5W PR

JANUARY 25, 2022

When most people think about brand-building campaigns, viral videos, and PR stunts , they tend to think about the examples from businesses in the B2C industry. Nevertheless, the core purchasing beliefs are the same with both types of audiences – consumers prefer to spend money with brands that they trust and like. Social Media.

Brand 60

Brand Branding B2C B2B 60

MaccaPR

FEBRUARY 19, 2018

and Pepsi’s “ Black Lives Matter’’ TV ad bungle with Kendall Jenner – it would be easy to miss one of the smaller yet most portentous PR crisis of this year: The CrossFit Gym Member-Shaming Instagram Fail. One defender of the gym owner protested: "it was never intended to be posted to Facebook or go ‘viral.’"

Instagram 98

Instagram Crisis Local Privacy 98

PRSay

MARCH 7, 2024

The film, a feminist masterpiece to some and too basic for others, has achieved widespread influence in the consumer marketplace and, as shared widely on social media, has prompted many women to reassess their roles in the world. Women’s sports publications utilized the Barbie campaign in best practices for promoting women’s sports.

Film 127

Film Marketing Sports Hotels 127

The Hoyt Organization

APRIL 11, 2024

How can PR professionals leverage this new influencer power to create authentic and personal connections with consumers on behalf of brands? Amplified awareness : Influencer marketing utilizes social media’s inherent shareability to increase brand visibility and buzz, potentially leading to viral content. Read on to find out.

Social Media 64

Social Media Video Viral Brand 64

Konnect Agency

NOVEMBER 16, 2022

With infinite digital space coupled with dwindling consumer attention spans, a PR agency’s greatest task is to cut through the content clutter and help brands attract, capture, and retain consumers by way of the media’s reporting. What does this mean for brands and public relations?

Video 52

Video Agency Viral Nonprofit 52

Buchanan PR

OCTOBER 5, 2023

Taylor Swift’s image and brand in the media Taylor Swift is a long-established figure in the media, with a career in the public eye dating back well over 13 years. The following year, Swift’s “Reputation Stadium Tour garnered mass public support as she sold out stadiums across the globe. How did she do it?

Strategy 81

Strategy Media Viral Trends 81

NewsWhip

SEPTEMBER 22, 2021

As a result, food and beverage brands have the chance to win over consumers with limited edition treats. . Even though Hidden Valley is obviously not a candy brand, the company’s humorous approach to celebrating Halloween resonated with consumers, earning it more than 1,300 engagements. . The blog has received over 3.6k

Trends 78

Trends Instagram Viral Brand 78

Contently - Strategy

SEPTEMBER 20, 2022

Social copying happens across all social platforms: Facebook, LinkedIn, Instagram, Twitter, TikTok, and the like. For example, Kylie Cosmetics went viral for all the wrong reasons for plagiarizing smaller cosmetic companies. This is particularly likely with high-performing content that achieves some degree of viral reach.

Social Media 126

Social Media Ethics Trends Viral 126

Prohibition

JULY 21, 2023

Unfortunately, consumers can’t just buy the console from a store or online – it seems that they are only available as part of a rewards scheme competition. Boohoo have teamed up with Mattel to launch a clothing collection that lets consumers shop the aesthetic and create their own Barbie-core looks! million views. Warner Bros.

Wireless 62

Wireless Retail B2C Instagram 62

Mindful Marketing

DECEMBER 20, 2023

The iconic magazine about all things athletic ran afoul of public opinion on a viral scale when it apparently used artificial intelligence to write articles that it attributed to human beings. We would then take each fake question and make an Instagram style reel answering it.

Ethics 94

Ethics Marketing Sports Education 94

Burrelles Fresh Ideas

JULY 11, 2023

Dadfluencers may have large followings on Instagram, YouTube, or TikTok, where they share photos, videos, and stories about their parenting journeys. One of the coolest dadfluencers is Chris Kyle (nearly 40k followers on Instagram). Chris’ Instagram is full of heart-warming interactions with his daughter.

Brand 56

Brand Branding Instagram Community 56

Prohibition

MAY 10, 2023

Consumers are more likely to trust the opinions of fellow consumers, than they are to trust a brands marketing messages. Cost-Effective Content social media content, benefits of user generated, share photos, other consumers User generated content is also a cost-effective way to create content for your social media channels.

