Sword and the Script

SEPTEMBER 17, 2016

If PR professionals understand what it means to re-purpose content, it might be because there’s a new “pitching tips” blog post or article at least every week. Many of these cover the basics, for example: do your research, know the reporter’s audience, and pitch a story, not a product. There’s probably a good reason for that.

Pitching 60

Pitching Infographics SEO Creativity 60

Reputation Us

FEBRUARY 21, 2023

Content Considerations Rather than shamelessly pitching goods and services with ordinary sales copy, be sure to present facts, statistics and stories with your content marketing that enhance consumer knowledge. Methods include blog posts, whitepapers, product reviews, ebooks and articles to images and infographics, videos and audio.

Reputation 78

Reputation Corporate Content Marketing Survey 78

Buzzstream

DECEMBER 28, 2023

Prospecting and Blog Discovery Tools The first step to blogger outreach is finding blogs to pitch. Or, you can filter by author if you want to identify specific content by an author to reference in your pitch. Visit Duration, all of which can help determine whether or not a site is worth investing your time in pitching.

Tools 62

Tools Blogging Pitching Google 62

Buzzstream

DECEMBER 1, 2023

Then, email that website to point out the broken link and use that as a jumping-off point to pitch them your site or content. TIP: Adjust the date to the most recent and the work further out from the present. Creating and Pitching Content Who is it best for? The direct approach is more common. Please let me know your thoughts.

Examples 62

Examples Software Pitching Tools 62

Buzzstream

DECEMBER 1, 2023

Then, email that website to point out the broken link and use that as a jumping-off point to pitch them your site or content. TIP: Adjust the date to the most recent and the work further out from the present. Creating and Pitching Content Who is it best for? The direct approach is more common. Please let me know your thoughts.

Examples 62

Examples Software Pitching Tools 62

Sword and the Script

DECEMBER 22, 2020

Do PR professionals present accurate and truthful information? The deluge of PR pitches. According to a survey of journalists by Muck Rack, 48% of journalists responding to this survey said they get between 1-5 pitches a day; 18% get between 5-10; 12% get upwards of 10-20; and 13% get 20 plus pitches a day.

Survey 178

Survey Marketing B2B Study 178

5W PR

JANUARY 31, 2024

PR specialists pitch stories, arrange interviews, and share press releases to secure positive media coverage for the company or its products. Tailor your pitches and programs to focus on securing coverage in the outlets that are important to your audiences. This could include blog posts, whitepapers, case studies, and infographics.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. In terms of preparing pitches, there’s a fine balance between ensuring the client is credited in coverage and making the email too brand-centric.

Digital PR 170

Digital PR Industry Strategy Film 170

Contently - Strategy

MARCH 15, 2019

The process gets even harder if some team members are only present part of the time. Marketers typically think about lobbing their pitch at prospective clients, but the same exercise could help you here. Style guide and pitch guide. Encouraging any group of employees to march in step is difficult.

Company 111

Company Pitching System Interviews 111

PR Fuel

JUNE 18, 2020

They’re written in an objective way and often contain quotes, statistics, infographics, and eye-catching headlines. This will increase the likelihood that they’ll accept your pitches and publish your press releases. They Build SEO. Press releases are also another kind of unique and valuable content for your website.

Infographics 105

Infographics SEO Writing Pitching 105

Sword and the Script

NOVEMBER 9, 2021

We have about $12 million of Agility annual recurring subscription revenue presently and a 94% net retention that we believe is likely to improve.”. Also, Agility has invited Ned Lundquist and me to present findings from our annual JOTW Communications Survey at their Earned Media Mastery Summit several years in a row. Minor Mentions.

Software 94

Software Banking Technology Data 94

Cision

MARCH 21, 2016

They must reconsider how they create, distribute and pitch their thought leadership. To increase the chances of getting coverage, those pitching major outlets like USA Today (whose readership is between 60 and 65 percent mobile) should make their information visually appealing, accessible and easy to read on a small screen.

Trends 120

Trends Mobile Media Print 120

Cision

MARCH 8, 2016

Are you pitching reporters but not receiving responses? When reporters go through their daily pile of pitches, they look for fresh angles that will engage and inform their readers, not reiterations of an already discussed topic or drawn-out explanations. Then, think of an interesting way to present the statistics and insights.

