ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

Video enhances SEO, has the best ROI, keeps consumers engaged longer, and is more shareable than many other content forms. Verizon’s Oath uses video to take the traditional case study beyond the usual infographic or blog post. 7 best PR uses for video. A public-facing CEO. Make case studies more visual.

Video 149

Video Case Study Agriculture B2B 149

Buzzstream

DECEMBER 28, 2023

Moz – Measuring Site Authority Moz’s Domain Authority (DA) is a widely used industry metric built to help SEOs understand a site’s ability to rank. Semrush – Measuring a Site’s Traffic Semrush , another powerful SEO tool with a similar feature set to Ahrefs, can help estimate the traffic to a particular page or site.

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

Moz – Measuring Site Authority Moz’s Domain Authority (DA) is a widely used industry metric built to help SEOs understand a site’s ability to rank. Semrush – Measuring a Site’s Traffic Semrush , another powerful SEO tool with a similar feature set to Ahrefs, can help estimate the traffic to a particular page or site.

Tools 71

Tools Blogging Pitching Google 71

PR Fuel

JUNE 5, 2020

Gaining Organic SEO Traffic. The key is to focus on quality, and press releases present a great opportunity to add more quality content to your website. Not only are these portfolios a great way to boost SEO, but they also act as marketing material for potential customers or investors.

How To 98

How To Ethics SEO Guidelines 98

Beyond PR

MARCH 23, 2016

As shown by the best practices in PR & SEO: Still Driving Discovery , you will be rewarded with better search visibility when you publish content that people spend time on, interact with, and share across their networks. Jamie Heckler details this in her blog post and infographic about The State of Multimedia in Press Releases.

Video 40

Video eBook Viral Infographics 40

Buzzstream

FEBRUARY 3, 2021

Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications. Louise Parker , PR Director at Propellernet , echoes this, “For me, digital PR is measurable PR that is created with SEO goals in mind. Supercharging SEO.

Digital PR 170

Digital PR Industry Strategy Film 170

Buzzstream

DECEMBER 28, 2023

Moz – Measuring Site Authority Moz’s Domain Authority (DA) is a widely used industry metric built to help SEOs understand a site’s ability to rank. Semrush – Measuring a Site’s Traffic Semrush , another powerful SEO tool with a similar feature set to Ahrefs, can help estimate the traffic to a particular page or site.

Tools 62

Tools Blogging Pitching Google 62

PR 20/20

JULY 9, 2020

Did you know Google receives more than 4 million search queries per minute, and a majority of those SEO opportunities come from question-driven search queries? You can also track past and present search rankings to see your progression or regression on Google over a period of time. So no longer do you have to guess what will work.

Google 90

Google SEO Trends Content Marketing 90

Presspage

DECEMBER 5, 2017

Improved search ranking For those of you new to digital PR, SEO (search engine optimization) has been an important factor in making your news easy to find, easy to crawl, and easy to categorize. Media and influencer lists SEO and social are great ways to drive traffic to your website.

Local 89

Local SEO Engineering Web 89

Sword and the Script

DECEMBER 22, 2020

Do PR professionals present accurate and truthful information? PR takes on content and SEO duties. “PR A study by Backlinko examining 912 million blog posts found that “list posts get an average of 218% more shares than how to’ posts and 203% more shares than infographics.”. Source: A PR View of Media Bias [Survey Data] ).

Survey 176

Survey Marketing B2B Study 176

The Proactive Report

MARCH 31, 2015

DOWNLOAD THE FULL INFOGRAPHIC OF THE FINDINGS. This year the report examines five trends that are affecting the media landscape and the opportunities these trends present for brands and organizations. Yet not even a third of the major companies in the US have embraced SEO for their newsrooms. The Trends.

Trends 100

Trends Media Case Study SEO 100

The Proactive Report

MARCH 31, 2015

DOWNLOAD THE FULL INFOGRAPHIC OF THE FINDINGS. This year the report examines five trends that are affecting the media landscape and the opportunities these trends present for brands and organizations. Yet not even a third of the major companies in the US have embraced SEO for their newsrooms. The Trends.

Trends 100

Trends Media SEO Analytics 100

PR Fuel

OCTOBER 16, 2020

They’re written in an objective way and often contain quotes, statistics, infographics, and eye-catching headlines. They Build SEO. By posting them consistently with relevant keywords and links, you’ll be naturally building SEO. Press releases are also another kind of unique and valuable content for your website.

