NewsWhip

JANUARY 20, 2023

This allows journalists and editors to jump on pre-viral trends, or promote their own stories that they can see are already finding resonance. This gives you a real-time view into how the public and media are reacting to content and stories. We do it within minutes, others take hours.

Reddit 88

Reddit Viral Web Trends 88

5W PR

MARCH 4, 2024

Pookie – Popularized by Campbell & Jett on TikTok , “Pookie is looking absolutely fire today” has become a viral internet phrase and a term of endearment to use when your friend or partner looks their best. ⚡️ appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Fashion 78

Fashion Viral Trends Television 78

The Proactive Report

DECEMBER 26, 2022

Users on Facebook and Instagram spend half their time online watching videos. The success of Reels on Instagram led to Meta expanding that feature to Facebook as well. One of his videos went viral on TikTok and that led to over 100,000 new followers within a week and then radio stations far and wide picked it up. Facebook Reels.

Video 162

Video Film Social Media Facebook 162

MaccaPR

FEBRUARY 19, 2018

and Pepsi’s “ Black Lives Matter’’ TV ad bungle with Kendall Jenner – it would be easy to miss one of the smaller yet most portentous PR crisis of this year: The CrossFit Gym Member-Shaming Instagram Fail. One defender of the gym owner protested: "it was never intended to be posted to Facebook or go ‘viral.’"

Instagram 98

Instagram Crisis Local Privacy 98

Buchanan PR

JUNE 30, 2023

McDonald’s put on a masterclass on how to create buzz for a new product with a younger generation, but it couldn’t have predicted its virality. A viral sensation that spread like wildfire across social media platforms. The trend exploded, attracting millions of views, likes, and shares across Instagram, TikTok, and Twitter.

Viral 72

Viral Trends Social Media Creativity 72

The Proactive Report

NOVEMBER 1, 2022

How you communicate, both with the public, and internally within your company or organization, dictates how successful you will be in whatever venture you embark upon. Technology has transformed the practice of Public Relations and marketing. If you communicate properly, you will reap the benefits and see growth over time.

Communications 130

Communications Social Media Employee Crisis 130

5W PR

MARCH 4, 2024

Pookie – Popularized by Campbell & Jett on TikTok , “Pookie is looking absolutely fire today” has become a viral internet phrase and a term of endearment to use when your friend or partner looks their best. ⚡️ appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Fashion 60

Fashion Viral Trends Television 60

PRSay

MARCH 7, 2024

Highlights for future campaign ideation include: Tech publications covered strategic partnerships with Roku and Google and the brand’s data strategies. Women’s sports publications utilized the Barbie campaign in best practices for promoting women’s sports. No category was left untouched. He’s just Ken.”

Film 127

Film Marketing Sports Hotels 127

Newsfile

FEBRUARY 28, 2024

Melissa Strle Dive into the dynamic world of Public Relations with this essential PR glossary. It serves as a communication tool to reach journalists, media outlets, and the public. It helps PR professionals understand trends and public perception, engage with audiences, and address issues promptly. What is Media Monitoring?

Viral 52

Viral Crisis Communications SEO Reputation 52

Communications Conversations

JANUARY 5, 2021

They give access to far too many people internally–people who certainly don’t need the keys to Twitter, Facebook and Instagram. Because many companies simply don’t have good social media governance guidelines in place. In fact, I’m surprised we don’t see a lot more of this!

Government 74

Government Social Media Viral Guidelines 74

Buchanan PR

OCTOBER 5, 2023

Taylor Swift’s image and brand in the media Taylor Swift is a long-established figure in the media, with a career in the public eye dating back well over 13 years. The following year, Swift’s “Reputation Stadium Tour garnered mass public support as she sold out stadiums across the globe. How did she do it?

Strategy 80

Strategy Media Viral Trends 80

Konnect Agency

NOVEMBER 16, 2022

While video may have killed the radio star, the content medium reigns supreme today and will only continue its meteoric rise amidst the gilded age of TikTok, Instagram, and YouTube. What does this mean for brands and public relations? A PR Agency’s POV on the Elusive ‘Viral Video’.

Video 52

Video Agency Viral Nonprofit 52

Cision

MAY 1, 2015

Talking Points: Mom goes viral for slapping son during Baltimore Riots ( CNN ) and Al Jazeera America being sued for discrimination ( POLITICO ). BIZ ); and Soundcloud making podcasting easier ( The Observer ).

