Cision

MARCH 21, 2016

For our newest findings, check out the State of the Media 2016 Report! Emerging technology continues to change the way readers consume the news and how media outlets report it. Without understanding these changes, your ability to build relationships and secure earned media coverage will suffer. Social Media. Multimedia.

Trends 120

Trends Mobile Media Print 120

5W PR

OCTOBER 9, 2017

Launching a new social media channel for your business or brand? The first step to a successful social media presence is recognizing the need for a social content strategy and plan. Once your objectives are outlined, follow the seven steps below for best practices in social media content: 1 – Choose the Right Channels.

Social Media 112

Social Media Media Mobile Pinterest 112

Cision

MARCH 8, 2016

By understanding and staying up to date on the state of the media, communication professionals will improve not only their relationships with journalists and media professionals, but also their relationships with their audience. Get Cision’s free State of the Media 2016 Report! Ensure a Mobile-Friendly Experience.

Trends 120

Trends Mobile Media Infographics 120

Waxing UnLyrical

AUGUST 12, 2015

In a way, it marked the beginning of our mobile society, which would be fully realized in our current decade given all of the devices available today. Fast-forward to today: people are more mobile than ever. Then we started to mix up the editorial formula, 500+ words, infographics, video and presentations. Computers are smaller.

Radio 40

Radio Mobile Media Sports 40

Prohibition

JANUARY 29, 2024

Mobile friendly design With the majority of internet users accessing content on mobile devices, it’s essential to ensure your blog is optimised for mobile. Incorporating visual elements like eye-catching imagery, infographics for stats, or videos to enhance the reading experience.

Blogging 62

Blogging SEO Engineering Mobile 62

PR Fuel

APRIL 2, 2021

Are you wondering how you can make your press releases more sharable for social media? If you want to boost engagement when it comes to sharing press releases on social media, keep reading. You can include other media, such as videos and images to make your blogs more interactive. Mobile-Friendly Is a Must.

Social Media 66

Social Media Media Mobile Infographics 66

Shift Communications

AUGUST 12, 2015

Everything from how understand the value of earned and social media through specific metrics – not things like UVM and impressions, rather multi-channel flow and direct vs. indirect traffic – to how to maximize AdWords and SEO strategies, the audience is becoming much more aware of the importance of measurement. Are you ready to join?

Mobile 60

Mobile Strategy SEO YouTube 60

Cision

JUNE 16, 2017

As About.com became Dotdash and the San Diego Chargers were relocated and renamed the Los Angeles Chargers, social media was bursting with thoughts and opinions on these rebrands. This was in conjunction with a newspaper ad that explained the changes, along with updated social media profiles and a website redesign. Social Media.

Communications 250

Communications How To Telecommunications Employee 250

Business Wire

FEBRUARY 21, 2017

By Raschanda Hall, Director of Global Media Relations, and Serena Ehrlich, Director of Social and Evolving Media, Business Wire Every year, the teams at Business Wire look at changes in the industry that impact news release distribution and usage. Have questions about using keyword research for crafting news release headlines?

Writing 216

Writing Report How To Google 216

Deirdre Breakenridge

SEPTEMBER 3, 2014

SumAll : Earlier in the year, I wanted to find a tool that gave me a comprehensive view of my social media data. When you want to share your news with the media, bloggers and influencers, Marketwired ’s Resonate platform, allows you to take advantage of a three step system: Distribute, Social Share and Publish.

Communications 383

Communications Tools Google Resources 383

ImPRessions - Crenshaw Communications

JUNE 21, 2018

What we call a “data bureau” – the ongoing release of fresh and relevant information as part of a B2B PR program – can generate strong media interest in the absence of hard news. Journalists look for pitches that are backed up by data in the form of charts, graphs, tables, or interactive infographics.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

MaccaPR

NOVEMBER 20, 2018

Is your online newsroom a warm and welcoming haven for the media who are vital to the success of your company? Or, is your online newsroom a forbidding media nightmare – a swamp of digital confusion seemingly designed to bedevil any journalists foolish enough to attempt to learn more about your company?

Mobile 91

Mobile Corporate Survey Web 91

Cision

JUNE 23, 2016

Today, professional communicators are looking for ways to tap into new audiences and mobilize them in support of their own goals through content marketing. Imagine if your brand’s followers wore face paint and bought jerseys to support you. The secret to success is a lot like baseball — preparation, positioning and data.

