9 keys to measuring content marketing success
JANUARY 17, 2020
If you want your marketing campaigns to work, you’d better be ready to work. Brainstorming, content creation, publishing and distribution all take forethought and planning. That and measuring your campaign’s effectiveness. How you’re performing compared with industry benchmarks. First, set your own general benchmarks, then search for industry benchmarks to see how well you stack up. For example, here’s a helpful snapshot for social media marketing.).