Airlines 120

Airlines Software Media Viral 120

Prohibition

SEPTEMBER 2, 2022

From fighting ageism in the media to educating the public about UV rays, here’s a look at the August campaigns that caught our attention. They posted a video to their Instagram, encouraging users to turn their profile pictures grey in solidarity. As summer draws to a close, we’re rounding up our favourite campaigns from August.

Social Media 62

Social Media Insurance Insurance Media 62

Prohibition

AUGUST 15, 2022

and the general public calling out brands and individuals online, it’s safe to say we’ve seen our fair share of crisis management in play already this year. Not only did her comments go viral, but it was also picked up by the media too, gaining even more traction than the original 50 second podcast clip. No one cared.

Crisis 62

Crisis Viral Government Crisis Communications 62

The Hoyt Organization

APRIL 11, 2024

Amplified awareness : Influencer marketing utilizes social media’s inherent shareability to increase brand visibility and buzz, potentially leading to viral content. For instance, if Instagram is the go-to for many brands, don’t overlook other platforms such as YouTube and TikTok.

Social Media 63

Social Media Video Viral Brand 63

5W PR

JANUARY 25, 2022

When most people think about brand-building campaigns, viral videos, and PR stunts , they tend to think about the examples from businesses in the B2C industry. These strategies include using a chatbot on (Facebook or Instagram) that will engage potential customers.

Brand 60

Brand Branding B2C B2B 60

NewsWhip

SEPTEMBER 22, 2021

View this post on Instagram A post shared by Disneyland (@disneyland). Additionally, Disneyland also took to Instagram to promote the park’s Halloween treats. At Candy Palace visitors can try Mummy Marshmallow Wands, Jack Skeleton Cake Pops, and a Spider Web Crispy. The blog has received over 3.6k engagements so far. .

Trends 78

Trends Instagram Viral Brand 78

NewsWhip

AUGUST 12, 2021

While both safely completed their spaceflights, each approached the publicity around their respective journeys in slightly different ways. To illustrate this, we looked back at the public and media interest during the month of July to see what PR and branding lessons could be drawn from their efforts. .

Facebook 97

Facebook Travel Instagram Viral 97

Prohibition

JULY 21, 2023

Barbie selfie generator This Barbie campaign round up wouldn’t be complete without mentioning the viral Barbie selfie generator. The comfy shoe brand announced the collaboration on Instagram with a video that showed the hot-pink Crocs, as well as Barbie-themed Jibbitz charms to be stuck on the front. Warner Bros.

Wireless 62

Wireless Retail B2C Instagram 62

Burrelles Fresh Ideas

JULY 11, 2023

Dadfluencers may have large followings on Instagram, YouTube, or TikTok, where they share photos, videos, and stories about their parenting journeys. One of the coolest dadfluencers is Chris Kyle (nearly 40k followers on Instagram). Chris’ Instagram is full of heart-warming interactions with his daughter.

Brand 55

Brand Branding Instagram Community 55

Remote PR Jobs

OCTOBER 11, 2022

The age of the internet has permanently changed the landscape of public relations. Nearly all major social media platforms– including Facebook, Twitter, and Instagram– offer in-app synthesized performance metrics. You never know what post or comment might skyrocket your company into internet virality. Get Personal.

Social Media 130

Social Media Media Product Launch LinkedIn 130

Contently - Strategy

SEPTEMBER 20, 2022

Social copying happens across all social platforms: Facebook, LinkedIn, Instagram, Twitter, TikTok, and the like. For example, Kylie Cosmetics went viral for all the wrong reasons for plagiarizing smaller cosmetic companies. This is particularly likely with high-performing content that achieves some degree of viral reach.

Social Media 73

Social Media Ethics Trends Viral 73

Critical Mention

AUGUST 19, 2018

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. When done well, digital tactics can not only be highly entertaining but also have the ability to create a lot of engagement and even go viral. by David Meerman Scott.

Pinterest 71

Pinterest Viral YouTube Mobile 71

Cision

JULY 28, 2015

Just ask Waterhouse Public Relations , the largest public relations firm in the Tennessee Valley. Scrubbing through Twitter, Facebook and Instagram to find what was working for our clients and what people were talking about was a total time suck,” says Natalie Jenereski, a digital PR strategist at Waterhouse.

