Bianchi Biz Blog

MARCH 11, 2024

The more people I get to interview, the merrier. I’ve been in journalism for 12 years, with a large part of that being in broadcast and digital storytelling. I love when PR people give a story pitch, or suggestion for the interviews, but please do not tell us which questions to ask, or to follow only a set list of questions.

Automotive 92

Automotive Meeting Report Journalism 92

5W PR

JANUARY 3, 2024

Storytelling with purpose Craft narratives around a brand’s commitment to sustainability. Beauty PR can showcase these innovations through press releases, interviews with tech experts, and virtual events. Beauty brands can use platforms like Snapchat and Instagram Stories for interactive and real-time engagement.

Product Launch 78

Product Launch Consumer Community Interviews 78

Beyond PR

APRIL 11, 2018

As the journalists and fashion bloggers arrived to see the pop-up store launching at the hotel that day, their rooms weren’t just ready — they were Instagram-ready. There were plush robes, slippers and other details that could wind up in photos, videos, or a mashup of content that could be featured in their Instagram Story later that day.

Instagram 74

Instagram Pitching Media Tourism 74

5W PR

FEBRUARY 24, 2023

Fashion brands can take advantage of platforms like TikTok, Instagram, Twitter, and Facebook. Public relations Fashion brands can use public relations efforts and storytelling to get their name out there and reach customers. When paired with storytelling, companies can connect with even more people.

Fashion 88

Fashion Storytelling Social Media Instagram 88

ImPRessions - Crenshaw Communications

JANUARY 26, 2016

With more than 400 million users monthly, Instagram can be a powerful tool in a PR campaign — as we previously noted here. Store openings, fundraising rounds, new product launches — consumers and businesses have come to expect these, but our Instagram feed shows us they don’t have to be a yawn. Be true to your brand.

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Instagram Reddit Transportation Creativity 159

ImPRessions - Crenshaw Communications

MARCH 27, 2018

A native grasp of PR, media, and visual storytelling. He flagged a Fox News crew and immediately offered an interview. “I He and others who gave interviews in the aftermath were poised, articulate, and fearless in leveraging their moral authority as victims and survivors. I don’t want this to be something that people forget.”

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Interviews Groups Storytelling Social Media 200

Contently - Strategy

JULY 21, 2021

” Besides supplying the info we need to target Sally with Instagram ads for crap she’ll regret buying, personas are designed to help the creative process. Often with a drink that had a lime in it, which always brings good storytelling vibes.) Interviews are one of the best ways to get to know your audience.

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How To Creativity Storytelling Writing 137

Beyond PR

APRIL 28, 2017

People who work in the marketing communications field have grappled with a very existential question in recent years: If marketing comms is becoming a more data-driven profession, then what happens to the art of storytelling I’ve cultivated my whole career? The science of data and the art of storytelling shouldn’t be mutually exclusive.

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Storytelling Data B2C B2B 45

Flack's Revenge

DECEMBER 5, 2018

This is my first in series of interviews on the topic. Instagram is all about dazzling images and stories and Facebook is increasingly about video storytelling. Obviously, Snapchat is in trouble, having been eclipsed by Instagram – which essentially took the best of Snapchat and left the rest out.

Social Media 149

Social Media Marketing Media B2B 149

OnePitch

OCTOBER 20, 2022

Read below for the entire interview with Jen: . Because we offered interviews with not only our client but also the professional sports team president and another partner, the journalist had a first-person perspective on the impact from all sides. We and our clients use social media – Twitter, LinkedIn, Facebook, Instagram, etc. –

Media 96

Media Sports Agriculture Pitching 96

wiredPRworks

MAY 13, 2022

His team leverages a multi-channel approach to promote the firm’s brand and reputation through storytelling and thought leadership. Connect with Allan on LinkedIn , Twitter, and Instagram. Barbara Rozgonyi on Instagram. How did they meet? Tune into smart insights, cool tips, and lots of laughs. About Barbara Rozgonyi.

Social Media 52

Social Media Corporate Communications Media 52

Cision

MAY 10, 2016

Storytelling has changed. Francis College, says transmedia storytelling is the path brands need to take. Francis College, says transmedia storytelling is the path brands need to take. We are moving away from the age where there was one linear master story plot and storyteller. But what is the right way?