Infographics 52

Infographics SEO Writing Pitching 52

Buzzstream

MAY 19, 2022

I struggled with where to put this tip within my post because it is the most powerful, but it’s also most SEO-heavy. For some in the digital PR space, this will get deeper into SEO and keyword research than you have before. After collecting the data, you’ll need to ensure that your presentation matches your outreach market.

Survey 91

Survey How To Reddit Pitching 91

PR Fuel

MARCH 19, 2021

Even a tired old story can be given a fresh twist by presenting it with a new angle or alternative take. For this reason, it’s worth researching some high-quality keywords that are relevant to your story to enhance the SEO boost. Journalists are inundated daily with press releases, so yours must jump out at them. Call to Action.

Small Business 97

Small Business Writing Engineering Infographics 97

PR Fuel

NOVEMBER 2, 2021

So, a press release company should have high domain authority and a structured SEO content creation process in all your releases to rank. Thus, you want a company that allows embedding images, infographics, and video clips in your releases, especially if you’re marketing a specific product. Increase Conversion. Multimedia Embed.

Writing 52

Writing System Automotive SEO 52

Shift Communications

AUGUST 12, 2015

Everything from how understand the value of earned and social media through specific metrics – not things like UVM and impressions, rather multi-channel flow and direct vs. indirect traffic – to how to maximize AdWords and SEO strategies, the audience is becoming much more aware of the importance of measurement.

Mobile 60

Mobile Strategy SEO YouTube 60

Waxing UnLyrical

AUGUST 15, 2019

The data presented will be backed by a series of well-researched statistics. Infographic via 99firms.com. He is a savvy SEO specialist who loves traveling because it allows him to experience hands-on the many facets of life. Why is Instagram Stories Feature Important? Image: NeONBRAND via Unsplash, CC0.

Instagram 63

Instagram Marketing Viral Airlines 63

5W PR

JUNE 25, 2018

This means adding SEO strategies into their campaigns to improve their ranking with search engines like Google, as well as adding features that make the content easy to consume or share. A great way for PR companies to make their clients stand out with content is to present them as a “thought leader” for a specific niche.

Content Marketing 60

Content Marketing Infographics Google SEO 60

Rock the Status Quo

SEPTEMBER 2, 2015

A search for “senior demographics social media” brought up this incredibly helpful infographic. Pinterest is in a similar fix, with only four percent of my senior audience present. Ignoring it would be like ignoring SEO and the importance of Google. Do seniors use them? Used with permission from Heidi Cohen.

Instagram 100

Instagram Pinterest YouTube Social Media 100

Presspage

JUNE 27, 2017

By adding a link to your newsroom on the homepage, using best practices of Search Engine Optimization (SEO) and giving your newsroom an obvious name, it will be easier for your visitors to reach the newsroom and information they are looking for. Include your PR officers' contact information in the newsroom and on every press release.

Social Media 96

Social Media Infographics YouTube Strategy 96

PR 20/20

MAY 23, 2017

They cover a variety of topics, but have a strong focus on SEO and content marketing.”. To learn about search and analytics, we follow: Search Engine Journal ( @sejournal ): New to SEO and search? Neil Patel ( @neilpatel ) Need to find information on search, conversions or the latest SEO tool rollout?

Resources 53

Resources Marketing SEO Engineering 53

Rock the Status Quo

FEBRUARY 23, 2015

Five Free eBooks (or Presentations) To Download Now Strengthen Your LinkedIn Skills: The Sophisticated Marketer’s Guide to LinkedIn by… um… LinkedIn! And it happens to be one of my favorites that all PR pros should absorb – Google’s SEO Starter Guide.

eBook 100

eBook Digital PR Handbook Content Marketing 100

Sword and the Script

APRIL 4, 2017

SEO and content go hand-in-hand because traffic from organic search – people searching for answers to questions – is the largest source for many businesses. An infographic on the survey follows below and a full copy in PDF is available with registration through the Chief Marketer publication. Live events: 49%. Content marketing: 51%.

B2B 63

B2B Study Marketing Survey 63

Sword and the Script

SEPTEMBER 17, 2016

The volume of bad pitches has long been out of control, and though I contend SEOs account for much of this, there seems to be a genuine need for a continual stream of PR 101 level content. And that will in turn increase your SEO rankings, and eventually lead to an increase in organic traffic. There’s probably a good reason for that.

