ImPRessions - Crenshaw Communications

FEBRUARY 4, 2021

They’ve been a staple of the business for decades because they serve a distinct purpose: to inform the media of news. Have reporters stopped asking to see the full release when you contact them about news – a partnership, company milestone, new product or a big hire? But are they really? They’re here to stay. Probably not.

SEO 279

SEO Print Financial Product Launch 279

ImPRessions - Crenshaw Communications

MAY 1, 2019

Many people who work in PR thrive on the creative nature of what we do; after all, not everyone can dream up a winning idea for a product launch, or even the email subject line that will capture a journalist’s attention. But the best campaigns are fueled by creativity, yet informed by research. Bad timing.

How To 257

How To Interviews Measurement Storytelling 257

ImPRessions - Crenshaw Communications

DECEMBER 4, 2018

How would you support a product launch for [insert client]? I like to ask candidates how they would support specific product launches from a media relations point of view for our B2B tech clients. Would the New York Times care about an exclusive for a feature update from an AI-powered supply chain platform?

B2B 159

B2B Apparel Product Launch Agency 159

Victorious PR

JANUARY 27, 2023

Navigating the media landscape as a crypto company can be a challenging task, and without the right public relations strategies in place, it can be easy to fall into common pitfalls and make costly mistakes. When building relationships with the media, it’s important to be transparent, responsive, and informative.

Company 52

Company Real Estate Strategy Publicity 52

Newsfile

FEBRUARY 28, 2024

A press release (also known as a news release) is an official statement issued by an organization to announce news, events, product launches, or other relevant information. It serves as a communication tool to reach journalists, media outlets, and the public. What is Media Monitoring? What is a Press Release?

Viral 52

Viral Crisis Communications SEO Reputation 52

Prohibition

AUGUST 25, 2023

This data-driven approach enables retailers to make informed decisions and optimise marketing efforts for maximum impact. Amplify marketing campaigns with PR: PR professionals can amplify marketing campaigns through media relations and influencer partnerships.

Retail 62

Retail Marketing Analytics Social Media 62

Critical Mention

JULY 15, 2020

NEW YORK — Critical Mention, the leading earned media platform, today announced the release of its Media Contact Database. Among a host of other features and functions, the Media Contact Database allows users to quickly locate contact information for local and national journalists, influencers and outlets via an easy-to-use interface.

Media 108

Media Radio Television Engineering 108

B2B PR Sense

JANUARY 5, 2018

Handpicked Related Content. Myth #3: PR is not the same as media relations. Media relations is a subset of PR. Or you may decide that media relations is precisely what you need. Handpicked Related Content. How to Score in B2B Media Relations. Social media strategy.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

Worse, they may let the news trickle out without a proper media strategy. Or, they may bring on a PR team just weeks before a key conference or product launch and expect a full plan rollout. An on-and-off approach to media relations and executive visibility will fall short. Inadequate resources. No differentiation.

Agency 205

Agency Pitching Internal International 205

Bianchi Biz Blog

JULY 20, 2023

Data from the CES 2023 show is one source of information that can provide some useful insight to the automotive and mobility technology companies looking to maximize their ROI with PR at CES 2024. While January seems a long way off, it’s not if you’re an automotive or mobility communicator participating in CES 2024. But where to get started?

Automotive 57

Automotive Mobile Transportation Internal 57

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

It may be tempting to think that a great PR program is the magic ingredient for a critical product launch or the sole solution to a decline in brand reputation. Top-tier earned media articles are terrific, and they’re often a highlight of the research, relationships and media strategy that goes into a good media relations campaign.

SEO 178

SEO Storytelling Product Launch Measurement 178

ImPRessions - Crenshaw Communications

OCTOBER 22, 2019

Many businesses use a mix of email marketing, paid search, SEO, content marketing, and social media marketing to create prospects and turn them into customers. Where does public relations , with its roots in media relations and events, fit into the customer acquisition picture? Myth: PR only works when you have news.