Social Media 62

Social Media Strategy Media B2C 62

Cision

NOVEMBER 21, 2017

With social media and access to this information being so easy, anybody with a smartphone and an idea can become a viral source of news. Recent studies by Forrester suggest that 40 percent of consumers in both the B2B and B2C space have a high willingness and ability to shift current spends. Listen to Increase Customer Spend.

How To 149

How To Social Media B2C Television 149

Shift Communications

OCTOBER 1, 2014

The ALS Ice Bucket Challenge went viral and helped raise both awareness and more than $100 million dollars for the rare disease. The campaign encourages people to take and share #FSHDselfies on Twitter, Instagram and Facebook for those who can’t smile. Healthcare Public Relations' Each selfie raises $1 towards FSHD research.

Healthcare 163

Healthcare Social Media Media Education 163

Critical Mention

AUGUST 19, 2018

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. When done well, digital tactics can not only be highly entertaining but also have the ability to create a lot of engagement and even go viral. by David Meerman Scott.

Pinterest 71

Pinterest Viral YouTube Mobile 71

ImPRessions - Crenshaw Communications

JANUARY 31, 2019

Everyone remembers their viral, bro-y YouTube ad in 2011 , for example. As a result it’s created a foothold with younger consumers while more dominant QSR players like McDonald’s have failed. Here are some tips based on tech PR experience. Away, the luggage company, is another example.

Brand 136

Brand Branding How To Storytelling 136

Cision

JULY 20, 2015

From their Instagram contests, to their points program, to their beginnings promoting Birchbox from an email list , Birchbox is engineered to be buzzworthy. Birchbox has a cascade of triggers to perpetuate the consumer relationship. The samples (and email campaigns) trigger her to buy (Birchbox sells consumer products online).

Energy 120

Energy Viral Storytelling Community 120

Waxing UnLyrical

JULY 18, 2019

Which makes sense given that influencers bridge communications with your publics and help define the public’s attitude and behavior toward your organization’s mission and purpose. According to influencer marketing platform Musefind, 92 percent of consumers trust an influencer more than an advertisement or even a celebrity endorser.

Nonprofit 84

Nonprofit Fashion Retail Enterprise 84

Solo PR Pro

JULY 3, 2019

Developing a better user experience produces by far the most viral effect and impact when investing in growth. Facebook, GDPR, the new CCPA (California Consumer Privacy Act) plus changes being made by Facebook and iOS will all impact targeting in advertising. Engagement drives conversion from free consumption to paid subscription.”.

Report 45

Report Privacy Pinterest Retail 45

Prohibition

DECEMBER 19, 2019

As we transition into 2020, emerging technologies are continuing to change the way we build and consume content. As consumers are becoming more aware, they recognise when they are being retargeted, they understand when viral videos are being produced, they know about influencer marketing. 360 Degree Videos. 360 Degree Videos.

Video 48

Video Trends Storytelling YouTube 48

Prohibition

AUGUST 5, 2022

Take a look at our round up below: Instagram changes it video layouts . Instagram is making a move on video, meaning that once the update is in place all videos will be uploaded as reels. Twitter has also been great for viral trends in July, from “They’re a 10 but…” to adopting the “Little Miss memes” in a simpler way.

Instagram 118

Instagram Social Media Video Facebook 118

Prohibition

NOVEMBER 9, 2021

These days, customer acquisition, retargeting, retention, and support are all being carried out through social media channels across the whole consumer experience. Facebook, LinkedIn, Twitter, and Instagram are the primary social media platforms that support paid posts. Hence, the popularity of paid social.

Advertising 62

Advertising Advertising Social Media Facebook 62

Prohibition

JANUARY 14, 2022

Whether it’s a product recall, staff injury becoming public news or something else entirely, a PR crisis can happen to any business. But you can guard against them by putting in place a PR crisis plan before they happen – and reacting quickly if your business is struck with bad publicity. What is Consumer Sentiment?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Waxing UnLyrical

APRIL 13, 2016

Content is evolving and so are the ways in which people consume it. Contests and giveaways hosted by influencers go viral almost immediately and this enhances the visibility of your brand manifold. The campaign went viral and was promoted by everyone and their brother, including Mark Zuckerberg! Guest Post by Taral Patel.

Marketing 40

Marketing Viral Fashion Product Launch 40

Remote PR Jobs

SEPTEMBER 25, 2023

But one traditional medium that has bridged the gap between the two worlds is public relations. Public relations (PR) is work that helps a business or individual cultivate a positive reputation with the public through various paid and earned communications. Below are a few examples of how PR has evolved in the digital world.

