Contently - Strategy

DECEMBER 14, 2018

Unfortunately, hoping to go viral is not a video strategy. Take a look at successful YouTubers and Instagram influencers and you’ll notice one thing very fast: They post a lot of content on a regular schedule. Paid distribution on YouTube, Instagram, and other platforms ensures your content will be seen by the right audience.

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Viral Video Strategy YouTube 101

Contently - Strategy

MARCH 2, 2023

Reels are full-screen, vertical videos of up to 90 seconds in length available on both Instagram and Facebook. While there are subtle differences between IG and FB Reels , we’ll focus on Instagram Reels in this post, given they have better engagement rates and have been in use longer than Facebook Reels.

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Brand Branding Instagram Social Media 95

Onclusive

SEPTEMBER 27, 2021

Social Media Monitoring Made Easy We’ve made it simple and convenient to access all your direct and indirect brand mentions, keywords and hashtags in a single dashboard across all major social media networks, including Twitter, Facebook, Instagram, YouTube and TikTok.

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Social Media Media Viral Brand 369

ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

The voracious appetite for viral stories on social platforms will assure plenty of exaggerated, distorted, and downright fake stories that seek to stoke tribal divisions. The politicization of everything from face masks to groceries has been with us for a while, and I see no reason for it to change in 2022.

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Trends Social Media Viral Brand 394

Critical Mention

NOVEMBER 18, 2019

Stay a step ahead of your competitors in the new year by using lightning-fast media monitoring to go viral. . The post Go Viral in 2020 with Real-Time Media Monitoring appeared first on Critical Mention - Media Monitoring. Share Tweet Share. Boost your Brand Awareness.

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Viral Media Radio Social Media 70

NewsWhip

JANUARY 20, 2023

This allows journalists and editors to jump on pre-viral trends, or promote their own stories that they can see are already finding resonance. Cross-platform analysis With NewsWhip, you have access to a wide range of platforms, including web coverage, Facebook, Twitter, Reddit, Instagram, and YouTube.

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Viral Reddit Trends Web 88

The Proactive Report

DECEMBER 26, 2022

Users on Facebook and Instagram spend half their time online watching videos. The success of Reels on Instagram led to Meta expanding that feature to Facebook as well. One of his videos went viral on TikTok and that led to over 100,000 new followers within a week and then radio stations far and wide picked it up. Facebook Reels.

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Video Social Media Facebook Media 162

Melissa Agnes

SEPTEMBER 4, 2018

The YouTube Shooting Crisis: How Mountain View Police Department quickly regained control of the narrative that was going viral against their agency. You can also listen to this episode on iTunes , Spotify , and Stitcher. The first response statement published by MVPD before they could release the video footage of the incident.

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Crisis Brand Branding Viral 176

ImPRessions - Crenshaw Communications

JUNE 8, 2022

A given message, whether a TV interview clip or a simple Instagram post, can go viral in real time. Social media enables brands to reach an audience directly, and it can also be a powerful way to amplify earned media. It’s also trackable through hashtags and tagging.

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Publicity Social Media Advertising Advertising 348

Konnect Agency

NOVEMBER 14, 2022

Today, the platform boasts over one billion monthly active users , placing the platform as a major competitor to hugely successful social platforms like Facebook/Instagram, Pinterest and Twitter. Most interestingly is the major impact and disruption that TikTok created in content formats and how viewers prefer to consume their content.

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Agency Video Strategy Marketing 98

MaccaPR

FEBRUARY 19, 2018

and Pepsi’s “ Black Lives Matter’’ TV ad bungle with Kendall Jenner – it would be easy to miss one of the smaller yet most portentous PR crisis of this year: The CrossFit Gym Member-Shaming Instagram Fail. One defender of the gym owner protested: "it was never intended to be posted to Facebook or go ‘viral.’"

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Crisis Instagram Social Media Marketing 98

The Proactive Report

NOVEMBER 1, 2022

A negative news story can get published online and go viral in minutes, spinning out of control and triggering a PR crisis before an organization even has time to contemplate its response. Building an audience on platforms like Facebook and Instagram can be very rewarding, but it can also prove to be a major challenge for communicators.

