Remove Content Marketing Remove Instagram Remove Interviews Remove Storytelling
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How to Go Beyond the Persona and Find Your Muse

Contently - Strategy

” Besides supplying the info we need to target Sally with Instagram ads for crap she’ll regret buying, personas are designed to help the creative process. Often with a drink that had a lime in it, which always brings good storytelling vibes.) Interviews are one of the best ways to get to know your audience.

How To 137
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What Are the New Rules of Marketing and PR?

wiredPRworks

New additions to the new rules of marketing and PR. Future trends in marketing and PR. How real-time marketing and PR works. Storytelling success stories. The one marketing lesson you need to learn from the Grateful Dead [hint: it’s free]. Instagram [link]. Barbara Rozgonyi on Instagram.

Marketing 118
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Five Myths About PR And Customer Acquisition

ImPRessions - Crenshaw Communications

Many businesses use a mix of email marketing, paid search, SEO, content marketing, and social media marketing to create prospects and turn them into customers. Fake followers, bots, and influence pods have become a real problem , especially on Instagram. There’s also the fraud factor.

B2C 120
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Behind the Headlines With Michael Brito

Cision

Digital Marketing at LEWIS Pulse, you need to understand your audience’s unique needs and reach them in new and unexpected ways. In this interview, Michael shares his advice for brands looking to break through the noise, stand out and grab their audience’s attention. Employee storytelling. Paid media. Image via Michael Brito.

Employee 120
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Social Selling Secrets Masterclass

wiredPRworks

Taught in a quick-start format, this masterclass is ideal for creative professionals who want to advance digital branding, content marketing and social media skills as they accelerate success. Direct Deploy: Engaging Content Marketing. Interview: craft a compelling and true-to-life storytelling narrative.

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How to Use eBooks to Grow Your Authority

ReimaginePR

Let’s talk about why an ebook is an essential element for your content marketing strategy, and how to create and promote one for maximum effect. Pay for promotion on Facebook and Instagram. This same advice applies to being interviewed on videos and podcasts. And perceptually, it has more weight than a regular blog post.

eBook 219
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The Force of Content Distribution Awakens: 3 Lessons for Marketers from Mark Hamill’s Career

Beyond PR

Later this week, that legend will take the stage as Content Marketing World’s closing keynote speaker, a fitting choice for this year’s theme Content Strikes Back. As a huge fan of Hamill, I can’t wait for the content inspiration he’ll unleash during his keynote. Look beyond your content universe.