Sword and the Script

APRIL 26, 2022

Research reports, cases studies and webinars are among the content formats B2B executives say are most helpful to them when researching a purchase. It’s a far cry from the 11 or more pieces of content other surveys have identified, but the general trend remains the same: customers are consuming a lot of content before they talk to sales.

B2B 95

B2B Case Study Survey eBook 95

5W PR

SEPTEMBER 19, 2023

This content can take the form of articles, videos, infographics, webinars, and more. Brands that can tap into trending topics or create shareable content have the potential to gain massive visibility. Viral content In the digital age, content can become viral overnight.

Viral 78

Viral Digital PR Storytelling Reputation 78

Presspage

JANUARY 23, 2024

Make it Visual: The Power of Infographics In this age of information overload, visual data representation is the key to bringing a message across. Infographics are an effective tool in an IRO's arsenal. Moreover, infographics are highly effective in conveying complex trends and market analyses.

Communications 78

Communications Infographics Financial Storytelling 78

ImPRessions - Crenshaw Communications

JUNE 21, 2018

Here are some compelling reasons why tech PRs should embrace the trend. Journalists look for pitches that are backed up by data in the form of charts, graphs, tables, or interactive infographics. Infographic from a 2017 article in MarTech Advisor. In lockstep with the business and PR trends.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

5W PR

JANUARY 31, 2024

This involves the team staying abreast of industry trends, competitor activities, and the technological landscape. Event Management: Tech PR may involve organizing and promoting events such as product launches, conferences, and webinars. Be ready to adjust strategies based on industry trends, market changes, and emerging technologies.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Cision

AUGUST 17, 2015

Pinterest recently enhanced its search capability to highlight trends (more on that in a moment), to correct misspelled words in searches, and to suggest similar content based upon the existing search. Click here to watch Jennifer Cario’s free on-demand webinar now! Pinterest has trends, too. It’s quite brilliant.

Pinterest 120

Pinterest Banking Mobile Trends 120

PR 20/20

FEBRUARY 7, 2023

Infographics and checklists Visual aids like infographics break down complex information into easily digestible pieces. Infographics are also easy to save and share, making them more accessible for buyers to reference again and again. Source: Tower Electric Bikes 4.

Examples 52

Examples eBook Infographics Analytics 52

Buzzstream

FEBRUARY 3, 2021

According to John Mueller , Google’s Senior Webmaster Trends Analyst, the update had a key focus on the relevance of an overall website’s content. Again, in Rachel Besenyei’s webinar she highlighted David Meerman Scott’s diagram illustrating the ‘life of a news story’ , and exactly where to jump in with newsjacking.

Digital PR 170

Digital PR Industry Strategy Film 170

PRSay

OCTOBER 2, 2019

In a recent Business Wire webinar , “Out of the Lab and Into the Headlines,” Biotech communicators shared the challenges they face when trying to reach and engage broad audiences — from reporters and scientists to patients and investors — with a complicated story. Download our complete webinar white paper today.

Local 74

Local Storytelling Infographics Resources 74

PRSay

JUNE 11, 2021

Developing a COVID-19 media list, we invited all reporters to our COVID-19-related events, such as our expert media briefings, school webinars and symposia. A great example of this was our “COVID is Not the Flu” infographics, which reached over 20 million users on Facebook alone. He joined PRSA in 1994.

Publicity 157

Publicity Social Media Report Fashion 157

The Proactive Report

DECEMBER 24, 2014

In June, at the State of the Internet Webinar, comScore presented data indicating mobile users would surpass desktop users in 2014. Infographic courtesy of Kargo.com. For daily updates on PR and tech trends follow me on Twitter. Seems like every year we hear this year is going to be the year of mobile. And they were right.

Mobile 201

Mobile Strategy Web Consumer 201

Waxing UnLyrical

JANUARY 17, 2019

Refine that information and share it through media relations, webinars and bylines. Engage your audience with a webinar. Do you have access to de-identified data within your product that could point to an industry trend? These results can be used for a press release, infographic, social media post and media relations outreach.

