Prohibition

MAY 23, 2022

Instagram introduces a new story format. Throughout May, Instagram have started testing a new format on the home feed to prioritise video for mobile phone users. This appears to be moving closer to TikTok’s full screen format, which Instagram reels have already adopted. How effective is video on social media? .

Social Media 62

Social Media Instagram LinkedIn Media 62

Prohibition

NOVEMBER 17, 2022

It’s been a turbulent few weeks for the world of social media, with Twitter taking the top spot for chaos… We’ve been awaiting the confirmation on Instagram’s native scheduling function (spoiler alert: it’s coming!). Instagram confirms native scheduling and expands audio function.

Social Media 62

Social Media Instagram Twitter Media 62

5W PR

OCTOBER 25, 2023

Harnessing viral potential TikTok is renowned for its ability to turn ordinary content into viral sensations overnight. Virality can significantly boost brand visibility, create buzz, and introduce a brand’s products or services to an expansive audience.

Trends 78

Trends Brand Branding Viral 78

Buchanan PR

AUGUST 28, 2023

Partaking in a social media trend can help spotlight businesses (and even help them go viral!) Seeing as many trends go viral, they can be helpful in expanding a brand’s reach and exposure. If anything, many of these viral trends encourage companies to be candid and step outside of the realm of their typical content. Jonathan W.

Social Media 84

Social Media Trends Media Viral 84

Onclusive

SEPTEMBER 27, 2021

Social Media Monitoring Made Easy We’ve made it simple and convenient to access all your direct and indirect brand mentions, keywords and hashtags in a single dashboard across all major social media networks, including Twitter, Facebook, Instagram, YouTube and TikTok.

Social Media 369

Social Media Media Viral Brand 369

Contently - Strategy

MARCH 2, 2023

Reels are full-screen, vertical videos of up to 90 seconds in length available on both Instagram and Facebook. While there are subtle differences between IG and FB Reels , we’ll focus on Instagram Reels in this post, given they have better engagement rates and have been in use longer than Facebook Reels.

Brand 92

Brand Branding Instagram Social Media 92

ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

The voracious appetite for viral stories on social platforms will assure plenty of exaggerated, distorted, and downright fake stories that seek to stoke tribal divisions. The politicization of everything from face masks to groceries has been with us for a while, and I see no reason for it to change in 2022.

Trends 391

Trends Social Media Viral Brand 391

Critical Mention

NOVEMBER 18, 2019

Stay a step ahead of your competitors in the new year by using lightning-fast media monitoring to go viral. . The post Go Viral in 2020 with Real-Time Media Monitoring appeared first on Critical Mention - Media Monitoring. Share Tweet Share. Boost your Brand Awareness.

Viral 70

Viral Media Radio Social Media 70

Prohibition

AUGUST 4, 2023

With video-first platforms like TikTok and Instagram ruling the the social media marketing landscape, brands have unprecedented opportunities to connect with millions of users through ‘short and snappy’, engaging videos. On TikTok and Instagram, users are hungry for content that resonates with them on a personal level.

Social Media 118

Social Media Video Media Marketing 118

NewsWhip

JANUARY 20, 2023

This allows journalists and editors to jump on pre-viral trends, or promote their own stories that they can see are already finding resonance. Cross-platform analysis With NewsWhip, you have access to a wide range of platforms, including web coverage, Facebook, Twitter, Reddit, Instagram, and YouTube.

Viral 88

Viral Reddit Trends Web 88

Melissa Agnes

SEPTEMBER 4, 2018

The YouTube Shooting Crisis: How Mountain View Police Department quickly regained control of the narrative that was going viral against their agency. You can also listen to this episode on iTunes , Spotify , and Stitcher. The first response statement published by MVPD before they could release the video footage of the incident.

Crisis 176

Crisis Brand Branding Viral 176

5W PR

JUNE 12, 2023

Platforms such as Instagram, Facebook, Twitter, and YouTube have reshaped the way people travel. User-Generated Content and Viral Marketing User-generated content (UGC) plays a pivotal role in tourism advertisements. When UGC goes viral, it can create a ripple effect. They have also changed the methods used to promote tourism.

Tourism 88

Tourism Social Media Media Marketing 88

The Proactive Report

DECEMBER 26, 2022

Users on Facebook and Instagram spend half their time online watching videos. The success of Reels on Instagram led to Meta expanding that feature to Facebook as well. One of his videos went viral on TikTok and that led to over 100,000 new followers within a week and then radio stations far and wide picked it up. Facebook Reels.

