PRSay

APRIL 19, 2021

When we started talking about metrics communicators can use in their reporting, no one searched on the topic and there wasn’t any competition. She is co-author of Marketing in the Round , co-host of Inside PR and co-host of The Agency Leadership podcast. Start off by choosing a keyword. I’ll use “ PR metrics ” as an example.

Media 198

Media Newspapers Google Energy 198

PRSay

FEBRUARY 7, 2024

Sherry, before your agency career, you worked as a reporter for trade publications as well as in local NYC TV news. Before joining PRSA in 1994, he worked as a newspaper reporter and magazine writer in Columbus, Ohio. Most of all, they understand what news is and how to create a compelling news hook.

Communications 192

Communications Sports Journalism Fashion 192

PRSay

AUGUST 11, 2021

In addition, relationships with reporters developed through media relations work will eventually become vital to any PR effort, especially in times of crisis communication. When it comes to realizing the value of media relations, Op-Ed columns in newspapers are the gold standard. Op-Eds remain the gold standard.

Media Relations 196

Media Relations Trends Media Newspapers 196

Sword and the Script

SEPTEMBER 8, 2020

B2B thought leadership drives perceptions, trust and sales A survey of 3,000+ business executives by Edelman and LinkedIn connected B2B thought leadership to trust and sales. 89% of decision-makers say thought leadership “can be effective in enhancing their perceptions of an organization.”

Survey 96

Survey Industry Leadership Study 96

PRSay

MAY 24, 2021

Already decimated by staff reductions, many print and broadcast newsrooms have been acquired by large corporations that are often more interested in online clicks and monetizing news than in factual reporting, Todd said. Most affected were local news outlets that are independently operated or owned by small media chains.

Nonprofit 174

Nonprofit Local Journalism Newspapers 174

PRSay

JANUARY 8, 2019

As communicators, we work hard to engage with reporters and editors to make them aware of the great work our clients are doing — but we still understand why bosses make these urgent requests. Reporters choose to cover the story because it’s important, thus enhancing the organization’s reputation. Make them care. Keep it ethical.

Storytelling 163

Storytelling Media Nonprofit Government 163

PRSay

JANUARY 11, 2020

Under their leadership, the agency became a global powerhouse with 2,500 employees in 50 offices. The son of English immigrants, Burson began working at The Memphis Commercial Appeal , a daily newspaper, when he was 13 years old. Later that year, he was assigned to report on the Nuremberg Trial. He was born on Feb.

Newspapers 142

Newspapers Interviews Agency Leadership 142

Bianchi Biz Blog

APRIL 18, 2022

We focus on a few big general topics — talent, leadership, technology, operations — and a lot of issues are crossing those lines these days. I started my journalism career in South Texas as a newspaper reporter in 1997 and followed that with newspaper jobs in Mississippi, Kentucky and Ohio.

Meeting 78

Meeting Automotive Media Newspapers 78

PRSay

MAY 3, 2019

On April 27, Bloomberg published an inaccurate, one-sided piece titled “Public Relations Jobs Boom as Buffet Sees Newspapers Dying.”. As the article noted, billionaire investor Warren Buffet sees the traditional newspaper slipping away. We all do, but it’s wrong to link the entire change in the media industry to the PR profession.

Publicity 147

Publicity Newspapers Journalism Energy 147

Bianchi Biz Blog

MARCH 7, 2022

The excitement was contagious (I’m still in awe of the technology), and it was refreshing to feel like anything I learned was “new” and worth reporting. Like every reporter, I’m a sincerely curious person. By the end of my junior year I was running the paper, and one of my stories got picked up by a local newspaper.

Meeting 81

Meeting Automotive Media Transportation 81

Cision

AUGUST 28, 2017

Envision your press release on the front page of a newspaper to determine if it’s newsworthy or not. She says writing your headlines as they’d look in a newspaper article can “show the reporter the article through his/her readers’ eyes.” “You want to include a snappy header, but you can’t leave readers in a state of mystery.

Writing 258

Writing Newspapers Retail Groups 258

PRSay

SEPTEMBER 6, 2022

During her 30-year career, award-winning journalist Katty Kay has reported on the biggest stories of the day from around the globe for the BBC. She also used her skills as a reporter to travel to the frontiers of neuroscience as the co-author of four New York Times bestselling books about the importance of confidence for women and girls.