Leadership 81

Leadership Survey Education Exercises 81

Critical Mention

OCTOBER 24, 2019

Adjusting to new trends is part of the business for PR professionals. Discover new ideas amid detailed coverage of emerging trends and opportunities. Their website is a business hub that spotlights brand-building tips, educational business webinars and blogs that help drive success. Share Tweet Share. Ragan’s PR Daily.

Blogging 68

Blogging Education Resources Creativity 68

PR 20/20

JANUARY 3, 2019

How to Prepare Your Content Marketing Strategy for 2019 [WEBINAR]. We partnered with Influence & Co to host a webinar on the future of content. s Brittni Kinney talked about content trends and what they’ll mean for our industry in 2019. You can read this post or listen to the full webinar here.

Blogging 54

Blogging Marketing Content Marketing B2B 54

Cision

APRIL 16, 2015

Visual media and visual storytelling are on the rise and poised to become two of the major content creation trends in 2015. Visual media and storytelling may be some of the big trends, but you still have to measure your work and provide results to your stakeholders. Here are five ideas! Determine your objectives. Register now!

Storytelling 120

Storytelling Infographics Content Marketing Film 120

Sword and the Script

APRIL 4, 2017

Email remains a top channel for producing leads in B2B marketing , according to a survey data from a report by Chief Marketer titled Top B2B Lead Gen Trends. 12 Ways to Leverage Your Existing Investment in B2B Webinars. Webinars: 32%. In part, this is why content marketing has become so important. How do attribute those actions?

B2B 63

B2B Study Marketing Survey 63

PRSay

MAY 30, 2018

On May 15, PRSA’s Corporate Communications Section hosted a “Digital First” webinar , moderated by Errol Cockfield , senior vice president at MSNBC. You’re more often going to have infographics and graphs do much better on LinkedIn, whereas everyday stuff may play better in the Twitter and Facebook space,” said Elisa.

Strategy 60

Strategy Communications Case Study Data 60

Waxing UnLyrical

OCTOBER 7, 2019

Infographics. Emerging trends are highlighting a variety of perspectives about content marketing. Consider podcasting, webinars, videos, ebooks, slide shares and just about everything else out there. People are more interested in visuals than ever, whether it’s infographics, images or videos. White papers.

Content Marketing 93

Content Marketing Marketing Infographics Consumer 93

Contently - Strategy

JANUARY 9, 2019

We also went over the top of the marketing funnel, typically reserved for blog posts, infographics, and other types of shorter content meant to educate and entertain. On athenaInsight , the brand’s main publication, creators explore healthcare trends, speak to issues affecting physicians, and unpack the latest medical data.

How To 108

How To Transportation Content Marketing Healthcare 108

Cision

MAY 2, 2015

Whether it’s a short video, infographic or a blog post, PR pros can use their storytelling abilities to get directly in front of their target audiences. Instead of simply sending a press release to these influencers, consider offering to guest blog, or partner up for a webinar or podcast. You know influencers who can make a difference.

Content Marketing 120

Content Marketing Marketing Infographics Storytelling 120

Contently - Strategy

JUNE 11, 2020

In the midst of a global pandemic, that trend is only going to increase as people look to learn about the latest symptoms, diagnoses, and treatments. We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data. You’ll also get the webinar on-demand.).

Healthcare 93

Healthcare Content Marketing Industry Trends 93

Cision

AUGUST 26, 2015

As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. PR Summit 2015 Content Marketing Research and Trends Presentation by @Steveology #contentmarketing #pr [link].

Social Media 120

Social Media Twitter Media Nonprofit 120

Contently - Strategy

SEPTEMBER 15, 2021

In the midst of a global pandemic, that trend is only going to increase as people look to learn about the latest symptoms, diagnoses, and treatments. We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data. You’ll also get the webinar on-demand.).

Healthcare 52

Healthcare Content Marketing Industry Trends 52

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. Expand on hot button issues, recap key statistics or trends, or continue the narrative with new facts or tips. Webinars - Create a webinar dedicated to the topic of your content.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Shift Communications

APRIL 23, 2015

Whether it’s participating in webinars, interacting with people online, or speaking at industry, company or academic events, I meet people who are at varying levels of comfort with the fast-paced world in which we live. Video, photos, infographics and the like are necessary in a mobile and digital world.

