Sword and the Script

APRIL 4, 2017

As regular readers know, I often pour over marketing studies on these pages and sometimes produce survey cliff notes stemming from multiple reports. It’s either an attribution problem or perhaps customers just not rewarding businesses for following them around the web. This study was conducted by email in June 2016.

B2B 63

B2B Study Marketing Survey 63

Deirdre Breakenridge

SEPTEMBER 3, 2014

However, Digital Reach sample data relies on sharing activities across social media communities (Facebook, Twitter, LinkedIn, Google+), which increasingly drives web users to the content they choose to view everyday. Many publishers are not obligated to share these numbers and it’s often difficult to find the information.

Communications 383

Communications Tools Google Resources 383

Buzzstream

FEBRUARY 9, 2024

Pitch Data Studies Data studies have always proven to be great sources of high-quality backlinks, provided the data is interesting and packaged correctly. Depending on how you visualize your data studies and survey results, you may choose to use an infographic, which is the next tactic on this list.)

Google 71

Google Infographics Pitching Resources 71

Beyond PR

JANUARY 5, 2017

Infographics. Document and prepare for distribution across your brand’s key channels, which should at the very least include: Web. Here are some ideas for multimedia based content that you can infuse into your press release in order to garner more eyeballs: Photos. Paid Media. Social .

Case Study 55

Case Study Study B2C Infographics 55

ImPRessions - Crenshaw Communications

JUNE 21, 2018

Journalists look for pitches that are backed up by data in the form of charts, graphs, tables, or interactive infographics. Journalists need to be data-savvy,” said Tim Berners-Lee, founder of the World Wide Web. Infographic from a 2017 article in MarTech Advisor. 5 reasons to embrace data-driven PR.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

Cision

JUNE 13, 2017

Two recent studies by Elite Daily and CrowdTwist found that millennials, in particular, are extremely loyal to their chosen brands — especially those that are more engaging on social media. Add eye-catching multimedia that makes your content stand out from the crowd, like an infographic, product picture or action shot.

Blogging 215

Blogging Company Engineering Airlines 215

Cision

APRIL 28, 2017

Thus the genesis of our Shareholder Communications 365 Study. Now in its fifth year, this exclusive study asks investors 30 tactical questions regarding how they consume your shareholder communications content. Since 2012, the study has evolved. It’s your transparency library. . But I am a tad bias.

Infographics 174

Infographics Comparison Construction Study 174

Newsfile

JANUARY 24, 2024

Website Analytics: Studying user interactions on your website to understand audience interests. Multimedia press releases : Press releases that include multimedia elements such as images, videos, and infographics are becoming more popular. Social Media Analytics: Analyzing social media for engagement and trend insights.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Sword and the Script

JUNE 11, 2019

Recently, I’ve had several consulting conversations about gated content while I too have a strong view, I decided to keep an open mind and go canvas the web looking for solid arguments for and against gated content. Every year, Verizon puts out a cybersecurity study that exemplifies this idea. The Case Supporting Gated Content.

B2B 120

B2B Mobile Content Marketing SEO 120

Buzzstream

FEBRUARY 15, 2024

Tip: Some studies have found obtrusive ads can negatively impact brands. Create Surveys and Data Studies Proprietary data is a game-changer for getting links. Creating surveys and data studies is one of the most effective white hat link building tactics today. So, there’s really no upside to these types of ads.

How To 71

How To SEO Google Examples 71

Konnect Agency

JUNE 8, 2022

Studies have shown that visitors will judge your website within 50 milliseconds of clicking its URL. If a user types “Web Development Agency” or any phrase for that matter, into Google, 75% of them won’t even click to the second page of search results. While an “About Us” page does the trick, it can feel stuffy and outdated.

Brand 52

Brand Branding Mobile Analysis 52

Solo PR Pro

OCTOBER 18, 2022

Katherine Hutt (KH): When I first launched Nautilus in 1996, it was a traditional public relations firm (earned media), but with the advent of the web, we quickly pivoted to add website design and e-newsletters (owned media) at the request of our clients. MDB: Study for the Accreditation exam. That’s what’s most important.

