PRSay

JANUARY 13, 2021

As you think about your internal communications plans for 2021, you must first recognize the challenges and changes that occurred in 2020. With these in hand, you can construct a well-informed plan of action. The same can be done for measuring internal communications’ effectiveness. Nobody plans to fail.

Internal 188

Internal International Data Communications 188

Onclusive

AUGUST 9, 2021

Internal Communications. The truth is that internal communications are really important to how things get done in any organization. Taking dry content like company policies and turning it into information that employees actually want to read requires a savvy communicator. Executive Thought Leadership. Media Measurement.

Training 370

Training Media Training Reputation Crisis Communications 370

Onclusive

MARCH 11, 2021

There was a time when communication professionals only measured the effectiveness of their media efforts when they absolutely had to (e.g. Below are three reasons measuring your communications efforts should be one of the most important parts of any PR pro’s job. if management was asking them to). But rest assured, those days are over.

Measurement 150

Measurement Analysis Data Blogging 150

Onclusive

AUGUST 10, 2021

Welcome back to our blog series about earned media strategy and measurement! Great content lies at the heart of everything communications does, including employee and leadership communications and PR. If you don’t know, it is important to understand what information is missing and where you can find it. Elizabeth Barrett.

Strategy 418

Strategy Survey Automotive Data 418

Onclusive

AUGUST 22, 2017

Internal Communications. Internal communications, which also falls under corporate communications, is more nuanced than simply casting out an email. Internal communicators must be savvy enough to turn dry content like company policies into info employees actually want to read. Executive Thought Leadership. Media Training.

Media Training 397

Media Training Crisis Communications Conference Training 397

ImPRessions - Crenshaw Communications

MAY 28, 2020

A successful media strategy should inform a range of tactics to attract attention from the right journalists and influencers. Then think about how its announcements, plans and executive leadership can offer proof points and articulate ways to tell the story. Build your strategy with measurement and reporting in mind.

Strategy 287

Strategy Media Measurement Product Launch 287

ImPRessions - Crenshaw Communications

DECEMBER 15, 2021

These goals should be both measurable and prioritized so that there is no misunderstanding. But how to measure outcomes? Most teams track key performance indicators (KPIs) to quantify, measure, and optimize their programs. Clear goals will help define the PR strategy your agency will adopt. Be Responsive.

Agency 310

Agency Measurement Meeting Reputation 310

Maxim Behar

JANUARY 11, 2024

Today we will focus on Leadership. But you just must convince the people that you are managing, leading, and guiding in your thoughts and that is inherent in leadership. Nowadays it's very important to make a distinction between management and leadership. However, there is leadership. and our speaker is Maxim Behar.

Leadership 59

Leadership Social Media Creativity Ethics 59

ImPRessions - Crenshaw Communications

FEBRUARY 6, 2024

Whether it’s true love or love-hate, our leadership encourages its use for first drafts of written content, research synthesis, rote reports, and more. Today, PR strategy is often informed by data insights. Teams bond over internal training The passion for learning and development among PR teams is more vibrant than ever.

Data-Driven PR 212

Data-Driven PR Tools Training Data 212

Onclusive

APRIL 4, 2023

Let’s dive into the key ways CEO reputation directly impacts corporate brands, and what measurements you should have in your locker to take full advantage of and protect your CEO’s personal brand. Measuring a CEO’s personal brand requires a multifaceted approach that combines quantitative and qualitative data.

Reputation 195

Reputation Corporate Brand Branding 195

MaccaPR

JUNE 11, 2020

With over 50% of employees fearful of contracting COVID-19 upon returning to the workplace, effective internal communications must go beyond addressing the safety procedures being put into place. The way that these preventative measures are communicated to your employees is just as important as the policies themselves.

Internal 62

Internal International Communications Employee 62

Onclusive

DECEMBER 6, 2019

PRNEWS Crisis and Measurement Summit. Spend two days mastering the latest and greatest in Communications Measurement. Formerly Impact Live, this conference is a team-focused event that aligns marketing, sales, and leadership groups. International Association of Business Communicators (IABC) World Conference .

