PRSay

JUNE 11, 2021

During the height of the pandemic, we received an unprecedented number of incoming media requests for interviews with our experts from top media outlets including The New York Times , The Wall Street Journal , The Washington Post , The Baltimore Sun , BBC, CNN, C-SPAN, NPR, ABC News, NBC News, CBS Evening News, Fox News and others.

Publicity 157

Publicity Social Media Report Fashion 157

5W PR

JULY 15, 2020

How to get in contact, links to social channels, and the availability for interviews or consultations (if applicable). In this sense, the media kit replaces a phone call, interview, or face-to-face introduction that may have been had with the person writing about the business. Measuring Media Kit Success.

How To 176

How To Media Guidelines Pitching 176

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

Video communications can work well in time-urgent situations, but a controlled message is just that, and it will be questioned if it doesn’t measure up. Verizon’s Oath uses video to take the traditional case study beyond the usual infographic or blog post. An expression of corporate values. Make case studies more visual.

Video 149

Video Case Study Agriculture B2B 149

Deirdre Breakenridge

APRIL 5, 2019

I started to speak with Millennials about communication preferences and began analyzing Women Worldwide interviews with guests focused on leadership and communication (using text analytics). After a devastating family tragedy last September, I embarked on a research journey.

Infographics 266

Infographics Communications Leadership Social Media 266

Presspage

JANUARY 23, 2024

Make it Visual: The Power of Infographics In this age of information overload, visual data representation is the key to bringing a message across. Infographics are an effective tool in an IRO's arsenal. Moreover, infographics are highly effective in conveying complex trends and market analyses.

Communications 78

Communications Infographics Financial Storytelling 78

Newsfile

JANUARY 24, 2024

In an interview with TIME last November, OpenAI CEO Sam Altman said multimodality in the company’s new models will be one of the key things to watch out for in 2024. Out of 1001 PR Pros interviewed, what percent used generative AI in the following tasks? Download the report!

Trends 52

Trends Data-Driven PR Analytics Survey 52

The Proactive Report

FEBRUARY 20, 2017

Tell Your Story Visually : Study after study shows that images, video and infographics get more views and shares than text alone. An expert database so they can swiftly find someone in your company to interview. Add video on each expert, so they can see how they come across in a video interview.

Digital PR 113

Digital PR System Infographics Banking 113

Contently - Strategy

OCTOBER 4, 2023

To find out, we conducted nine interviews with innovative CMOs to understand what role they see content playing in the marketing strategy. Whether it’s an eBook broken down into infographics, blogs, videos, or social campaigns, we have writers, editors, photographers, videographers, and designers to help you get it done.

Content Marketing 52

Content Marketing eBook Marketing Infographics 52

Deirdre Breakenridge

SEPTEMBER 3, 2014

Digital Reach : Digital Reach by Cision is a new way for PR professionals to measure UVPM (Unique Visitors Per Month) or “reach,” which is the number of people who visit a site in a any given month. Every week, I use Evernote for creating blog posts and interview responses; recording the articles and the answers to questions.

Communications 383

Communications Tools Google Resources 383

Cision

APRIL 7, 2017

In this interview, Daher sat down to discuss with me the challenges of being a new agency owner, how to deliver effective pitches, and how she’s embracing the many changes in the field of PR. Focused campaigns are the most impactful and easier to measure to determine whether the program was effective enough to duplicate.

Pitching 228

Pitching Agency Social Media Creativity 228

PRSay

APRIL 19, 2016

A successful integrated marketing communications (IMC) practice incorporates concepts like core strategy statements, cross-platform strategies, and iterative measurement practices. But the real heart of IMC is not in the planning or measurement stages. If your client is doing an interview, post pictures before, during and after.

Communications 79

Communications Pinterest Reddit Radio 79

Marketwired

FEBRUARY 16, 2016

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” When you can, offer high resolution photos, videos or infographics. Tears abound!