Journalism 148

Journalism Newspapers Policies Writing 148

Newsfile

FEBRUARY 28, 2024

What is ESG Reporting? ESG (Environmental, Social, and Governance) reporting involves disclosing an organization’s performance in these areas. It expresses an opinion on a specific topic and appears in newspapers or online publications. What is Thought Leadership ? What is an Op-Ed ? What is Stakeholder Engagement?

Viral 52

Viral Crisis Communications SEO Reputation 52

Sword and the Script

DECEMBER 23, 2014

Reputation was a key message billionaire Warren Buffet conveyed in “biennial” memo to his leadership team – the 80 or so business people that run the subsidiaries of Buffet’s Berkshire Hathaway company. PR crisis communications leadership PR strategy warren buffett'

Reputation 115

Reputation Newspapers Crisis Communications Leadership 115

PRSay

DECEMBER 6, 2018

While in 2016 only 12 percent of news-watchers favored online content, now 20 percent report this preference. The survey also revealed that: Fewer Americans are relying on newspapers. Overall, 34 percent of Americans now obtain their news from the web, marking a 6 percent increase from 2016. Young adults prefer online platforms.

Study 118

Study Radio Newspapers Survey 118

PRSay

MAY 8, 2018

In one class, we were asked to write a release based on a police report. I started out working for a small-town newspaper, and then for many years I was director of PR for Mount Sinai Medical Center in Miami. She worked full time, had her own home office and served in a leadership role. If anything, she involved us in her work.

Leadership 159

Leadership Conference Local Internal 159

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

Holmes Report – Echo Chamber Podcast. The Holmes Report blog is written by the staff of the Holmes Report, which bills itself as “the authoritative voice of the global public relations industry.” The site is always looking for contributors, making it a go-to for thought leadership pieces and guest blogging.

Blogging 170

Blogging Writing Creativity Storytelling 170

PRSay

NOVEMBER 5, 2021

PR professionals pride themselves on relationships with reporters and specialized knowledge about the publications that cover their clients’ sectors. When they recently took out full-page ads in national newspapers promoting religious foundations within government, coverage ensued from outlets left, right and center.

Communications 189

Communications Journalism Advertising Advertising 189

PRSay

MARCH 19, 2021

As public-square speakers were eventually replaced by newspapers, and then radio and television, a set of journalistic ethics would lay the foundation for news gathering and reporting. Those listening could ask questions, discuss the topics with others in the crowd and develop their own opinions.

Ethics 172

Ethics Construction Television Radio 172

Sword and the Script

JUNE 9, 2020

Many of the open-ended comments from the survey point to underlying causes such as the rise of social media and self-publishing, disruption of the advertising-heavy business model in news, subsequent cuts to editorial staff, growth among the ranks of PR, and the deluge of pitches reporters receive. Focus on 20% of reporters.

Media Relations 113

Media Relations Media Survey Pitching 113

Sword and the Script

JUNE 18, 2019

More respondents (38%) say the comms function reports to the CEO, versus 35% that say they report to the CMO. In the B2B technology world, which is the lenses through which I example things, I’ve found PR usually reports to marketing – but supports the whole business – when a company is small or young. 57) “Change consultant.”.

Employee 150

Employee Print Writing Survey 150

PRSay

DECEMBER 14, 2021

As the Journal reported, Nike has launched a “virtual play place” on Roblox’s online videogame platform, in which players can dress their digital avatars in virtual Nike sneakers, hats or backpacks. In theory, with a click of a button or flip of the wrist, users will be able to jump into a completely different world.

Real Estate 158

Real Estate Journalism Construction Newspapers 158

Flack's Revenge

DECEMBER 5, 2017

I’ve known Lin Pophal for years through her work as a writer for eContent , HR Executive , and others; have pitched her client stories and my own thought leadership topics (I’m in her eContent story on content curation tools ). ” Run an ad in a newspaper and it needs to be labeled as an ad.

Pitching 174

Pitching Journalism Video Advertising 174

Maxim Behar

NOVEMBER 23, 2020

The PR expert Maxim Behar shared his opinion for 24 Chasa newspaper about the rapidly changing communications and the application of modern media tools in business. A month ago I published my new book The Morning After in Bulgaria and in it I focused not so much on the communication business, but on leadership. 24.11.2020.