Conference 329

Conference Marketing Case Study Measurement 329

Stephen Waddington

MAY 4, 2021

Practitioners have supported business leaders in listening, planning and engaging with internal and external stakeholders in managing responses to the pandemic. COVID-19 has also highlighted flaws in the use of financial metrics to measure the health and wellbeing of society.

Publicity 197

Publicity Government Corporate Financial 197

Reputation Us

NOVEMBER 7, 2023

Whether it’s a merger, a change in leadership, or announcing a new product or service, managing the timing of sensitive information is crucial to protecting your company’s good reputation. Train your staff on the significance of keeping sensitive information under wraps. Contain the spread of information.

Reputation 78

Reputation Real Estate Internal International 78

Katie Paine's Measurement Blog

MARCH 9, 2023

Making up Metrics I was recently on a conference call with a respected nternational measurement organization and a new member of the group was explaining how she’d been pressured by her CEO to put a dollar value on her efforts. “So There should be a special place in measurement hell for people who make up bad metrics.

Measurement 52

Measurement How To System Comparison 52

Onclusive

APRIL 15, 2020

We believe that the current economic uncertainty and turbulence has opened up an unprecedented leadership opportunity for PR professionals, and we’re pleased to offer our expertise and recommendations to support you during this critical time. First things first: how do you define attribution? .

Data-Driven PR 259

Data-Driven PR Measurement Data Travel 259

Stephen Waddington

JULY 16, 2021

Organisational leaders turned to internal communication teams because they recognised the critical role of communication in engaging with staff. According to a poll by the IoIC two-thirds of internal communicators said that leaders looked to them for more guidance during the crisis.

Publicity 199

Publicity Government Crisis Employee 199

Burrelles Fresh Ideas

APRIL 16, 2024

The effects of business-to-business influencer marketing are more challenging to measure as it predominantly enhances brand awareness and affinity. Effective B2B influence often involves a blend of professional influencers, industry experts, internal advocates, and trusted experts such as your customers.

B2B 93

B2B Marketing Measurement Social Media 93

Onclusive

APRIL 15, 2020

We believe that the current economic uncertainty and turbulence has opened up an unprecedented leadership opportunity for PR professionals, and we’re pleased to offer our expertise and recommendations to support you during this critical time. First things first: how do you define attribution?

Data-Driven PR 195

Data-Driven PR Measurement Data Travel 195

PRSay

NOVEMBER 10, 2022

How can communications professionals show leadership to help counter this epidemic of incivility? Since many of our communications campaigns (and how we measure their success) might cause people to feel more like numbers or objects, what do we have to lose? Such campaigns will lift eyebrows, turn heads and drop jaws.

Employee 155

Employee Crisis Reputation Creativity 155

Sword and the Script

OCTOBER 25, 2022

“Communications professionals are now responsible for producing videos and podcasts, hosting live stream events, playing photographer, designing graphics, learning the back end of websites and more to keep up with changes in the ways people consume information.”. More internal comms. More internal comms. Old and new tasks.

Communications 122

Communications Crisis Internal International 122

Onclusive

APRIL 12, 2018

We also had only a few in-country marketers who were managing our corporate presence and reputation locally in international markets, and we now have strong talent in our growing international markets. Lastly, we have undertaken thought leadership content work that I’m confident will further the visibility and reputation of UL.

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

Onclusive

OCTOBER 12, 2021

An effective business case will inform the stakeholders about what will happen if they proceed with the investment by clearly explaining the expected benefits, costs and risks. That’s why PR measurement and C-suite friendly reporting tools are a worthwhile addition to your communications function. Why build a business case for PR.

Resources 195

Resources Technology Data Tools 195

Sword and the Script

AUGUST 1, 2022

” In open-ended comments, respondents cite digital, internal comms and a greater focus on comms by leadership as among the underlying reasons. Some of those comments include the following: “Significantly more related to internal comms and recruiting.”. Most common comms measurement methods. It’s hard to predict.”

Survey 130

Survey Communications Measurement Internal 130

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2021

Most of all, we’re a strategic resource for internal and external clients. Thought leadership content is persuasive. Another study on the credibility of information sources suggests that press coverage is more relevant than ever. We’ve embraced the PESO model of content. We’re counselors to our clients.