Video 162

Video Social Media Facebook Media 162

MaccaPR

FEBRUARY 19, 2018

and Pepsi’s “ Black Lives Matter’’ TV ad bungle with Kendall Jenner – it would be easy to miss one of the smaller yet most portentous PR crisis of this year: The CrossFit Gym Member-Shaming Instagram Fail. One defender of the gym owner protested: "it was never intended to be posted to Facebook or go ‘viral.’"

Crisis 98

Crisis Instagram Social Media Marketing 98

ImPRessions - Crenshaw Communications

JUNE 8, 2022

A given message, whether a TV interview clip or a simple Instagram post, can go viral in real time. Social media enables brands to reach an audience directly, and it can also be a powerful way to amplify earned media. It’s also trackable through hashtags and tagging.

Publicity 341

Publicity Social Media Advertising Advertising 341

Buchanan PR

JUNE 30, 2023

McDonald’s put on a masterclass on how to create buzz for a new product with a younger generation, but it couldn’t have predicted its virality. A viral sensation that spread like wildfire across social media platforms. The trend exploded, attracting millions of views, likes, and shares across Instagram, TikTok, and Twitter.

Social Media 72

Social Media Viral Trends Publicity 72

Konnect Agency

NOVEMBER 14, 2022

Today, the platform boasts over one billion monthly active users , placing the platform as a major competitor to hugely successful social platforms like Facebook/Instagram, Pinterest and Twitter. Most interestingly is the major impact and disruption that TikTok created in content formats and how viewers prefer to consume their content.

Agency 98

Agency Video Strategy Marketing 98

The Proactive Report

NOVEMBER 1, 2022

A negative news story can get published online and go viral in minutes, spinning out of control and triggering a PR crisis before an organization even has time to contemplate its response. Building an audience on platforms like Facebook and Instagram can be very rewarding, but it can also prove to be a major challenge for communicators.

Communications 130

Communications Social Media Digital PR Crisis 130

NewsWhip

DECEMBER 14, 2022

This month UPS earned over 87k engagements due to stories about a Cuban-born UPS driver that went viral after his wife posted an Instagram post about him receiving his first paycheck in America. . Fox News had the most engaged (27k) story about the celebration, and the original Instagram post has been liked over 150k times.

Brand 78

Brand Branding Google Twitter 78

Konnect Agency

NOVEMBER 16, 2022

While video may have killed the radio star, the content medium reigns supreme today and will only continue its meteoric rise amidst the gilded age of TikTok, Instagram, and YouTube. A PR Agency’s POV on the Elusive ‘Viral Video’. One of the million-dollar questions we constantly get asked is, ‘How can we get our video to go viral’?

Agency 52

Agency Video Viral Social Media 52

Communications Conversations

JANUARY 5, 2021

They give access to far too many people internally–people who certainly don’t need the keys to Twitter, Facebook and Instagram. In general, I feel like a lot of companies are far too loose with this. They give username/pass info to agencies in many instances–and then never change the passwords!

Social Media 73

Social Media Government Media Viral 73

Konnect Agency

FEBRUARY 10, 2021

With Instagram rolling out a variety of e-commerce capabilities and updates, can TikTok keep up and potentially become the future of e-commerce? With the rise in organic engagement, it is a question whether brands should turn the wheels at targeting these TikTok influencers or begin their own platform of viral-worthy videos.

Brand 52

Brand Branding Viral Instagram 52

Prohibition

JANUARY 23, 2023

For example, the type of video that suits an Instagram audience may not work for a LinkedIn audience. As the channel continues to grow, the number of videos created each day by Instagram users has quadrupled since 2017. Instagram Reels are viewed in a vertical orientation (an aspect ratio 9:16).

Social Media 62

Social Media Video Media Instagram 62

Buchanan PR

OCTOBER 5, 2023

After she was photographed eating a singular chicken nugget with both ketchup and “seemingly ranch” (as a viral tweet from a Taylor Swift fan account referred to it), Heinz Ketchup themselves released a limited-edition ketchup-and-seemingly-ranch condiment blend. The original viral “ketchup and seemingly ranch” post.

Media 80

Media Strategy Social Media Publicity 80

Prohibition

FEBRUARY 2, 2023

Instead of being able to not only predict viral content, soon TikTok creators will be instrumental in creating trending videos and ranking organic content. This can also help guide your wider TikTok strategy and social media marketing by making soon-to-be viral and engaging content that your target audience will love.

