ImPRessions - Crenshaw Communications

AUGUST 19, 2020

One skill of a great PR team is in generating opportunities to keep an organization relevant and visible, even in the absence of hard news like a new product launch or a CEO change. When done correctly, it can generate extensive media coverage and reinforce expertise or even leadership. . Chase a breaking story.

How To 334

How To Media Healthcare Survey 334

Onclusive

AUGUST 10, 2021

Great content lies at the heart of everything communications does, including employee and leadership communications and PR. Even establishing just 1-2 key spokespeople who are each a clear expert on a specific topic, have garnered visibility in your industry and enjoy being active on social media can go a long way. Elizabeth Barrett.

Strategy 418

Strategy Survey Automotive Data 418

ImPRessions - Crenshaw Communications

AUGUST 16, 2023

Here’s a subset: CES (Early January) : The Consumer Electronics Show is an ideal platform to announce new tech products or share thought leadership pieces predicting tech-related trends for the new year. And despite its name, it is definitely not limited to consumer products.

B2B 156

B2B How To Privacy Retail 156

Bianchi Biz Blog

JANUARY 22, 2024

To achieve this, we must continually improve, identify ‘model areas,’ and develop best practices in the industry,” said Thomas Kowal, President of Seraph North America. Judges include Seraph in-house and external industry experts. Last year’s event was an incredible evening of celebration and networking with industry peers.

Automotive 89

Automotive Enterprise Resources Product Launch 89

Beyond PR

MARCH 8, 2017

There are advantages and disadvantages for releasing your new product announcement before, during and after the show. We’ve already explored, How to Know IF Your Product Launch Is ‘Trade Show Ready’ , so in this blog post, you’ll learn WHEN is the best time to release your new product news around an event.

Trade Shows 66

Trade Shows Product Launch How To Conference 66

5W PR

JANUARY 3, 2024

Public relations in the beauty industry has always been dynamic, and it continues to evolve rapidly. Digital transformation The beauty industry has undergone a significant digital transformation, especially in the last decade. Influence of sustainability Sustainability is no longer a trend but a central pillar of the beauty industry.

Product Launch 78

Product Launch Consumer Community Interviews 78

5W PR

MARCH 18, 2023

Sharing accomplishments, such as product launches and expansion into new markets. They can also share their industry awards which can help show the brand’s potential for growth and success. One way to improve internal communication is to establish regular communication channels between leadership and employees.

Company 88

Company Corporate Product Launch Internal 88

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

Modern PR heavily involves using social media, collaborating with influencers, showcasing thought leadership, managing blogs, and organizing community events. These strategies help brands connect with their audience, stand out in their industry, and create a positive reputation.

Video 108

Video Marketing SEO Social Media 108

5W PR

JULY 7, 2021

The goal can be to build brand awareness, get attention for a new product launch, showcase the business growth, encourage investment, or simply generate thought leadership and position the company as an authoritative presence. Reverse Pitching.

Publicity 88

Publicity Pitching Product Launch Viral 88

Newsfile

FEBRUARY 28, 2024

A press release (also known as a news release) is an official statement issued by an organization to announce news, events, product launches, or other relevant information. It helps organizations stay informed about their reputation, competitors, and industry trends. What is Thought Leadership ? What is a Press Release?

Viral 52

Viral Crisis Communications SEO Reputation 52

Onclusive

NOVEMBER 10, 2021

It’s a must during annual planning and budgeting, and it should also be done ahead of any significant shifts in your business, major product launches, entering new markets or industry categories, and other big initiatives. When to do it PESTLE analysis is an ongoing process for monitoring changes in your business environment.

Analysis 195

Analysis Corporate Reputation How To 195

Bianchi Biz Blog

JUNE 1, 2023

In the rapidly evolving automotive and mobility industry, staying ahead of the curve is essential for success, especially for newer entrants in this space offering software-defined vehicle tech, V2X, connectivity, lidar and other sensor and processing technologies for ADAS, autonomous vehicles, electric vehicles, and shared vehicles.

Automotive 72

Automotive Mobile Technology Trade Shows 72

PR in High Definition

JUNE 28, 2023

Of course, in the pre-pandemic world, the communications industry thrived on in-person events – picture a bustling networking event, filled with eager professionals handing out business cards and exchanging their industry knowledge. So, let’s embrace the virtual events that are shaping the future of our industry.