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Storytelling Customer Service Travel Instagram 120

Beyond PR

AUGUST 11, 2016

Conduct quickie interviews. . Already a popular activity on Instagram, takeovers can expose your audience to new content, expand your reach, and help foster community. Because of communication channels like Snapchat, today’s audiences expect more from your brand storytelling. Download our Buyer 2.0

Storytelling 40

Storytelling Brand Branding Journalism 40

ImPRessions - Crenshaw Communications

OCTOBER 22, 2019

Fake followers, bots, and influence pods have become a real problem , especially on Instagram. A well-designed strategic PR program influences active shoppers by inspiring them through storytelling. The two can coexist, but they’re not the same; true influence rests on credibility as well as relevance.

B2C 120

B2C Product Launch SEO Storytelling 120

wiredPRworks

APRIL 20, 2022

Storytelling success stories. Instagram [link]. Produced for both aspiring and recognized digital thought leaders, this show focuses on how social media contributes to creating and sustaining business, Barbara interviews friends in high places. Barbara Rozgonyi on Instagram. What We Talked About on Growing Social New.

Marketing 118

Marketing Social Media Trends Instagram 118

5W PR

NOVEMBER 14, 2018

As a sponsor of NYC’s latest “museum of Instagram,” The Color Factory, My/Mo Mochi Ice Cream had an opportunity to host a an event in the space. 5W brought both brand and product storytelling to life in the multi-room space in creative, socially-sticky ways in order to inspire and earn social play—i.e. Read on for the full interview!

Instagram 74

Instagram Creativity Consumer Storytelling 74

Deirdre Breakenridge

MARCH 14, 2018

I also stopped posting random pictures on my Instagram page, but started producing content that can bring me closer to my end goal of becoming a Digital Learning Consultant and establish myself as a thought leader in the field. And I started to add that voice to my storytelling. I launched a weekly Facebook live show in June 2017.

Education 224

Education Community Social Media Energy 224

Cision

JUNE 21, 2016

In this interview, Morgan discusses the importance of having a social presence, how to keep your digital community engaged and why the fundamentals of public relations will never change. I love that working in PR provides a different storytelling opportunity that you don’t get working for a paper. What drew you to the field of PR?

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Social Media Newspapers Reputation Community 227

5W PR

JANUARY 8, 2019

Today, media and influencers broadcast backstage beauty trends instantly via Instagram – And smart brands make those products shoppable the night of the show. 2018 was the year of scroll-stopping Instagram ads with products that seemed too good to be true. Even industry expos are evolving to cater to multiple audiences.

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Brand Branding Instagram Fashion 74

Ishmael's Corner

APRIL 7, 2015

For the back story on the film, how it came about and the visual storytelling, Melissa gave us an exclusive interview (eat your heart out Entertainment Tonight). Q) It’s like the camera isn’t even there during the interviews as each woman shares her story. I also approached each interview as a conversation.

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Film Internal International Storytelling 60

wiredPRworks

SEPTEMBER 30, 2020

Interview: craft a compelling and true-to-life storytelling narrative. Visual Social Selling Storytelling: Instagram, Pinterest, Snap, TikTok, YouTube, and more. Visual Storytelling. . * Direct Deploy: Engaging Content Marketing. Convert: plumb sales process path for better conversion. Success strategies.

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LinkedIn Storytelling Facebook Measurement 52

Sword and the Script

MARCH 3, 2020

For example, rule number four states : “Podcasters may use HelpaReporter.com to source interviews for their podcast only if the podcast is hosted on their own website, with an Alexa ranking of one million or less.”. b) Getting on the same page about storytelling via MuckRack and Michelle Garrett.

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Pitching Instagram Survey Data 78

Cision

APRIL 6, 2016

In this interview, Michael shares his advice for brands looking to break through the noise, stand out and grab their audience’s attention. To stay relevant in a very distracted world, you can’t get too caught up on the next bright and shiny object like Snapchat or Instagram. Employee storytelling. Paid media.

Employee 120

Employee Storytelling Content Marketing Leadership 120

Cision

FEBRUARY 18, 2016

In this interview, Bob Gold, founder, president and CEO of Los Angeles-based PR agency Bob Gold & Associates, shares his strategy for delivering the right message to clients and their customers at the right time. Without a strong relationship with your audience, you won’t be able to communicate effectively.

