5W PR

APRIL 8, 2024

From intimidation to inclusion For many years, the financial services industry was wrapped in an intricate web of complexity. Advocating user-friendly technology The surge of digital banking demands crystal clear communication about the user journey.

Consumer 78

Consumer Financial Ethics Banking 78

ImPRessions - Crenshaw Communications

JUNE 1, 2021

Read about the reporters’ background, reporting beats, and previous stories to understand their approach and style. Bear in mind that despite what a reporter or producer tells you, questions might change during the course of the interview — especially if it’s about breaking industry news. Use examples.

Interviews 268

Interviews Media Construction Report 268

Onclusive

JANUARY 25, 2019

PR and content marketing are rapidly evolving with new access to data and insights, new methods of measurement and more channels to reach your audience than ever. Content Marketing World is the leading event where attendees can learn and network with the best and the brightest in the content marketing industry. Content Marketing World.

Conference 256

Conference Content Marketing Marketing Internal 256

Wadds Inc.

NOVEMBER 15, 2023

A marketing industry insider explores how a business built on promoting consumption adapts to promoting positive behaviour change that doesn’t cost the earth. She is now an advisor on branding and purpose, having become disillusioned with a career built on selling. Purpose is not just a buzzword.

Brand 98

Brand Branding Ethics Internal 98

Stern + Associates

JULY 28, 2023

A thought leadership strategy involves transitioning a brand’s communication from product-centric discussions to actively addressing industry and customer challenges, making the brand a trusted advisor to a wider audience. It’s about tapping into the brand’s community, employees, and industry.

Leadership 62

Leadership Strategy How To Groups 62

Stern + Associates

APRIL 13, 2023

As an advisor and through her engaging talks , Wilkinson invites a deepening, expansion and reinvigoration of why by setting purpose in the context of climate change and the planetary need for regeneration. A Guide to Influencing Climate Action When people hear about the climate crisis, they often ask the same question: “What can I do?”

Policies 94

Policies Energy Government Crisis 94

Wadds Inc.

MARCH 22, 2023

There’s a long running and often mind-numbing debate within the public relations industry about its definition and role within management. The term public relations itself is often rejected because of its association with publicity and spin. A range of alternative terms has developed each with its own definition and scope.

Publicity 98

Publicity Corporate Employee Interviews 98

Onclusive

NOVEMBER 10, 2021

What we are talking about is getting granular and identifying the factors underneath each PESTLE category that are the most influential. Yext’s press efforts span regions from North America to Asia, and it can be extremely difficult to measure our coverage metrics globally in a reliable way. Michael Dolmatch.

Analysis 195

Analysis Corporate Reputation How To 195

Prohibition

SEPTEMBER 1, 2023

Leadership is not merely about managing a team but involves taking personal ownership and accountability. In the podcast, Chris shares his ‘rule of seven’ for agency advisors and the importance of measuring success and scale. A bad manager is the reason why over 75% of people leave their jobs.

Agency 71

Agency Leadership Training Big Data 71

Contently - Strategy

AUGUST 5, 2020

The results have been astounding: 200 percent audience growth, a 38 percent increase in logins by its customers, and a 30 percent uptick in messages to financial advisors. The story of how they got there is a masterclass in how to adapt an enterprise content strategy on the fly—one that marketers across industries can learn from.

Financial 133

Financial Strategy Government Leadership 133

PR 20/20

MARCH 7, 2023

Marketing is a fast-paced and ever-changing industry, meaning staying up on the latest trends, techs, and best practices is constantly important to your career. Outside of strictly PPC-related lessons, WordStream’s University also has courses about social ads, and free resources like on-demand webinars and whitepapers.

Course 52

Course Marketing Analytics Google 52

Stephen Waddington

NOVEMBER 26, 2020

This is my deck from a PR Moment event today for agencies and communication teams about building a PR tool stack. This discussion about the use of tools in public relations is a timely reflection about what we’ve learnt and how we move forward. Postscript: AI and the dark side of tools A word about AI. That must change.

