Sword and the Script

NOVEMBER 18, 2017

Infographics remain high on the marketing list of tactics. This week I looked at Google search data for the word “infographic” (and variations) and found interest continues to grow at a steady pace. This was true for both the one-year and five-year trends. This was true for both the one-year and five-year trends.

Infographics 68

Infographics Data Case Study Content Marketing 68

Marketwired

DECEMBER 10, 2015

If you’re curious about content marketing, a quick Google search will serve up no shortage of information on trends, best practices, benefits for B2B and B2C companies and what it all means as 2016 approaches. Check out the survey highlights in our original infographic and read more in our news release. [By Lisa Davis].

Infographics 100

Infographics Survey Content Marketing Marketing 100

Cision

MARCH 8, 2016

As journalism trends continue to evolve, communication professionals do not remain unaffected. Here are three trends you need to follow and why doing so will help you better reach your audience: Want more insights on the latest media trends? But with so much constant change, how can your brand keep up?

Trends 120

Trends Mobile Media Infographics 120

5W PR

APRIL 18, 2024

Today’s B2B tech buyers hold the power of information at their fingertips. Thought leadership Post thought-provoking articles that shine a light on the company’s expertise and unique perspectives on industry trends and challenges. Being heard and making a mark calls for a well-thought-out strategy.

B2B 78

B2B Media LinkedIn Infographics 78

Cision

MARCH 21, 2016

Cision’s State of the Media 2016 Report lists the four most important media trends, according to a survey of more than 300 journalists. Related to the rise of mobile, multimedia was this year’s second most important trend, according to 25.8 So how can you stay on the cutting edge of the news industry? Multimedia. Native Advertising.

Trends 120

Trends Mobile Media Print 120

ImPRessions - Crenshaw Communications

JUNE 21, 2018

What we call a “data bureau” – the ongoing release of fresh and relevant information as part of a B2B PR program – can generate strong media interest in the absence of hard news. Here are some compelling reasons why tech PRs should embrace the trend. Infographic from a 2017 article in MarTech Advisor.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

5W PR

FEBRUARY 22, 2024

Digital media has become an integral part of people’s lives, shaping how they’re able to communicate, entertain themselves, consumer information, and more. Understanding the digital world From blog posts and ebooks to social media and online news, the written word reigns supreme in conveying information and sparking conversations.

Media 78

Media YouTube Transportation eBook 78

5W PR

OCTOBER 10, 2023

It’s a one-stop shop for information and entertainment. Users can access news, trends, videos, and articles on a wide range of topics. It’s an engaging and easily digestible way to consume information. Use a mix of text, images, videos, and infographics to keep the brand’s social media presence engaging.

Social Media 88

Social Media Consumer Media Crisis Management 88

Burrelles Fresh Ideas

APRIL 2, 2024

These insights form the foundation for our infographic – a must-see for any PR pro! Print media (magazine) consumption rose in 2023 , and this trend should continue in 2024, according to a study by Pew Research Center (via MediaPost). 7 Reasons Traditional Media is Still Relevant in PR 1.

Media 102

Media Radio Print Newspapers 102

Buzzstream

FEBRUARY 9, 2024

Depending on how you visualize your data studies and survey results, you may choose to use an infographic, which is the next tactic on this list.) Create Infographics Infographics have worked so well in the past because they provide a “physical” asset for bloggers to share within their blog posts.

Google 71

Google Infographics Pitching Resources 71

PR 20/20

FEBRUARY 21, 2017

To help cut through the clutter, I've compiled influencer trends from top shared posts based on BuzzSumo data from the past year. Forbes ( @Forbes ) describes content marketing as a digital trend that is evolving fast , which means companies must jump on the bandwagon ASAP. infographics, social posts, interactive quizzes).

Content Marketing 65

Content Marketing Trends Marketing Mobile 65

PR 20/20

FEBRUARY 7, 2023

Beyond building brand awareness and optimizing search engine ranking, we know that content is the key to educating and informing prospective customers about your products and services and establishing trust with your target audiences. A s a marketer, you are well aware of content's significant role in your overall marketing strategy.

