12 Ways to Leverage Your Existing Investment in B2B Webinars

Sword and the Script

Webinars have long been a staple of B2B marketing. For example, ON24 , which provides technology for hosting webinars, says these online presentations are a top lead generation tactic. That’s not surprising given the high engagement rate webinars tend to earn. Data from BrightTALK , another webinar platform provider, puts the registrant-to-attendee conversion rate about one-third. Webinars are the #1 lead gen tactic. Do this four weeks prior to the webinar.

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Infographic: The most pervasive grammar gaffes

PR Daily

FREE WEBINAR: How to Write for Busy Readers and Keep them Engaged ]. For those who aspire to be one of those saintly scribblers who will surely inherit the earth, Grammar Girl has an infographic for you. The post Infographic: The most pervasive grammar gaffes appeared first on PR Daily.

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Infographic: How to create content that produces results

PR Daily

This infographic from Spiralytics offers tips for creating content that serves a clear purpose. Webinars, case studies and white papers are best for driving conversions. To learn more about how to create content that suits your specific goals, read the full infographic. The post Infographic: How to create content that produces results appeared first on PR Daily. Content Marketing InfographicsYour content marketing efforts aren’t just an exercise.

Infographic: How creating live videos can elevate your organization

PR Daily

This infographic from Switcher Studio offers tips on types of live videos your organization can start creating right away. Webinars. To learn how to start broadcasting high-quality video without breaking your budget, read the full infographic. The post Infographic: How creating live videos can elevate your organization appeared first on PR Daily. Infographics Visual & Video Communications

How to Create Valuable Content for Your Content Marketing Strategy

Stern + Associates

Content Marketing case studies content Infographic Video webinarThe fundamental concept of a content marketing strategy is to create and distribute various forms of content related to your business, products or services, written and designed to attract potential. The post How to Create Valuable Content for Your Content Marketing Strategy appeared first on Stern Strategy Group.

Infographic: Why Content Is the Future of Healthcare Marketing

Contently - Strategy

Dive into our infographic below, and for more, check out the full report and access our healthcare content trends webinar on-demand. The post Infographic: Why Content Is the Future of Healthcare Marketing appeared first on Contently.

4 common (but easily remedied) infographic killers

PR Daily

As visual content surges, infographics are dominating social media. However, most infographics are plain terrible,” says designer Bob Zeni. Instead, first determine how you want your infographic to engage your audience. Most infographics, for example, are intended to persuade, inform or entertain. Marketers often get caught up in data and calls to action,” says Zeni, “but the most powerful infographics are stories.

Infographic: How to push the envelope with your videos

PR Daily

This infographic. Webinars. For insights into how each of these tactics can help your organization reach new audiences, read the full infographic How can video creators make their offerings stand out? As more and more marketers turn to video to engage audiences, communicators must develop new tricks and techniques to rise above the noise.

3 ways infographics can power your content marketing campaigns

PR Daily

Despite some naysaying, infographics are thriving. A recent article on infographics on PR Daily reviewed a report from Clutch that stated: “The age of infographics is dying, and most of them are quite bad.”. When done well and as part of a larger marketing and PR strategy, a creative infographic can make otherwise dull content more digestible for a wider audience. According to a Huffington Post blog on infographics, “a whopping 65% of people are visual learners.”

Infographics: Dead—or still a useful tool for communicators?

PR Daily

A recent report from Clutch, a research, ratings and reviews platform for business services, suggests the pulse of infographics—at the heart of many content marketing strategies—is weakening. To paraphrase Mark Twain, are reports of the death of infographics greatly exaggerated? The Clutch report cites a study by Moz and Buzzsumo, provider of a content discovery tool, that makes the case for content marketers to re-evaluate their dependence on infographics.

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3 tips to create better infographics, faster (and cheaper)

PR Daily

Here are three ways to pump up your infographics. Infographics remain among the most shareable content formats on social media. ” Register for Ragan’s March 2 virtual summit “ Next-generation infographics that pop ” for more infographics tips from Bill Shander, Amanda Todorovich (Cleveland Clinic), and Angie Blackmar and Casie Harbin (Aflac). Have they created infographics or interactive data experiences?

3 writing lessons from infographics

PR Daily

Infographics reach 54 percent more readers than blog posts do and can increase content marketing profits by as much as 12 percent, according to Contently. The infographics that get attention feature ideas and visuals that no one has ever heard or seen before,” says Karl Gude, a former director of information graphics at Newsweek and The Associated Press, who now leads the information graphics program at Michigan State University’s School of Journalism. “It’s

3 steps to brainstorm buzzworthy infographics

PR Daily

Infographics convey complex information visually and are easier to promote on social media than normal text. That’s why infographics are “liked” and shared on social media three times more than any other type of content, according to Hubspot. Here are three steps to help you brainstorm and create low-cost infographics: 1. infographic. Another way to brainstorm strong infographic topics is to ask yourself what’s surprising about the data you find.