Creativity 100

Creativity Pitching Writing Conference 100

Contently - Strategy

OCTOBER 25, 2023

Measuring content’s impact is both an art and a science. Measuring Content’s Direct Impact on Revenue Challenge: While content plays a significant role in brand visibility and engagement, attributing direct revenue can be complex. It requires the right blend of insightful metrics and robust tools.

Content Marketing 52

Content Marketing Tools Analytics Agency 52

Contently - Strategy

NOVEMBER 8, 2023

Infographics: Infographics distill complex information into visually engaging snapshots, enhancing user understanding. Podcasts: Offer podcast episodes that delve into industry trends, expert interviews, and deep insights. Performance Analytics: Measure the impact of your content.

B2C 52

B2C Case Study B2B Content Marketing 52

Contently - Strategy

SEPTEMBER 21, 2018

going rate for an article that doesn’t require a ton of research or interviews starts at about $400. Visual assets like infographics are more expensive.) It soon became clear that measuring the effectiveness of our content required measuring more than engagement stats. Using too many tools.

Content Marketing 111

Content Marketing Print Analysis Data 111

PR 20/20

FEBRUARY 7, 2023

For example, if a user’s pain points were understanding Google Analytics 4 and how to use it to measure website performance for their job, we’d recommend the following blog posts: What is Google Analytics 4 and How Does it Work? Infographics are also easy to save and share, making them more accessible for buyers to reference again and again.

Examples 52

Examples eBook Infographics Analytics 52

Stern + Associates

AUGUST 13, 2014

Creating compelling and convincing content – from articles and interviews, blogs and videos, presentations and events, white papers and newsletters – is the first step. Develop a supporting video or other multimedia tool, such as a chart or infographic, that helps further explain the ideas and/or provides extra, valued-added information.

Leadership 81

Leadership Reputation Measurement Video 81

Beyond PR

OCTOBER 5, 2016

Don’t forget, though, to mind the SEC’s guidelines for the presentation of GAAP and non-GAAP measures when highlighting financials.). Multimedia like infographics and video create more work for editors, especially if they have to visit a link to a video and watch the CEO speak. How Social Media Fits into the Picture.

Financial 99

Financial Video Guidelines Infographics 99

Onclusive

DECEMBER 22, 2017

It’s all about quality- quality writing, well-produced videos and infographics, and, more than ever, creating immersive, multimedia content experiences. What are best practices in PR & content marketing measurement? The post AirPR Interview Series: Jon Gelberg, Inc. AirPR: How do you know if your efforts are working?

Interviews 294

Interviews Strategy Content Marketing Advertising 294

MaccaPR

OCTOBER 5, 2015

4 Big Content Marketing Lessons from General Mills, 3M, Ameriprise Financial & SCHERMER ," " Become Epic with Content Marketing: Interview with author Joe Pulizzi ," and " 5 Eye-Opening Lessons From 'Epic Content Marketing' "). market its recent content offer of a customer journey infographic. Step 4: Measure Success.

Content Marketing 48

Content Marketing How To Marketing Infographics 48

Sword and the Script

MAY 24, 2016

He also graciously agreed to answer a few follow-up questions by email for the Off Script interviews series on these pages. Marketing may be producing many leads, but the quality and ability for sales to qualify leads will lead to the profit that is the true measure of success.”. Meanwhile, profit is the true indicator of success.

System 0

System Training Infographics Print 0

MaccaPR

JANUARY 6, 2015

On perhaps one of the most popular marketing topics of 2014 - content marketing - Maccabee published, " Become Epic with Content Marketing: Interview with author Joe Pulizzi." His post features tips for how your brand can use YouTube and other social media channels to conquer your competition. #3.

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

PR Fuel

MARCH 17, 2020

It might mean providing quick tips in a video or on an infographic. Giving an interview about how you won the town’s barbecue competition. When the podcast or interview is published, you get free publicity. If you’re pitching an event or an interview with a person, simply adapt the example to fit.

Publicity 65

Publicity Small Business Advertising Advertising 65

Shift Communications

APRIL 23, 2015

As the communications industry continues to change and to adapt to digital environments, these are the key skills/specialties that I see as key to communicators: Analytics : The ability and necessity to measure results in a digital environment is stronger than ever. Visuals : Traditionally, communicators have been trained in writing.