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

PR Fuel

SEPTEMBER 16, 2020

Examples of earned media include newspapers, TV news, magazines, and digital publications. Earned media is more difficult to obtain because it’s up to a reporter or editor to decide if you’re doing something newsworthy. Thought Leadership. Thought leadership is a relatively new addition to public relations strategy.

Crisis Communications 105

Crisis Communications Product Launch Crisis Reputation 105

Cision

MARCH 8, 2016

Get Cision’s free State of the Media 2016 Report! The other important factor is enhancing the reputation through effective thought leadership and content creation. My daily newspaper of choice is…the New York Times. What’s the best lesson about PR and communication you’ve learned throughout your career?

Financial 120

Financial Reputation Newspapers Social Media 120

Solo PR Pro

APRIL 8, 2021

She began her career as an aspiring newspaper reporter, securing an internship at the Atlanta Journal Constitution before becoming a daily reporter in Greenville, South Carolina, not far from her hometown. Bernadette Adams Davis pretty much always knew she wanted to work in the media industry.

Meeting 97

Meeting Journalism Employee Storytelling 97

Maxim Behar

SEPTEMBER 13, 2022

The TASS report begins with the words: "As Anti-Soviet programs were constantly broadcasted on national radio and television channels, attacks on the USSR were heard, the leadership of the National Salvation Committee decided to take control of state radio and television…". Just two comparisons. Here is the most important of it.

Radio 52

Radio Television Comparison Newspapers 52

Stephen Waddington

JUNE 16, 2019

Reuters Digital News Report, Metia content resonance event, industry awards, #AIinPR, digital exclusion and a book recommendation. They signpost to a larger in issue of alienation and exclusion in society, The Reuters Institute reports that 35% of UK citizens avoid or switch off from the news. This isn’t news.

Print 60

Print Storytelling Newspapers Advertising 60

Stephen Waddington

DECEMBER 30, 2019

Demonstrating value and the talent paradox Talent remains a critical challenge for the PR industry according to The ICCO World PR Report 2020. The report provides an international perspective on the challenges facing the PR business. 43% of respondents reported that there is a lack of talent in PR.

Government 103

Government Education Print Ethics 103

PRSay

NOVEMBER 21, 2017

The next year, I became a reporter at a community newspaper where I stayed for five years. Although many skills are similar, the goals of reporting and the goals of PR are very different. My path to public relations began with a bachelor’s in journalism in 2006.

Study 111

Study Newspapers Journalism Community 111

PRSay

AUGUST 6, 2019

By 2020, Gen Z will account for 40 percent of all consumers according to an Accenture report , and some experts estimate their current spending power to be as much as $140 billion. They do not read newspapers and magazines or watch traditional television. Move over newspapers, magazines and television.

Television 158

Television Instagram Consumer Newspapers 158

PRSay

OCTOBER 19, 2021

And from her first job as an intern at the Westside Gazette , a weekly African American newspaper in South Florida, through her roles as a reporter for USA Today and The New York Times , Alcindor has built a career on telling human stories about people who don’t always have their voices heard and humanizing the policies made on Capitol Hill.

Journalism 171

Journalism Newspapers Policies Google 171

Communications Conversations

OCTOBER 31, 2017

Especially for blogs that are based on thought leadership. “When a reporter leaves a newspaper, the publisher doesn’t redact the contributor’s byline or replace it with a retained employee’s name. (Quick disclaimer: Every client and situation is different, so I’m not offering blanket advice here).

Blogging 74

Blogging Employee Newspapers Corporate 74

Cision

JULY 28, 2016

I then became an editor of the school newspaper, and later, a reporter in college. My biggest pet peeve is…people who purposefully treat others badly, particularly from a position of leadership (power of any kind). When I was 16 years old, my dad suggested I become a writer. These types should not lead.

Pharmaceuticals 120

Pharmaceuticals Nonprofit Healthcare Travel 120

Maxim Behar

OCTOBER 15, 2023

And we are now something in between publishers, editors, and reporters. And reporters, because it's the reporter who finds the news. You can't do that sort of thing in a newspaper or on TV. Host: Then in those years when you were in the plant you made your first newspaper? We wanted to make a serious newspaper.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

Stephen Waddington

MAY 16, 2019

Day to day I work closely with the Senior Leadership Team and Directors on a range of projects. Sales of the newspaper rocketed but the editor was deluged with complaints and called time on hardnosed reporting. Her role ranges from drafting reactive statements to working on campaigns for press and social media.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60