Marketwired

MARCH 31, 2016

In the process of preparing for the event we discovered a few ways that the IR community is using digital technology to more effectively reach and engage investors, shareholders, analysts and target media. Driving this visualization trend are two key factors: Our brains are programed to recall visuals at a faster rate than any other data.

Technology 100

Technology Infographics Financial YouTube 100

5W PR

APRIL 18, 2024

Today’s B2B tech buyers hold the power of information at their fingertips. Thought leadership Post thought-provoking articles that shine a light on the company’s expertise and unique perspectives on industry trends and challenges. Being heard and making a mark calls for a well-thought-out strategy.

B2B 78

B2B Media LinkedIn Infographics 78

Burrelles Fresh Ideas

APRIL 2, 2024

These insights form the foundation for our infographic – a must-see for any PR pro! Print media (magazine) consumption rose in 2023 , and this trend should continue in 2024, according to a study by Pew Research Center (via MediaPost). 7 Reasons Traditional Media is Still Relevant in PR 1.

Media 103

Media Radio Print Newspapers 103

Cision

OCTOBER 16, 2017

Bob’s note is a good reminder that despite much advancement in data, technology, and guidance on best practices companies like Cision have introduced to help on this issue, we’ve still got a long way to go. Further, we provide rich information not just on how to contact them — but what to contact them about. Not too difficult, right?

Media 149

Media Pitching Data Technology 149

Burrelles Fresh Ideas

SEPTEMBER 5, 2023

Utilize informative headings, subheadings, and bullet points to enhance readability. Consider using visual elements such as images, infographics, and videos to make the content more engaging and digestible. Regularly review your existing content, update it with the latest information, and refresh it to maintain relevance.

Engineering 100

Engineering Writing Mobile SEO 100

ImPRessions - Crenshaw Communications

JUNE 21, 2018

For many B2B technology brands, data is not only a business asset, but a PR tool. What we call a “data bureau” – the ongoing release of fresh and relevant information as part of a B2B PR program – can generate strong media interest in the absence of hard news. Infographic from a 2017 article in MarTech Advisor.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

Landis PR

DECEMBER 11, 2023

The world has changed – pandemics, global conflict, environmental sentiment change and advances in technology means that 2024 is going to be unlike any year you’ve seen before, so you need to plan accordingly. Develop content that is informative, relevant, and engaging. If you think you don’t need to plan – then think again.

Strategy 59

Strategy Company Communications Construction 59

ImPRessions - Crenshaw Communications

SEPTEMBER 24, 2019

At Crenshaw we work with clients in B2B technology industries like adtech and cybersecurity, and it’s a challenge to understand every specific niche and sub-niche. Agencies and clients alike need to be monitoring current trends in the industry. By contrast, we will retain 65% of the information if paired with a visual.

Pitching 140

Pitching B2B Infographics Study 140

Cision

JUNE 2, 2017

Information is everywhere. Take the information you have gleaned and imagine, create, and innovate. The real opportunity in using that information is twofold: Model best practices. Cool infographics. The digital world is changing so fast and the intersection of technologies is disrupting business as usual.

How To 198

How To Real Estate Web Case Study 198

5W PR

JULY 15, 2020

While a media kit is a collection of information about the brand, not all media kits will look the same. An Apple media kit from 1993 even included physical slides showcasing their newest technologies. Media kits are essential tools for journalists and content creators who come to the website seeking information for media coverage.

How To 176

How To Media Guidelines Pitching 176

PR 20/20

JULY 9, 2020

Using technology. Thanks to the following tools and technologies, your team can take your content to the next level, so you’re efficiently creating and effectively distributing content, and most importantly, connecting with the right audience, at the right time, on the right channel. Google Trends. With Google Trends, you can.

Google 90

Google SEO Trends Content Marketing 90

Burrelles Fresh Ideas

JUNE 27, 2023

Instead, it’s continuously evolving as we adapt to new online platforms, changes in the media landscape, and new technologies. The primary goal of a press release— to gain public attention — hasn’t changed much, but our methods and formats have advanced in recent years with emerging and new technologies.

