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In Praise of Trade PR For B2B Companies

ImPRessions - Crenshaw Communications

More thought leadership opportunities. Over the past couple of years, many large publications have stopped accepting bylined articles and thought leadership pieces from outside companies. This means that most trades have a built-in audience of readers that are already engaged in their content. Others require membership fees.

B2B 319
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Faces & Markets of PRGN: Tokyo, Japan – Premier Destination for Business

Bianchi Biz Blog

We are pleased to share the first in a series of in-depth profiles of a key international market written by one of our PRGN partners. The tourism sector significantly boosts the economy, with millions of international visitors supporting hospitality, retail, and entertainment sectors. million in print and 3 million online subscribers.

Marketing 108
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In Memoriam: Craig Toyoki Miyamoto, APR, Fellow PRSA

PRSay

Prior to entering the PR profession, Miyamoto was a newspaper reporter and managing editor in the Los Angeles area. Miyamoto served PRSA’s Hawaii Chapter in many leadership positions, culminating as president in 1989. His calm and deliberate manner inspired many professionals to give back to the profession.

Ethics 147
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Sharing the Love: Mother-Daughter PR Pros on Mentoring and Mutual Support

PRSay

In one class, we were asked to write a release based on a police report. I started out working for a small-town newspaper, and then for many years I was director of PR for Mount Sinai Medical Center in Miami. She worked full time, had her own home office and served in a leadership role. If anything, she involved us in her work.

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What is PR? 141 PR and Comms Pros Explain What They Do for a Living

Sword and the Script

More respondents (38%) say the comms function reports to the CEO, versus 35% that say they report to the CMO. In the B2B technology world, which is the lenses through which I example things, I’ve found PR usually reports to marketing – but supports the whole business – when a company is small or young. 57) “Change consultant.”.

Employee 150
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Media Relations Keeps Getting Harder; Here are 6 Dynamic Techniques to Adapt

Sword and the Script

Many of the open-ended comments from the survey point to underlying causes such as the rise of social media and self-publishing, disruption of the advertising-heavy business model in news, subsequent cuts to editorial staff, growth among the ranks of PR, and the deluge of pitches reporters receive. Focus on 20% of reporters.

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How Communicators Can Help Their Clients Navigate Misinformation and Biased News

PRSay

PR professionals pride themselves on relationships with reporters and specialized knowledge about the publications that cover their clients’ sectors. When they recently took out full-page ads in national newspapers promoting religious foundations within government, coverage ensued from outlets left, right and center.