Sword and the Script

DECEMBER 13, 2016

Webinars have long been a staple of B2B marketing. For example, ON24 , which provides technology for hosting webinars, says these online presentations are a top lead generation tactic. That’s not surprising given the high engagement rate webinars tend to earn. Data from BrightTALK , another webinar platform provider, puts the registrant-to-attendee conversion rate about one-third. Webinars are the #1 lead gen tactic. Do this four weeks prior to the webinar.

B2B 97

B2B eBook Interviews Infographics 97

PR Daily

MARCH 16, 2021

FREE WEBINAR: How to Write for Busy Readers and Keep them Engaged ]. For those who aspire to be one of those saintly scribblers who will surely inherit the earth, Grammar Girl has an infographic for you. The post Infographic: The most pervasive grammar gaffes appeared first on PR Daily.

Infographics 168

Infographics Travel Survey Course 168

PR Daily

NOVEMBER 19, 2019

This infographic from Spiralytics offers tips for creating content that serves a clear purpose. Webinars, case studies and white papers are best for driving conversions. To learn more about how to create content that suits your specific goals, read the full infographic. The post Infographic: How to create content that produces results appeared first on PR Daily. Content Marketing InfographicsYour content marketing efforts aren’t just an exercise.

Infographics 99

Infographics Exercises Case Study SEO 99

PR Daily

JULY 19, 2019

This infographic from Switcher Studio offers tips on types of live videos your organization can start creating right away. Webinars. To learn how to start broadcasting high-quality video without breaking your budget, read the full infographic. The post Infographic: How creating live videos can elevate your organization appeared first on PR Daily. Infographics Visual & Video Communications

Infographics 93

Infographics Video YouTube Meeting 93

Stern + Associates

JUNE 8, 2017

Content Marketing case studies content Infographic Video webinarThe fundamental concept of a content marketing strategy is to create and distribute various forms of content related to your business, products or services, written and designed to attract potential. The post How to Create Valuable Content for Your Content Marketing Strategy appeared first on Stern Strategy Group.

Content Marketing 88

Content Marketing Groups Case Study Strategy 88

Contently - Strategy

AUGUST 25, 2021

Dive into our infographic below, and for more, check out the full report and access our healthcare content trends webinar on-demand. The post Infographic: Why Content Is the Future of Healthcare Marketing appeared first on Contently.

Healthcare 60

Healthcare Infographics SEO Travel 60

PR Daily

JULY 24, 2018

As visual content surges, infographics are dominating social media. However, most infographics are plain terrible,” says designer Bob Zeni. Instead, first determine how you want your infographic to engage your audience. Most infographics, for example, are intended to persuade, inform or entertain. Marketers often get caught up in data and calls to action,” says Zeni, “but the most powerful infographics are stories.

Infographics 82

Infographics Data Training Education 82

PR Daily

MARCH 13, 2018

This infographic. Webinars. For insights into how each of these tactics can help your organization reach new audiences, read the full infographic How can video creators make their offerings stand out? As more and more marketers turn to video to engage audiences, communicators must develop new tricks and techniques to rise above the noise.

Infographics 99

Infographics Video How To Facebook 99

PR Daily

MAY 29, 2017

Despite some naysaying, infographics are thriving. A recent article on infographics on PR Daily reviewed a report from Clutch that stated: “The age of infographics is dying, and most of them are quite bad.”. When done well and as part of a larger marketing and PR strategy, a creative infographic can make otherwise dull content more digestible for a wider audience. According to a Huffington Post blog on infographics, “a whopping 65% of people are visual learners.”

Content Marketing 101

Content Marketing Infographics Product Launch Pitching 101

PR Daily

APRIL 24, 2017

A recent report from Clutch, a research, ratings and reviews platform for business services, suggests the pulse of infographics—at the heart of many content marketing strategies—is weakening. To paraphrase Mark Twain, are reports of the death of infographics greatly exaggerated? The Clutch report cites a study by Moz and Buzzsumo, provider of a content discovery tool, that makes the case for content marketers to re-evaluate their dependence on infographics.

