Buzzstream

MAY 25, 2021

So whilst thinking about what formats can work best, try to avoid saying “I want to create an infographic” or “I want to create a video”. This is often easier than updating a more complex execution such as an interactive infographic because it is usually a case of updating copy and visuals with new ones. Static infographic.

Infographics 160

Infographics Data Blogging Mobile 160

Stephen Waddington

DECEMBER 5, 2018

Media relations remains an important part of the execution of a public relations campaign alongside paid, shared and owned media. Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. Media relations needs to be two-way.

Media Relations 115

Media Relations Media Print Newspapers 115

Stuart Bruce

MARCH 16, 2017

In Harry Potter newspaper pictures are alive with characters that move. However, many PR professionals are put off the idea of using gifs because their main knowledge and experience of them are the the humorous ones they see on social media with brief clips of characters from popular films or TV shows. Why use animated gifs?

Corporate 96

Corporate Communications Public Affairs Newspapers 96

NewsWhip

MAY 27, 2021

Becky Vonsiatsky, Practice Leader of Media & Engagement, Real Chemistry. Real Chemistry’s Practice Leader of Media & Engagement Becky Vonsiatsky joins NewsWhip’s CEO Paul Quigley to discuss how healthcare storytelling will continue to connect authentically with key audiences, wherever they are. Talking Points. Becky: Yeah.

Healthcare 78

Healthcare Storytelling Communications Local 78

Sword and the Script

OCTOBER 22, 2016

For example, social media once lauded for democratizing publishing is largely a paid game today. Social media has become, in many senses, the very thing it once disintermediated. Even Google weighed in recently – threatening penalties for pop-ups that ruin the user experience – especially on mobile (after January 10, 2017).

Web 60

Web Google Mobile B2B 60

Sword and the Script

NOVEMBER 29, 2016

The post gained traction in social media, which was the intended effect, but then something else happened: it earned links and mentions from several news outlets. Owned media had clear implications for an earned media strategy – and beyond the conventions of just crisis communications. The same is true in print.

Content Marketing 60

Content Marketing Publicity Marketing Television 60

Waxing UnLyrical

AUGUST 30, 2018

Think about it: You need an email account to communicate, download an app, register for social media accounts – the list goes on and on. Email isn’t the only promotional tool for content marketers; social media is another option. The modern newspaper. There’s a reason newspapers were so popular.

Content Marketing 42

Content Marketing Marketing Newspapers Infographics 42