Communications 60

Communications Analytics Infographics Data-Driven PR 60

Beyond PR

MAY 12, 2016

Quotes not only break up content visually, they also highlight your client as an expert, leading to potential interview and speaking engagement opportunities. Photos, short infographics, videos and other visuals create a stronger emotional connection than words alone. Everyone (including your client) responds to visual content better.

Agency 40

Agency Real Estate Film Video 40

Journalistics

JULY 6, 2013

If a story breaks tonight, that’s relevant to the business you’re in, how easy would it be for you to line your experts up for interviews tonight or first thing in the morning? How ready are you to deal with a real-time marketing & PR event? What about your ability to respond to an issue that’s spiraling out of control on social media?

Marketing 52

Marketing Community Trends Case Study 52

PR Conversations

OCTOBER 20, 2015

For example, a couple months ago, the company published a great infographic about what consumers talk about in terms of payments on social. Its name and popularity as a form of interview has roots in the responses given by the French writer, Marcel Proust. MasterCard has some great programs, including publishing some industry research.

Conference 40

Conference Meeting Case Study Film 40

MaccaPR

OCTOBER 17, 2016

Key to a corporate sustainability report is knowing what data points should be measured. GNP Company’s Berling also points to the value of consistent measurement. General Mills also produces a video overview and blog each year, with an audio interview this year as well. Collect Data.

Corporate 48

Corporate Report Infographics Pharmaceuticals 48

Critical Mention

MARCH 22, 2019

Images, infographics, GIFs, and interactive videos can breathe new life into your content. For example, repurposing your content into an infographic or video is a great way to reach different audiences on all of your social channels, as the platforms require distinct ways to present content. Incorporate visual elements.

Social Media 62

Social Media eBook Infographics Media 62

Frederik Vincx

DECEMBER 11, 2015

The issues we face in practice are well documented: measurement, media, paid, planning, and workflow. The highest skills gaps were reported as measurement (53%), budget management (44%), crisis management (37%), and digital communications/social media (35%). You can’t improve what you don’t measure.

How To 60

How To Software System Employee 60

MaccaPR

MARCH 18, 2015

In this brave new world, marketers are creating their own content – infographics, podcasts, webinars, YouTube videos and more – that are distributed for free via their digital channels. In a past MaccaPR interview with content marketing guru Joe Pulizzi , we discussed that a content marketing department can actually create another silo.

Content Marketing 48

Content Marketing Financial Marketing Analytics 48

Sword and the Script

MAY 5, 2020

For example, you can find podcasters who have covered your industry, interviewed your competitor’s CEO, or produced an episode about a trend that relates to your company. That’s important because the producers are generally responsible for putting together stories and booking interviews. They’re ceding the field to marketing.”

Pitching 85

Pitching Survey System Technology 85

Stephen Waddington

DECEMBER 5, 2018

Engagement with news brands online is messy and tricky to measure. In some newsrooms, particularly online publications, the personal performance of a journalist is measured by the views, shares and reaction of their editorial content. You should not start with three pages of A4, but a tweet, an infographic or a video.

Media Relations 115

Media Relations Media Print Newspapers 115

Cision

MAY 11, 2015

New ways to accurately measure and track PR’s value. Soon enough, I was arranging interviews through Twitter DMs and sending out our key announcements through social media instead of other platforms. Our CEO is now one of the top Bitcoin and financial experts and often gets called upon, especially for last-minute broadcast interviews.

Reddit 120

Reddit Social Media Pitching Comparison 120

Contently - Strategy

JULY 31, 2019

Though a lot of media still relies heavily on anecdotal evidence like interviews, opinions, or criticism, marketing lives and breathes data. ” You technically interview people at your company and write Q&As. A longform piece of writing is not snackable, but an infographic posted to social media is snackable.

Content Marketing 111

Content Marketing Marketing Media SEO 111