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Tools Infographics SEO Content Marketing 99

PR Daily

DECEMBER 26, 2018

Here are three ways to pump up your infographics. Infographics remain among the most shareable content formats on social media. ” Register for Ragan’s March 2 virtual summit “ Next-generation infographics that pop ” for more infographics tips from Bill Shander, Amanda Todorovich (Cleveland Clinic), and Angie Blackmar and Casie Harbin (Aflac). Have they created infographics or interactive data experiences?

Infographics 100

Infographics Data Print Tools 100

PR Daily

JANUARY 23, 2017

Infographics reach 54 percent more readers than blog posts do and can increase content marketing profits by as much as 12 percent, according to Contently. The infographics that get attention feature ideas and visuals that no one has ever heard or seen before,” says Karl Gude, a former director of information graphics at Newsweek and The Associated Press, who now leads the information graphics program at Michigan State University’s School of Journalism. “It’s

Infographics 87

Infographics Writing Creativity Journalism 87

PR Daily

JUNE 15, 2016

Infographics convey complex information visually and are easier to promote on social media than normal text. That’s why infographics are “liked” and shared on social media three times more than any other type of content, according to Hubspot. Here are three steps to help you brainstorm and create low-cost infographics: 1. infographic. Another way to brainstorm strong infographic topics is to ask yourself what’s surprising about the data you find.

Infographics 91

Infographics Fashion Instagram Data 91

NewsWhip

MAY 27, 2021

Watch webinar. It showed how this is happening through some really beautiful and smart simulation which was essentially just this animated infographic. View our on-demand webinars. #18: WebinarMay 21, 2021 | 11:30am EST / 4:30pm GMT.

Healthcare 78

Healthcare Storytelling Local Communications 78

PR Daily

NOVEMBER 22, 2016

WEBINAR: How to make a business case for brand journalism that your leaders can't ignore. If you don’t have much experience with visual marketing tools—or if you want to discover new ones—check out this infographic by Visme and Feldman Creative. For more, check out the infographic: ( View a larger image. A former boss of mine liked to say, “You’re only as good as your tools.”. So far in my career, this notion has held true.

Tools 87

Tools Infographics Software Video 87

PR Daily

MARCH 1, 2018

Infographics remain among the most shareable content on social media. Register for Ragan’s March 2 virtual summit “ Next-generation infographics that pop ” for more infographics tips from Bill Shander, Amanda Todorovich (Cleveland Clinic), and Angie Blackmar and Casie Harbin (Aflac). Don’t just say, ‘I need an infographic that looks like X’ and assume you’re right. Have they created infographics or interactive data experiences?

Infographics 87

Infographics Data Print Tools 87

Marketwired

DECEMBER 10, 2015

Check out the survey highlights in our original infographic and read more in our news release. Here are 5 quick survey takeaways: PR & marketing pros use a lot of different kinds of content in their communications: blog posts (55%), photos (29%) and news releases (24%) are used most frequently by our respondents, but newsletters, video, infographics and white papers were also named, along with case studies, webinars and tip sheets. [By Lisa Davis].

Survey 137

Survey Content Marketing Infographics B2C 137

PR Daily

JANUARY 17, 2017

Infographics are not going away. Some of our local outlets happily republish our infographics,” she says, “and we’ve also increased our web traffic tenfold since including infographics in content we post there.”. Here are three ideas for adding infographics, and potentially viral images, to your own content and media relations mix: 1. King-Homan concedes that many dailies won’t plug in your infographics outright.

Infographics 65

Infographics B2B LinkedIn Viral 65

PR Daily

JUNE 8, 2016

You don’t have to be a veteran graphic designer to create top-flight infographics. Here are three tips to help you find data worth turning into an infographic. That’s why infographics expert Bob Zeni recommends starting with your company’s research and development department. Register for PR Daily’s June 24 virtual summit “ Amazing Infographics: New Techniques to Attract Audiences with Visuals ” to add powerful visuals to your content program.