Media Relations 97

Media Relations Media Social Media Internal 97

PR Fuel

JUNE 18, 2020

They’re written in an objective way and often contain quotes, statistics, infographics, and eye-catching headlines. They’re often used as announcements for: Upcoming events New product or service releases Changes in management Study results Financial news Branding launches New business models. Creating Momentum.

Infographics 105

Infographics SEO Writing Pitching 105

Sword and the Script

MAY 30, 2017

Where and How B2B Marketing Generates Leads it Likes [Study]. We produce webinars , and publish white papers, and infographics, and the occasional blog post, and we publish this stuff all over the internet and on social media, so yes, we’re doing content marketing,’ these folks say. Give our services a try. Talk to Us!

Content Marketing 90

Content Marketing Marketing Enterprise Infographics 90

Sword and the Script

NOVEMBER 25, 2014

It’s a question as old as the web – should you gate your content? The same study points out there’s some content – infographics for example – is rarely gated. The most practical of arguments – one Joe Pulizzi makes in his book Epic Content Marketing – centers on the natural friction a gate brings to web content.

Viral 116

Viral Infographics Web Content Marketing 116

Beyond PR

JUNE 2, 2017

It’s a big web world and growing at an exponential pace. In the past (I am talking pre-web), it was hard to know unless you asked your customers, poached a competitor’s employee or searched through their garbage bins. Today, it is so much easier and it’s a lot more transparent with the advent of search engines and a social web.

Real Estate 57

Real Estate How To Web Case Study 57

Masters in Communications

DECEMBER 10, 2018

It often involves the use of statistics, charts, and infographics. Using data from recent biology studies, they found that today's extinction rates rival those during the mass extinction event that wiped out the dinosaurs 65 million years ago. Journalism In The Age of the Open Web. The way we consume data will never be the same.

Journalism 65

Journalism Newspapers Web Data 65

Stephen Waddington

JULY 11, 2017

It’s the most detailed and robust longitudinal benchmarking study available that characterises the challenges and opportunities facing our profession. Most organisations use more elements like online videos, infographics and instant photos in their messaging. 1 Visualisation in communication. But only 4.6% 3 Shift to social.

Communications 115

Communications Publicity Survey Newspapers 115

Contently - Strategy

JANUARY 9, 2019

But the newsletter also contains worthwhile content from around the web that has nothing to do with the brand. We also went over the top of the marketing funnel, typically reserved for blog posts, infographics, and other types of shorter content meant to educate and entertain. In other words, spam this is not.

How To 108

How To Transportation Content Marketing Healthcare 108

Sword and the Script

MARCH 19, 2018

Additional trends or tactics where 50% or more of respondents said they’d be more or much more important included: alignment with marketing, influencer relations, organic social media, infographics, and executive speaking. Those were press releases (34%), white papers (35%) and award programs (39%). Top tech tools used by PR pros.

Survey 71

Survey Trends Communications Storytelling 71

Sword and the Script

AUGUST 16, 2016

The web has obviously changed that – a few quick product searches on a mobile device leads a buyer to reviews and commentary from sources other than the brand. The web has completely changed attitudes and behaviors of buyers – the same way significant events change generational outlook (i.e. Dan’s example is the car dealership.

Content Marketing 60

Content Marketing Marketing Infographics Pitching 60

The Proactive Report

AUGUST 5, 2016

If your news content or press release is not optimized for search – both news and web search – it’s unlikely that it will be found and read by journalists, bloggers and members of the public searching that topic online. Infographics are liked and shared on social media 3X more than other any other type of content.

Reddit 100

Reddit LinkedIn Social Media Pinterest 100

PR Fuel

OCTOBER 16, 2020

They’re written in an objective way and often contain quotes, statistics, infographics, and eye-catching headlines. They’re often used as announcements for: Upcoming events New product or service releases Changes in management Study results Financial news Branding launches New business models. They Create Momentum.

Infographics 52

Infographics SEO Writing Pitching 52

Beyond PR

JUNE 13, 2017

Two recent studies by Elite Daily and CrowdTwist found that millennials, in particular, are extremely loyal to their chosen brands — especially those that are more engaging on social media. Add eye-catching multimedia that makes your content stand out from the crowd, like an infographic, product picture or action shot.