B2C 120

B2C Product Launch SEO Storytelling 120

ImPRessions - Crenshaw Communications

MAY 9, 2016

The prospect was planning a luxury product launch, but the brand didn’t carry an upscale image. But he hired us a month later, and although the branding didn’t change as much as we would have liked, we reached a compromise and helped him achieve a successful launch in a local market. ” And I was.

How To 120

How To Construction Product Launch Local 120

Bianchi Biz Blog

JUNE 1, 2023

Unveil and Showcase Your Innovations: CES is renowned as the platform for groundbreaking innovation and product launches. For exhibit information, visit CTA’s CES website here. And for ways to maximize PR and media relations value at CES2024, contact us at jbianchi@bianchipr.com.

Automotive 72

Automotive Mobile Technology Trade Shows 72

Prohibition

JULY 7, 2023

A well-executed PR campaign can generate buzz around new menu items, highlight the unique culinary experiences offered by a restaurant , or showcase the quality and sustainability of food products. The agency developed a crisis communication plan, which included timely and transparent communication with the media and consumers.

Agency 62

Agency Case Study How To Crisis 62

Ethical Voices

SEPTEMBER 18, 2023

For example, the product launch sits with let’s say brand Y. It’s a new product launch, that’s exciting. I’m seeing AI as a great way to gather information. It’s using it for gathering information and getting stats. The task needs to be across all departments. PR is involved.

Ethics 52

Ethics Product Launch Corporate Consumer 52

Sword and the Script

JANUARY 3, 2023

How is public relations defined? Public relations is defined as the practice of intentionally managing the spread of information between an individual or organization and the public. PR practitioners use a variety of methods to get their message out, including press releases, media relations, social media, and more.

Interviews 100

Interviews Publicity Technology Social Media 100

Landis PR

MARCH 21, 2022

As a PR agency, one of our key asks is to determine what client announcements, product launches, new hires, etc., constitute a story worthy of the press or alternative channels such as blog posts, social media, media alerts or a newsletter. By Andy Lowe. First, let’s look at what makes news newsworthy. .

Product Launch 52

Product Launch Pitching Industry Social Media 52

ImPRessions - Crenshaw Communications

JANUARY 3, 2017

Be flexible with times and locations and have information available and accessible including flash drives of press materials and images. Next week, you might consider taking advantage of the drought with a timely, feature-oriented pitch after all the hard news product launches. Then, it’s all over.

Trade Shows 147

Trade Shows Pitching Product Launch Report 147

OnePitch

APRIL 14, 2022

While her role has shifted over the last couple of years, her true PR passion remains media relations, strategizing with her team and clients to land strategic placements that drive results. What information do you always make sure to include in your pitch? Truly the 5 W’s – who, what, when, where, why.

Healthcare 52

Healthcare How To Pitching Product Launch 52

Bianchi Biz Blog

JANUARY 21, 2021

On a display board, the guest can see key topics, which can be a mix of downloadable product information, videos and 3D models. This could offer huge potential for communication pros looking to host media events, to conduct smaller, more targeted product launches or to introduce a new executive.

Automotive 70

Automotive Training Travel Meeting 70

Bianchi Biz Blog

AUGUST 17, 2023

Your company needs to be deciding, nay finalizing , what big announcements, product launches, unveilings, etc. And it’s not like hosting your own technology showcase for media at your own venue. We have a booth booked!” Sorry to be the bearer of bad news but that’s not all you need to be doing.

Automotive 76

Automotive Mobile Technology Resources 76

Bianchi Biz Blog

SEPTEMBER 7, 2021

I recently took over the role as editor of Fleet Maintenance , a B2B magazine and website focused on providing commercial vehicle fleets and shops with the latest information on tools and maintenance trends. It starts with how to keep costs down in the bay and extends to keeping trucks and technicians productive.

Meeting 90

Meeting Transportation Media Journalism 90

Shift Communications

AUGUST 17, 2018

Earnings are the perfect opportunity to give fresh legs to topics previously pitched – even if they’ve already been covered by media and especially if they’ve contributed to your client’s latest earnings results. Two key items worth revisiting include product launches and strategic partnerships.