SEO 227

SEO Agency Reputation Policies 227

Newsfile

FEBRUARY 28, 2024

A press release (also known as a news release) is an official statement issued by an organization to announce news, events, product launches, or other relevant information. It helps organizations stay informed about their reputation, competitors, and industry trends. How Do You Measure Media Coverage? What is a Press Release?

Viral 52

Viral Crisis Communications SEO Reputation 52

ImPRessions - Crenshaw Communications

MARCH 11, 2020

What measures are in place to protect those at risk? Business communicators should point employees and customers to good third-party information about the pandemic, like cdc.gov , but they can also be vigilant and proactive about rumors and fears of exposure. Which operations can continue over the next six weeks? Stick to the facts.

Employee 156

Employee Leadership Viral Small Business 156

Critical Mention

AUGUST 7, 2020

His leadership has resulted in the improvement and modernization of over 160 globally-distributed datacenters, using configuration management, distributed networking, datacenter infrastructure management and hardware lifecycle management. Padhye joined Critical Mention in 2013 as Senior Network/Systems Engineer.

Technology 125

Technology Television Analytics Radio 125

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

If a company’s leadership isn’t willing to commit to a PR program, it may be challenged from the start. If leadership insists that only splashy features in Fast Company or The Wall Street Journal will do, it will miss many opportunities. No measure of success. There’s no buy-in at the top . Look what I did!

SEO 178

SEO Storytelling Product Launch Measurement 178

Sword and the Script

FEBRUARY 16, 2021

That’s measured by asking respondents to rate trust on a nine-point scale from “distrust” to “neutral” to “trust.” I’d venture stepped up internal communications following the pandemic had a lot to do with these numbers. Overall, respondents indicated “my employer” was the most believable source of information.

Government 138

Government Survey Ethics Media 138

ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

A good plan starts with a full accounting of the past year’s PR initiatives and their success when measured by established KPIs. Some still use Advertising Equivalency to evaluate coverage, but the industry deems AVE a less than substantive measurement in most cases. Do a deep dive into internal resources. .

Exercises 136

Exercises Comparison Internal International 136

Waxing UnLyrical

NOVEMBER 9, 2015

I’m here for the 2015 PRSA International Conference where there’s absolutely no shortage of awesome speakers this year. Putting More Thought Into Practice: Thought Leadership Lessons to Build On. Why: “A thought leadership platform can produce significant results and impact reputation, relationships and revenue.

Conference 40

Conference Internal International Leadership 40

Waxing UnLyrical

AUGUST 26, 2015

Your average internal communicator is lonesome. There’s a magazine and intranet to write for, multiple special projects, and internal social media. That, my friends, is why employee communication measurement is in the state it is in. That, my friends, is why employee communication measurement is in the state it is in.

Employee 40

Employee Measurement Communications Internal 40

Sword and the Script

SEPTEMBER 19, 2022

Goals, channels and metrics for internal comms. Internal communicators are striving to better inform employees – and improve engagement rates. That’s according to a survey of 250 internal comms pros conducted by Ragan in May 2022. How will that be measured? Internal comms demand more focus. “62%

Survey 81

Survey Corporate Communications Financial 81

PRSay

OCTOBER 22, 2021

As the virus spread around the world, “The information was coming so quickly and changing so quickly,” she said. Even as Delta’s communications people adapted to rapidly changing information, they also had to determine which of their existing messages no longer applied and would have to come down.

Crisis 78

Crisis Airlines Travel Internal 78

PRSay

APRIL 5, 2023

ChatGPT’s mining of online sources also means that the content it produces may be tainted with fake news or other inaccurate information. Organizations with 250 or more employees were more likely to select reporting, measurement and freelancers as their highest budgetary expenditures. As a result, lawsuits are already being filed.

Survey 87

Survey Measurement Employee Retail 87

PRSay

MARCH 19, 2020

Keep the internal lines of communications open 24/7 and encourage employees to openly voice their questions or fears. Listen to their concerns and share information with them from trustworthy sources such as the Centers for Disease Control , the World Health Organization , as well as state and local officials. Mind your language.

Crisis Management 214

Crisis Management Crisis Crisis Communications Employee 214