Tools 175

Tools How To Agency SEO 175

Onclusive

AUGUST 9, 2017

Sharing insights about what’s working with different types of PR and marketing campaigns is one way to establish such trust. Furthering the rift between PR, sales, and marketing, PR teams have a vastly different set of metrics to measure business impact than, say, demand gen or product marketing.

How To 220

How To Report Company Marketing 220

wiredPRworks

MAY 23, 2022

To date, I’ve written 373 posts about LinkedIn. After you accept an invitation, reply with a quick personal message that includes a few bullet points about what you do, an opportunity to ask questions about your industry and additional ways to connect with you online via social media.

LinkedIn 52

LinkedIn How To B2B Social Media 52

PR 20/20

JUNE 5, 2018

Marketing is a fast-paced and ever-changing industry, meaning staying up on the latest trends, techs and best practices is constantly important to your career. From start to finish, HubSpot’s Inbound Certification training videos will run about 2.5 Measurement best practices. Attracting strangers to your business. Closing leads.

Course 64

Course Marketing Analytics Google 64

Cision

AUGUST 11, 2016

Check out the list below to see what you need to add to your reading list, along with insights from top thought leaders on how to be effective in today’s media landscape and what upcoming trends they see in our industry. But what we do know is that data – social media data in particular – can reveal almost everything about us.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Cision

JULY 8, 2015

What about brands? It’s important to test your idea first with a small group of trusted advisors in order to refine the concept and adjust as necessary. If you have an idea, you can blog about it and post it on your LinkedIn profile immediately. Q: What’s one major mistake people make that prevents them from standing out?

Skype 120

Skype Conference Leadership Big Data 120

Katie Paine's Measurement Blog

NOVEMBER 16, 2022

Panel discussion at the 2022 Paine Publishing Summit on the Future of Communications Measurement: Katie Paine, Rob Key, Jamin Spitzer, Mark Stouse, and Michael Ziviani. So we made attribution the major theme of this year’s Summit on the Future of Communications Measurement. That sort of attribution is what most people ask me about.

Analytics 40

Analytics Crisis Data Measurement 40

PR 20/20

JANUARY 15, 2019

But we as marketers know “trends” can mean just about anything. With how fast paced our industry is, what promises success today, could be forgotten by tomorrow. Once the framework for your ABM program is established, including your target accounts and how you’ll measure success, consider a technology to help with some of the legwork.

Trends 57

Trends Marketing Software Video 57

Stern + Associates

AUGUST 13, 2014

The name isn’t important, but the idea behind it is: thought leadership goes beyond business as usual, and defines organizations as knowledgeable experts and trusted advisors. They need to interact with people who know what they’re talking about. In many industries, the sales cycle is long and investment is high.

Leadership 81

Leadership Reputation Measurement Video 81

OnePitch

APRIL 14, 2022

She’s been working in PR/communications for over 10 years and has experience servicing B2B and B2C clients of all sizes and in almost every industry. Tell us a bit about your current role, what a typical day looks like, and who your clients are. Is it clear who we are offering for interviews, and what they can speak about?

Healthcare 52

Healthcare How To Pitching Product Launch 52

Reputation Us

JANUARY 3, 2020

In addition, 85 percent of responders said they feel positive about companies that are involved in their communities. The Reputation Institute, a reputation measurement and management services firm has published the study since 2011. Failing to develop and preserve an ESG reputation has the potential to create reputation risk.

Reputation 60

Reputation Corporate Survey Employee 60

Waxing UnLyrical

NOVEMBER 21, 2011

We even built and launched a consumer app helping power users (the term “influencer” didn’t exist to describe online authorities at the time) measure their success and gain insights on their contribution, their peer network, etc. I liked the ring of it – “social credit score,” yeah! But why pretend to be something else?