Pitching 83

Pitching Product Launch Data Measurement 83

5W PR

JANUARY 31, 2024

It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. This is especially effective for consumer technology products. Event PR: Manages public relations for tech-related events, conferences, and trade shows to maximize exposure and engagement.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Sword and the Script

SEPTEMBER 3, 2019

All the sessions were recorded, including the panel I participated on for media relations. The PR Week story is the only information about the product launch that seemed to be available – there was no announcement that I saw. However, Sean Czarnecki published an informative write up on the report.

Analytics 68

Analytics Report Technology Pitching 68

5W PR

APRIL 9, 2024

This could involve security shortcomings, intellectual property theft, service disruptions, or even a poorly received product launch. Pick the communication channels – press releases, email blasts, social media updates. Crisis management team Put together a dedicated squad responsible for PR crisis management.

Crisis Management 78

Crisis Management B2B Crisis Company 78

Prohibition

JANUARY 14, 2022

For example, an employee leaks damaging information about your company. ? A major crisis. For example: A lawsuit alleging dangerous product defects. Here are a few things you should consider as part of your PR crisis management plan: Who will decide what information needs to be released, and in what format?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Doctor Spin

DECEMBER 21, 2023

The best practice would be to provide the news media with perfectly balanced information. Corporational Determinism—The New Paradigm for Product Launching. What is usually included in a media kit? Journalists typically just want to find the specific information they need—fast. Can a media kit be one page?

Media 52

Media Wikipedia Product Launch Journalism 52

ImPRessions - Crenshaw Communications

OCTOBER 12, 2021

Often a CEO or founder will be in demand as a media spokesperson, especially at high-growth technology companies. A new product launch interview needs a senior product specialist, a change in strategic direction a C-level executive, a technology exploration a chief engineer, and so on.

Interviews 309

Interviews Product Launch Radio Media Training 309

Bianchi Biz Blog

JANUARY 22, 2024

For more information, contact Leticia Santos at lsantos@seraph.com. The Seraph leadership team brings vast expertise across; crisis management, mergers, acquisitions, due diligence, restructuring, turn-around services, product launches, and logistics. Visit the 2023 Gallery to have a glimpse of this past year’s event.

Automotive 89

Automotive Enterprise Resources Product Launch 89

PR Conversations

SEPTEMBER 22, 2015

I chose to interview members of Ferpi , because I consider belonging to the largest Italian association of PR professionals a signal of a deeper awareness of the impact of our craft and vocation, in addition to the educational opportunities and current affairs information it offers. stereotypes that persist about women in public relations.

Interviews 40

Interviews Enterprise Corporate Internal 40

Waxing UnLyrical

JULY 22, 2016

For example, say you have a product launch coming up. Create tracking links generated via Google Analytics’ URL builder (free, and I’ve been talking about the need for PR to do this for a looong time ) for each category of “media” you’re going to be working with.

Measurement 40

Measurement Analytics Google System 40

Sword and the Script

DECEMBER 20, 2022

b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels. People will turn to the media for solace and key information. “I see a few things.

Marketing 190

Marketing Content Marketing Data Social Media 190

ImPRessions - Crenshaw Communications

MARCH 6, 2018

Tech PR and media relations are sometimes a bit like dating. ” If a PR pro fails to consider offering a story to media as an exclusive, he may forfeit a great opportunity. What’s important is that the story has some juice, meaning the potential to rack up social shares and even traffic to the media outlet’s website.

Pitching 189

Pitching How To Media Interviews 189

ImPRessions - Crenshaw Communications

MARCH 2, 2017

Early and open communication with analysts can help inform a company’s ideal messaging, help position product launches, and actually support customer referrals for costly services with lengthy selling cycles. Some top tech companies actually consider analyst relations as (or sometimes more) important than media relations.

B2B 120

B2B Trends Product Launch Report 120

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. What are your secrets for media relations success?

Pitching 228

Pitching Agency Social Media Creativity 228