Examples 52

Examples eBook Infographics Analytics 52

Business Wire

FEBRUARY 21, 2017

We review the technical changes and the behavioral changes that directly affect the visibility and consumption of information. Once we gather this information, we make tactical suggestions that PR professionals can use to increase the success of their work.

Writing 216

Writing Report How To Google 216

Cision

MAY 17, 2016

It’s difficult to find information. When a journalist visits your digital newsroom, you want to make it as easy as possible for them to access the information they need. Journalists are busy enough, so if you can’t give them the information they need right away, they’ll move on. There isn’t enough information.

Survey 180

Survey Infographics Meeting Journalism 180

Cision

DECEMBER 5, 2017

Blogging is no longer an experimental trend that might be a waste of time. Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. Infographics are easy to read, easier to digest and boost engagement by up to 3x.

Infographics 235

Infographics Case Study Content Marketing Video 235

5W PR

SEPTEMBER 19, 2023

In a world where information is at people’s fingertips, brands must produce content that’s relevant, valuable, and shareable. This content can take the form of articles, videos, infographics, webinars, and more. Content and digital PR Digital PR relies heavily on quality content creation.

Viral 78

Viral Digital PR Storytelling Reputation 78

Reputation Us

FEBRUARY 21, 2023

Businesses must distribute trustworthy information, the survey found. Methods include blog posts, whitepapers, product reviews, ebooks and articles to images and infographics, videos and audio. Demonstrate knowledge and share current trends in your industry in a cohesive way. Competency. Consistency.

Reputation 78

Reputation Corporate Content Marketing Survey 78

Newsfile

NOVEMBER 14, 2023

This approach not only informs but also positions your brand as a knowledgeable resource in your industry. Click thumbnail image below to view press release Key Takeaway Deloitte’s press release highlights the company’s expertise in market analysis and data-driven forecasting of holiday retail trends. over 2022 levels.

Examples 116

Examples Energy Retail Product Launch 116

Prohibition

JANUARY 29, 2024

Incorporating visual elements like eye-catching imagery, infographics for stats, or videos to enhance the reading experience. You should be entertaining the reader, as well as informing. Leave your readers with a clear call to action and provide them with other information. As long as that suits your brand image!

Blogging 62

Blogging SEO Engineering Mobile 62

ImPRessions - Crenshaw Communications

JUNE 28, 2018

Last week’s post covered the trend of data-driven storytelling in PR. Social monitoring and listening not only give us a heads up on customer service issues or negative PR, but they can illuminate industry trends and customer behavior. Media love poll-results story pitches, especially when accompanied by visuals like infographics.

Storytelling 149

Storytelling Data Survey Financial 149

Cision

JANUARY 18, 2018

A link and description of what each article is about will show your readers that you’re trending online. Infographics, reports and research are ideal because they provide real value to anyone writing content on the subject you’re an expert in. You could also create a roundup post if you get enough media mentions.

Strategy 276

Strategy How To Media Infographics 276

ImPRessions - Crenshaw Communications

SEPTEMBER 24, 2019

Agencies and clients alike need to be monitoring current trends in the industry. Stick with useful information that imparts the right messages and let the journalist take it from there. When we hear information, we’re likely to remember only 10% of it three days later.

Pitching 140

Pitching B2B Infographics Study 140

5W PR

APRIL 21, 2021

This means both sharing high-quality and valuable content on a regular basis, as well as joining in on weekly global or national trends that already have a loyal audience of thousands. Content Marketing Strategies. There are plenty of available content marketing strategies that have brought companies a lot of success.

Creativity 88

Creativity Strategy Marketing Infographics 88

Marketwired

MARCH 31, 2016

More and more, IROs are incorporating photos and video into their IR websites and using infographics to emphasize important data in their earnings reports. Driving this visualization trend are two key factors: Our brains are programed to recall visuals at a faster rate than any other data. Playing to a visual world.

Technology 100

Technology Infographics Financial YouTube 100

Cision

APRIL 12, 2016

The first step towards building a strong and loyal organic audience is to create and distribute high quality and informative content across the platforms where your target audiences already are. If readers don’t find your content important, it will be of no use, no matter how informative it is. But don’t get too promotional.