Pitching 60

Pitching Infographics SEO Creativity 60

Sword and the Script

FEBRUARY 29, 2020

The UML is an occasional roundup that curates three links worthy of your attention, wraps them in insight and presents them here for your perusal. >>> That’s according to a data analysis by Brian Dean of Backlinko , who founded the company to provide SEO training. Give our services a try. List posts earn more shares.

Content Marketing 78

Content Marketing Study Analysis Marketing 78

Sword and the Script

DECEMBER 10, 2019

It’s important to point out, while I did try to group some predictions centered on common topics, there’s no order of merit to the presentation. AI however can analyze a lot of data and present recommendations on how to humanize client engagement based on the personality of your buyer. Indeed, my own predictions are at the very bottom.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Cision

AUGUST 26, 2015

After personally vetting the lists, I’m happy to present to you our top 50, listed alphabetically. PR Summit 2015 Content Marketing Research and Trends Presentation by @Steveology #contentmarketing #pr [link]. David Armano – @armano. Global Strategy Director at Edelman Digital. Steve Farnsworth – @Steveology.

Social Media 120

Social Media Twitter Media Nonprofit 120

Ishmael's Corner

MAY 10, 2015

Based on the introduction screen, it looks like the Windows Snipping Tool on steroids. - SlideShare : Offers the ability to upload and share PowerPoint presentations, Word docs and PDFs. We’ve been kicking the tires of what’s called the MozBar, which automatically captures SEO metrics as you search the Web.

Tools 60

Tools B2B Software Storytelling 60

PR 20/20

MARCH 7, 2017

For example, content can be repurposed into: Infographics: Guide your readers through stats and numbers. Presentations: Repurpose content into a presentation format to upload to SlideShare or embed in a blog post. When you think of visual content, you may be imagining static images, CTAs or infographics.

Strategy 46

Strategy Marketing Infographics Trade Shows 46

Buzzstream

DECEMBER 1, 2023

TIP: Adjust the date to the most recent and the work further out from the present. Would you be open to adding a hyperlink for better reader access? I can provide the necessary details. Please let me know your thoughts. Link Reclamation Who is it best for?

Examples 62

Examples Software Pitching Tools 62

Buzzstream

DECEMBER 1, 2023

TIP: Adjust the date to the most recent and the work further out from the present. Would you be open to adding a hyperlink for better reader access? I can provide the necessary details. Please let me know your thoughts. Link Reclamation Who is it best for?

Examples 62

Examples Software Pitching Tools 62

PR 20/20

JANUARY 3, 2019

You can view the whole SlideShare presentation here. This post features an infographic from Bubblegum Search on the evolution of SEO—starting in 1945. A local video production company, Pritt Entertainment Group , co-hosted the event and showed attendees how to integrate video into a 2019 strategy.

Blogging 54

Blogging Marketing Content Marketing B2B 54

PR 20/20

MAY 17, 2018

This could be in the form of a visual checklist, infographic, SlideShare presentation, quiz or even a Facebook Live webcast. Plus, more content means added SEO benefits around key terms. If your gated offering is a 20-page report, can you condense key findings into a smaller deliverable? Or make it more interactive?

LinkedIn 53

LinkedIn Pitching Facebook Infographics 53

Buzzstream

MARCH 13, 2024

Digital PR covers many content types and strategies, but its goals align with SEO goals, so they play hand-in-hand. But, where SEO focuses mainly on quantitative metrics, digital PR can push more qualitative goals like brand reputation, which overlaps with traditional PR. Here are some specific examples of Hero content: Surveys.

Digital PR 71

Digital PR Construction Case Study SEO 71

MaccaPR

JANUARY 6, 2015

P.S. Here''s our top 10 list as a downloadable PowerPoint presentation on SlideShare: 2014 Year In Review: Your Favorite MaccaPR Blog Posts from. Christina Milanowski is social media director and account supervisor at Minneapolis-based Maccabee , a strategic public relations and online marketing agency. Maccabee Public Relations. Round-Up'

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

Journalistics

MARCH 2, 2013

Bonus tip: sure you can talk about your internship experience, but if you prepare a case study or presentation on the work you did, you would make a stronger impression. You know something about SEO – like how the Google Panda update changes the game for how content is ranked on Google. The more “real” work you can show, the better.

Pinterest 52

Pinterest Writing Interviews Social Media 52