Pitching 40

Pitching Writing Engineering Wikipedia 40

Buzzstream

DECEMBER 13, 2023

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. Media databases provide detailed information about media outlets, like contact info and past coverage. PRs can use this data to capitalize on trending topics and sometimes even newsjacking.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. Media databases provide detailed information about media outlets, like contact info and past coverage. PRs can use this data to capitalize on trending topics and sometimes even newsjacking.

Digital PR 62

Digital PR Tools Google Pitching 62

Contently - Strategy

MARCH 18, 2024

They also launched a series of women-centric infographics , such as “Bridging the Funding Gap,” which highlighted the stark funding disparities women entrepreneurs face. Visual storytelling is worth a thousand words: Use it to simplify complex information. infographic. Take, for instance, their “How Solid Is Your Offensive Line?”

Case Study 52

Case Study Financial Content Marketing Study 52

The Proactive Report

DECEMBER 24, 2014

percent access content/information. Two-thirds of consumers (68%) expect a company they interact with to be seen as a technology leader. Consumers expect a brand to be seen as a technology leader – image is a PR issue. Infographic courtesy of Kargo.com. For daily updates on PR and tech trends follow me on Twitter.

Mobile 201

Mobile Strategy Web Consumer 201

Sword and the Script

DECEMBER 10, 2019

And then knows how to leverage this information to persuade you to purchase or act in a certain way.” Note: Mr. Galant is the CEO of Muck Rack, which is also one of the companies I track for my writings on PR technology. ” Scott Kaminski | Häfele America Co. 4) Better integration of owned, earned and paid media.

Marketing 102

Marketing Content Marketing Advertising Advertising 102

Contently - Strategy

JUNE 11, 2020

Over 2,400 years later, technology, science, and medicine have evolved exponentially, but many words in the oath are still remarkably relevant: “I will remember that there is art to medicine as well as science, and that warmth, sympathy, and understanding may outweigh the surgeon’s knife or the chemist’s drug.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Cision

APRIL 7, 2017

As Powerhouse grows, Daher continues to expand the agency’s capabilities with a heavier focus on social and influencer trends, while finding ways to improve the overall client experience. From B2B to non-profit to consumer technology, I knew I loved PR, but I wasn’t serving the right industry. before sending any pitch.

Pitching 228

Pitching Agency Social Media Creativity 228

Landis PR

AUGUST 23, 2021

What types of stories, trends or issues are on your radar now? . Drilling down even further, we cover everything from warehousing and distribution to transportation, sustainability, procurement, risk mitigation, software, technologies and workforce development. I also think it’s wacky when I get asked to publish an infographic.

Meeting 69

Meeting Media B2B Transportation 69

Buzzstream

DECEMBER 1, 2023

It would benefit your readers by offering up-to-date and relevant information. Feel free to reach out if you need any additional information. – But this also works for definitional posts, trends, facts, types, and other similar keywords. Also, look for link opportunities from websites whose technologies or data you may utilize.

Examples 133

Examples Software Pitching Tools 133

Sword and the Script

FEBRUARY 16, 2019

Marketers have poured money into technologies that distribute content, but very little into technologies that help creative. By my math on the back of a napkin, of the 6,829 martech companies listed Scott Brinker’s most recent martech landscape infographic, just 144, or 2%, are categorized under “collaboration.”.

Creativity 77

Creativity Study Survey Advertising 77

The Proactive Report

DECEMBER 24, 2015

If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. ” Digital PR gives you access to information sources and data that was not available before. However, you have to learn how to use the tools and the technology. Keep an eye on the trends and statistics.

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Proactive Report

DECEMBER 24, 2015

If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. ” Digital PR gives you access to information sources and data that was not available before. However, you have to learn how to use the tools and the technology. Keep an eye on the trends and statistics.

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Proactive Report

DECEMBER 24, 2015

If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. ” Digital PR gives you access to information sources and data that was not available before. However, you have to learn how to use the tools and the technology. Keep an eye on the trends and statistics.

Digital PR 100

Digital PR Analytics SEO Measurement 100

Contently - Strategy

DECEMBER 5, 2019

This number includes content creation, distribution, technology, and talent. However, the other industries like travel, technology, and healthcare boasted a better average engagement rate (70 percent) and finish rate (60 percent) in 2019. Create social videos and infographics. Create social-friendly videos and infographics.