How To 84

How To Pitching Survey Comparison 84

Deirdre Breakenridge

AUGUST 12, 2019

Showing up prepared and being more present or aware of the AGENDA, will not only lead to a better discussion, but chances are you’ll also be asked to come back for more interviews. You’re moving from pitching the media to being a regular authority or subject matter expert available for commentary.

Interviews 157

Interviews Infographics Media Media Training 157

Cision

FEBRUARY 15, 2016

Here are four steps to pitching reporters and getting coverage from your upcoming conference. Build interest leading up to your event by focusing on the individual thought leaders presenting at your conference. . Conferences provide journalists a prime learning experience and often lead to media coverage. Brainstorm and Plan.

Conference 120

Conference How To Infographics Leadership 120

PR Fuel

JUNE 5, 2020

People often make the mistake of confusing a pitch or marketing copy for a press release. A pitch is written in order to persuade journalists and gives a tease or a taste of what’s to come in your press release. Read on to learn all about how to send a press release and whether they’re still relevant in 2020.

How To 98

How To Ethics SEO Guidelines 98

ImPRessions - Crenshaw Communications

JULY 21, 2017

One of the challenges PR people face daily is coming up with new or original ideas for story pitches, blog posts and other content. Another easy way to take a blog post or other content to the next level is by creating an infographic with help from a site like Picktochart or Venngage. Come up with fresh content ideas.

Infographics 157

Infographics Writing Tools Google 157

Deirdre Breakenridge

MARCH 12, 2015

PR pros are “ tech testing ” by rolling up their sleeves and learning how to develop infographics with the help of tools including Piktochart and Vizualize.me. There are also resources such as Canva that allow you to use simple design software to create presentations, brochure covers, posters and photo collages.

Creativity 150

Creativity Web Social Media Data 150

Cision

JANUARY 22, 2016

Once you’ve built that reputation, when it comes time to pitch, journalists will remember your name and will be more likely to give your story a chance. If you can present your story or data in an interesting way, such as with an infographic, you’ll make it easier for journalists to access and reference your content in their story.

Media 120

Media Infographics Reputation Study 120

Cision

OCTOBER 28, 2015

The answer might surprise you, as there’s proof that humans are hardwired to interact when presented with imagery. In communications, concepts are more accessible to our brains when presented visually. Check out the “PR Starter Kit” for pitching tips and more! Imagery appeals to journalists. Images inspire sharing.

Communications 120

Communications Telecommunications Infographics Video 120

Solo PR Pro

OCTOBER 18, 2022

It used to be you could pitch a story to virtually any type of outlet and if it was a good story, land a placement. Laura Frnka Davis (LFD): As a solo PR professional, I offer writing services of all sorts: annual reports, internal communications, press releases, blogs, newsletter articles, and executive communications.

Media Relations 97

Media Relations Media Social Media Internal 97

Bad Pitch Blog

OCTOBER 13, 2012

Anyone attending our presentations on trends and media relations, respectively, will confirm we''re nice folks. Yet we still hear a lot of buzz about people fearing they''ll wind up on the Bad Pitch blog. I''ll be posting my slides, as well as an infographic on the evolution of the news release, here as early as tomorrow.

Pitching 46

Pitching Infographics Conference Internal 46

Marketwired

FEBRUARY 16, 2016

CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” When you can, offer high resolution photos, videos or infographics. She holds a B.A.

Creativity 100

Creativity Pitching Writing Conference 100

Sword and the Script

FEBRUARY 29, 2020

Most of what I did wasn’t a secret: I read what reporters wrote before pitching, developed subject lines that got my emails opened, and use a strong lede in all my pitches. There was one aspect of my success that was different: I wrote long pitches. This is contrary to 99% of all PR advice that says short emails are best.

Content Marketing 78

Content Marketing Study Analysis Marketing 78

PR Fuel

OCTOBER 16, 2020

They’re written in an objective way and often contain quotes, statistics, infographics, and eye-catching headlines. This will increase the likelihood that they’ll accept your pitches and publish your press releases. They Build SEO. Press releases are also another kind of unique and valuable content for your website.

