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Working with Global Media: CNBC International and The Associated Press Share Tips

Business Wire

by Ai Arakawa, Senior International Media Relations Specialist Many of us in the PR/Communications business spend our days focusing on our work with local media. While we may dream of it, rarely do we imagine our news being picked up and shared by global media.

Internal 152
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From the Classroom to the Office: My Experience as a Hoffman Intern

The Hoffman Agency

During my first internship with the Women’s Collegiate Softball League as their media relations representative, I was able to garner several pieces of coverage for the league. The feelings of pride and happiness that I experienced after seeing the articles only further confirmed that I wanted to pursue public relations as a career.

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Managing Media Relations for a Publisher; Off Script No. 32: Rachael Wolensky of ALM

Sword and the Script

I balance a lot of hats internally and externally but it’s a challenge and I enjoy learning each day. At the same time, you don’t want to be perceived as the ‘know it all’, so it’s finding the happy middle ground where you can make the biggest impact with coaching your internal client and how and when to present to media.

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Quick Summaries to 5 Surveys of PR and Corporate Communications

Sword and the Script

Other interesting statistics: Social media is material. 54% of respondents say social media has “a material impact on investment decisions” and investors (66%) are more likely to say this is true than comms people (49%); Effective social channels. Twitter and LinkedIn will come up again later in this post. Yes and yes.

Survey 81
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#measurePR Recap (May 2016): Measuring Media Relations

Waxing UnLyrical

The May edition of #measurePR brought together three fabulous guests who were ready to share their smarts on measuring media relations. Anne Isenhower a media relations expert and social media enthusiast who works with nonprofits and Fortune 500 CEOs. Fragmentation of media means fewer eyeballs on each story.

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Pitching Podcasts: PR Tips For Success

ImPRessions - Crenshaw Communications

If your brand is focused on a specific region, that background may carry more weight with a podcast from the same area than with a national or international podcast where people don’t have access to the product or service. Links to your guest’s website, LinkedIn and Twitter also offer a better understanding of how they might interview.

Pitching 350
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Why WE’s “President of International” is Completely Wrong About PR

Waxing UnLyrical

” Which is why a recent PRWeek article quoting WE’s “president of international” (yes, this is actually his title) saw my jaw hit the floor in record time. “Stick to the sensibilities of earned media.” “Stick to the sensibilities of earned media.” ” JC, Alan.