Travel 62

Travel Product Launch Energy Meeting 62

ImPRessions - Crenshaw Communications

AUGUST 24, 2018

Supporting a product launch? We typically include those who can influence potential customers, from industry experts to current clients and end users, and even vendors who might pass the word to prospects. The themes will guide pitch angles, content development, and thought leadership strategy. Write a rock-solid PR plan.

Writing 136

Writing How To Pitching Privacy 136

ImPRessions - Crenshaw Communications

AUGUST 10, 2020

An organization may have a new product or milestone announcement, relevant research data or a leadership change to announce, and as PR advisors we want to maximize its news value. . Reporters may also be more likely to reach out when they’re looking for sources for commentary in industry feature stories. . Do your research.

Pitching 177

Pitching B2B Product Launch Report 177

B2B PR Sense

JANUARY 5, 2018

B2B PR in particular creates a patina of thought leadership and generates interest and awareness. Product launch. Thought leadership strategy. Click Here to Get the Number One Process to Go from Anonymity to Industry Icon. Along this vein, thought leadership PR has become an essential part of public relations.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

PR Fuel

SEPTEMBER 16, 2020

You earn it with your company’s activities, product launches, events, and updates. You can share relevant company information with them like product launches, events in their communities, and important updates. Thought Leadership. Thought leadership is a relatively new addition to public relations strategy.

Crisis Communications 105

Crisis Communications Product Launch Crisis Reputation 105

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

Or, they may bring on a PR team just weeks before a key conference or product launch and expect a full plan rollout. Positioning a new business within its category, as part of an industry’s growth or change, is a far stronger pitch. Worse, they may let the news trickle out without a proper media strategy.

Agency 205

Agency Pitching Internal International 205

ImPRessions - Crenshaw Communications

JULY 6, 2016

The Holmes Report estimates the global PR industry at $14.2 Thought leadership isn’t just for B2B brands. But today so-called “thought leadership” is also relevant to consumer product companies. Back in the day, we rented a TV entertainer or book author for a product launch. billion in 2014.

SEO 204

SEO Analytics Measurement B2B 204

ImPRessions - Crenshaw Communications

OCTOBER 22, 2019

Now, I’ve seen new products (or, better still, new categories) that were so clearly innovative, disruptive, or well timed that they did generate media attention without outside PR help. And it’s well known in our industry that media coverage often begets more media coverage.) Myth: Today’s PR is influencer marketing.

B2C 120

B2C Product Launch SEO Storytelling 120

Deirdre Breakenridge

MAY 23, 2017

A good public relations professional will counsel their client to have a blog or content hub as a way to showcase thought leadership, earned media placements, company news, and announcements, and engage with fans and followers. I’ve “covered” book releases, product launches, and restaurant openings. Use Guest Bloggers.

Blogging 282

Blogging Case Study Social Media Instagram 282

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

Others want to maximize a product launch or mitigate reputation damage, while still others may simply want to attract funding from VC companies. The first step is to determine goals, desired outcomes, and the importance of earned media and thought leadership in the overall communications mix.

How To 120

How To Case Study Product Launch Agency 120

PRSay

AUGUST 5, 2020

Make clear that, in this era of continually changing news and events, there might not be enough room in the media cycle for broad coverage of a product launch. GE Capital and IT&T, and as a vice president with industry powerhouse Burson-Marsteller. In 1997, the Kansas City-based Grove launched INK Inc.

Product Launch 195

Product Launch Pitching Meeting Conference 195

ImPRessions - Crenshaw Communications

FEBRUARY 17, 2017

The entrepreneurial culture of many technology-driven industries and the growth of “lean” startups has given rise to “discovery-driven planning” for business situations that represent uncharted territory. Building in flexibility makes good PR and business sense. Eliminate risk where you can.

Writing 130

Writing Comparison Product Launch Leadership 130

Barokas

JULY 6, 2020

A lot of times if the company or industry fits with our team’s passion and/or if we see a big opportunity for growth, we’ll find a way to customize the retainer and scope, growing with you as your needs expand. We always tell startups to never to lock themselves into a long-term contract, especially if they’re still early to market.

