NewsWhip

SEPTEMBER 22, 2021

Halloween season is no different, and this year Disneyland chefs and confectioners have found creative ways to use candy in their menus. . View this post on Instagram A post shared by Disneyland (@disneyland). Additionally, Disneyland also took to Instagram to promote the park’s Halloween treats. engagements so far. .

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Remote PR Jobs

OCTOBER 11, 2022

The age of the internet has permanently changed the landscape of public relations. Nearly all major social media platforms– including Facebook, Twitter, and Instagram– offer in-app synthesized performance metrics. Keep It Creative. Performance Metrics. Get Personal.

Social Media 130

Social Media Media Product Launch LinkedIn 130

ImPRessions - Crenshaw Communications

JANUARY 31, 2019

Everyone remembers their viral, bro-y YouTube ad in 2011 , for example. Market ”), for example, we talked up WeTransfer’s start-up persona and its appeal to the “creative class” versus bland competitors, but we made sure to mention its 80 million users and status as a profitable business. Here are some tips based on tech PR experience.

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Brand Branding How To Storytelling 136

PR in High Definition

JUNE 3, 2020

Memes, public Instagram images, and screenshots of funny things that’ve made it into the media via Facebook are just a few examples of the popular content we see constantly in today’s digital world. Seen a funny picture in a forum that would make a viral-worthy news piece? For example. Make sure it is credible.

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Digital PR Viral Creativity Examples 77

Mark My Words

OCTOBER 13, 2022

The Queen’s death has given the core Royal Family members an opportunity to “reset” relations with a voracious media and explore new methods of communicating directly with the wider public, insiders say. Old enmities are being set aside under the media “reset”. When Harry talks about mental health, he makes it sound very personal.”

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Prohibition

MAY 10, 2023

You can tap into the creativity and time of your audience and leverage their content to build your online presence, this alongside stand out designed creative allows for a balanced and engaging feed. It is content that is shared publicly on social media platforms, forums, or other websites.

Social Media 62

Social Media Strategy Media B2C 62

Karen Freberg

SEPTEMBER 17, 2017

Let me share with you what I was up to these past few days with Adidas, Clemson, and College Gameday for the Louisville-Clemson game, and what were some takeaways I had: Adidas goes viral with celebration shoes. Adidas is one of my favorite brands not only for their shoes, but the people they have as part of their community.

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Shift Communications

OCTOBER 1, 2014

Thanks to social media, a little creativity can go a long way. The ALS Ice Bucket Challenge went viral and helped raise both awareness and more than $100 million dollars for the rare disease. The campaign encourages people to take and share #FSHDselfies on Twitter, Instagram and Facebook for those who can’t smile.

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Buzzstream

JUNE 16, 2021

In a serendipitous twist of fate, when I was writing this article, I came across this tweet from Louise Parker , Digital PR Director at @propellernet : Im not saying im massively advocating this because creativity and innovation are great yada yada but I swear the biggest myth is that if your idea has been done before you can’t do it.

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PR in High Definition

JUNE 3, 2020

Memes, public Instagram images, and screenshots of funny things that’ve made it into the media via Facebook are just a few examples of the popular content we see constantly in today’s digital world. Seen a funny picture in a forum that would make a viral-worthy news piece? For example. Make sure it is credible.

Digital PR 48

Digital PR Viral Creativity Examples 48

ISEBOX

NOVEMBER 18, 2016

Anything that is worth being on the web for public consumption is worth making shareable, for the purpose of being used on Social Media. It is, after all, where an estimated 52% of people get their news, where things go “viral”, and where your brand ambassadors can help you most effectively, by sharing with their own friends and family.

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Pinterest LinkedIn Facebook Writing 70

Waxing UnLyrical

AUGUST 8, 2016

My name is Greg and I’m a location independent social media manager for a national publishing company (read: I can work in my pajamas, at a local coffee shop or even on a tropical island as long as there’s Wi-Fi), as well as a creative services consultant and Netflix binge enthusiast (“ Stranger Things ,” amirite?!).