Trends 62

Trends SEO Social Media Viral 62

Cision

MAY 1, 2015

Talking Points: Mom goes viral for slapping son during Baltimore Riots ( CNN ) and Al Jazeera America being sued for discrimination ( POLITICO ). BIZ ); and Soundcloud making podcasting easier ( The Observer ).

Media 120

Media Airlines Viral Radio 120

Prohibition

AUGUST 15, 2022

Since then, she has become extremely successful, gaining millions of followers on Instagram and YouTube, as well as launching her own fake-tan business and becoming fast-fashion brand Pretty Little Thing’s Creative Director. Molly Mae did an interview on my podcast, yesterday a soundbite from that interview went viral, she trended No.1

Crisis 62

Crisis Crisis Communications Viral Instagram 62

NewsWhip

DECEMBER 15, 2021

By the next morning the story was officially viral — Peloton was pulled into the conversation and had already made a statement saying it was aware the bike would be featured in the show, but had not received details of the specific plot line. View this post on Instagram. Unspoiler alert. OnePeloton pic.twitter.com/LXlWMTPmtN.

Crisis 78

Crisis Social Media Instagram Brand 78

Prohibition

SEPTEMBER 2, 2022

They posted a video to their Instagram, encouraging users to turn their profile pictures grey in solidarity. This is a great example of using media conversations to your advantage while actively contributing to the conversation too, and they received high engagements on Instagram! Getting Rick-rolled by CSAA Insurance.

Social Media 62

Social Media Media Insurance Insurance 62

Prohibition

APRIL 18, 2023

In fact, almost all of their social posts on Instagram are video. Video content helps brings to life Red Bull’s many sporting partnerships and one of the reasons Red Bull has become such a household brand , is due to its many pieces of video content going viral, seen and engaged with by many.

Video 62

Video Brand Branding Social Media 62

5W PR

JANUARY 25, 2022

When most people think about brand-building campaigns, viral videos, and PR stunts , they tend to think about the examples from businesses in the B2C industry. These strategies include using a chatbot on (Facebook or Instagram) that will engage potential customers.

Brand 60

Brand Branding B2C B2B 60

Karen Freberg

JANUARY 15, 2020

I am talking about the new trend we are seeing on Instagram Stories related to the random filter generators. We see these now everywhere after the one featuring Disney characters went viral. Facebook last year announced anyone could create an Instagram filter and upload it on the platform. What tactic am I talking about?

Social Media 55

Social Media Media Instagram How To 55

Presspage

OCTOBER 24, 2023

A well-crafted press release or a viral social media campaign can translate into measurable financial gains. For instance, Twitter demands succinctness, Instagram thrives on visuals, press releases need to be grounded in fact, and blogs require engaging storytelling. Understanding the nuances of each platform is vital.

Digital PR 78

Digital PR Social Media Storytelling Analytics 78

Konnect Agency

MAY 15, 2020

TikTok democratizes content more than any other social platform since brands don’t have to establish significant followings in order to land on the For You Page (FYP), TikTok’s equivalent to Instagram’s Explore Page. Never before have brands been able to create virality on such a massive scale. Engaging Content.

Viral 52

Viral Social Media Video Brand 52

Shift Communications

MAY 24, 2022

TikTok (and Instagram before it) helped give rise to “real people” influencers, with creators like Elyse Myers , Rod and Mikayla Nogueira growing huge followings with their honest product reviews and relatable storytelling. The Charlotte Tilbury contour wand was sold out for months after going viral on TikTok! Create open-ended briefs.

Strategy 97

Strategy Marketing Social Media Brand 97

PRSay

MARCH 11, 2019

And if you’re a business software brand that doesn’t normally consider their product visually interesting, don’t count out Instagram stories as a possible place to advertise, suggests thecompany10. According to thecompany10, “Who can say exactly why a video or story goes viral?

Communications 148

Communications Trends Social Media Viral 148

NewsWhip

DECEMBER 31, 2019

Best Brand on Instagram. Best Activation on a Viral Moment. Next, we took a look at which brand was able to dial into Instagram. What makes this work so well is the direct parallel between what their audience sees and follows on Instagram. Let’s dive in. . Best Brand on Twitter. Best Socially-conscious Brand. Boasting 2.1

Brand 78

Brand Branding Social Media Instagram 78