Media 120

Media Viral Newspapers Digital PR 120

Mark My Words

OCTOBER 13, 2022

The Queen’s death has given the core Royal Family members an opportunity to “reset” relations with a voracious media and explore new methods of communicating directly with the wider public, insiders say. Old enmities are being set aside under the media “reset”. When Harry talks about mental health, he makes it sound very personal.”

Social Media 60

Social Media Interviews Media YouTube 60

Landis PR

JANUARY 8, 2024

You can’t buy that kind of product placement, folks… Barbenheimer By Liza Batallones What started as a viral trend turned into a public relations win for two vastly different movies. That make-up was from her own line of cosmetics, Fenty Beauty.

Film 59

Film Twitter Viral Social Media 59

ImPRessions - Crenshaw Communications

AUGUST 21, 2017

There are lasting public relations lessons from large, newsmaking, once-in-a-lifetime events. The viral videos! If that’s a stretch, then at the very least, PR teams should have a strategy to post images on Instagram, comment and share news about viewing parties on Facebook, all in a way that’s meaningful to a brand.

Hotels 200

Hotels Local Interviews Viral 200

Critical Mention

SEPTEMBER 24, 2020

During the quarantine, many forms of public transportation were shut down leaving people to find other methods to get around. Early on, TV stations started recommending bicycles as a safer alternative to public transportation and great leisure activity that adhered to social distancing guidelines. Since its release in March, 22.4

Examples 130

Examples Transportation Media Tourism 130

Buzzstream

JUNE 16, 2021

The piece is no longer live so I can’t link to it, but there’s a screenshot below: This Candy Crush piece was a remix of a previously successful piece we created about Instagram : As is the case with most remixes, my justification for making the Candy Crush piece, was largely based on the success of the Instagram piece.

Digital PR 160

Digital PR Film Instagram Writing 160

PR in High Definition

JULY 22, 2019

The phrase went viral back in May when a doctored video appeared to show US politician Nancy Pelosi drunk in a TV interview. Imagine waking up to find a doctored video of you has gone viral, you’re being showered with vile abuse and you’re almost powerless in disproving its authenticity.

Media 74

Media Viral Video Newspapers 74

Mindful Marketing

DECEMBER 20, 2023

The iconic magazine about all things athletic ran afoul of public opinion on a viral scale when it apparently used artificial intelligence to write articles that it attributed to human beings. We would then take each fake question and make an Instagram style reel answering it.

Ethics 94

Ethics Marketing Sports Education 94

PR in High Definition

JUNE 3, 2020

Memes, public Instagram images, and screenshots of funny things that’ve made it into the media via Facebook are just a few examples of the popular content we see constantly in today’s digital world. Seen a funny picture in a forum that would make a viral-worthy news piece? For example. Make sure it is credible.

Digital PR 77

Digital PR Viral Creativity Examples 77

Cision

NOVEMBER 21, 2017

With social media and access to this information being so easy, anybody with a smartphone and an idea can become a viral source of news. It is no longer enough to keep track of your brand’s mentions from big publications like the New York Times and the Wall Street Journal. It all starts with the news you are taking in.

How To 149

How To Social Media B2C Television 149

Shift Communications

OCTOBER 1, 2014

The ALS Ice Bucket Challenge went viral and helped raise both awareness and more than $100 million dollars for the rare disease. The campaign encourages people to take and share #FSHDselfies on Twitter, Instagram and Facebook for those who can’t smile. Healthcare Public Relations' Each selfie raises $1 towards FSHD research.

Healthcare 163

Healthcare Social Media Media Education 163

ImPRessions - Crenshaw Communications

JANUARY 31, 2019

Everyone remembers their viral, bro-y YouTube ad in 2011 , for example. In just four years, it has used social media, particularly visual storytelling on Instagram, to create a globally-recognized travel lifestyle brand. Here are some tips based on tech PR experience. Away, the luggage company, is another example.

Brand 136

Brand Branding How To Storytelling 136

Cision

JULY 20, 2015

From their Instagram contests, to their points program, to their beginnings promoting Birchbox from an email list , Birchbox is engineered to be buzzworthy. This imagined anger isn’t hyperbole: Pew reports that 90 percent of the general public is sympathetic to the sacrifices made by post-9/11 veterans. Practical value.

Energy 120

Energy Viral Storytelling Community 120