Enterprise 200

Enterprise Infographics Software Mobile 200

Sword and the Script

JUNE 11, 2019

This is useful for email marketing and also retargeting and custom audience campaigns for paid social media. Registration forms are a pain on a mobile device. More and more people are accessing information on mobile devices and filling out a registration form on a mobile device is hard – so visitors bounce. List building.

B2B 120

B2B Mobile Content Marketing SEO 120

5W PR

AUGUST 12, 2020

Adopting a multichannel internal communication strategy, which incorporates tools like desktop alerts, mobile alert apps, and open-click alerts, help alert staff members. Over the years, healthcare PR has evolved from the days when mentions in the media were considered a success. Adopt content formats that employees can relate to.

Healthcare 88

Healthcare Strategy Communications Policies 88

Marketwired

JANUARY 5, 2016

Your paid, earned, shared, and owned media mix is your content-driven ecosystem that will help you ensure your brand message effectively reaches and engages with customers. Here’s one hint: be on mobile. Bring your website into the mobile age. How can you make sure you’re ready to capitalize on more micro-moments in 2016?

Mobile 100

Mobile Content Marketing Survey Infographics 100

Cision

AUGUST 17, 2015

In a Newsweek article describing the major Presidential candidates and the major social media channels that they use, Pinterest isn’t mentioned at all (newcomers Periscope and Meerkat are though). ” It’s also probably worth noting that Pinterest’s monetization efforts are focused on Apple-enabled mobile first. Checklists.

Pinterest 120

Pinterest Banking Mobile Trends 120

Burrelles Fresh Ideas

JUNE 27, 2023

Instead, it’s continuously evolving as we adapt to new online platforms, changes in the media landscape, and new technologies. Press releases, news releases, media advisories, media statements and the like are still important in 2023 for myriad reasons, which we’ll cover in this blog post. The reality is that it never died.

Pitching 40

Pitching Writing Engineering Wikipedia 40

PRSay

NOVEMBER 18, 2016

While paid and owned media have been favored in recent years in terms of focus and budget, based on everything I heard and saw at PRSA, one thing is clear: earned media is ready to regain its seat at the table in 2017. Connecting with influencers and customers takes work (that’s why they call it earned media).

Media 60

Media Leadership Enterprise Data 60

Buzzstream

FEBRUARY 9, 2024

Depending on how you visualize your data studies and survey results, you may choose to use an infographic, which is the next tactic on this list.) Link to media assets like graphs or charts and provide the data. Journalists rarely share infographics, so this is more of a blogger outreach tactic.)

Google 71

Google Infographics Pitching Resources 71

Onclusive

MAY 10, 2018

In this fluid, mobile 24-hour business cycle environment, being able to get documents signed quickly is often the difference between a client who’s happy or not. “In our world of getting-shorter-all-the-time attention spans, pictures (videos, infographics, etc.) ” This is a PR boon.

Storytelling 230

Storytelling Technology Tools Infographics 230

Cision

JUNE 2, 2017

Here’s a simple checklist for a little social media competitor audit. If you want to go a bit deeper and have the time, ask similar questions to those above about other social media properties such as Pinterest, SlideShare and even Periscope. Cool infographics. What are you looking for? Facebook : How many Likes?

How To 198

How To Real Estate Web Case Study 198

5W PR

MAY 27, 2022

This way, they get the advantage of setting up any tactics and campaigns ahead of time, so by the time the company launches, it can immediately start taking advantage of any media coverage opportunities. Although they need to recharge batteries, mobile robots are still a lot more effective at repetitive daily tasks.

Company 88

Company Strategy Publicity Real Estate 88

Presspage

MARCH 5, 2020

Many PR teams operate something like this: a list of media contacts is kept in an old Excel file, press releases are written in Word, there’s a folder somewhere on the server with the company’s logos and brand images, and impact is measured through Google Analytics. Get comfortable with rich content.

Brand 88

Brand Branding SEO How To 88

Solo PR Pro

MAY 15, 2018

Infographic via Deposit Photos. From a public relations perspective, if your goal is to have a client become the go-to expert in their field for media outlets, you will want to have videos featuring your clients to establish their expertise and telegenic capability. Use video on websites, in email marketing, and social media.