Consumer 131

Consumer Product Launch Agency Sports 131

Communications Conversations

JUNE 14, 2018

I set out to find out by asking a few trusted friends and colleagues across the industry: Cameron Potts, vice president of PR and community management, Deluxe. At Aveda, most of our news is B2C around product launches, or B2B to a targeted segment of salon owners, stylists and opinion leaders in the beauty and wellness space.

Communications 83

Communications Public Affairs B2C B2B 83

Critical Mention

SEPTEMBER 3, 2018

Once you have your profile set up, posting educational, relevant content related to your industry will appeal to your current and prospective audience. Thought leadership is an important part of any successful PR strategy. You can discover powerful industry insights. Filling out company details goes a long way. SCHEDULE A DEMO.

LinkedIn 60

LinkedIn B2B Product Launch Leadership 60

Sword and the Script

DECEMBER 20, 2022

Brands will look to public relations professionals to help them not only write compelling content but also place it in industry trade publications and other media outlets that may be a fit. Purpose- and mission-driven communication strategies will continue to dominate the industry, but it will be less about ‘tell’ and more about ‘show.’

Marketing 187

Marketing Content Marketing Data Social Media 187

ImPRessions - Crenshaw Communications

MARCH 31, 2017

It also helps to track important industry verticals and follow the most relevant journalists on Twitter. In B2B PR, a strong point of view on an industry problem, a compelling vision for the future, or a prediction can be winning thought leadership ideas, with the right packaging. Don’t auto-brainstorm.

Airlines 120

Airlines Exercises Fashion Print 120

Sword and the Script

JUNE 11, 2016

Aside from the well-deserved round of congratulations, it occurred to me the acquisition is an indication of a maturing industry for content marketing, which of course includes blogging. Thought Leadership Isn’t A Content Strategy. million dollars. Worse, it’s blogging for the sake of blogging. The “gatekeeper” doesn’t exist anymore.

Blogging 60

Blogging Marketing SEO Content Marketing 60

Prohibition

AUGUST 16, 2021

Brands have taken this on board and are using video across their channels more than ever before to convey messages, showcase new products or share thought leadership. Video content has become a central component across all social media platforms. Some top tips for using LinkedIn Live include: Keep them between 15mins – 1 hour long.

LinkedIn 62

LinkedIn Video How To Marketing 62

Beyond PR

AUGUST 3, 2016

And, as our white paper Expanding Engagement & Inspiring Action with Your Next Product Launch explores, an opportunity to establish your company as a credible industry influencer. The strength of this relationship depends on products that make customers’ lives easier and content that shows them how.

Content Marketing 40

Content Marketing Marketing Product Launch Analytics 40

Shift Communications

JULY 15, 2015

Growth, change and transitions are a natural part of any career, especially in a quickly moving industry like PR. Seven years into my PR career—after many pitches sent and stories placed, plans written and products launched—another transition was in store for me as I celebrated a promotion from senior account executive to account manager.

Product Launch 60

Product Launch Newspapers Agency Journalism 60

PR Fuel

JUNE 16, 2021

Think about current events that are occurring in your industry, too. If there’s a lot going on within your industry, journalists might not consider your piece newsworthy at the moment. New leadership announcements . For a product launch, consider distributing press releases one to two weeks in advance.

Content Marketing 52

Content Marketing Trade Shows Product Launch Strategy 52

Karen Freberg

JUNE 24, 2019

Because there was a huge gap missing in our industry. Others promoted this broadly, but certain opportunities were only available if you were friends with key leadership members of the organizing group. I had the chance to talk directly with the Facebook and Pinterest leadership teams about what I was doing in and out of my classes.

Education 64

Education Creativity Pinterest Facebook 64

PR 20/20

FEBRUARY 7, 2019

Some marketers aren’t afraid to take a risk on new ideas, push leadership on new technology or champion an entirely new methodology. Every day is very different; I might be writing a blog article or doing data analysis, or meeting with teams to figure out how to do the next product launch or hit a sales goal and so on.

Marketing 74

Marketing SEO Trade Shows Technology 74

Beyond PR

APRIL 12, 2016

It’s traditionally looked at as something to strive for when announcing personnel changes, product launches and other company news. Mentions of your brand across both traditional and new media can amplify your message and help catch the interest of influential players in your industry. Build trust and credibility.

Content Marketing 40

Content Marketing Marketing Media Reputation 40