Sword and the Script

APRIL 13, 2019

Accenture surveyed about 935 CMOs and 564 CEOs around the world and found 17% of respondents said, “they have been extremely successful at delivering highly relevant customer experiences.” Comment: The survey data about engagement in digital reflects my experience over the course of my career. click image for higher resolution ).

Study 115

Study Survey Infographics B2B 115

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

Video also works well as an internal tool for company announcements or simply to show accessibility, as Intuit CEO Brad Smith does in his “ new employee welcome message.” Internal communications teams use video to convey a corporate culture. A personalized way to attract talent. Video can demonstrate and explain.

Video 149

Video Case Study Agriculture B2B 149

Buzzstream

FEBRUARY 9, 2024

For example, if the company is restructuring its internal management structure in a way that only affects employees, it’s likely not newsworthy. We recommend using someone on the PR team, whether internal or with an external agency. Examples of assets include data, infographics, and videos, among others.

Examples 62

Examples Product Launch Data Report 62

Shift Communications

JANUARY 2, 2019

Over the past few years the lines have blurred between affiliate marketing, internal communications, content strategy and earned media. Decisions need to be made in advance of creating content: Ask yourself if there are internal resources internal available to develop the content and determine a budget for creative executions.

Analysis 95

Analysis Infographics Internal International 95

Buzzstream

DECEMBER 20, 2023

Or you can create a fresh, shareable piece of content, such as an infographic or survey campaign , and pitch it for links. Their feature set is excellent for optimizing internal linking, finding external link opportunities, and repairing broken outbound links. Here are some of the go-to tools for creating linkable content.

Tools 71

Tools SEO Analysis Google 71

Sword and the Script

FEBRUARY 16, 2019

That’s according to Oliver McAteer , writing for Campaign Live about a survey by buy-side vendor Sizmek. The company surveyed 500 marketers in Europe and the US and found many admit to struggling to marry “digital advertising and powerful creative work.”. Meanwhile, 84 percent say A.I. It’s not the only study to point to this trend.

Creativity 77

Creativity Study Survey Advertising 77

Buzzstream

DECEMBER 20, 2023

Or you can create a fresh, shareable piece of content, such as an infographic or survey campaign , and pitch it for links. Their feature set is excellent for optimizing internal linking, finding external link opportunities, and repairing broken outbound links. Here are some of the go-to tools for creating linkable content.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

Or you can create a fresh, shareable piece of content, such as an infographic or survey campaign , and pitch it for links. Their feature set is excellent for optimizing internal linking, finding external link opportunities, and repairing broken outbound links. Here are some of the go-to tools for creating linkable content.

Tools 62

Tools SEO Analysis Google 62

Barokas

JULY 3, 2019

In a DemandGen Content Preferences survey , B2B buyers confirmed the importance long form content plays in their decisions. In the survey, nearly half said they viewed three to five pieces of content before engaging with a sales rep and 51 percent said they rely more on content now than ever before. Consider a professional writer.

Case Study 100

Case Study B2B Survey Education 100

Cision

AUGUST 6, 2015

Results from a 2014 survey by Honeywell International that appeared in the Washington Times indicated that roughly one in five travelers switch from their preferred airline carrier to one that offers better Wi-Fi. Read the full-length white paper or check out the infographic below! . – TripAdvisor.com, May 29, 2015.

Travel 120

Travel Technology Airlines Wireless 120

Buzzstream

DECEMBER 1, 2023

Then, internally link your content to your money pages. Med-High Getting links to your homepage or high valued service pages are the best ways to convert customers. But these links take time to come by. So, most of the time, you must focus on top and mid-funnel content to get links.

Examples 133

Examples Software Pitching Tools 133

ISEBOX

APRIL 27, 2016

That’s why we recently conducted a major survey with journalists to see what it is that irks them most about corporate newsrooms. Read the results for yourself in this handy infographic – but suffice to say, having a newsroom for your company has never been more important in a crowded content world.

Survey 70

Survey Corporate Product Launch Writing 70

Sword and the Script

DECEMBER 10, 2019

Note: Professor Moorman also champions The CMO Survey. Nine out of 10 companies surveyed by MIT show that they already use AI in some form to improve customer journeys. By consistently showing up, engaging with audiences (internal and external), and not expecting results overnight. Christine Moorman | Duke University.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Buzzstream

DECEMBER 1, 2023

Then, internally link your content to your money pages. Med-High Getting links to your homepage or high valued service pages are the best ways to convert customers. But these links take time to come by. So, most of the time, you must focus on top and mid-funnel content to get links.

Examples 62

Examples Software Pitching Tools 62

Buzzstream

DECEMBER 1, 2023

Then, internally link your content to your money pages. Med-High Getting links to your homepage or high valued service pages are the best ways to convert customers. But these links take time to come by. So, most of the time, you must focus on top and mid-funnel content to get links.

Examples 62

Examples Software Pitching Tools 62

Solo PR Pro

JANUARY 5, 2016

2015 Solo PR Pro Compensation Survey Insights Report. To study these questions and more, Solo PR Pro conducted our first-ever survey of self-employed consultants in communications-related fields. 10 Basic Rules for Successful Infographics. PR interns or Assistants – Which is Right for You? The Results Are In!

Infographics 40

Infographics eBook Survey Resources 40

PR 20/20

OCTOBER 31, 2017

The survey takes roughly 10 - 15 minutes to complete, and will deliver your score in the following core areas: Performance. When pitching the idea to top executives, showcase how NLG could improve internal reporting to stakeholders, and highlight the potential to reduce headcount. cool templates for infographics, social media, etc).