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Course Local Creativity LinkedIn 40

Waxing UnLyrical

APRIL 13, 2016

Contests and giveaways hosted by influencers go viral almost immediately and this enhances the visibility of your brand manifold. The content is creative, interesting, serves a purpose and captures their followers’ attention. The campaign went viral and was promoted by everyone and their brother, including Mark Zuckerberg!

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Marketing Viral Fashion Product Launch 40

Cision

OCTOBER 16, 2017

We were in this publication and we had an executive showcased.” . But actually, it’s going to help smart, analytic focused and data focused, people do a better job and be more creative in many ways. Steve Barrett: We’ve all seen those go viral haven’t we? That’s fantastic!” “We

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Media Storytelling Technology Data 202

Prohibition

JANUARY 14, 2022

Whether it’s a product recall, staff injury becoming public news or something else entirely, a PR crisis can happen to any business. But you can guard against them by putting in place a PR crisis plan before they happen – and reacting quickly if your business is struck with bad publicity. Are you prepared for a PR crisis?

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Crisis How To Crisis Management Crisis Communications 62

Presspage

OCTOBER 24, 2023

A well-crafted press release or a viral social media campaign can translate into measurable financial gains. Public relations has become less about publishing press releases and more about creating engaging narratives that resonate with the audience. Maintaining control of your narrative is not always easy.

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Analytics Digital PR Storytelling Local 78

ImPRessions - Crenshaw Communications

SEPTEMBER 21, 2020

The app has surpassed Facebook, Instagram, YouTube, and Snapchat, with 1.65 New and creative social channels should be key elements for consideration in any PR plan , especially for brands aiming to reach a younger audience. Creativity is the only rule. TikTok’s users, however, don’t seem concerned. Why TikTok? .

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B2B Video Creativity Social Media 310

PRSay

MARCH 11, 2019

And if you’re a business software brand that doesn’t normally consider their product visually interesting, don’t count out Instagram stories as a possible place to advertise, suggests thecompany10. According to thecompany10, “Who can say exactly why a video or story goes viral?

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Trends Communications Employee Enterprise 150

Cision

JUNE 2, 2017

What must also be kept in mind is that creativity and innovation don’t come in a vacuum. Social networks will provide the most revealing insights as they are the most public and transparent to competitor and innovator online activity. ” Instagram: How many followers do they have? Implement viral marketing tactics.

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How To Real Estate Web Case Study 198

Sword and the Script

DECEMBER 10, 2019

This may be complementary product or service vendors, editors at niche publications, bloggers, or others. Microenterprises increasingly rely on public relations. The high touch of creativity, big ideas and market smarts will reign over tech and hacks; we’ll all look to see what comes next after content.”.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Buzzstream

FEBRUARY 3, 2021

Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications. One of the key aims of outreach is to build links to your client’s website from a range of online news publications. Supercharging SEO. The New York Times.

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Digital PR Industry Strategy Film 170

Cision

AUGUST 26, 2015

Co-Founder of Status Creative, a leader in social media engagement. Digital Brand Manager for USC, digital strategist, marketing consultant, public speaker. Want to make Instagram your most effective channel? Click here for your free Instagram tip sheet! American author, entrepreneur, marketer, and public speaker.

Social Media 120

Social Media Twitter Media Nonprofit 120

Cision

NOVEMBER 24, 2015

After he sent a takedown notice, the website took down the photo and updated its post, however, the photographer alleges the photo had already spread virally to other websites without proper attribution. This ongoing case has the public contemplating the way viral content hubs choose and use images in their listicles and articles.

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Examples Viral YouTube Infographics 120

MaccaPR

NOVEMBER 30, 2017

billion Twitter impressions, over 215,000 Instagram posts and a 379 percent increase in SSGA’s share of voice in the first month. million in TV, social and broadcast publicity coverage (including 1,600 TV segments)? By those metrics, 'Fearless Girl's creative idea was impeccable, its timing was beautiful and the location was spot on.