Communications 60

Communications Analytics Infographics Data-Driven PR 60

Sword and the Script

DECEMBER 10, 2019

The biggest trend in 2020 will be standardization of the practice of converting a brand’s most impactful earned media articles into advertising assets and leveraging advanced targeting and automation to put those articles directly in front of precise audiences, at scale. Trust is the watchword for 2020. How can they do that? The list goes on.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

PR 20/20

MAY 23, 2017

As marketers, we spend hours researching the top trends and tactics to prove top-notch ROI and success. Sign up for free ebooks, webinars and other resources (i.e. Search Engine Land ( @sengineland ): Keeps readers in the loop on the latest search news, trends and best practices. If we missed you, let us know.

Resources 53

Resources Marketing SEO Engineering 53

Sword and the Script

OCTOBER 6, 2015

That’s my sense after reading the new B2B Content Marketing 2016 Benchmarks, Budgets and Trends – North America report. Infographic: B2B Marketing Budgets Focus on Content, Digital. In terms of effectiveness, the top five tactics included in-person events (75%), webinars (66%), case studies (65%), white papers (63%) and videos (62%).

Content Marketing 60

Content Marketing Survey B2B Marketing 60

5W PR

FEBRUARY 22, 2024

Photographs, illustrations, memes, and infographics paint a thousand stories without a single word, engaging people through color, composition, and symbolism. Webinars, educational games, virtual reality, and augmented reality blur the lines between consumption and participation, making people active players in the digital playground.

Media 78

Media YouTube Transportation eBook 78

Contently - Strategy

AUGUST 30, 2022

Or you can edit the same blog into an infographic or share pull quotes from the piece on social media. But there’s a caveat: You don’t want to target content that received many shares simply because the topic was trending. For example, you can write one blog post and summarize the critical elements for a Twitter thread.

eBook 129

eBook YouTube Video Social Media 129

Cision

DECEMBER 5, 2017

Blogging is no longer an experimental trend that might be a waste of time. Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. Infographics are easy to read, easier to digest and boost engagement by up to 3x.

Infographics 235

Infographics Case Study Content Marketing Video 235

Sword and the Script

DECEMBER 24, 2019

Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]. Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]. 19% of publishers requested articles, 13% requested infographics, 12% requested mixed-media pieces, and 11% requested data visualizations.”.

Marketing 78

Marketing Publicity Survey Study 78

Cision

SEPTEMBER 7, 2016

Here, you can find ebooks, infographics, webinars and templates to help you: Grow blog traffic. Local branches often offer webinars on marketing, and you can connect with a marketing expert who can mentor you through big marketing decisions. Create a social media content calendar. Design a website. Small Business Association.

Resources 120

Resources Marketing Small Business eBook 120

Buzzstream

FEBRUARY 1, 2018

During our webinar on how to refine your outreach campaigns with data, we covered multiple tactics, best practices, and ideas that can help you improve your link building efforts. For example, some link types could be guest post, infographic, or resource page. Finding performance trends in your data, and what they mean.

Data 67

Data How To Analysis Comparison 67

Beyond PR

DECEMBER 5, 2017

Blogging is no longer an experimental trend that might be a waste of time. Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. Infographics are easy to read, easier to digest and boost engagement by up to 3x.

Infographics 72

Infographics Case Study Video Survey 72

NewsWhip

MAY 27, 2021

Watch webinar. It showed how this is happening through some really beautiful and smart simulation which was essentially just this animated infographic. NewsWhip was a tremendous resource for us, not only to identify what conversations are happening in real time, but what might trend and peak in days and weeks to come.

Healthcare 78

Healthcare Storytelling Communications Local 78

Beyond PR

AUGUST 4, 2016

Social media makes it easier to uncover customer trends and pain points, competitive intelligence and new business. Be conscious of trending topics in your industry or current events that may impact your tweeting. Diversify the content you pin by including images, GIFs, videos, infographics and Cinematic (animated) pins.

Social Media 40

Social Media Pinterest Media Marketing 40