Infographics 120

Infographics eBook Content Marketing Video 120

Landis PR

DECEMBER 11, 2023

Develop content that is informative, relevant, and engaging. Utilize a mix of content types, such as blog posts, videos, and infographics, to keep the audience interested and to cater to different preferences. Keep your team informed and engaged , ensuring alignment with the company’s goals and values.

Strategy 59

Strategy Company Communications Construction 59

The Hoyt Organization

FEBRUARY 12, 2024

To meet this need, we recommend turning to concrete statistics and trends that align with the interests of your audience. Imagine posts springing to life with images, videos, slide presentations, and infographics. By planning your posts in advance, you ensure a consistent and timely flow of information to your audience.

LinkedIn 56

LinkedIn Publicity SEO Storytelling 56

Buzzstream

DECEMBER 28, 2023

You can vet the sites using integration with Moz and Ahrefs for information like Domain Authority, number of external links, or blog publish frequency. Contact Information Discovery – integrates with Hunter Once you have your blog list, Buzzstream can find email addresses and social accounts based on what is available on the site.

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

You can vet the sites using integration with Moz and Ahrefs for information like Domain Authority, number of external links, or blog publish frequency. Contact Information Discovery – integrates with Hunter Once you have your blog list, Buzzstream can find email addresses and social accounts based on what is available on the site.

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 5, 2023

Making your list in BuzzStream Let’s say you want to find blogs that feature fitness infographics with a Domain Authority above 40. ” Now you’ve sorted your database by sites that are fitness-related, and would be interested in your fitness infographic. It’s almost never appropriate to send an unpersonalized email template.

Infographics 62

Infographics Pitching Writing Blogging 62

Cision

APRIL 16, 2015

Visual media and visual storytelling are on the rise and poised to become two of the major content creation trends in 2015. Visual media and storytelling may be some of the big trends, but you still have to measure your work and provide results to your stakeholders. Here are five ideas! Determine your objectives.

Storytelling 120

Storytelling Infographics Content Marketing Film 120

Prohibition

NOVEMBER 7, 2023

It’s a great way to start designing some stand-out graphics for your socials and infographics, with plenty of templates to choose from if staring at a white square scares you! Ensure your content is still easy to understand, genuinely helpful and informative, and straight to the point, or your readers will get bored.

Content Marketing 62

Content Marketing Tools Strategy Marketing 62

Buzzstream

JANUARY 17, 2018

Assemble your Popular Blog Posts into an Informative Ebook. Producing an ebook is an excellent way to give more information to your prospects and customers about a particular topic. Extract Data from your Content and Design an Infographic. People love infographics. However, a lot of required to nail a valuable ebook.

eBook 108

eBook Infographics Pinterest How To 108

Buzzstream

DECEMBER 28, 2023

You can vet the sites using integration with Moz and Ahrefs for information like Domain Authority, number of external links, or blog publish frequency. Contact Information Discovery – integrates with Hunter Once you have your blog list, Buzzstream can find email addresses and social accounts based on what is available on the site.

Tools 62

Tools Blogging Pitching Google 62

Cision

OCTOBER 16, 2017

As background, Cision’s research department makes tens of thousands of media updates to our influencer database each day, using multiple sources of information and technologies. Anyone added to our database is notified so that they can update their information or opt out, but unfortunately, these messages can be missed.

Media 149

Media Pitching Data Technology 149

ISEBOX

SEPTEMBER 8, 2016

Since you’re in PR, you may not be aware of the modern trend of sales moving to an inbound approach. Either a) by being a thought leader in the space you’re in (typically manifested via blog) or b) by creating content for which your audience is willing to exchange contact information (think video, infographic, document, etc.).

Infographics 105

Infographics Software Video Employee 105

5W PR

JANUARY 31, 2024

Internal Communications: Ensures effective communication within the company, keeping employees informed about company developments and fostering a positive internal culture. This involves the team staying abreast of industry trends, competitor activities, and the technological landscape.

Technology 78

Technology Product Launch Crisis Management Case Study 78