Media 100

Media Print Radio Consumer 100

Cision

OCTOBER 16, 2017

We were in this publication and we had an executive showcased.” . Steve Barrett: We’ve all seen those go viral haven’t we? fake news, all that stuff notwithstanding — consumer trust in earned media remains very high. That’s fantastic!” “We Steve Barrett: People like themselves, don’t they?

Media 202

Media Storytelling Technology Data 202

Flatiron Communications

APRIL 15, 2015

Basically, an obscure mention in a book proposal about a miraculous invention called simply “IT” led to an unimaginable media frenzy at a time when Facebook, Twitter and Instagram could not be counted on to fuel such a viral buzz. This very well could have marked the epochal start of the tech media echo chamber.).

Wikipedia 28

Wikipedia Transportation Interviews Viral 28

PRSay

MARCH 11, 2019

In their annual analysis of trends in business and communications, the10company sees 2019 as a year of influence for employees and consumers. Whether you are an impassioned employee or a socially conscious consumer, internal and external audiences are making their voices heard as never before.”

Trends 150

Trends Communications Employee Enterprise 150

Karen Freberg

SEPTEMBER 17, 2017

The past few days have been somewhat of a whirlwind of creating content, consuming coffee (wait… that happens every day!), Let me share with you what I was up to these past few days with Adidas, Clemson, and College Gameday for the Louisville-Clemson game, and what were some takeaways I had: Adidas goes viral with celebration shoes.

Creativity 40

Creativity Storytelling Sports Social Media 40

Konnect Agency

FEBRUARY 10, 2021

With Instagram rolling out a variety of e-commerce capabilities and updates, can TikTok keep up and potentially become the future of e-commerce? With the rise in organic engagement, it is a question whether brands should turn the wheels at targeting these TikTok influencers or begin their own platform of viral-worthy videos.

Brand 52

Brand Branding Viral Instagram 52

MaccaPR

SEPTEMBER 13, 2016

The Wall Street Journal noted that Lochte’s fabrication might not have been revealed to the public at all, except that Lochte’s mother told a Fox Sports Australia reporter on a hotel shuttle that she was upset that her son had been robbed at gunpoint.

Crisis 48

Crisis Airlines Reputation Corporate 48

ImPRessions - Crenshaw Communications

SEPTEMBER 21, 2020

The app has surpassed Facebook, Instagram, YouTube, and Snapchat, with 1.65 B2B companies might be hesitant about TikTok because it’s so consumer-oriented, but they shouldn’t count it out. Viral TikTok videos make great templates for high-performing content on other platforms as well – Facebook, Instagram, or Twitter. .

B2B 310

B2B Video Creativity Social Media 310

ImPRessions - Crenshaw Communications

FEBRUARY 6, 2018

Few things are more satisfying than a brand handling a potential public relations crisis with grace, aplomb, and humor. Use the right tone to get consumers – and press – on your side. How about an exhibit of vintage slow cookers, an Instagram takeover by celebrities and their own Crock-Pots?

Crisis 199

Crisis Twitter Course Viral 199

Sword and the Script

DECEMBER 10, 2019

This may be complementary product or service vendors, editors at niche publications, bloggers, or others. Microenterprises increasingly rely on public relations. The consumer privacy battle will rage on, and marketers will be affected by new data privacy regulations. 8) A clever mix of press work and content. 16: Ted Seward.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

MaccaPR

NOVEMBER 30, 2017

billion Twitter impressions, over 215,000 Instagram posts and a 379 percent increase in SSGA’s share of voice in the first month. million in TV, social and broadcast publicity coverage (including 1,600 TV segments)? I marvel at how they managed to erect a private installation on public property. More metrics, eh?

Marketing 76

Marketing Consumer Measurement Viral 76

Buzzstream

FEBRUARY 3, 2021

Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications. One of the key aims of outreach is to build links to your client’s website from a range of online news publications. Supercharging SEO. The New York Times.

Digital PR 170

Digital PR Industry Strategy Film 170

The Stalwart Blog

APRIL 26, 2020

I started actually as a Navy officer, turned Navy public affairs officer. But over the last several years, I have focused exclusively on crisis PR because this environment, the social media and internet conference, makes not only anybody a broadcaster, but any organization essentially targets for negative publicity. Dave Oates: Sure.

Crisis 78

Crisis Local Facebook Social Media 78