Data 71

Data Infographics Government LinkedIn 71

Waxing UnLyrical

JANUARY 16, 2015

Marketwired released a fun infographic on the 2015 PR Wish List. 26 , I’ll host a webinar for PRSA on how to really integrate social PR into your work… because that, really, is the true promise of social for our industry. Around the Web Events Shonali Burke colorcomm prsa webinar thought leadership panel wwpr Just two weeks into 2015, it’s already been incredibly busy. Oh, and I celebrated my birthday yesterday – whee!

Web 65

Web eBook Infographics Analytics 65

HMA Public Relations

MARCH 9, 2021

Whether it is through e-newsletters, webinars or infographics, there are many ways a business can share its story. Content marketing is just one of the many facets that make up a successful and strategic communications plan.

Infographics 79

Infographics Content Marketing Agency Marketing 79

B2B PR Sense

JUNE 9, 2018

While blogging definitely plays a part in content marketing, we also need to include other content, such as infographics, ebooks, white papers, website pages, and more in this list. From professional photos of you and your team, to well-written and enticing product information, to educational blogs , and offers like ebooks , infographics, videos and webinars , your content is the magnet that attracts and woos your audience. Create a Webinar.

B2B 238

B2B Content Marketing eBook How To 238

Stern + Associates

AUGUST 3, 2017

A robust content marketing strategy involves a mix of valuable content: articles, blogs, case studies, infographics, podcasts, webinars, videos. This content is considered “valuable” because it has been carefully crafted. The post How to Secure Your SEO and Content Marketing Sweet Spot appeared first on Stern Strategy Group. Content Marketing Digital Marketing content content marketing search engine optimization SEO target audience

SEO 92

SEO Content Marketing Case Study Infographics 92

Sword and the Script

JUNE 14, 2022

93% of buyers “video builds trust in a brand” but success with video in B2B marketing requires a clear purpose, a plan to promote and measure results. If you want to experiment with content, copy or messages, it’s easy to do that with a blog post.

B2B 119

B2B Video Marketing Survey 119

B2B PR Sense

OCTOBER 2, 2018

Create an Infographic. This kind of content makes excellent material for an infographic. Turn It Into a Webinar. You may have several posts, or maybe even a long-form post or eBook, that would make a great outline for a webinar. For example, if you notice your readers enjoy your posts on small business tax deductions, you could create a small webinar that covers the nuts and bolts of tax preparation for small businesses, and promote it during tax season.

eBook 200

eBook How To Small Business Infographics 200

Contently - Strategy

JULY 20, 2020

People were creating more webinars and livestreams , publishing research reports, investing in better blog content to build their newsletter lists and nurture prospects. When I say “content,” I’m not just talking about top-funnel blog posts or infographics.

B2B 110

B2B Trade Shows Case Study Infographics 110

B2B PR Sense

SEPTEMBER 18, 2020

Slideshares and infographics can also be easily transitioned into video, especially since they're already visual by nature. You'll see videos on customer questions, tutorials, and webinars. B2B video marketing has raised a few eyebrows in recent years.

B2B 292

B2B Video Strategy How To 292

Onclusive

DECEMBER 22, 2017

It’s all about quality- quality writing, well-produced videos and infographics, and, more than ever, creating immersive, multimedia content experiences. For more on implementing these strategies, you can listen to our on demand webinar with AirPR Co-founder and CEO Sharam Fouladgar-Mercer “Welcome to the Science of Growth PR: Shifting from Traditional PR to Growth PR.”. “I’ve been telling stories in one way or another my entire life.”. Jon Gelberg, Inc.

Interviews 246

Interviews Strategy Content Marketing Advertising 246

PR Daily

DECEMBER 18, 2019

Some enjoy reading blog posts; others prefer deriving information from an infographic. Writing in reference to webinars, Agnes Jozwiak, brand and communication director at ClickMeeting, explains : . Evergreen webinars are good for your SEO.

SEO 148

SEO YouTube Marketing Engineering 148

B2B PR Sense

JULY 14, 2019

Whether it's a conference, trade show, or an online event like a webinar, such an event gives you the chance to connect with your audience and amplify your content. Take a piece of content that you and your audience savor -- perhaps it's a blog post that people have devoured or an infographic that has gotten a lot of shares on social media. It can also be used to promote your blog posts, infographics, and videos. There's no doubt that content marketing is a powerful strategy.