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Communications Social Media Digital PR Crisis 130

NewsWhip

DECEMBER 14, 2022

This month UPS earned over 87k engagements due to stories about a Cuban-born UPS driver that went viral after his wife posted an Instagram post about him receiving his first paycheck in America. . Fox News had the most engaged (27k) story about the celebration, and the original Instagram post has been liked over 150k times.

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Brand Branding Google Twitter 78

Konnect Agency

NOVEMBER 16, 2022

While video may have killed the radio star, the content medium reigns supreme today and will only continue its meteoric rise amidst the gilded age of TikTok, Instagram, and YouTube. A PR Agency’s POV on the Elusive ‘Viral Video’. One of the million-dollar questions we constantly get asked is, ‘How can we get our video to go viral’?

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Agency Video Viral Social Media 52

Prohibition

JANUARY 23, 2023

For example, the type of video that suits an Instagram audience may not work for a LinkedIn audience. As the channel continues to grow, the number of videos created each day by Instagram users has quadrupled since 2017. Instagram Reels are viewed in a vertical orientation (an aspect ratio 9:16).

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Social Media Video Media Instagram 62

Prohibition

FEBRUARY 2, 2023

Instead of being able to not only predict viral content, soon TikTok creators will be instrumental in creating trending videos and ranking organic content. This can also help guide your wider TikTok strategy and social media marketing by making soon-to-be viral and engaging content that your target audience will love.

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Trends SEO Social Media Viral 62

Communications Conversations

JANUARY 5, 2021

They give access to far too many people internally–people who certainly don’t need the keys to Twitter, Facebook and Instagram. In general, I feel like a lot of companies are far too loose with this. They give username/pass info to agencies in many instances–and then never change the passwords!

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Social Media Government Media Viral 74

Konnect Agency

FEBRUARY 10, 2021

With Instagram rolling out a variety of e-commerce capabilities and updates, can TikTok keep up and potentially become the future of e-commerce? With the rise in organic engagement, it is a question whether brands should turn the wheels at targeting these TikTok influencers or begin their own platform of viral-worthy videos.

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Brand Branding Viral Instagram 52

Prohibition

APRIL 18, 2023

In fact, almost all of their social posts on Instagram are video. Video content helps brings to life Red Bull’s many sporting partnerships and one of the reasons Red Bull has become such a household brand , is due to its many pieces of video content going viral, seen and engaged with by many.

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Video Brand Branding Social Media 62

Prohibition

AUGUST 15, 2022

Since then, she has become extremely successful, gaining millions of followers on Instagram and YouTube, as well as launching her own fake-tan business and becoming fast-fashion brand Pretty Little Thing’s Creative Director. Molly Mae did an interview on my podcast, yesterday a soundbite from that interview went viral, she trended No.1

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Crisis Crisis Communications Viral Instagram 62

Cision

MAY 1, 2015

Talking Points: Mom goes viral for slapping son during Baltimore Riots ( CNN ) and Al Jazeera America being sued for discrimination ( POLITICO ). BIZ ); and Soundcloud making podcasting easier ( The Observer ).

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Media Airlines Viral Radio 120

Prohibition

SEPTEMBER 2, 2022

They posted a video to their Instagram, encouraging users to turn their profile pictures grey in solidarity. This is a great example of using media conversations to your advantage while actively contributing to the conversation too, and they received high engagements on Instagram! Getting Rick-rolled by CSAA Insurance.

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Social Media Media Insurance Insurance 62

NewsWhip

DECEMBER 15, 2021

By the next morning the story was officially viral — Peloton was pulled into the conversation and had already made a statement saying it was aware the bike would be featured in the show, but had not received details of the specific plot line. View this post on Instagram. Unspoiler alert. OnePeloton pic.twitter.com/LXlWMTPmtN.

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Crisis Social Media Instagram Brand 78

5W PR

JANUARY 25, 2022

When most people think about brand-building campaigns, viral videos, and PR stunts , they tend to think about the examples from businesses in the B2C industry. These strategies include using a chatbot on (Facebook or Instagram) that will engage potential customers.

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Brand Branding B2C B2B 60

Shift Communications

MAY 24, 2022

TikTok (and Instagram before it) helped give rise to “real people” influencers, with creators like Elyse Myers , Rod and Mikayla Nogueira growing huge followings with their honest product reviews and relatable storytelling. The Charlotte Tilbury contour wand was sold out for months after going viral on TikTok! Create open-ended briefs.