Infographics 52

Infographics SEO Writing Pitching 52

PR Fuel

MARCH 17, 2020

It might mean providing quick tips in a video or on an infographic. They also present a bit of a learning curve in terms of how to get stories into the news. PR Tips How To Pitch to a Publication. Once you’ve narrowed down which publications are best for your purposes, you’ll need to make a pitch.

Publicity 66

Publicity Small Business Advertising Advertising 66

Sword and the Script

DECEMBER 13, 2016

For example, ON24 , which provides technology for hosting webinars, says these online presentations are a top lead generation tactic. For internal speakers, where a webinar is just one more additional duty, an interview like this can be a helpful creative exercise for them as they develop a presentation.

B2B 60

B2B Infographics Interviews eBook 60

Solo PR Pro

FEBRUARY 26, 2019

During “SEO: In the Know for 2019” representatives of Seer Interactive and SEOM Interactive presented the most current SEO best practices to the PR pros in attendance. SEO by definition is the ability to be found online, with the presenters sharing that “SEO is as much about people as it is the search engines themselves.”. The Basics.

Engineering 45

Engineering SEO Google Web 45

PR 20/20

MAY 17, 2018

This could be in the form of a visual checklist, infographic, SlideShare presentation, quiz or even a Facebook Live webcast. Pitch target media (and / or influencers). To connect with an influencer, ensure your pitch is mutually beneficial. Or make it more interactive? Promote on social media. Track performance.

LinkedIn 53

LinkedIn Pitching Facebook Infographics 53

Bad Pitch Blog

OCTOBER 14, 2012

As promised, here''s a link to the infographic , the playlist and below is my presentation from #PRSAICON. So the following presentation looks at the trends impacting our industry and how to capitalize on them. It covered a lot of content in a short period of time, but my goal was to prove out a premise.

Media Relations 69

Media Relations Trends Media Infographics 69

Frederik Vincx

FEBRUARY 16, 2016

The team measures which ideas resonate with the target audience and present the results to the client. The team reaches out to bloggers for input and to pitch the story. Additions of an infographic and Slideshare presentation guide even more people towards the e-book. This data informs decisions for week 2.

Software 60

Software Measurement Infographics Meeting 60

The Hoffman Agency

DECEMBER 7, 2017

Following comprehensive internal briefings of the clients that I would support (including Nokia and NXP), I was soon developing media lists, pitching different media for attending a major event and making byline contributions. I found that one of the key takeaways of media pitching is whether you work in the U.S.

Pitching 28

Pitching Analysis Local Case Study 28

PR Conversations

JULY 5, 2017

And communicators are presented with a daily challenge to produce captivating, attention-grabbing texts. Communicators pitch journalists story ideas, offer expert knowledge on a range of industry-specific questions. While there is nothing ground-breaking about infographics anymore, it is still widely used by brands today.

Infographics 63

Infographics Corporate Policies Reputation 63

Shift Communications

DECEMBER 10, 2015

Images for promotions, such as ads or social media images, are generally more like pitches than other types of writing. Certain images, such as infographics, are “allowed” to have a lot more information packed into them than other images. Know how to write a killer pitch or press release? When in doubt, keep your image simple.

Infographics 60

Infographics Tools Guidelines Writing 60

PR 20/20

JANUARY 3, 2019

You can view the whole SlideShare presentation here. A few ideas include pitching target influencers, mapping out related blog content and utilizing gated content in the sales cycle. This post features an infographic from Bubblegum Search on the evolution of SEO—starting in 1945.

Blogging 54

Blogging Marketing Content Marketing B2B 54

Buzzstream

MARCH 13, 2024

Campaigns might involve pitching a quote from a thought leader to a journalist writing about a related topic or creating and pitching content highlighting data from a commissioned industry survey. Hero Content Hero content, or content-led digital PR, is typically standalone content on a site or blog pitched for coverage.

Digital PR 71

Digital PR Construction Case Study SEO 71

Sword and the Script

APRIL 4, 2017

Subscribers are more likely to convert , but if your content is heavy on pitch and light on value, no one is going to subscribe. An infographic on the survey follows below and a full copy in PDF is available with registration through the Chief Marketer publication. This study was conducted by email in June 2016.

B2B 63

B2B Study Marketing Survey 63