Video 57

Video Marketing Mobile YouTube 57

Cision

MARCH 8, 2016

How are you using your social media listening tool ? As mobile devices decrease in screen size and smartphone usage continues to rise, media outlets have had to change the way they tell and distribute their stories. Stand out from the crowd and give reporters what they’re looking for with these four tactics: 1. Deliver Data.

How To 84

How To Pitching Survey Comparison 84

Contently - Strategy

APRIL 14, 2021

Lumping people into blanket categories like “political activists” or “BIPOC college students” based on their news media consumption or textbook purchases, for instance, is ethically murky territory. Think of articles, videos, and infographics that either appeal to audience interests or address their problems.

Privacy 96

Privacy Google Advertising Advertising 96

The Proactive Report

JULY 23, 2018

Owned Media. It’s called ‘owned media’. Even when that content is syndicated to other sites, or distributed on the wire and picked up by other sites, it is still owned media. Earned Media. That’s earned media. Media relations is all about earned media. ” Pew State of the Media 2018.

Google 113

Google Guidelines Web B2C 113

Burrelles Fresh Ideas

JUNE 13, 2023

Tip 2: Use social media for PR Social media platforms offer brands various options for affordable public relations campaigns , which provide solid results in raising awareness around your business entity or product offering — utilizing Facebook, Twitter, Instagram and LinkedIn just may do the trick.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Stephen Waddington

JULY 11, 2017

Most organisations use more elements like online videos, infographics and instant photos in their messaging. Social media and social networks are considered by far (90.4%) to be the most important channel to address stakeholders. Accordingly, the shift towards online and mobile is consistently overestimated by practitioners.

Communications 115

Communications Publicity Survey Newspapers 115

Cision

APRIL 30, 2015

Infographic? Use these five outside-the-box content marketing media to build your brand and better engage your target audience: 1. To reach online and mobile audiences, NPR uses podcasts to supplement their digital content and radio shows. How do you stand out with content? Content marketing is far from dead.

Telecommunications 120

Telecommunications Content Marketing B2C Video 120

Marketwired

MARCH 31, 2016

In the process of preparing for the event we discovered a few ways that the IR community is using digital technology to more effectively reach and engage investors, shareholders, analysts and target media. It’s also difficult to filter out irrelevant stimuli – people are more easily distracted by multiple streams of media.

Technology 100

Technology Infographics Financial YouTube 100

Shift Communications

DECEMBER 18, 2014

To understand how systems access informs your PR program, we’ll reference the SHIFT Earned Media Hub Strategy as the base framework. For example, if you’re a B2B technology company, you hopefully have a fairly good idea of where your desired buyers spend time in the media. Earned Media. Owned Media.

Data 157

Data Data-Driven PR System Analytics 157

Beyond PR

APRIL 19, 2016

Most social media marketers share the same thoughts as they open up their mobile phone or computer each morning: Who am I going to reach today? However, your social media strategy must run deeper than that. When you think about social media for your brand, it’s not enough to consider what you put on your social channels.

Social Media 40

Social Media Marketing Media Nonprofit 40

Critical Mention

JANUARY 15, 2019

Mobile friendliness : According to Statista , in 2018 52 percent 52 percent of online traffic came from smartphones in 2018. Incorporating simple navigation and easily accessible webpage elements are key in designing a mobile-friendly site. You need to find and eliminate all broken links to create a seamless user experience.

How To 60

How To SEO Mobile Google 60

Beyond PR

JUNE 19, 2017

As About.com became Dotdash and the San Diego Chargers were relocated and renamed the Los Angeles Chargers, social media was bursting with thoughts and opinions on these rebrands. This was in conjunction with a newspaper ad that explained the changes, along with updated social media profiles and a website redesign. Social Media.

Communications 69

Communications How To Telecommunications Employee 69

PR 20/20

AUGUST 11, 2016

Visual storytelling through video marketing and graphic design is the key to enhancing the value and shareability of content assets such as infographics, photos and comics. The Mobile Mogul. Mobile marketing plays a huge role throughout the purchase decision process. The Social Media Strategist. The Visual Storyteller.

Marketing 43

Marketing Mobile Engineering Technology 43