Marketing 76

Marketing Consumer Measurement Viral 76

Beyond PR

JUNE 2, 2017

What must also be kept in mind is that creativity and innovation don’t come in a vacuum. “I Social networks will provide the most revealing insights as they are the most public and transparent to competitor and innovator online activity. Instagram: How many followers do they have? Implement viral marketing tactics.

Real Estate 57

Real Estate How To Web Case Study 57

Buzzstream

DECEMBER 17, 2020

Answer the Public. Another excellent and free tool that can help guide your ideation, and even aid with discovering what data to target for a campaign, is Answer the Public. This allows you to (usually) have the top-tier publications show up on the first pages, with lower-tier publications and blogs closer to the back.

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Digital PR Tools Pitching Film 161

Konnect Agency

OCTOBER 18, 2019

Take Instagram for example. Value” here is defined as content that drives engagement, virality and follows, ultimately leading to a substantial return on investment. Outside out of the necessary customer support activities, strategists should implement engagement tactics and share interactive creative to inspire action.

Social Media 56

Social Media Marketing Media Trade Shows 56

Buzzstream

MARCH 13, 2024

But the simplest explanation I’ve ever given is that digital PR is a marketing tactic used to earn high authority links from publications that drive rankings and site traffic. In contrast, traditional PR has broader metrics to measure public perception and sentiment. Tip: Brands get creative and overlap hero content types.

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Digital PR Construction Case Study SEO 71

NewsWhip

DECEMBER 15, 2021

Media and public interest to the “And Just Like That” Peloton incident. By the next morning the story was officially viral — Peloton was pulled into the conversation and had already made a statement saying it was aware the bike would be featured in the show, but had not received details of the specific plot line. Unspoiler alert.

Crisis 78

Crisis Instagram Crisis Management Viral 78

Konnect Agency

MAY 15, 2020

TikTok democratizes content more than any other social platform since brands don’t have to establish significant followings in order to land on the For You Page (FYP), TikTok’s equivalent to Instagram’s Explore Page. Never before have brands been able to create virality on such a massive scale.

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Viral Video Social Media Creativity 52

Buzzstream

NOVEMBER 10, 2020

You could have a contact list brimming with journalists, and a potentially-viral campaign, but if you hit send on a flat pitch don’t be surprised if you fail to get opens or coverage. You’ll be taken to this page, where you can easily see each of your contacts’ full names, email addresses and publications. It’s as simple as that.

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Pitching Writing Digital PR How To 164

NewsWhip

MAY 27, 2021

So, we had to move to media channels that are more creative, that are more mobile, that are more dynamic and personalized, and that’s led us to where we are today which is a ripe opportunity for our clients and healthcare to really embrace these new storytelling opportunities and reap the benefits of more modern media strategies.

Healthcare 78

Healthcare Storytelling Communications Local 78

Flatiron Communications

JANUARY 15, 2016

Nonetheless, an admittedly unscientific look at who or what really moves the needle nowadays will likely reveal that those carefully crafted pieces of branded content contributed to Huffington Post, sponsored on Buzzfeed, or promoted on Twitter are often too ephemeral to make a meaningful (and measurable) impact on public awareness and behavior.

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Content Marketing Marketing Instagram YouTube 28

Masters in Communications

FEBRUARY 12, 2022

It covers things like public broadcasting services: National Public Radio, and Public Broadcasting Service. With printed media, the audience actively seeks a publication and engages with it They use the environment to broadcast a message Printed media may print thousands of items to send to one person or a group of people.

Ethics 52

Ethics Communications Print Television 52

Cision

APRIL 5, 2017

On March 29 th , top editors, thought leaders and a Fortune 500 digital brand innovator gathered at Cision to discuss their insights and recommendations for communications and public relations practitioners. Scale for scale’s sake creates undifferentiated viral clones, where you die by the algorithms. How are you looking at the data?

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NewsWhip

DECEMBER 21, 2023

We love to see how viral trends and news erupt on the internet, but at NewsWhip, we’re also working to understand what it all means, especially as our media ecosystem becomes more fragmented. So, based on everything we’ve seen this year — and with a little help from NewsWhip Spike — here are our content team’s predictions for 2024.

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