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Strategy Marketing Social Media Brand 97

Karen Freberg

JANUARY 15, 2020

I am talking about the new trend we are seeing on Instagram Stories related to the random filter generators. We see these now everywhere after the one featuring Disney characters went viral. Facebook last year announced anyone could create an Instagram filter and upload it on the platform. What tactic am I talking about?

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Social Media Media Instagram How To 55

NewsWhip

SEPTEMBER 22, 2021

View this post on Instagram A post shared by Disneyland (@disneyland). Additionally, Disneyland also took to Instagram to promote the park’s Halloween treats. At Candy Palace visitors can try Mummy Marshmallow Wands, Jack Skeleton Cake Pops, and a Spider Web Crispy. The blog has received over 3.6k engagements so far. .

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Trends Brand Branding Instagram 78

Konnect Agency

MAY 15, 2020

TikTok democratizes content more than any other social platform since brands don’t have to establish significant followings in order to land on the For You Page (FYP), TikTok’s equivalent to Instagram’s Explore Page. Never before have brands been able to create virality on such a massive scale. Engaging Content.

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Viral Social Media Video Brand 52

PRSay

MARCH 11, 2019

And if you’re a business software brand that doesn’t normally consider their product visually interesting, don’t count out Instagram stories as a possible place to advertise, suggests thecompany10. According to thecompany10, “Who can say exactly why a video or story goes viral?

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Communications Trends Social Media Viral 151

Contently - Strategy

SEPTEMBER 20, 2022

Social copying happens across all social platforms: Facebook, LinkedIn, Instagram, Twitter, TikTok, and the like. For example, Kylie Cosmetics went viral for all the wrong reasons for plagiarizing smaller cosmetic companies. This is particularly likely with high-performing content that achieves some degree of viral reach.

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Social Media Ethics Trends Media 76

NewsWhip

DECEMBER 31, 2019

Best Brand on Instagram. Best Activation on a Viral Moment. Next, we took a look at which brand was able to dial into Instagram. What makes this work so well is the direct parallel between what their audience sees and follows on Instagram. Let’s dive in. . Best Brand on Twitter. Best Socially-conscious Brand. Boasting 2.1

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Brand Branding Social Media Instagram 78

Cision

NOVEMBER 24, 2015

They are moving to YouTube and Instagram. The 20 most influential sneakerheads on Instagram will drive those purchases, at a fraction of the cost. Brands, recognizing this shift in popularity, are including stars from YouTube, Vine and Instagram in their television commercials. However, they are not viewing less content.

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Pitching How To Instagram YouTube 120

Remote PR Jobs

OCTOBER 11, 2022

Nearly all major social media platforms– including Facebook, Twitter, and Instagram– offer in-app synthesized performance metrics. You never know what post or comment might skyrocket your company into internet virality. Performance Metrics. Hashtags are not the only way to track your online presence, though. Get Personal.

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Social Media Media LinkedIn Product Launch 130

Prohibition

SEPTEMBER 13, 2022

Not only will it give you access to a huge number of potential sales leads, but it can reach audiences that would otherwise be missed on social platforms such as Twitter , Instagram and LinkedIn. The use of TikTok influencers can be extremely beneficial for a brand as these social media personalities are essentially trusted marketers.

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Brand Branding Social Media Media 118

Prohibition

MARCH 31, 2023

From Instagram and TikTok, there are so many ways to elevate your brands awareness and image by working with the right influencers and reaching their engaged audience. With the world of social media constantly evolving, almost anyone and everyone has the ability to become an influencer. Maintaining a healthy yet filling lifestyle.

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Social Media Media Instagram Brand 62

Prohibition

MARCH 16, 2022

hours per day clicking through sites such as Facebook, Instagram, Snapchat and Twitter. This is not to say you should jump on every trend that goes viral. The value of social media for small businesses is immeasurable. The average social media user spends 2.5 Observe what is trending before launching an advertising campaign .

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Social Media Small Business Advertising Advertising 71

Prohibition

MAY 10, 2023

With the growth of reels, influencer marketing and TikTok content, UGC is also more likely to go viral than branded content, which means that you can get more mileage out of the content you create. This can help you save time and money on content creation , while still maintaining a strong, engaging social media presence.

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Social Media Media Strategy Brand 62