Strategy 246

Strategy How To eBook B2B 246

Sword and the Script

SEPTEMBER 10, 2020

Webinars draw the most interaction by far, according to respondents. A different survey of the B2B marketing community found budgets for in-person events were re-allocated to content creation, webinars and search marketing.

B2B 111

B2B Consumer Survey eBook 111

PR Daily

SEPTEMBER 16, 2015

Interest in infographics has risen 3,000 percent during the last five years, according to Google Trends. That’s because infographics—and images in general—can cut through all the content that overwhelms the public today. It’s instinctive to look at faces, and a smiling face seems less corporate than a logo,” says designer and infographics expert Bob Zeni. Brian Pittman is a Ragan Communications consultant and webinar manager for PR Daily’s PR University.

Social Media 130

Social Media Infographics Viral Media 130

B2B PR Sense

OCTOBER 14, 2016

You could also highlight a special event, such as a webinar, or a promotion that you’re offering that month. Find content that previously performed well -- say an eBook, blog post, or webinar -- and recycle it into a new and improved form. If it were an informative blog post, consider making it into an infographic. Content is king -- yet a king can’t rule or expand his reign without a dedicated strategy. The same is true with your B2B content creation.

B2B 234

B2B Strategy How To eBook 234

Cision

JANUARY 9, 2018

Infographics. Informative, aesthetic infographics drive immense engagement. Infographics are plug and play, citable and are liked and shared 3x more on social media. OpenTable used infographics to garner earned media and boost engagement from targeted yet unexpected audiences. Webinars. Webinars are the most engaging, personable type of content. Build awareness and spark engagement by promoting your webinars through Cision Distribution.

Case Study 180

Case Study Infographics SEO B2B 180

B2B PR Sense

MAY 19, 2017

Their resource center includes how to articles, videos, webinars, and white papers, all of which help you to craft the best possible press release. Within the tool you have access to hundreds of expertly designed templates to help you create lead magnets, webinars, and landing pages. With LeadPages, you can create seamless opt-in boxes and forms for your landing page and blog, create content upgrades, build sales pages, and host webinars.

Tools 253

Tools B2B SEO Engineering 253

PR Daily

JANUARY 4, 2018

Turn it into an infographic. Create a free webinar or presentation. Check out the infographic below from SmartPassiveIncome.com There’s nothing more deflating than having your big project quickly disappear in the maelstrom of online media. Content can (and should) have a big, vibrant life after it is published. There’s no reason your ideas have to vanish—rather, they should evolve and adapt to mediums where your various audiences want to consume them.

Infographics 92

Infographics Conference Consumer Social Media 92

PR Daily

MARCH 16, 2022

WEBINAR: Join us April 6 for The Metaverse Playbook for Communicators ]. Strategies start with understanding legal frameworks and patient needs and build from there. Health care is one of the largest and most valuable industries globally. Pharma revenue totaled $1.27

Communications 129

Communications Government Policies Ethics 129

Cision

MAY 2, 2015

Whether it’s a short video, infographic or a blog post, PR pros can use their storytelling abilities to get directly in front of their target audiences. Instead of simply sending a press release to these influencers, consider offering to guest blog, or partner up for a webinar or podcast. The Content Marketing Institute defines content marketing as “owning, as opposed to renting, media.

Content Marketing 245

Content Marketing Marketing Infographics Storytelling 245

B2B PR Sense

MAY 21, 2018

Live events like webinars are great way to engage your audience. Interactive features like registration, recording, polling, live dialogue boxes, and even post-webinar reporting have you covered from start to finish of your event. Some of the best offers are infographics, checklists, and ebooks. Colorful graphics and elements can take your boring infographic and make it a top-of-the-line lead generation offfer.

B2B 187

B2B Tools eBook Analytics 187

Cision

DECEMBER 5, 2017

Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. Infographics are easy to read, easier to digest and boost engagement by up to 3x. To promote an infographic, you first have to create an infographic. Once you have an infographic it’s highly recommended to accompany in your wire release. Infographics absolutely do the trick. Webinars.

Infographics 196

Infographics Case Study Pharmaceuticals B2B 196