Storytelling 120

Storytelling Local Video Measurement 120

Bianchi Biz Blog

NOVEMBER 1, 2021

Lately, I’ve been focusing on the medium for storytelling and trying to take the most advantage of the tools at my disposal. You can follow The Buzz on Instagram here: @thebuzzev. What story or stories are you most proud of? I live in Northeast Ohio with my wife and two cats. We love this area, especially for the fantastic Metroparks.

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Meeting Automotive Media Newspapers 75

Stephen Waddington

JULY 17, 2018

We do it through a combination in-house developed software and good old-fashioned storytelling and journalistic skills. We do it through storytelling. 4 Cultivate the natural advocates and storytellers in your organisation You’ll find some people are just a constant source of great stories, so nurture them.

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Storytelling Local Community Case Study 60

Critical Mention

FEBRUARY 27, 2020

I always remind clients it’s about storytelling. Building a brand community and/or family on social media is now just as important as obtaining an interview in national magazine. My years’ experience as a reporter has taught me a very important thing – people want to content that is relatable and solution based.

Journalism 78

Journalism Social Media Radio Fashion 78

Waxing UnLyrical

JULY 18, 2019

With a YouTube video, Instagram post and tweet, the total engagement reached more than 216,000 people, and had nearly 2,000 engagements and more than 61,000 impressions. She also interviewed a program participant served by Goodwill as part of that. Influencers and brand. Goodwill Approach.

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Nonprofit Fashion Retail Enterprise 84

Communications Conversations

OCTOBER 13, 2015

So, I thought I’d share seven ideas for how community relations folks can work to squeeze a bit more out of their social involvement, while driving toward some of those key goals we talked about above: #1: What about allowing employee volunteers to “takeover” your corporate Instagram account for the day during volunteer events?

Corporate 60

Corporate Creativity Employee Instagram 60

Cision

DECEMBER 2, 2016

In this interview, Jen discusses how brands can get noticed by their audience, why they need to deliver on the promises they make and how the lines between marketing channels are blurring. My favorite social media platform is…Instagram — as the saying goes, a picture is worth a thousand words. How did you get your start in PR?

Film 120

Film Creativity Brand Branding 120

Cision

JUNE 9, 2016

In this interview, Madhuri discusses the importance of building trust with your audience, why less is more for content and how to improve your communication by listening. Your brand needs to do more than just communicate if you want to connect with your audience. You recently set up your own brand consultancy, Ace Brand Strategist.

Training 0

Training Leadership Brand Branding 0

Cision

MAY 21, 2015

Social Media Examiner’s Michael Stelzner helps your business navigate the social jungle with success stories and expert interviews from leading social media marketing pros. Maritza brings her experience as a serial entrepreneur and interviews today’s leading entrepreneurs. 13) Mike Stelzner. Find show notes at [link].

Social Media 120

Social Media Marketing Pinterest Media 120

Sword and the Script

MAY 22, 2018

Each month Off Scripts interviews someone with a fresh perspective on marketing – details on how to get involved are at the bottom of this post. What’s changed is that communication, that storytelling used to be about one-third marketing and two-thirds sales; now those shares have flipped. A second constant is messaging.

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Marketing B2B Print Technology 62

ReimaginePR

OCTOBER 3, 2016

Pay for promotion on Facebook and Instagram. This same advice applies to being interviewed on videos and podcasts. Gently nudge your audience to promote your eBook to their social circles. Promote Your Ebook On Social Media. Promote your ebook often on Twitter and Pinterest. Promote Your Ebook On Your Blog. Write up a post about it.

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eBook How To Writing Community 219

Sword and the Script

DECEMBER 10, 2019

Note: see my interview with Tom here – Marketing has Gotten Better as a Profession; Off Script No. Note: see my interview with Sophie here – The Interim CMO as Change Agent; Off Script #19: Sophie Shiatis. Note: see my interview with Ted here – Over-reliance on Marketing Automation Depreciates Leads; Off Script No.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

Beyond PR

SEPTEMBER 6, 2016

In a recent interview with the Wall Street Journal , Hamill spoke about his 24-year career as the infamous Batman baddie and how it helped prevent him from being typecast into hero roles. Similarly, content marketers should not be afraid to take risks with their storytelling and distribution strategies.

Marketing 40

Marketing Content Marketing Television Storytelling 40

prTini

APRIL 7, 2015

On Instagram, beyond simply posting beautiful/compelling images, how can we create multiple strategic, coherent “storylines” to help brands be more effective storytellers? Why do people think smaller agencies only work with less sophisticated clients?

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Storytelling Agency Instagram Technology 28