#18: The future of storytelling in healthcare communications

NewsWhip

Watch webinar. It showed how this is happening through some really beautiful and smart simulation which was essentially just this animated infographic. View our on-demand webinars. #18: WebinarMay 21, 2021 | 11:30am EST / 4:30pm GMT.

Infographic: Visual-marketing tools every communicator should know

PR Daily

WEBINAR: How to make a business case for brand journalism that your leaders can't ignore. If you don’t have much experience with visual marketing tools—or if you want to discover new ones—check out this infographic by Visme and Feldman Creative. For more, check out the infographic: ( View a larger image. A former boss of mine liked to say, “You’re only as good as your tools.”. So far in my career, this notion has held true.

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3 tips to create better infographics, faster (and cheaper)

PR Daily

Infographics remain among the most shareable content on social media. Register for Ragan’s March 2 virtual summit “ Next-generation infographics that pop ” for more infographics tips from Bill Shander, Amanda Todorovich (Cleveland Clinic), and Angie Blackmar and Casie Harbin (Aflac). Don’t just say, ‘I need an infographic that looks like X’ and assume you’re right. Have they created infographics or interactive data experiences?

64% of PR and Marketing Pros Will Increase Content Marketing Efforts in 2016: Marketwired Survey and Infographic

Marketwired

Check out the survey highlights in our original infographic and read more in our news release. Here are 5 quick survey takeaways: PR & marketing pros use a lot of different kinds of content in their communications: blog posts (55%), photos (29%) and news releases (24%) are used most frequently by our respondents, but newsletters, video, infographics and white papers were also named, along with case studies, webinars and tip sheets. [By Lisa Davis].

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3 ways to add infographics to your PR mix

PR Daily

Infographics are not going away. Some of our local outlets happily republish our infographics,” she says, “and we’ve also increased our web traffic tenfold since including infographics in content we post there.”. Here are three ideas for adding infographics, and potentially viral images, to your own content and media relations mix: 1. King-Homan concedes that many dailies won’t plug in your infographics outright.

3 tactics for finding data for stellar infographics

PR Daily

You don’t have to be a veteran graphic designer to create top-flight infographics. Here are three tips to help you find data worth turning into an infographic. That’s why infographics expert Bob Zeni recommends starting with your company’s research and development department. Register for PR Daily’s June 24 virtual summit “ Amazing Infographics: New Techniques to Attract Audiences with Visuals ” to add powerful visuals to your content program.

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Around the Web in 59 Days

Waxing UnLyrical

Marketwired released a fun infographic on the 2015 PR Wish List. 26 , I’ll host a webinar for PRSA on how to really integrate social PR into your work… because that, really, is the true promise of social for our industry. Around the Web Events Shonali Burke colorcomm prsa webinar thought leadership panel wwpr Just two weeks into 2015, it’s already been incredibly busy. Oh, and I celebrated my birthday yesterday – whee!

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Creating Content to Gain More Coverage

HMA Public Relations

Whether it is through e-newsletters, webinars or infographics, there are many ways a business can share its story. Content marketing is just one of the many facets that make up a successful and strategic communications plan.

How to Boost Your B2B Lead Generation with Content Marketing

B2B PR Sense

While blogging definitely plays a part in content marketing, we also need to include other content, such as infographics, ebooks, white papers, website pages, and more in this list. From professional photos of you and your team, to well-written and enticing product information, to educational blogs , and offers like ebooks , infographics, videos and webinars , your content is the magnet that attracts and woos your audience. Create a Webinar.

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How to Secure Your SEO and Content Marketing Sweet Spot

Stern + Associates

A robust content marketing strategy involves a mix of valuable content: articles, blogs, case studies, infographics, podcasts, webinars, videos. This content is considered “valuable” because it has been carefully crafted. The post How to Secure Your SEO and Content Marketing Sweet Spot appeared first on Stern Strategy Group. Content Marketing Digital Marketing content content marketing search engine optimization SEO target audience

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Is Video Worth the Cost in B2B Marketing?

Sword and the Script

93% of buyers “video builds trust in a brand” but success with video in B2B marketing requires a clear purpose, a plan to promote and measure results. If you want to experiment with content, copy or messages, it’s easy to do that with a blog post.

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Repurposing Content: How to Revive Your Old Content

B2B PR Sense

Create an Infographic. This kind of content makes excellent material for an infographic. Turn It Into a Webinar. You may have several posts, or maybe even a long-form post or eBook, that would make a great outline for a webinar. For example, if you notice your readers enjoy your posts on small business tax deductions, you could create a small webinar that covers the nuts and bolts of tax preparation for small businesses, and promote it during tax season.

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Content Is Everything Now

Contently - Strategy

People were creating more webinars and livestreams , publishing research reports, investing in better blog content to build their newsletter lists and nurture prospects. When I say “content,” I’m not just talking about top-funnel blog posts or infographics.

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How to Boost Your Strategy with B2B Video Marketing

B2B PR Sense

Slideshares and infographics can also be easily transitioned into video, especially since they're already visual by nature. You'll see videos on customer questions, tutorials, and webinars. B2B video marketing has raised a few eyebrows in recent years.