Blogging 77

Blogging Company Engineering Airlines 77

Sword and the Script

MAY 20, 2017

The instinctive conclusion stemming from such studies is more content, but with a little planning, creativity and even daring to be different – and make a little bit budget go a long way. And that’s the theme for this week’s Unscripted Marketing links [UML].

Content Marketing 62

Content Marketing Marketing Real Estate B2B 62

Communications Conversations

FEBRUARY 25, 2015

We know people (and media) love video–let’s make sure everyone sees it right at the top (and has the ability to embed it in their stories and posts across the web). The link takes you back to the Walmart blog post with the announcement details, video and infographic.

Company 60

Company Case Study Infographics Study 60

Cision

AUGUST 26, 2015

Author of “Facebook Marketing for Dummies” Why Instagram is a Ripe Opportunity for Brands (Infographic) [link]. — ? Case study: Building a social media career in 12 months [link] — Mark Schaefer (@markwschaefer) August 20, 2015. John Haydon – @johnhaydon. Digital marketing and fundraising expert for nonprofits.

Social Media 120

Social Media Twitter Media Nonprofit 120

Waxing UnLyrical

APRIL 6, 2015

Why: “For personal crowdfunding campaigns, the quest/voyage story works the best as a way to pull people into your fundraising journey,” states Rob Wu in this WUL classic that takes a look at an interesting infographic from craigconnects. Around the Web Community community crowfunding give local america'

Community 40

Community Local Nonprofit Storytelling 40

Waxing UnLyrical

NOVEMBER 18, 2015

Video is the most popular content marketing format for 2015, ahead of case studies, blogs and infographics ( 2015 State of Digital Marketing , a report featuring insights from over 600 marketers from Web Marketing 123). Time and again, we see and hear countless online video marketing statistics like these: Consumers spend 5.5

Video 40

Video YouTube Web Case Study 40

Sword and the Script

DECEMBER 10, 2019

Studies continuously show that earned forms of media are the most trusted ways for a brand to reach consumers. Here are a few ideas: turn it into a blog post, prepare a webinar, submit it as a session for a conference, publish an infographic, repurpose content for social media, etc. Trust is the watchword for 2020. The list goes on.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Stern + Associates

AUGUST 13, 2014

Debrief on research studies and results to ensure understanding of the implications, and confidence in talking about them. Develop a supporting video or other multimedia tool, such as a chart or infographic, that helps further explain the ideas and/or provides extra, valued-added information. but be sure to qualify the data.

Leadership 81

Leadership Reputation Measurement Video 81

Communications Conversations

JULY 20, 2015

How to Get Your First 1,000 Real Facebook Fans (Infographic). I do love the case study posts and their prediction posts (even though I frequently disagree with them). One of the few who really writes a lot anymore across the social web. Was this really written in 2015? And, how many more times do we need to restate this post?

Social Media 60

Social Media Blogging How To Media 60

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Landing Page - Maximize the web visibility of your content with a dedicated landing page.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Beyond PR

MARCH 28, 2016

Your content needs a purpose beyond filling your web site’s News section or company’s Twitter feed. Do you have a new study to report on? A new infographic with up-to-date data? Get started by creating an editorial calendar at least three months in advance. A white paper you’re proud of?

Engineering 40

Engineering Trade Shows Infographics Twitter 40

Buzzstream

MARCH 13, 2024

Digital PR vs. Traditional PR Technically, digital PR focuses solely on online media to boost brand awareness, sentiment, and market share on the web. For example, a survey piece, a data study, or a story with heavy visual elements like an infographic or map could all be considered hero content. Fractl’s case studies page.

Digital PR 71

Digital PR Construction Case Study SEO 71

Sword and the Script

DECEMBER 24, 2019

I review a lot of marketing studies and surveys – and write about the one I think will be helpful for readers. Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]. Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]. 1) The average blog post is 1,236 words.

Marketing 78

Marketing Publicity Survey Study 78

Contently - Strategy

DECEMBER 29, 2022

If you are creating content surrounding the launch of a new research study, someone on your team may need to publish a landing page to link to the study. Customer marketing if the asset is a case study. Build a Strong Content Distribution Strategy. Notify external writers and stakeholders. What might this look like?

eBook 120

eBook Product Launch Software Internal 120