Financial 111

Financial Industry Report Insurance 111

PRSay

JUNE 26, 2016

You may hear about the challenges of technology (yes, they exist) but there are also tremendous benefits. Social media is about people, however, the technology helps to facilitate the great interactions we experience. A few years ago, I created the Social Media Strategy Wheel Infographic for PR professionals.

Social Media 113

Social Media Media Infographics Community 113

Contently - Strategy

SEPTEMBER 15, 2021

Over 2,400 years later, technology, science, and medicine have evolved exponentially, but many words in the oath are still remarkably relevant: “I will remember that there is art to medicine as well as science, and that warmth, sympathy, and understanding may outweigh the surgeon’s knife or the chemist’s drug.

Healthcare 59

Healthcare Content Marketing Industry Trends 59

Waxing UnLyrical

OCTOBER 7, 2019

It refers to a multitude of practices that help share information, advice or entertainment. Besides the fact that people still demand high-quality information for free, how they want to access it and the formats that they prefer varies from niche to niche. Infographics. What does it include? White papers. Case studies.

Content Marketing 93

Content Marketing Marketing Infographics Consumer 93

Contently - Strategy

JANUARY 9, 2019

The company sits at the intersection of some of our most crucial sectors, like technology, energy, and transportation. A great blog post can establish trust, but is it really worth someone’s contact information? For GE, however, it’s the culmination of a decade-long commitment to content marketing. Probably not.

How To 111

How To Transportation Content Marketing Healthcare 111

Burrelles Fresh Ideas

JUNE 13, 2023

Deliberate planning is key — consider drawing upon diverse forms of media such as podcasts, articles, blog posts, videos, or infographics to optimize outreach strategies across multiple touchpoints. To continue generating fresh ideas requires staying ahead of emerging trends in technology and cultural shifts.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Sword and the Script

FEBRUARY 29, 2020

Backlinko found that “ list posts get an average of 218% more shares than how to’ posts and 203% more shares than infographics.” Other studies have shown people share content on social because it makes them look good; they search for information when they need answers. 5 Years of Blogging Statistics, Data and Trends. * * *.

Content Marketing 78

Content Marketing Study Analysis Marketing 78

Marketwired

FEBRUARY 16, 2016

When you can, offer high resolution photos, videos or infographics. ” Rebekah Illif is the Chief Strategy Officer for AirPR , a technology platform to increase PR performance. It’s about reinvention, about telling old stories in new way—it’s anticipating trends, it’s about using unconventionality to deliver conventional messages.

Creativity 100

Creativity Pitching Writing Conference 100

PR 20/20

MAY 23, 2017

As marketers, we spend hours researching the top trends and tactics to prove top-notch ROI and success. Neil Patel ( @neilpatel ) Need to find information on search, conversions or the latest SEO tool rollout? Search Engine Land ( @sengineland ): Keeps readers in the loop on the latest search news, trends and best practices.

Resources 53

Resources Marketing SEO Engineering 53

PR 20/20

JANUARY 3, 2019

s Brittni Kinney talked about content trends and what they’ll mean for our industry in 2019. 4 Trending Tactics to Add to Your Video Marketing Strategy. 5 Actionable Ways to Apply B2B Content Marketing Trends in 2019. This post features an infographic from Bubblegum Search on the evolution of SEO—starting in 1945.

Blogging 54

Blogging Marketing Content Marketing B2B 54

Beyond PR

JUNE 2, 2017

Information is everywhere. Take the information you have gleaned and imagine, create, and innovate. The real opportunity in using that information is twofold: Model best practices. Cool infographics. The digital world is changing so fast and the intersection of technologies is disrupting business as usual.

Real Estate 57

Real Estate How To Web Case Study 57

Buzzstream

DECEMBER 1, 2023

It would benefit your readers by offering up-to-date and relevant information. Feel free to reach out if you need any additional information. But this also works for definitional posts, trends, facts, types, and other similar keywords. Also, look for link opportunities from websites whose technologies or data you may utilize.

Examples 62

Examples Software Pitching Tools 62