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AirPR Interview Series: Jon Gelberg, Inc. Media’s Executive Editor of Content Strategies

Onclusive

It’s all about quality- quality writing, well-produced videos and infographics, and, more than ever, creating immersive, multimedia content experiences. For more on implementing these strategies, you can listen to our on demand webinar with AirPR Co-founder and CEO Sharam Fouladgar-Mercer “Welcome to the Science of Growth PR: Shifting from Traditional PR to Growth PR.”. “I’ve been telling stories in one way or another my entire life.”. Jon Gelberg, Inc.

How to recycle key marketing and PR content for superior reach

PR Daily

Some enjoy reading blog posts; others prefer deriving information from an infographic. Writing in reference to webinars, Agnes Jozwiak, brand and communication director at ClickMeeting, explains : . Evergreen webinars are good for your SEO.

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Content Promotion Strategies: How to Supercharge Your Content

B2B PR Sense

Whether it's a conference, trade show, or an online event like a webinar, such an event gives you the chance to connect with your audience and amplify your content. Take a piece of content that you and your audience savor -- perhaps it's a blog post that people have devoured or an infographic that has gotten a lot of shares on social media. It can also be used to promote your blog posts, infographics, and videos. There's no doubt that content marketing is a powerful strategy.

Half of B2B Tech Marketing Prospects Consume 11 or More Pieces of Vendor Content

Sword and the Script

Webinars draw the most interaction by far, according to respondents. A different survey of the B2B marketing community found budgets for in-person events were re-allocated to content creation, webinars and search marketing.

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3 tips for engaging social media visuals

PR Daily

Interest in infographics has risen 3,000 percent during the last five years, according to Google Trends. That’s because infographics—and images in general—can cut through all the content that overwhelms the public today. It’s instinctive to look at faces, and a smiling face seems less corporate than a logo,” says designer and infographics expert Bob Zeni. Brian Pittman is a Ragan Communications consultant and webinar manager for PR Daily’s PR University.

How to Create a Successful B2B Content Strategy

B2B PR Sense

You could also highlight a special event, such as a webinar, or a promotion that you’re offering that month. Find content that previously performed well -- say an eBook, blog post, or webinar -- and recycle it into a new and improved form. If it were an informative blog post, consider making it into an infographic. Content is king -- yet a king can’t rule or expand his reign without a dedicated strategy. The same is true with your B2B content creation.

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How to Drive Traffic & Lift Awareness With 8 Types of Content

Cision

Infographics. Informative, aesthetic infographics drive immense engagement. Infographics are plug and play, citable and are liked and shared 3x more on social media. OpenTable used infographics to garner earned media and boost engagement from targeted yet unexpected audiences. Webinars. Webinars are the most engaging, personable type of content. Build awareness and spark engagement by promoting your webinars through Cision Distribution.

Our Ultimate List of the Best PR Tools for 2017

B2B PR Sense

Their resource center includes how to articles, videos, webinars, and white papers, all of which help you to craft the best possible press release. Within the tool you have access to hundreds of expertly designed templates to help you create lead magnets, webinars, and landing pages. With LeadPages, you can create seamless opt-in boxes and forms for your landing page and blog, create content upgrades, build sales pages, and host webinars.

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7 ways to repurpose your old content

PR Daily

Turn it into an infographic. Create a free webinar or presentation. Check out the infographic below from SmartPassiveIncome.com There’s nothing more deflating than having your big project quickly disappear in the maelstrom of online media. Content can (and should) have a big, vibrant life after it is published. There’s no reason your ideas have to vanish—rather, they should evolve and adapt to mediums where your various audiences want to consume them.

Communicating for the health sector in Latin America

PR Daily

WEBINAR: Join us April 6 for The Metaverse Playbook for Communicators ]. Strategies start with understanding legal frameworks and patient needs and build from there. Health care is one of the largest and most valuable industries globally. Pharma revenue totaled $1.27

Why PR Pros Need to Own Content Marketing

Cision

Whether it’s a short video, infographic or a blog post, PR pros can use their storytelling abilities to get directly in front of their target audiences. Instead of simply sending a press release to these influencers, consider offering to guest blog, or partner up for a webinar or podcast. The Content Marketing Institute defines content marketing as “owning, as opposed to renting, media.

15 Powerful B2B Lead Generation Tools You Need to Use

B2B PR Sense

Live events like webinars are great way to engage your audience. Interactive features like registration, recording, polling, live dialogue boxes, and even post-webinar reporting have you covered from start to finish of your event. Some of the best offers are infographics, checklists, and ebooks. Colorful graphics and elements can take your boring infographic and make it a top-of-the-line lead generation offfer.

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10 Types of Content That Drive Demand & Boost Engagement

Cision

Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. Infographics are easy to read, easier to digest and boost engagement by up to 3x. To promote an infographic, you first have to create an infographic. Once you have an infographic it’s highly recommended to accompany in your wire release. Infographics absolutely do the trick. Webinars.