Measurement 83

Measurement Advertising Advertising Data 83

Sword and the Script

MAY 2, 2017

1) What has changed the most about PR over the course of your career? What I do think matters is that both disciplines (depending on the industry) are considered by many in the board room to be ‘soft skills’ and therefore not as important as other disciplines – especially when compared to sales, operations and finance.

Corporate 61

Corporate Communications LinkedIn Agency 61

Beyond PR

JUNE 14, 2016

New marketing technology, measurement platforms and other advances have greatly expanded the sources that marketers can sift through for nuggets of information. If this topic continues to heat up, it could be the basis of a video series providing advisors best practices on using these channels. Market Research. Also, likely?

How To 40

How To Marketing Training Product Launch 40

David PR Group

JANUARY 4, 2016

Don’t feel the need to be snarky about the “T” in “tactics.” Hone in on and identify clean, measurable goals. We need to answer some key questions about the audience. Take a hard look, and get specific about your customers are and where they come from. (If You can’t know too much about these audiences. Direct mail.

Strategy 40

Strategy Communications Real Estate Insurance 40

Sword and the Script

SEPTEMBER 3, 2019

PR Week published a story about a new vendor out of Tel Aviv that’s has launched what it pitches as a CRM for PR. The PR Week story is the only information about the product launch that seemed to be available – there was no announcement that I saw. ” That quote comes from a press release about the report which pitches a sample.

Analytics 68

Analytics Report Technology Pitching 68

Sword and the Script

DECEMBER 11, 2018

It’s very comparable to how sales and marketing came together about 10 years ago around the standard definition of a lead and the lead flow process. I could predict less importance on social media significance and higher confusion about AI; however, they take a back seat to the current political climate that has segued into marketing.

Social Media 93

Social Media Marketing Media Creativity 93

Prohibition

DECEMBER 13, 2021

According to research, about 75 percent of companies will experience a crisis at some point due to the increasing complexity of modern business and the growth of social media in our fast-paced world. You can do this by publishing a newsletter, which will inform employees and everyone else about what’s going on.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

Maxim Behar

MAY 31, 2021

They gave me a big book about advertising and public relations and said there was no other public relations company in my country, so I shall do my best to learn the business. I would like to talk about the book that you authored, Maxim. Talking about books, I think I have somewhere here my next book. I was asking what is this?

Newspapers 52

Newspapers Social Media Ethics Travel 52

PRSay

SEPTEMBER 12, 2016

The full speech is available below, and outlines areas of opportunity within the industry. And it fills me with pride, Dave, to see how you have ascended to a position of leadership in this industry that we all love so much. It’s about hypervisibility. It’s about integrity. Page Society Hall of Fame on Sunday, Sept.

Leadership 0

Leadership Agency Education Communications 0

PR Conversations

OCTOBER 2, 2011

Make good choices about mentoring, networking and innovation opportunities. While the collaborative sharing of knowledge occurred, the resulting by-product—innovation—was a slow process measured in decades, not years or months. Enter the Industrial Revolution, characterized by the advent of mass production techniques.

Education 40

Education Groups Community Google 40

Journalistics

JANUARY 27, 2016

In follow-up to this post, I’ll share a list of great posts other experts have shared (some much smarter than me) about creating a content strategy. What is your blog all about? If a reader wrote you a letter about what your blog has meant to them, what would you want them to say? Who do you write for?

Blogging 58

Blogging Strategy How To Writing 58

Journalistics

JANUARY 27, 2016

In follow-up to this post, I’ll share a list of great posts other experts have shared (some much smarter than me) about creating a content strategy. What is your blog all about? If a reader wrote you a letter about what your blog has meant to them, what would you want them to say? Who do you write for?

Blogging 40

Blogging Strategy How To Writing 40

Contently - Strategy

DECEMBER 5, 2019

Sure, marketers in these industries deal with more regulations and bureaucracy than someone who works for Red Bull. But these industries also benefit from a key advantage: People crave their expertise. The first part compares finance against other industries and highlights content benchmarks. Money affects everyone.

Financial 111

Financial Industry Report Insurance 111