Enterprise 57

Enterprise Tools Strategy Marketing 57

Contently - Strategy

NOVEMBER 27, 2018

It’s the VP of marketing, it’s the SVP of marketing, it’s the assistant to those people, and the interns. Contently conducts an annual survey at the end of every year to test assumptions about our audience. I push back. It’s not [just] the CMO. What topics interest them the most?

Strategy 108

Strategy How To Content Marketing Analysis 108

Sword and the Script

DECEMBER 13, 2016

Whether your primary speaker is internal or external, carve out time for a 30-minute interview. For internal speakers, where a webinar is just one more additional duty, an interview like this can be a helpful creative exercise for them as they develop a presentation. 10) Create an infographic based on key points.

B2B 60

B2B Infographics Interviews eBook 60

Buzzstream

MARCH 13, 2024

Campaigns might involve pitching a quote from a thought leader to a journalist writing about a related topic or creating and pitching content highlighting data from a commissioned industry survey. For example, a survey piece, a data study, or a story with heavy visual elements like an infographic or map could all be considered hero content.

Digital PR 71

Digital PR Construction Case Study SEO 71

Sword and the Script

DECEMBER 24, 2019

I review a lot of marketing studies and surveys – and write about the one I think will be helpful for readers. Read more: Would you Run Your Internal Data Through this Media Monitoring AI? but most CMOs (61%) expect “their budgets to rebound in 2020” according to The CMO Spend Survey by Gartner. of revenue to 10.5%

Marketing 78

Marketing Publicity Survey Study 78

Contently - Strategy

JUNE 11, 2020

And according to a recent Weber Shandwick survey of 1,700 adults , 52 percent are concerned today’s health-related information is either false or misleading. Animated videos and infographics, for instance, can make a site come across as more innovative and trustworthy. However, over a third of U.S.

Healthcare 93

Healthcare Content Marketing Industry Trends 93

Sword and the Script

JUNE 4, 2019

4) “State of PR” survey by Muck Rack. Muck Rack polled about 800 PR pros for a survey about the state of the industry. I thought the sections where the company compared this survey to the results of a survey of journalists conducted earlier were the better findings and here are some that stood out to me: PR and executive collaboration.

Software 102

Software Reddit Marketing Survey 102

Contently - Strategy

SEPTEMBER 15, 2021

And according to a recent Weber Shandwick survey of 1,700 adults , 52 percent are concerned today’s health-related information is either false or misleading. Animated videos and infographics, for instance, can make a site come across as more innovative and trustworthy. However, over a third of U.S.

Healthcare 52

Healthcare Content Marketing Industry Trends 52

Beyond PR

JANUARY 30, 2018

An infographic is included that shows how Cision Impact builds on the Cision Communications Cloud ® , to deliver the most complete PR workflow platform — from identifying influencers to reporting revenue generated. . The infographic below breaks down the five key steps to comprehensively manage earned media programs.

Measurement 75

Measurement How To B2C Infographics 75

The Proactive Report

JANUARY 30, 2015

Duane Bates, Senior Director of Digital Communications Strategy and New Media, Habitat for Humanity International. Rob Six, Senior Vice President of Corporate Communications, Roll International. 59% od companies surveyed late last year say hiring of content marketing is imminent. Daniel Lemin, President, One Good Brand.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

The Proactive Report

JUNE 15, 2016

Surveying: Survey data can be used in many ways. Create innovative and engaging marketing assets including infographics, slideshares, social posts, landing pages, podcasts, animated gifs, product collateral, email offers, and other tools as needed. There is a lot that you need to learn to be able to do this effectively.

LinkedIn 100

LinkedIn SEO Infographics Data 100

Sword and the Script

NOVEMBER 3, 2015

For example, every week on Friday, I like to publish a “Friday Share” post that reviews a relevant industry infographic, SlideShare presentation or YouTube video that I’ve identified during daily reading. Internal notes. At the bottom I’ll add a section for surveys and competitive announcements I spot during my daily duties.

Industry 60

Industry Pitching Survey Twitter 60

PR Fuel

OCTOBER 16, 2018

Various services offer access to continually updated media databases, and if you’re looking for a cheaper alternative, interns will surely love updating a press list by hand. Hire Interns. And a good intern can eventually turn into a good employee. If I’m still on a press list, how accurate is the rest of that list?

Web 40

Web Pitching Local Report 40

Frederik Vincx

DECEMBER 11, 2015

It is full of practical advice to get your team on board during workshops, internal presentations, and pilot projects. These skill gaps are roughly the same as they were the last time the survey was done. Source: PR Academy annual qualification trends survey. Solving these issues won’t happen during billable hours.

How To 60

How To Software System Employee 60

Cision

MAY 29, 2017

In fact, a survey carried out by Forrester Consulting found social media to be the most preferred source of discovery for news and information among online adults between the ages of 18 and 55. The survey also revealed that a young millennial follows an average of 121 publishers on the social media. Offer Variety. Think again.

How To 129

How To Content Marketing Engineering Advertising 129

Beyond PR

MAY 30, 2017

In fact, a survey carried out by Forrester Consulting found social media to be the most preferred source of discovery for news and information among online adults between the ages of 18 and 55. The survey also revealed that a young millennial follows an average of 121 publishers on the social media. Offer Variety. Think again.

How To 40

How To Engineering Content Marketing Advertising 40

Sword and the Script

NOVEMBER 29, 2016

Get to the latest infographic before it’s published – and pitch it to a media outlet first. Round up 10, 20 or 50 customer comments from product surveys into a blog post. Communication World is a publication of the International Association of Business Communicators (IABC). Thread contributed content into blog posts.

Content Marketing 60

Content Marketing Publicity Marketing Television 60