harmful social media attacks, defamation, or a crisis for the very organization for which you work—how confident are you that your online reputation, your good name, would withstand such an attack?

Brand 234

Brand Branding Reputation Crisis 234

PRSay

OCTOBER 29, 2021

Are [brands just] slapping a rainbow pride flag on their products, but not sincerely investing in the LGBTQ+ community (internally and externally)? Nowadays, especially with social media and younger multicultural demographics, lack of authenticity is not accepted. How is that affecting your writing? It can’t be fake.

Case Study 156

Case Study Nonprofit Corporate Tools 156

Deirdre Breakenridge

MARCH 7, 2016

We shared our thoughts on a number of important topics, from preparing for your career and interviewing to working with HR recruiters and making yourself stand out online and through social media (the right way). If you are hired as an intern, then there is the opportunity to turn the internship into a full-time position.

Communications 120

Communications Interviews Social Media LinkedIn 120

Sword and the Script

JUNE 7, 2022

Scale to compete with incumbents; Prowly adds media monitoring; Cision releases internal DE&I report; World’s First-Ever NFT Press Release. Critical Mention offers an integrated earned media monitoring service which includes broadcast, podcast, online news and social media for clients in the U.S.,

Software 85

Software Internal International Pitching 85

Newsfile

FEBRUARY 28, 2024

Tailored for you, the PR pro, it breaks down key terms and strategies, from crafting effective press releases to mastering social media monitoring. Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands. What is Social Media Monitoring?

Viral 52

Viral Crisis Communications SEO Reputation 52

Contently - Strategy

NOVEMBER 12, 2019

When I started as an editorial intern at Contently, the first thing I realized was that I had a lot to learn about content marketing. In college, I majored in mass communication with a media studies concentration. I searched through Glassdoor, LinkedIn, and Indeed for traditional internships at media companies.

Content Marketing 86

Content Marketing Marketing SEO Video 86

Bianchi Biz Blog

NOVEMBER 14, 2022

I manage the day-to-day operations of WardAuto.com, writing and editing articles for the publication that traces its roots to 1924 as a source of automotive industry news, data and insight. Y ou can follow Bob on social media on Twitter & LinkedIn. What story or stories are you most proud of?

Automotive 81

Automotive Engineering System Media 81